ProfitCenterCoach.com – Episode 511 – Water the Fake Plants to Grow Real Cash.

“My fake plants died because I did not pretend to water them.”~ Mitch Hedberg

Friday: Big Money Small Change

Let’s take a look at a post I saw online this past summer.

It’s celebrating National Ice Cream Day and it’s a cookie store.  Does the store sell ice cream?  Nope.

Just in case you don’t think you can make money promoting a “National Day Of…” that does not relate directly to your business… look at this

 

As you get more creative with your post think of this one… I love this company. The gal is an artist with frosting.  Look at how adorable these cookies are!  They taste yummie too.

But they don’t sell ice cream.  However, looking at the photo, you see just how creative they are with their marketing.

Here’s a challenge:

Today is National Indiana day… that should be easy for some of you in Indiana… or that have customers from Indiana.

Today is also National Fast Food — that might be a little more difficult… but imagine if you can see a fast food place out the window from your desk?  It’s OK to wish them a Happy Fast Food Day.  Even exercise facilities have “cheat days”!

I’ve got to tell you, Monday is National Carbonated Beverage with Caffeine Day!  YES… I’ll celebrate that one!  But maybe you have a soda machine you visit… it’s OK to make a silly post to just show you’re human.

What I’m trying to say is don’t let your fake plants die because you haven’t pretend watered them.  Let your tribe celebrate with you!  Sometimes silly works.  (PS:  From the dork files… when I was a kid, my parents went out of town and left me the job of watering the plants, hummm much to my surprise, many were fake!  Still watered them… oops)

So don’t actually water fake plants, but doing small things like showing your “behind the scenes” will pay off via loyalty with your tribe.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

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ProfitCenterCoach.com – Episode 499 – How Does a Train Go Places But Never Moves?

“Art Is The Expression Of Those Beauties And Emotions That Stir The Human Soul”

Friday: Big Money Small Change

I never knew that dashes, slashes, commas, and circles could be art… but they can be.

When you embrace creativity in your posts you can create magic.  Amtrak did.  It’s not often that a “RT for good luck” actually works.

Think about it.

Do you regularly forward posts that beg to become viral or do you “thumbs up” or likes?  That rarely works.

But, look what Amtrak did…

They used the same characters that you have on your keyboard!  You could create this artwork… but you also know how difficult it is.

Look how many retweets… 8.452!  This is great for name recognition and for branding.  It’s a great “big money small change” idea… however, you cannot create a viral post by begging – you need to create magic.  Sure, you can ask for the RT – and that’s ok.

But… posting/forwarding is a social activity forces people think twice before doing it, BECAUSE it’s a reflection on them.

Your best chance at any sort of traction or any opportunity to become viral is by creating great content.  Ironically, as shown by the Amtrak tweet, content that is typed does not have to be able to be read!

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See… Easter Bunny or Santa are pretty easy to create – all it takes is a quick search!  So Hop to It – Santa’s watching… 🙂

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – E493 – Ho HO Whole Lot of Money

“Opportunity does not waste time with those who are unprepared.”

Friday: Big Money Small Change

Ho Ho HO!  It’s October 26 and we’re ready for Christmas!

But it’s not even Halloween yet?  Are we rushing it?

Well today is “Big Money Small Change” Day and that means we look for easy ways to make more money that do not cost a whole lot… I like to focus on things you’re doing at your small business, especially things that are done online.

Today, I’m sharing a post from… October 5!  Twenty-one days ago!  Imagine Santa and a big belly howl, “Merry Christmas”!  Along with the “ta da” music.

If you think October 26 is too early for your Christmas Promotions to begin… you are actually twenty-one days behind this ad!

Now, I like the ad… because I like cookies… but look at how cute the cookies are!

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The photo is very easy to understand, you see the rolling pin… it matches the pattern in the cookie.  There are absolutely no directions!  The ad implies it’s really that easy…

But for us we are less concerned with the functionality of the product and more concerned with the metrics of the ad!  It was placed October 6th!  It now takes somewhere around 12+ “touches” to get a response out of your customers… meaning they need to see your ad 12 times before it breaks through the “noise” of their world and they take action.

Do you really want to wait until after December 1st… or after Thanksgiving… or After Halloween?

NO — just like today’s inspiration states… If you want opportunities, you’ve got to be ready!  This rolling pin seller is READY!

It’s your turn… GET READY, NOW!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #487 – Get Your Halloween On

“Start where you are. Use what you have. Do what you can.” Arthur Ashe

Friday: Big Money Small Change

We’re at Friday!  This is the day we take a look at what our neighbors are doing… well, at least some examples of ways to improve your marketing and sales that don’t cost a lot.

I was kinda stressing because I didn’t have an idea of what to write… then just like magic, inspiration struck!  This really cool ad popped up on my Facebook feed.

This is what I call an “every day product” it’s not something you buy for a specific holiday, or a one time special event type use.  You buy it and use it “every day”.

What it does is takes your Apple plug in cord and converts it into a retractable cord that stays neat and tidy in your bag!

There is nothing that says “Halloween” about the product… it’s not orange, there are no pumpkins, and it’s void of candy… but look at what this company did to get their Halloween on!

They placed their product on a piece of decorated paper and created a Facebook ad.

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How brilliant.

It catches your eye, it’s simple, and it helps you vary your ads so your customers notice.

Learn from the ad it’s a brilliant representation of today’s inspiration.

1- Start where you are.
2- Use what you have.
3- Do what you can.

Your efforts do not have to be expensive to be impactful.

Your turn.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – E481 – Why You Need an Infinity Product.

“Everything comes to him who hustles while he waits.”

Friday: Big Money Small Change

Do you want to make money while you sleep?  This is the best thing ever.  When you wake up, check your email, and find that you have an order!

This is not new.

Prior to email… we used to walk to our mail box and see envelopes with checks.  Remember the informercial (before they were called informercials) you can make money while you sleep with one small ad!  I know you remember.  Then all you had to do was send in a couple dollars to find out the secret which was placing small classified ads in newspapers around the country.

Now with the internet, this doesn’t seem like a big deal.  But it was a HUGE deal back in the day, this kit included addresses of all newspapers across the country!  (not that I ever bought one of these packets)

OK, I’ll admit it.  I have a rule.  I can write down the 800 number (or nowadays, the website) but I cannot buy anything until morning.  OH my… someone is going to have to ban me from buying things on Instagram. Same thing, the ads are sooooooo enticing!

But back to the make money while you sleep.

Here’s the spin.  How about making “big money” over and over and over.

This is the new goal for a small business.  You need to learn to create an Infinity Product.  This is a product that has no upper limit. It rejuvenates itself.  For example, a downloadable book!  You create it once, and sell it again and again.

The reason I mention it is because it’s fun with something like this sells… you can check out my Best and Simple Social Media Planner that I sell on Etsy.  I love when it sells.  It inspires me to pass this message on to you all!  Work on your Infinity Products… yes, make more than one!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 475 – Celebrate a Normal Day

“Do it with passion or not at all!”

Friday: “Big Money Small Change”

I love when I find fun examples online!  I’ve said it before that when you’re looking for a topic to write about, check the “National Day Of” calendar.

It can seem corny… but there are some very good inspirations in that list of days!

We recently celebrated World Ballet Day!  Most of the world probably woke up in the morning and went to sleep at night without ever knowing it happened.

BUT

If you’re a dance studio it’s a big deal!

It’s a great way to create a post to alert your students and their family.  It’s also a great way to spread the news about your industry.

It helps to build your tribe and that’s a great way to increase the value of the information you provide to them.

Get out there and check out your “National Day Of” calendar and start finding celebrations relevant to your business.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #469 – The Grim Reapers Visit Sears…

“The day which we fear as our last is but the birthday of eternity.” – Seneca

Friday: Big Money Small Change

Alright, I’m going to take some heat for today’s inspiration… but before you get all ghoulish on me… when I searched for today’s quote, I overlooked many that were  waaaay more macabre!

But what a quote to describe a date with my husband!   Hahahaha he’ll get a kick out of that.  He’s always like, “why don’t you mention me in your blog” well, there you go honey…

We visited the Mall of America.  We live about 20 minutes away and the last time I was there was at least 3 years ago.  What the heck… people spend thousands of dollars to fly into town and I can’t even get in my car for a day visit.

In the MOA’s defense, it’s pretty cool.  You should visit.  It’s clean, safe, and full of activity.  It’s easy to access, easy to maneuver, and well… enjoyable.

However, at the expense of my husband’s psyche that hates the “after the nuclear holocaust empty street feeling”, I made him go into Sears.  Is today’s inspiration starting to make more sense?

Sears is an anchor at the mall… but honestly, put a fork in it and call it done.  As he said, “it doesn’t know it’s dead.”  Now, we have an interesting history.  We’re kind of the “angles of death” duo.  It started with a visit to a Pizza Hut and a short time later (like the next day) it closed.  We did it again with another pizza restaurant… oh, there was the hill top restaurant… but our jewel is Lehman Brothers.

Yes.

We are responsible for the 2008 economic collapse.  We’re sorry.  But we got on the plane from Minnesota and all was good… the economy was fine.  We landed in New York, checked into the Sheraton across the street from Lehman Brothers, annnd the rest is history.

So I said, looking into Sears, we’ve got to do it.  Let’s go.

We walked down the hallway, it was eerie.  Nobody was around. Here’s something creepy… we swear the tile floor outside the entrance is the original from the 1991 opening.  We made one lap in the store to see the stained carpeting and bare shelves.  there was a 90% off jewelry sign.

Woah, who’s that… we passed another couple!  Although we’re pretty sure they had been walking the aisles for years, trapped and trying to escape this retail empire.  Strangely this visit to Sears felt like my very last visit to Montegomery Wards.  Sad.

I’m not saying Sears is dead, but it sure ain’t breathing with any regularity.

But as we look forward to celebrating it’s eternal birthday – I will say this.  When you walk in and find plaid scarves in a wad at the bottom of a bin… maybe our effort in display is suffering.

You see…

Two stores later we visited the Burberry boutique.  They also sell scarves.  In fact they display two, just two, neatly folded, behind a glass case, in a well lit velvet heaven.

I’m just making an observation… both Sears and Burberry had similar looking plaid print scarves… yet one store is dying and can’t sell a scarf for 40% off it’s $15 price… and the other store locks it’s version up.  I didn’t ask how much, but I’m guessing somewhere between the $1,850 purse and the $450 men’s pajama bottoms.

So what’s the difference in the two scarves?

Even if you’re putting something on clearance… you need to display it like you give a poo!

Learn a lesson from America’s foremost retail authority.  And the lesson is hidden in “what they no longer do category”…  simply clean your store! Add a little lighting, soft music, and hang up your clearance scarves!

Respect your customers.  Give them a dignified shopping experience, always.

When looking for a “Big Money Small Change” tip… just dust and fold your merchandise.  It’s CHEAP!    Go… do it now!

Sears has been good to marketers and students of retail, but like our dear sweet old relatives that go a little crazy at the end, let’s hold tight to the good memories of what they’ve taught us about being a selling empire.

BTW:  Our work here is done.   Wahahahahaha

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 463 – How Do You Solve A Problem? Create It!

“By the time you read this comment, I will have finished writing it.” SMcKee

Friday – Big Money Small Change

The obvious is very important.  That’s why I’m including a picture.

When you have a captive audience, entertain them.  I recently went to the gas station and of course, I get the TV screen that annoys me.  It shows the weather forecast and some word of the day, followed by a news story.  Great.  I’m entertained.

But why am I thirsty?

I’m totally not listening to the TV and really not reading the messages… but you know what, the ad along side the gas pump focuses on an emotion.

The obvious part of the picture is to occupy the down time of your customers, like in a waiting room, hotel room, restroom, lines, gas pump, etc.

But go one step further.  Focus on an emotion.

The message is not “did you forget milk?”, “do you need an energy drink?”, “how about some water?”… AND it’s not “are you thirsty?” The ad is in fact, telling the person reading that they are getting VERY thirsty.

It’s one ad placement that focuses on one profit center they sell, but it puts the customer at the center of it all to solve their problem.  The problem you’re telling them they have!

Start with the obvious and focus on the why.  This is a Big Money Small Change advertising winner…

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 457 – Ask for the Sale.

“Chase the vision, not the money. The money will end up following you.” Tony Hsieh

Friday: Big Money Small Change

Sometimes the best advice is the most obvious.

When you are trying to make more money… ask for the sale!  Today I was on the phone trying to sign up someone for our winter boat storage.  I finished my pitch… there was a pause… I said, “would you like to sign up?” and the answer was, yes!

Normally our customers “think about it” and call back… but it’s a good reminder to just ask.

Now here’s a fun little tid bit, the equivalent online is your call to action.

Just like your phone conversation or letter in the mail… ever leave your post or email without a call to action. Consider it your opportunity to “ask for the sale.”

Your call to action might be your “buy here” button – but again… don’t simply leave it up to the text on the button.

Set the stage.  Even something like, “Imagine your life in 5 years if you buy ____” gear it toward your situation, but do something that helps your customer “hear” your suggestion.

It seems silly to mention “The Next Step” but it’s often overlooked!

Here’s my next step for you… today – create a post where you have a “next step” don’t want to make a post — then do it in your phone call.  See what happens!

Worked for me… 🙂

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Hashtag… Important! – Episode 451 – #doinginfinity

“The dream is free. The hustle is sold separately.”

Friday: “Big Money Small Change”

On Friday and Saturday I love highlighting new or cool marketing things I’ve discovered from brands I use or that followers send to me…

Yesterday I opened my mail.  My dog collar arrived in a branded mail bag.  Inside the bag was the collar and a nice thank you post card.

One of my side hustles is that I embroider dog collars!  It’s fun to create a personalized collar for my customers.  I enclose a custom note and wrap the collar so it’s like receiving a gift in the mail.

Well… yesterday I received the gift!

This note was really cute.  But the detail I want you to notice is the lower left corner of the note…

Can you see it?

“We’d love to see your pet! #lupinepet”

Right on the thank you note it has the company hashtag!  Fantastic idea.  Super easy, and quite frankly, it’s free!  I think this is something we all should start doing!

Create a custom hashtag for your business (and for your events)

PS:  Please share your real world business success stories with us: #doinginfinity

Tomorrow… come back for this week’s episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here