Category: 5- Friday – Big Money

Posted on in 5- Friday - Big Money, big money, branding, Customers, DoingInfinity, infinity marketing machine, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode #565 – Can You Create a Tribeology Home Run?

“Know the difference between being different & special.”

Friday: Big Money Small Change

 

I love when I check my feeds in Facebook or Instagram and find amazing posts to share with you!

Since we’re always looking for new ways to increase our money this might be a great idea for you.  Maybe not exactly like it, but if you grasp the spirit you’ll be rocking it!

This post is from a baton twirling group.  Remember, I competed fro 17 years so it’s fun to still follow teams and see how the sport evolves… one evolution is the introduction of social media on the business side.

There’s something in baton twirling called a 1-turn.  It’s when you toss the baton in the air and while it’s out of your hand, you turn around once and catch the baton.  You can do a 2-turn… which is two spins.  3-turn… 4-turn… etc.  YES, the very good competitors get up to 9ish, it’s pretty incredible.

BUT you have to start somewhere and that somewhere is the 1-turn. It’s a milestone. Honestly, it’s the first “real” trick that separates the new students from those on their way to competition levels.

SO, back to the post.  This girl was at practice and caught her 1-turn!  Look at how they celebrated.  The studio has a chalkboard and wrote the milestone on it for the girl to stand in front of the studio logo on the wall!

The caption said “she joined the 1-turn club”

This is a pretty exciting way to showcase your product (lessons) as a brand.  LOOK AT THIS… it’s tribe building.  You celebrate your student’s success and share with your online family so they too can celebrate!  It motivates the girl who achieved the milestone, shows your teaching success, and can create a shareable moment.

And it’s an Infinity promotion. You erase the chalk board and wait for the next milestone… the wall is a great decor item that serves double duty.

This is a “very big money small change” item.

How can you do this?   Use creativity –  like our quote says… make it special.

For me… We have a marina… We could do this by celebrating “my first boat ride” or “my first visit to Lake Minnetonka” create a certificate, award to the customer, and take a photo in front of our sign and post online!

Done consistently, it’s a fantastic content creator!

So let’s see… of our 5 C’s we have…

  1. Character (Subject Matter Expert) – YEP, success at teaching.
  2. Content – YEP – it’s a content generator
  3. Consistency – YEP – it’s going to happen again…
  4. Customer – YEP – the student is celebrated
  5. Cash – it likely will build excitement for others to want to join.

This is a home run for Tribeology!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, big money, Business owner motivation, Content, Creative, marketing, Real world, Tribe Building

TribeologyBlog.com – Episode #559 – The Number One Rule of Social Media Marketing – Don’t Cut Your Own Bangs!

QUOTE: “Not all of us can do great things, But we can do small things with great love”

Friday: Big Money Small Change

 

Are you funny?  Can you take a photo?

Then guess what… you can be really awesome at social media marketing.  How do I know?

OMG… look at this example!

img_7254.png

We are looking at an example of amazing tribe building.  It’s NOT expensive, it’s just fun. Can you imagine getting your hair cut here?  The business looks like they are down to earth and FUNNY.

All they did was take their in store display board with a funny saying that relates to hair… something that is a part of their normal day… they took a photo and posted it on their Instagram page.

That’s It!

People in their store appreciate it and experience the essence of their vibe.  People on line also understand their vibe.

I love to say that my mission is, “I help real word small businesses go from ‘outrageously complicated social media marketing tactics’ to ‘attracting ideal customers that buy things.'”  Now, I didn’t help this person… I just came across their post.  In terms of keeping it simple and focusing on attracting customers that buying thing, it’s awesome, awesome, awesome!

It’s crisp, clean, and simple, AND when you dig deeper that see it’s performing an amazing job of Tribeology!  It builds loyalty and you know what… it does not cost a lot to do this!

So you can do this too!  I’d love to see your examples, install my free app “Infinitypreneur” – it’s FREE in both the Apple and Google App Stores… in the app there’s a link to share your marketing examples.  Like I said, I want to see them!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

img_7254.png

Posted on in 5- Friday - Big Money, big money, DoingInfinity, marketing, Real world, Success tips

TribeologyBlog.com – Episode #553 – Work on Increasing Value

”Price is what you pay. Value is what you get.” Warren Buffett

Friday: Big Money Small Change

What is value?  Think of a time you received a great deal, was it the price or was it the feeling you had from purchasing.

I was listening to one of my favorite books (again) today, The Science of Getting Rich by Wallace Wattles.  This is always a good book to “check-in” with, and I do every couple months.  And I reached this important reminder…

You must provide more use value than cash value received.

Let’s break it down.

Use value that’s what you “get out” or benefit from the product.  And cash value is what you pay.  Think about a book.  There’s paper bound together with ink on the pages.  The cash value is the amount you pay, and often you are paying more than the price of the raw paper/ink.

The use value is what you get out of the book!  Let’s say you read the letters on the page and it creates an idea that bonds you with your family, or it makes you $2,000.  Your use value far surpasses the cash value you paid!

This is what you need to strive for in your business.  When you determine how to compete with value you will never compete with price again.  The reason is because your customers who are comparing business will choose yours because of your perceived value!

Look for ways to increase value and look for ways to market value.  At our marina we historically wrote a suggested work order on every boat in our winter storage program.  We just did it and would send out, unannounced.  Now we market this service. It’s a huge value to our customers and it has raised our “use value” in their eyes.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, big money, DoingInfinity, marketing, Real world, Sales, Success tips

TribeologyBlog.com – Episode #547 – One Sharp Idea

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“If you don’t ask, the answer is always no.” Nora Roberts

Friday: Big Money Small Change

 

Alright — this made me laugh… but you’ve got to ask!  Today is Friday, and on Friday I like to talk about cash – especially ideas from the real world and how we can make “infinity cash” –

Ultimately, infinity cash is the best!  It’s cash that just keeps coming.  It’s one simple thing that can be replicated without much effort, over and over and over.

The best and simplest way when you sell a product via subscription service.  Remember, I’m a big fan!  Anytime you can get a customer to buy something on a regular basis, for example monthly… you’ve found gold.

But here’s a funny one.  I was shopping on the Office Depot site yesterday… and they regularly offer subscription buying.  It makes a lot of sense for paper, toner, toilet paper.  You know, consumables.

However, I was in the market for a pencil sharpener.  Just a cheap little sharpener to sharpen a pencil about twice a year when we don’t use a mechanical pencil.

I found one!  $2.09 each… it arrived today – great product, self contained for the shavings…. you know, a nice pencil sharper, can’t say enough about it – haha.

Look at the photo… you can buy this sharpener on a subscription basis.  I’m sure someone out there buys many sharpeners and this is probably a welcome service.  Granted, I’m having trouble finding the need to have a shiny new sharpener arrive every month, but again, I’m not the ideal client.

So in terms of “Big Money Small Change” day… just offer it.  You’ve got to ask otherwise the answer really is no.  Someone out there will see this and think, AWESOME I get a new pencil sharpener every month… cool.  Might not be you, but if this is your site, do you really care?  NO, you just want to sell more.

Go for it… ASK!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, big money, Business owner motivation, Content, marketing, Real world, Sales, Social marketing, Success tips

TribeologyBlog.com – Episode #541 – People Really Are This Dumb…

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“Sometimes it feels like the smarter the technology gets, the dumber we become…”

Friday: Big Money Small Change

 

Have you ever noticed how dumb people are?  They seem like they continue to get dumber with each day.

Then I noticed this online review.

Did you figure it out?

Margaritaville Resort in Orlando has 88 reviews and a 4.1 rating.  Not bad, right?  Look at these two zombies.  One goes so far as to say “no fun”.

You might be thinking to yourself… well, if they didn’t have fun… will I?  And you make a decision.

Guess what people… the resort is brand new and will not open for business for a MONTH!!!

People are so stupid or so malicious that they fill out bad reviews on a place that hasn’t even opened.  As for the other 86 reviews, I guess you can read their reviews and see what’s going on there.

What I’m trying to say is… anyone that receives a bad online review needs to remember this page on Google (who does not verify actual consumers of products) and decide what you want to believe or chalk up to fake.

When we deal with “Big Money Small Change” look at your responses to bad reviews.  Maybe Margaritaville should dumb it down a little more, instead of “ground breaking” it should say in it’s very first 5 words “We are not open yet”

Our short attention span society needs this straight forward, only reading the headline, shortcut to common sense.   Dumb it down. Don’t take for granted that people will understand you.  Make it simple.

Seriously…

People are dumb, help them out.

 

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, big money, Creative, Customers, DoingInfinity, marketing, Real world, Sales, Success tips

TribeologyBlog.com – Episode #535 – Ask The Dog!

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“I can train any dog in 5 minutes. It’s training the owner that takes longer.” Barbara Woodhouse

Friday: Big Money Small Change

Sometimes people take a little longer to pick up on tricks. But here’s one that came across my Facebook feed and I just had to share it!

This is the time of year that pajama grams really kick up their viability. They are everywhere!  You see them on TV and the internet.  It’s one of those products I’ve seen but never purchased – it’s kind of like a Chia Pet… although I have to admit I’ve bought that one.

Well… this year it looks like Pajamagram is Leveling Up their game.  They appear to have done something so spectacular that I needed to share it on “Big Money Small Change” day.  Because it really is a small change, something you may be able to do, too.

Add a “matching” thing to your product.  Pajamagram has added matching dog jammies!  What product is so useless and so wanted at the same time?  Dogs do not need clothing but their owners really love making their dog special.

This product seriously does not have any “need” factor HOWEVER it’s awesome because the upgrade and impulse buy factor of it is overwhelming.  Everyone wants to match their dog, right? Well, no one asked the dog.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, Blog content, Business owner motivation, Customers, DoingInfinity, Loyalty, marketing, Real world, Success tips

Tribeology.com – Episode #529 – And On Your Next Visit… Upsell without Upselling

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“Simplicity is about subtracting the obvious and adding the meaningful.”

Friday: Big Money Small Change

We’re going to take this idea “out for a spin”!  Get it? It’s a car theme idea!  haha

OK, on Friday we look for different ways to make small changes to create a big impact.  This is a great idea.  We’ve all seen the window cling in your car reminding you to bring your car in for it’s next oil change… that’s pretty routine.

However, look at this one…

This one has a reminder for Tires, Brakes, and Battery… three additional safety “wear and tear” items.  Three additional ways to serve your customers by courtesy checking their vehicle. AND three additional ways to make money that cost very little in additional time for a service crew to check out.

This type of care given to a customer helps convert them from “one and done” into Infinity.  It’s a great tribe building technique which helps to build the “trust” component of Know, Like, and Trust.

Why?

Because you’re checking the brakes, tires, battery and using this window cling as a reminder for their next visit.  In essence you’re showing you care.

Now the challenge is how can you do this at your business?  When do you have an opportunity to “upsell” your next product or service on a standard wear and tear without actually selling… Things I think about are birthday clubs or Christmas Registry… you are providing service and promoting loyalty without actually selling something.

I’ll guarantee with this technique now on your radar you’ll find your opportunity soon!

HINT:  I was at the dentist today, my face is no longer numb thanks for asking… but when done with the entire process the nice gal said, “Let’s schedule your next appointment” – I’m like WTF… I just was tortured and I need to come back???  (That was a little dramatic, it wasn’t that bad) – but I was seriously confused… then she said, “OK six months is June” I had this nice wave of relief flow over when I realized I was “done” and she was scheduling the cleaning.

But this too is a “On your next visit” opportunity….

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review