ProfitCenterCoach.com – Episode 457 – Ask for the Sale.

“Chase the vision, not the money. The money will end up following you.” Tony Hsieh

Friday: Big Money Small Change

Sometimes the best advice is the most obvious.

When you are trying to make more money… ask for the sale!  Today I was on the phone trying to sign up someone for our winter boat storage.  I finished my pitch… there was a pause… I said, “would you like to sign up?” and the answer was, yes!

Normally our customers “think about it” and call back… but it’s a good reminder to just ask.

Now here’s a fun little tid bit, the equivalent online is your call to action.

Just like your phone conversation or letter in the mail… ever leave your post or email without a call to action. Consider it your opportunity to “ask for the sale.”

Your call to action might be your “buy here” button – but again… don’t simply leave it up to the text on the button.

Set the stage.  Even something like, “Imagine your life in 5 years if you buy ____” gear it toward your situation, but do something that helps your customer “hear” your suggestion.

It seems silly to mention “The Next Step” but it’s often overlooked!

Here’s my next step for you… today – create a post where you have a “next step” don’t want to make a post — then do it in your phone call.  See what happens!

Worked for me… 🙂

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

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Hashtag… Important! – Episode 451 – #doinginfinity

“The dream is free. The hustle is sold separately.”

Friday: “Big Money Small Change”

On Friday and Saturday I love highlighting new or cool marketing things I’ve discovered from brands I use or that followers send to me…

Yesterday I opened my mail.  My dog collar arrived in a branded mail bag.  Inside the bag was the collar and a nice thank you post card.

One of my side hustles is that I embroider dog collars!  It’s fun to create a personalized collar for my customers.  I enclose a custom note and wrap the collar so it’s like receiving a gift in the mail.

Well… yesterday I received the gift!

This note was really cute.  But the detail I want you to notice is the lower left corner of the note…

Can you see it?

“We’d love to see your pet! #lupinepet”

Right on the thank you note it has the company hashtag!  Fantastic idea.  Super easy, and quite frankly, it’s free!  I think this is something we all should start doing!

Create a custom hashtag for your business (and for your events)

PS:  Please share your real world business success stories with us: #doinginfinity

Tomorrow… come back for this week’s episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

ProfitCenterCoach.com – Episode #444 – The Tribe is in the Garage

“There are two tragedies in life; not getting what you want & getting what you want!”

Friday: Big Money Small Change

Oh I found a fun “real world” example!  I am so excited to share it…

The reason it stands out to me is because communicating with your target audience is the most important thing you can do.

Let’s update that sentence.

Effectively communicating with your target audience is the most important thing you can do.  The reason I say “effectively” is because you can communicate by confusing.  The last thing you want to do is confuse people.

The following ad popped up on my Facebook the other day and I think it’s the most brilliant ad I’ve ever seen…

My mom’s comment about it was, “I don’t get it”

So we both looked at the same ad… while I thought it was amazing… it didn’t speak to her.  How is that possible? It’s the same ad!

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Well, this ad is risky.

He’s a builder, his company makes garages.  In an advertisement, people typically expect to see examples of his work!

Instead he has opted to show old black and white photos of outdated garages.  AND he’s not using these photos as a “before” to show a glitzy “after” of his completed work.

Nope. He’s just out there on social media sharing an emotion.  Sharing a dream. Sharing a vision.

His rational behind hiring him to build a garage is that the garage is the place in your home where you can make that big dream come true!  (Just like Disney, Harley, or even Amazon)

It’s brilliant!  This is tribe building.  The builder is attracting people that “get” his vision!

My mom, now understands the ad, but I still don’t think she “gets” the emotion – she’d rather see the traditional glamorous photo of the new garage.  But, there’s nothing wrong with that!  This builder ain’t the leader of her tribe.

This ad just goes to show that you can take make small changes to your messaging and have big impact for attracting your tribe!

Tomorrow… come back for this week’s episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This
Sunday – Week In Review

ProfitCenterCoach.com – Episode 439 – Money Down The Drain

“To live a creative life, we must lose our fear of being wrong.” Joseph C. Pearce

Friday: Big Money Small Change

This post is both an idea and an cautionary tale.

I stayed at a San Diego, CA, hotel last March.  It was a beautiful hotel with a view to match.  I was attending a conference… now I didn’t feel great.  I was actually battling a head cold.  That really doesn’t have anything to do with the post… I’m just looking for sympathy. (haha)

But…

I walked into the bathroom and they had this sticker sign on the mirror.

The sticker says that, basically, if you “opt in” to their program you’ll get rewarded… $5 food and beverage credit or 500 points per night stayed.  In exchange they skip your room for house keeping.

I don’t know about you but I love staying in hotels.  I love staying in them because they’re clean.  AND that’s because someone wonderful magically cleans my tub, makes my bed, and in general takes care of me!

However… If you stay 6 nights at this hotel and you join their program, you could earn $30 food/beverage credits or 3,000 points.  Quick math shows the 500 points are the better deal with a 3 star hotel earning a free night at 3,000 points…. but I’ll get back to my point.

If you choose to “Opt In” to their program… you don’t get your room clean every night, you do get a food credit… and you know what, you also get to feel good about saving water.

What does the hotel get?

They don’t have to clean your room and they comp you $5.00…  they don’t have to pay someone the 30 minutes it takes to come into your room AND they also don’t have the expense of your water.

Hummmmm

That’s pretty substantial in both labor costs and water costs.

So my head started spinning as to the BIG money savings from this small change.  (or the head cold)  Then I thought to myself, that’s pretty clever.  And I started to run the water for a shower.

Guess what…  All credibility in the program for “saving water” fell on his head when I pulled up the faucet/shower lever.


Can you see it?  Water is running through the spout… FAST.  The shower head is running wide open AND at the same time water is running from the faucet straight down the drain without any purpose.

While the hotel cost saving and earth saving program sounds good on the mirror, when you turn around, and I’m not kidding… had I felt better, I could have taken the photo with the water reflection in the mirror…   But turning around actually dispelled their entire “cost/earth savings” angle.

My recommendation is in line with today’s inspiration.  Lose your fear of being wrong, and having someone like me point it out.  Keep going with these creative programs because it’s a fabulous idea and has great hidden savings… just make sure to look at your obvious cost/water savings, too!

OR it’s money down the drain (hahahaha I just couldn’t resist that!!!)

Tomorrow… come back for this week’s episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This

ProfitCenterCoach.com – Episode 433 – Whoof! A Free Bag of Food!

“Nothing is more attractive than loyalty.”

Friday: Big Money Small Change

I had a busy trip to the dog food store.  OK, the fact that we now have entire stores devoted to dog food really puts into perspective how many people have dogs!

When I was a kid we used to just get the 25 pound bag of food at the grocery store.  My dad tells me stories of how when he was a kid their dog just ate whatever table scraps were left from dinner for the family.

Now a days… we have entire stores full of food for dogs.  Process that for a minute.  Wow.

Well, I went to the store and got his hoof, pig ear, treats, chew stick, can food, toppers and bags of food.

Did you catch that… bagSSSSSS of food.  When I was a kid… our dog ate kibble. That was it. One bag, one flavor.

Well, Mr. Pancake is a bit of a pampered “diva”.  This means he gets a bag of lamb or rabbit, or even kangaroo…. the thing that makes me laugh is that one flavor is called “beef” and not cow.  But back to my topic.

I enjoy going back to the dog food store, time and time again.

Why?

I’m in a magical frequent buyer club!

I do nothing to be in it except tell them my name AND EMAIL.

Occasionally I’ll receive a notice… but the big thing is… they log my purchases (I’m assuming that helps them send me Cow kibble fliers)  But seriously, I don’t have to carry a card to get logged as buying a bag of kangaroo kibble.

Now here’s the super crazy part…. I keep going back without receiving ANY discount.

I show up, buy $200 in items, and receive zero discount!

However, in the event, I continue to buy 10 bags of the same size product, eventually I’ll receive a free bag.  This happened today!  WOO HOOO free bag of food!!!

This is the big money small change trick… had they given me 10% off every time it would not be exciting, or drama building!  BUT, getting an entire bag of food, all at one time, for free… is like a BIG DEAL.

It’s a gift, it’s a present, it’s a FREE BAG OF FOOD!

It’s the same discount, 10% off on a single bag is actually saving all the 10% discounts to make one free bag, all at once!

BUT, if I stop buying, I get zero discount!

Loyalty programs are a pretty cool gig… but think about this whole “free bag” concept.

OH and you know what… each time I stop in I’m told how many more bags I need to purchase until “then next one” is free… so they help me”countdown” along the way.

PS: Mr. Pancake is getting rabbit tomorrow… he love rabbit… gonna be a happy boy!

Tomorrow come back for Try This Day!  PS:  Like my vibe? Join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Enjoy Going the Dentist! ProfitCenterCoach.com – Episode 427

“Laughter is an instant vacation.” – Milton Berle

Friday: Big Money Small Change

I love when fun things pop up on my Facebook feed.   This one just arrived and I just needed to share it with you.

It’s the perfect example of what you can and should do with your social media.

Do you like going to the dentist?  Well… read this post!  It’s not about tooth cleaning, or root canals, or even cosmetic care.

It’s about the personal relationship a dentist and a long term client have.

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Wouldn’t you want to be so excited to visit your dentist that you planned your visit by picking the ugliest tie you owned… AND have your dentist play along by also wearing an ugly tie?

What a fun business!

Learn from this post – it’s a brilliant way to feed the top of your Infinity Marketing Machine. You create posts like this that showcase your infinity customer without saying — this is John, he has been coming to our office for X number of years, look at his smile.  NO!  They tell an interesting story about how much a customer enjoys coming to their office.

You can do this, too!   It’s a small change in the way you frame a message that will bring bring long term relationships…and that means big money!

Thanks for reading… If you like my vibe, subscribe to my tribe!  start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

ProfitCenterCoach.com – Episode 421 – Give ’em What They Want.

“Listen to anyone with an original idea, no matter how absurd it may sound at first.”— William McKnight, 3M

Friday: Big Money Small Change

Ring…Ring… – it’s 7:28am, who on earth?  Yep. My dad was calling.  It’s one of the perks of a family business, “Hi dad…” – no hello, no how’s it going… just, “Where is the life caulk?”

This was the good part of the conversation. Incase you’re wondering, Life Caulk is a brand of waterproof sealant for boats, our guys in the repair shop we’re looking for some.

My conversation continued into…
Where is the life caulk?
Is it in a box?
Where is the box?
What else is in the box?

I’m like… “Dad there is no box… if the life caulk is not next to the silicone seal, we are out” – oh my, it’s like I killed his cat… (that was a joke, he doesn’t have a cat and doesn’t like cats) – but he went totally deep end about being out of life caulk.

End result.  I reorganized and re merchandised our store in May and he still is not comfortable in it… but he does like the increase in sales, well if there’s life caulk! haha

For 20 years we had the same products displayed in our store.  It was a product mix geared toward weekend warriors that fix boats.  Well, our main foot traffic no longer does this.  20 years ago we had 6 pontoon boats for rent, now we have 15.  20 years ago we didn’t have a boat club, now we have 60 members.   We have many more people that are not boat owners and rather are visitors of our area.

This change has brought us into souvenirs! (While keeping life caulk)

The photo on the left is from late June.  I took the photo on the right yesterday… look there are empty spaces!!!  There’s no more stock “in back”.  The reason this is exciting is because it really is big money from a small change.  All we did was realize our foot traffic changed and then we purchased products they desired!

It’s time to take a look at what you’re doing and evaluate if it makes sense in your current situation.  You may be offering a product that no longer matches your customer base… take a minute and analyze this.

Who are your customers and what do they want?  Apparently at 7:28 am they want life caulk!  UGHHHH ok, I’m done.

If my blog is helping you… I love it! Come and join my group for more!  start here