TribeologyBlog.com – Episode 718 – Tell Your Story

Quote: “Good content isn’t about good storytelling. It’s about telling a true story well.” Ann Handley

Saturday: Try This!

Yesterday I said you need to get personal… and that was by really sharing you.

Well… here’s one way you can do this.  This photo is a menu of a restaurant.  It was hanging out side and the neat thing is the paragraph. on the far right.

It’s a simple paragraph but it has a big impact on building a bond with the people deciding if they should eat at this restaurant.

It’s the restaurant owners’s story!

I’ve often said you need to share your story… and sometimes it’s hard to figure out how to do this.

Do you put it on your website?  YES.

You can also find many other places to include it — the normal places are where people stop and read!  OR stop and watch.

Where ever someone has time to wait, they have time to consume things that personalize your story.

How will you use today’s tip?  Start by writing it.  Like the example of the menu… you only need one paragraph.

One paragraph is your start.  Just get it written.

Next place it on your website.

When you have it on your website – then find somewhere to put it in the “real world” – whether it’s your brochure, menu, or bathroom area.

Try This!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 712 – Find Hidden Space

Saturday: Try This!

Just when you think you don’t have space to display products, really you do.

This is a great example of how with a little creativity you can make space to feature a product.  Seriously, this was at a restaurant.  There was a tiny space on the countertop to the left of the cash registers.

The neat thing is this is not a “food” product its a T shirt!

They took the time to have shirts for sale and are created a display using shadow box frames.

It’s a display of the design AND a display to feature the products.  Both in a nice tight space.  They make money off of this counter space!

Take a look at your space and find the hidden treasures, meaning find the space you can put something for sale.  You don’t have to hang 40 shirts on a spinning rack — you can easily display ONE in a frame.  This idea is Amazing!

Try This!

 

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 706 – Sell One AND All

Saturday: Try This!

What do you sell?

Funny question- but really think about it.  I was eating pizza and took a look at the box.

At first glance I thought the box was pretty cool because it took a very impressive piece of “real estate” and used it to create a vibe of the company in my living room.

That alone is a valuable lesson… use the bag or box as the place to share your story and create your vibe.

But let’s go back to my initial point… what do you sell?

Now look at the box…

You have pizza

OR

Do you have dough, vegetables, cheese, meats, sauce, and the bonus?

When you sell something – break it down!  Show the value of all the working pieces that together make the one singular thing you sell!

This is your “try this” moment.

More often than not, your item you sell is actually a “package” deal, sell these items!  Share the benefits and how they work together to make your “one” product superior.

Try this!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #699 – One Question

Saturday: Try This

 

Simple. Concise. To the point.  You only get one question.

What is the one thing you really want to know about your business?  You should ask your customers!

But no one wants to fill out a long involved survey. I mean, honestly, do you want to fill out a big survey?

HECK NO

That is why this is the most genius survey machine, ever.  I saw this at the bathroom in Salt Lake City, Utah… and by the way – total Green!   Super Clean.

Anyway…

Are you satisfied with the cleanliness of the bathroom?

That’s it.

You don’t need to read the answer… it’s either red, yellow, or green.  Pretty simple to figure out yes, no, and maybe.

Do you care if the garbage cans are empty? That the soaps are full? That the sinks are clean?

NO — it’s irrelevant — you just want to know what the overall satisfaction is!  It’s pretty easy to determine if people say “red” to the cleanliness question – you’ve got to clean.

So what question can you ask at your business?

You don’t need a fancy wall information collector… you can email a ONE question survey that says it all.

Ask for an “overall satisfaction” on ONE thing… it could be friendless of front counter… speed of check out… ease of online system…

Make it so simple that filling it out gets interaction!  Remember, asking questions helps the tribe bond with you.

Try this!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 693 – If the Shoe Fits

Saturday:  Try This

What can you sell over and over and over?  This is the question you need to answer to make money.

I was visiting Disney World and came across this unique product.  I’m sharing it with you because it’s a perfect example of an infinity product.  The blank shoes are perfect “as is”.

BUT

Look at the chalkboard… you can have the shoes custom painted by an artist!

The stand is outside the store and the entire process becomes it’s own event that draws attention AND sales. The result is a cute one of a kind product.

For the store owner it’s a neat way to interact with customers and provide a custom experience without keeping a bunch of inventory of colors and designs!

 

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #687 – Would You Pay For A Bracelet?

Saturday: Try This!

Here’s a great example from the real world that you just might be able to use.

On a recent trip to Disney World, I made a visit to the gift shop.  That’s when I saw it… a giant wall of bracelets. Lots of colors and designs.

I looked closer…

That’s when I realized they were the Magic Bands to attach your tickets and room keys to your account.

And that’s when I looked at my gray band on my wrist and thought, “dang… they gave me a free gray one when I checked in, but this is brilliant!  Show all these wonderful options that you can buy”

They created the need for their own product.

So how can you do this, you’re not Disney World and most likely you don’t have your own access to cartoon characters.

But you do have access to YOU.

Create your own exclusive “level up” type of product / service. This could be a members only Facebook group.  It could be an entry level product and then add on’s or upgrades.

As you come up with your next product just remember the bracelets… Gray for free… designs for money!

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #681 – How Boring Instructions Create a Vibe

Saturday: Try This!

Recently I bought a set of shelves. They arrived in a big box… you know the dreaded carton.  The one so large and full of many many small pieces.

It’s the moment you  wonder, do I really want shelves?  I mean piles in the middle of the floor are fine… right?!

This was the moment I started reading the instructions, an I laughed.

They were funny.

The instructions were actually funny.

It’s so important to share your “vibe” with your followers… and YES you can make something as boring and mundane as instructions to put together shelves, well, exciting!

Remember this… and use it… just when you can’t create a vibe… you can!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review