TribeologyBlog.com. – Episode 596 – Do You Love Surprises?

“It’s a Surprise!”

Saturday: Try This!

 

Here’s a quick tip to try… Surprise your customers!

The other day I opened my mail and got this neat packet.

It includes a nice booklet about happenings at Disney World, including my benefits as a member. But even neater is the cling.

The book is for me to go to their business and spend money… but the cling is also for me to show off that I’m a member and recruit other members.

So this bundle pack makes me feel special, encourages me to spend money, and encourages me to recruit new members. win. win. win.

I didn’t request the pack, I didn’t expect it, it just arrived.  It made me think good thoughts!

This is something that is easy to do with your customers.  Send them a note to just let them know you appreciate them!  Include a gift, even if it’s a BIG coupon code… something very special.  It doesn’t have to cost a lot to be effective.

Try this.

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #590 – How are Car Washes and Ballpoint Pens the Same?

Quote: “You paid for the whole show”

Saturday: Try This!

 

The quote for today is one I use regularly.  In the summer we rent boats and we have several regular customers.  They come in a couple times a week.

The process to check out a boat is to listen to our orientation to the boat operation.  Well, when you’ve seen it a couple times, you’ve seen it.

However, we need to go over it each time.  It’s like the take off speech we’ve seen on a plane.   Even though you’ve seen it, you need to see it again.

I use the phrase, “you’ve paid for the whole show…” and then I finish the speech quickly.

Well… that makes me think.

What is your show?  What do you do at your business OR what CAN you do at your business to cross the line from a traditional service to a “wow factor” show?

Here was my trip to the “fancy” car wash.

First the entire process is featured with the floor to ceiling windows… but then look above the window, my car was getting the special service for clear coat.

This car wash business has turned their standard service into an experience.  You EXPERIENCE the car wash.

One very easy way I do this, and it’s SUPER easy… something you can do, too.

Make your “sign up” process special.  When you sign a new client, or sign an new contract… have an engraved pen.  Honestly, they are not expensive.  But you make the process a BIG DEAL.  They sign and you give them the pen.

It’s fun, it’s simple, it’s memorable… it’s a show.

Think of the car wash… do the pen.

Try This!

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 584 – Make Marketing Magic!

Quote: “Those who don’t believe in magic will never find it!”

Saturday: Try This

 

There’s magic, everywhere.  Even at a bag in the middle of the boat show.

I love Satuday’s because it’s “try this” day… and it doesn’t mean you have to do exactly what others are doing. But it’s time to see the magic in how other business do something so you might be “sparked” to a new idea.

It’s fun to learn about your own industry, see what the competition is doing, and take action accordingly.  Well this isn’t one of those times, this is time to look at a completely different industry.

We’re looking at the boat canvas cover manufacturering industry.  Told you, completely unrelated!

This company exhibits at the boat show to gain new business.  They repair and make new covers for boats.

Here’s the magic.

Over the course of the year they collect their scraps.  You know, they take a giant rectangle and cut into the shape of a boat and that makes scraps.

They form the scraps into bags and sew!

Look at these amazing duffel bags for $10.00 – no two are alike, and they don’t look like remnants. But they are creating quite a following. People seek out their booth to get an amazing bag.

Normally the scraps are thrown away.  But with a little magic they have taken on a life of their own.

This is what you need to be on the look out for in your business. What is it that you throw away that is really a treasure?  I’d love to know how you create magic!  Use the comments and chat away.

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #578 – Big Decisions and Color Crayons

Quote: “Idle hands are the devil’s playground”

Saturday: Try This

 

This is an amazing idea and you’ve got to try it.  Last weekend was the Minneapolis Boat Show.  I was walking around the event and came across this…

It’s one area of a major boat dealer. They took valuable floor space and created a children’s play area.

While boating is a family activity… there comes a time when the kids are bored and distract from “the sale”.

SO… why not make a nice safe area, in the open that mom and dad can keep an eye on them while at the same time being a great place to create wonderful memories.

Look at all of the drawings on the wall!

Not only do mom and dad have a great time at the boat show, but the kids do too.

How can you do this at your business?  Coloring sheets are easy, crayons are inexpensive.

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #572 – Does Your Marketing Measure Up?

Saturday: Try This

 

I’ve been spending the past couple days at the Minneapolis Boat Show and I thought this was a fun marketing example to share.  Our family marina has a small display booth at the show, but, there are moments to sneak away and enjoy the show… this is what I found a break.

If you’re familiar with the RV industry, you’re familiar with “slide outs” – well, the boating industry has jumped on this trend.

There is actually a boat that expands from side to side!  It’s really neat…

You might wonder why you’d want to do this, well, if you’re at a beach it allows your to have even more space to entertain friends.

But exactly how much more space can you get?  Well, the boat expands to 14′ 6″!

How big is that?

That’s when you start to search for a reference… If you’re 5′ 8″ then it’s a little over two of you.  OR if the ceiling is 8′ high, then a little less than double… OR the fact that it starts at 8’6″ and expands to 14’6″ which is an extra 6′ and that’s the height of many people…

It’s hard to get an exact reference to how much bigger that is!

NOW… look at this banner

What a fantastic way to show exactly HOW wide your new boat can be!  There’s a real world “to scale” measuring graph at the bottom of the banner!

When you are looking at a way to demonstrate size, find a way to create a relatable way to do it.

For example…. weight loss!  If someone loses 5 lbs… get a jar and fill with marbles that weigh 5lbs, let your clients hold it!  Let them hold how much 5lbs is!

Try this!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #566 – Keeping In the Loop

Saturday: Try This

What’s happening?  I wish there was a sign so I could find out!

I saw this sign at Disney and thought, with all the technology around, this is pretty cool – an old schools sign.

This was in the lobby and it’s attractive and movable AND informative. It helps to, guess what… build a tribe among the guests!  YES a hotel of 500 rooms certainly needs to create a tribe.  The challenge is, everyday their tribe changes.  BUT, one sign like this is an opportunity to provide activities that support the vibe!

 

You’ll notice that this hotel is a “nautical” theme by sailor Mickey on the sign.  Again, vibe behind the tribe.

So how can you do this?  You’re not a hotel…

Well, if you have download PDF’s online, do they have design layouts that also support your vibe?  Do you have a “schedule” of events that you can share… you may be thinking “arts and crafts” like in the photo… But imagine laying out your next month of “soup of the day”

There are lots of things you already know are coming next, but your customers don’t… so keep them in the loop and build the excitement of your vibe!

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #560 – Don’t Miss this Easy Way To Share Your Vibe.

Saturday: Try This

Never miss an opportunity to share your vibe.

Email, posts, websites… these are all great places to share your mission statement or history…

BUT look at this!

T-vineyardvines.png

Vineyard Vines uses their shipping box as an opportunity to create their vibe in your home.  You open the cover and they share their story, right there, under the cover.  It opens up to look like a showpiece!

Now, it might be hard or expensive to replicate this exact style of box…

BUT that doesn’t mean it’s impossible.

If you send a bill, include a small flier that shares your story, vibe, message… it’s “free” to mail something additional.

If you send a package – you can create a sticker and get a similar vibe!  Include your story in the package.

Use the same type of sticker and attach to your shopping bag.

There are endless ways to create this little bit of magic for your customers.

TRY THIS!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review