ProfitCenterCoach.com – Week in Review – Episodes #453 to #458

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #453 – A Trick to Help You Create Blog Posts

Tuesday – Content & Consistency – Episode #454 –Are You an Impatient Butterfly?

Wednesday – Midweek Motivation – Episode #455 – How to Be a Beginner and Expert at the Same Time

Thursday – Infinity Customer – Episode #456 – The Reason You Follow is Also the Reason You Lead

Friday – Big Money – Episode #457 – Ask for the Sale

Saturday – Try This! – Episode #458 – Sell Air.

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

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Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here

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ProfitCenterCoach.com – Episode#458 – Sell Air.

Saturday: Try This!

Can you charge extra for air?

Yesterday I received a box from Amazon.  Inside was the ink cartridge I ordered… and air pillows.

OK, I have no idea what they’re called.  Not bubble wrap… but those large pillows of air trapped in plastic that are no fun to pop.

Well, I was in the middle of stabbing them and realized my dad needed packing material for a box he was shipping… oops.

Well… I said, I can get some duct tape and blow them up.  Air is free!  He was not happy with me.  (one of the joys of working with family).  But…. it got me to thinking of a visit to a grocery store in Florida.

There was a great display area right by the entrance.  It was full of rafts and inner tubes… inflated!

What’s better than buying a tube?  Buying an inflated tube!  If you are fortunate enough to have a few moments to jump in the pool, do you want to spend any time inflating the raft?

Heck no!

But… it’s beyond exciting to grab your raft, cram it in your car, go home and float!

You know what I thought was exciting…???  They charged $2.00 more for the inflated version.  So amazingly cool.

Alrightie

How can you use this idea, especially if you don’t sell inner tubes?  Think about the stuff you sell.  What do you sell that requires assembly… assemble it!

PS:  Don’t forget to charge for the air… or assembly!

Try This!  #doinginfinity

Tomorrow… come back for my “Week in Review” Episode!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Episode #452 – A Shopping Destination!

Saturday: Try This

Tonight I walked out to close our gas dock.  This involves making sure that the pumps are locked and that our storage cabinet is also locked.  Well… I opened the cabinet and there was that recognizable smell… not gas… hand sanitizer!

That reminded me of this great idea!

When you offer convenience items for your customers make it into a great experience. Be intentional.  Just like the garden shop I visited recently.

They have the cardboard containers stacked in a wrought iron holder.  The cardboard has the logo of the company on it.  They also have a matching wrought iron holder for the hand sanitizer. This is next to the shopping carts at the front of the store.

These details help with the branding of the company. It creates an impression for your customer.

Sure you could have a pile of cardboard boxes next to the carts – but making this a carefully crafted destination in your store enhances your customer experience!

Try this!

Tomorrow… come back for “The Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

ProfitCenterCoach.com – Episode 445 – Likes Count

Saturday: Try This!

This is a marketing trick we introduced in our retail store this summer.  It’s a Facebook counter.

We are all used to seeing the “like us” on Facebook or Find us on Instagram type of signs in stores or waiting areas.

Some of them try to interact with customers or followers by including a barcode or website address…

Then of course there are tags and hashtags that people will market in their store or on their promotional items just to hopefully get you to increase their popularity online.

But all of these items just go “one way” – you’re in the store and there is a sticker on the window… but what if the information came from the internet to your store?

We have a counter that changes!  It’s a new way to interact with customers. It’s an “old school” counter that flips from one number to the next.  Part of the charm is that it’s NOT digital.  But we have customers stand in our store, visit our Facebook page and press like just to see the number change.

Try This!

Tomorrow… come back for this week’s episode on “The Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This
Sunday – Week In Review

ProfitCenterCoach.com – Episode 440 – Order Already… It’s McDonalds – You Know What’s On The Menu!

Saturday: Try This!

I went to McDonalds earlier this week.

As I waited for my fresh baked cookies… I couldn’t help but notice the menu boards.

The menu boards at McDonalds always remind me of that joke… it’s one that I saw a comedian say… he did it more like a “setting the scene” type of story.  It was about how annoyed you get standing in line at McDonalds and the person in front of you, stares at the menu board, like they’ve never seen it before!  JUST ORDER, it’s McDonalds… you know what they have!  There’s no reason to read the menu!

That’s why when I was at McDonalds the Menu board caught my eye.

When I was a kid the menu board looked like this…

Mcdonalds
Not super fancy… the prices could be changed…

But now it’s all TV monitors that have the graphics slide in and out – it’s very high tech!

It made me ponder… the most expensive thing on the menu was less than $10.00 – yet they spend thousands on their menu board, for what?  Honestly, most of the items have been on their menu for 40 or 50 years… we know the drill.

But, as a small business owner, this fancy menu board at McDonalds should make you take note!  You probably sell items much more expensive than their $2.29 pack of fries, and most likely you use a much cheaper way of displaying your pricing.

HOWEVER, McDonalds understands that the fancy menu board is all about image.  It’s the ambiance.  You feel different looking at their new style menu board.

Take a look around your office/store/gathering place and notice the vibe you are transmitting.  Are you using a 1970s menu board instead of a modern cutting edge one?  Are your magazines outdated? What does the furniture look like in the waiting area… how about he carpet or ceiling… are there stains?  Look and notice stuff!

Now it’s your turn!

Try this!

Tomorrow… come back for “the week in review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This

ProfitCenterCoach.com – Episode 434 – Twirling Takeover

Saturday: Try This!

The third week in July, every summer, if you visit the city of South Bend, Indiana you will be at the heart of baton twirling in the United States.

The National Baton Championships happen every summer during that week at Notre Dame University… I spent 9 summers as a competitor and several years (so far) as a coach!

This competition brings in just over 4,000 twirlers!

That’s a WHOLE BUNCH!

It’s a total twirling takeover of the city!

When I was a kid, occasionally the area businesses would encourage a visit to their business by offering a discount, for example, Pizza Hut used to give you a free soda when you wore your medal to dinner!

Well… here’s a cool Facebook post a friend of mine created this past July.

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The Super Target bakery created “baton themed” cupcakes!  How easy was it to take a 6 pack of cupcakes and put a baton on 3 of them… OH MY, pretty easy!

BUT…

Someone had to have the idea AND follow through on it.  But with 4,000 twirlers (and their parents) it’s smart to create a “something” that draws customers in… I mean, look at the cute photo that showed up on Facebook, all because someone made a gray frosting baton!

Look for opportunities to welcome conferences, special events, or visitors to your business.

Cupcakes, name a sandwich, create a shirt, how about a special card for a floral arrangement.  Very simple things can create a positive vibe.

If you don’t have an actual product to create… learn how to welcome your guests!  For example, you can also use a white board and write a welcome visitors message.  We’ve done this with our pontoon boats, we have listed the cities, states, or even countries the visitors are arriving from!

We received lots of positive feedback from this… kinda makes me wonder why we stopped it… hummmm…. something for me to figure out today.  (scratch head)

Alrightie, your turn…

Try this!

Tomorrow come back for The Weekly Recap!
PS:  Like my vibe? Join my tribe! start here

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

The View from the Top – ProfitCenterCoach.com – Episode 428

“It’s not about ideas. It’s about making ideas happen.” Scott Belsky

Saturday: Try This

This is a cool idea… and look how easy it is.

Last Monday I was standing at the green house checkout.  I was buying flowers and I noticed this really cool map on the counter.

It was huge!   They made this really cool aerial map of their business… but it was simply the aerial layout from Google of their business.

They laminated over it so you could set items on top… but if you need to drive “around back” it was super easy for the checker-outer person to point out where “around back” is!

Technology has become so advanced in regards to maps and directions that you should take a second look at how you can use it in your business… because this was a pretty cool example.

Try This!

Thanks for reading… If you like my vibe, subscribe to my tribe!  start here

 

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!