ProfitCenterCoach.com – E481 – Why You Need an Infinity Product.

“Everything comes to him who hustles while he waits.”

Friday: Big Money Small Change

Do you want to make money while you sleep?  This is the best thing ever.  When you wake up, check your email, and find that you have an order!

This is not new.

Prior to email… we used to walk to our mail box and see envelopes with checks.  Remember the informercial (before they were called informercials) you can make money while you sleep with one small ad!  I know you remember.  Then all you had to do was send in a couple dollars to find out the secret which was placing small classified ads in newspapers around the country.

Now with the internet, this doesn’t seem like a big deal.  But it was a HUGE deal back in the day, this kit included addresses of all newspapers across the country!  (not that I ever bought one of these packets)

OK, I’ll admit it.  I have a rule.  I can write down the 800 number (or nowadays, the website) but I cannot buy anything until morning.  OH my… someone is going to have to ban me from buying things on Instagram. Same thing, the ads are sooooooo enticing!

But back to the make money while you sleep.

Here’s the spin.  How about making “big money” over and over and over.

This is the new goal for a small business.  You need to learn to create an Infinity Product.  This is a product that has no upper limit. It rejuvenates itself.  For example, a downloadable book!  You create it once, and sell it again and again.

The reason I mention it is because it’s fun with something like this sells… you can check out my Best and Simple Social Media Planner that I sell on Etsy.  I love when it sells.  It inspires me to pass this message on to you all!  Work on your Infinity Products… yes, make more than one!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 475 – Celebrate a Normal Day

“Do it with passion or not at all!”

Friday: “Big Money Small Change”

I love when I find fun examples online!  I’ve said it before that when you’re looking for a topic to write about, check the “National Day Of” calendar.

It can seem corny… but there are some very good inspirations in that list of days!

We recently celebrated World Ballet Day!  Most of the world probably woke up in the morning and went to sleep at night without ever knowing it happened.

BUT

If you’re a dance studio it’s a big deal!

It’s a great way to create a post to alert your students and their family.  It’s also a great way to spread the news about your industry.

It helps to build your tribe and that’s a great way to increase the value of the information you provide to them.

Get out there and check out your “National Day Of” calendar and start finding celebrations relevant to your business.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #469 – The Grim Reapers Visit Sears…

“The day which we fear as our last is but the birthday of eternity.” – Seneca

Friday: Big Money Small Change

Alright, I’m going to take some heat for today’s inspiration… but before you get all ghoulish on me… when I searched for today’s quote, I overlooked many that were  waaaay more macabre!

But what a quote to describe a date with my husband!   Hahahaha he’ll get a kick out of that.  He’s always like, “why don’t you mention me in your blog” well, there you go honey…

We visited the Mall of America.  We live about 20 minutes away and the last time I was there was at least 3 years ago.  What the heck… people spend thousands of dollars to fly into town and I can’t even get in my car for a day visit.

In the MOA’s defense, it’s pretty cool.  You should visit.  It’s clean, safe, and full of activity.  It’s easy to access, easy to maneuver, and well… enjoyable.

However, at the expense of my husband’s psyche that hates the “after the nuclear holocaust empty street feeling”, I made him go into Sears.  Is today’s inspiration starting to make more sense?

Sears is an anchor at the mall… but honestly, put a fork in it and call it done.  As he said, “it doesn’t know it’s dead.”  Now, we have an interesting history.  We’re kind of the “angles of death” duo.  It started with a visit to a Pizza Hut and a short time later (like the next day) it closed.  We did it again with another pizza restaurant… oh, there was the hill top restaurant… but our jewel is Lehman Brothers.

Yes.

We are responsible for the 2008 economic collapse.  We’re sorry.  But we got on the plane from Minnesota and all was good… the economy was fine.  We landed in New York, checked into the Sheraton across the street from Lehman Brothers, annnd the rest is history.

So I said, looking into Sears, we’ve got to do it.  Let’s go.

We walked down the hallway, it was eerie.  Nobody was around. Here’s something creepy… we swear the tile floor outside the entrance is the original from the 1991 opening.  We made one lap in the store to see the stained carpeting and bare shelves.  there was a 90% off jewelry sign.

Woah, who’s that… we passed another couple!  Although we’re pretty sure they had been walking the aisles for years, trapped and trying to escape this retail empire.  Strangely this visit to Sears felt like my very last visit to Montegomery Wards.  Sad.

I’m not saying Sears is dead, but it sure ain’t breathing with any regularity.

But as we look forward to celebrating it’s eternal birthday – I will say this.  When you walk in and find plaid scarves in a wad at the bottom of a bin… maybe our effort in display is suffering.

You see…

Two stores later we visited the Burberry boutique.  They also sell scarves.  In fact they display two, just two, neatly folded, behind a glass case, in a well lit velvet heaven.

I’m just making an observation… both Sears and Burberry had similar looking plaid print scarves… yet one store is dying and can’t sell a scarf for 40% off it’s $15 price… and the other store locks it’s version up.  I didn’t ask how much, but I’m guessing somewhere between the $1,850 purse and the $450 men’s pajama bottoms.

So what’s the difference in the two scarves?

Even if you’re putting something on clearance… you need to display it like you give a poo!

Learn a lesson from America’s foremost retail authority.  And the lesson is hidden in “what they no longer do category”…  simply clean your store! Add a little lighting, soft music, and hang up your clearance scarves!

Respect your customers.  Give them a dignified shopping experience, always.

When looking for a “Big Money Small Change” tip… just dust and fold your merchandise.  It’s CHEAP!    Go… do it now!

Sears has been good to marketers and students of retail, but like our dear sweet old relatives that go a little crazy at the end, let’s hold tight to the good memories of what they’ve taught us about being a selling empire.

BTW:  Our work here is done.   Wahahahahaha

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 463 – How Do You Solve A Problem? Create It!

“By the time you read this comment, I will have finished writing it.” SMcKee

Friday – Big Money Small Change

The obvious is very important.  That’s why I’m including a picture.

When you have a captive audience, entertain them.  I recently went to the gas station and of course, I get the TV screen that annoys me.  It shows the weather forecast and some word of the day, followed by a news story.  Great.  I’m entertained.

But why am I thirsty?

I’m totally not listening to the TV and really not reading the messages… but you know what, the ad along side the gas pump focuses on an emotion.

The obvious part of the picture is to occupy the down time of your customers, like in a waiting room, hotel room, restroom, lines, gas pump, etc.

But go one step further.  Focus on an emotion.

The message is not “did you forget milk?”, “do you need an energy drink?”, “how about some water?”… AND it’s not “are you thirsty?” The ad is in fact, telling the person reading that they are getting VERY thirsty.

It’s one ad placement that focuses on one profit center they sell, but it puts the customer at the center of it all to solve their problem.  The problem you’re telling them they have!

Start with the obvious and focus on the why.  This is a Big Money Small Change advertising winner…

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 457 – Ask for the Sale.

“Chase the vision, not the money. The money will end up following you.” Tony Hsieh

Friday: Big Money Small Change

Sometimes the best advice is the most obvious.

When you are trying to make more money… ask for the sale!  Today I was on the phone trying to sign up someone for our winter boat storage.  I finished my pitch… there was a pause… I said, “would you like to sign up?” and the answer was, yes!

Normally our customers “think about it” and call back… but it’s a good reminder to just ask.

Now here’s a fun little tid bit, the equivalent online is your call to action.

Just like your phone conversation or letter in the mail… ever leave your post or email without a call to action. Consider it your opportunity to “ask for the sale.”

Your call to action might be your “buy here” button – but again… don’t simply leave it up to the text on the button.

Set the stage.  Even something like, “Imagine your life in 5 years if you buy ____” gear it toward your situation, but do something that helps your customer “hear” your suggestion.

It seems silly to mention “The Next Step” but it’s often overlooked!

Here’s my next step for you… today – create a post where you have a “next step” don’t want to make a post — then do it in your phone call.  See what happens!

Worked for me… 🙂

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Hashtag… Important! – Episode 451 – #doinginfinity

“The dream is free. The hustle is sold separately.”

Friday: “Big Money Small Change”

On Friday and Saturday I love highlighting new or cool marketing things I’ve discovered from brands I use or that followers send to me…

Yesterday I opened my mail.  My dog collar arrived in a branded mail bag.  Inside the bag was the collar and a nice thank you post card.

One of my side hustles is that I embroider dog collars!  It’s fun to create a personalized collar for my customers.  I enclose a custom note and wrap the collar so it’s like receiving a gift in the mail.

Well… yesterday I received the gift!

This note was really cute.  But the detail I want you to notice is the lower left corner of the note…

Can you see it?

“We’d love to see your pet! #lupinepet”

Right on the thank you note it has the company hashtag!  Fantastic idea.  Super easy, and quite frankly, it’s free!  I think this is something we all should start doing!

Create a custom hashtag for your business (and for your events)

PS:  Please share your real world business success stories with us: #doinginfinity

Tomorrow… come back for this week’s episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

ProfitCenterCoach.com – Episode #444 – The Tribe is in the Garage

“There are two tragedies in life; not getting what you want & getting what you want!”

Friday: Big Money Small Change

Oh I found a fun “real world” example!  I am so excited to share it…

The reason it stands out to me is because communicating with your target audience is the most important thing you can do.

Let’s update that sentence.

Effectively communicating with your target audience is the most important thing you can do.  The reason I say “effectively” is because you can communicate by confusing.  The last thing you want to do is confuse people.

The following ad popped up on my Facebook the other day and I think it’s the most brilliant ad I’ve ever seen…

My mom’s comment about it was, “I don’t get it”

So we both looked at the same ad… while I thought it was amazing… it didn’t speak to her.  How is that possible? It’s the same ad!

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Well, this ad is risky.

He’s a builder, his company makes garages.  In an advertisement, people typically expect to see examples of his work!

Instead he has opted to show old black and white photos of outdated garages.  AND he’s not using these photos as a “before” to show a glitzy “after” of his completed work.

Nope. He’s just out there on social media sharing an emotion.  Sharing a dream. Sharing a vision.

His rational behind hiring him to build a garage is that the garage is the place in your home where you can make that big dream come true!  (Just like Disney, Harley, or even Amazon)

It’s brilliant!  This is tribe building.  The builder is attracting people that “get” his vision!

My mom, now understands the ad, but I still don’t think she “gets” the emotion – she’d rather see the traditional glamorous photo of the new garage.  But, there’s nothing wrong with that!  This builder ain’t the leader of her tribe.

This ad just goes to show that you can take make small changes to your messaging and have big impact for attracting your tribe!

Tomorrow… come back for this week’s episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This
Sunday – Week In Review