TribeologyBlog.com – Episode #607 – Show Success from Start to Finish

Quote: “That some achieve great success, is proof to all that others can achieve it as well.” Abraham Lincoln

Friday: Big Money Small Change

 

I love days when we quote Abraham Lincoln.

Why?

Because it shows how timeless wisdom can be!  I’m using it to help explain the importance telling a story, telling your business success story!

This post needs no words.  Just look at it!

Congratulations to this woman, 30 lbs in six weeks. WOW!  Awesome for her…

But also, awesome to this fitness studio.  Not just for showing her a process to be successful in her transformation… but for sharing it in a simple way with their social feed.

Look, it doesn’t need words to say how she did it.  It’s super simple.

And, it’s super effective!

This is a classic transformation/before and after type success story. Think of a way you can do this!  If you are an orthodontist it’s a great visual process.  What about a before/after for house painting… we can do it at the marina for before/after on boat bottom cleaning.

This is such a small way to gain big results that we often over look it!

Business is designed to help other people by providing a product or service to better the life of someone else, therefore, business it’s self is a before/after.  So compile a list and utilize this tool.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #601 – Double Check You Work!

Quote: “The best products don’t focus on features, they focus on clarity” JBolt

Friday: Big Money Small Change

 

PROOFREAD!  I was scrolling through my Facebook feed the other day and this meme popped up. It’s funny… and yet at the same time a great “Big Money Small Change” topic.

LOOK!

YIKES!

Can you imagine if you took such amazing care to make your packaging perfect only to have an “oops” moment?

I guess the takeaway for this post is to make sure you get another set of eyes on your ideas… because the above are really funny!  BUT… they wouldn’t be so funny if they were YOUR products.

Oh boy.  Double Check!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 597 – Eat Problems for Breakfast

Quote:  “Expect problems and eat them for breakfast.” – Alfred A. Montapert

Monday: Subject Matter Expert

 

Are you hungry?  Get ready to eat some problems! YUMMMMM

These are good problems we get to eat!

Nope, they’re not the “good” problems of being too busy or having too much money to spend, they’re the problems of our customers.

Now here’s a fun mind bender.  I’m taking about 4 online marketing courses right now… they are fantastic with lots of different perspectives and I thought this one would be perfect for Subject Matter Expert day.

After all, the goal of Subject Matter Expert Day is to position ourselves as the “go to” for potential customers so they begin the process to “know, like and trust” us.

Well, let’s try the mind bender on for a minute.

What if I said, customers don’t care that you are an expert… they’re just looking for solutions to THEIR problem.

WOAH

That’s a completely different way of looking at the entire customer relationship!  You are simply to be concerned with their problem.  Now, this does not mean you get to forget about the entire positioning of yourself as an expert.

It’s just that you may be concerned with not having the “expertise” that a customer is looking for… for example, you fear that you do not have a degree on a wall.  Well, guess what butter cup, if you have the solution to someone’s problem – they want YOU!

Think about it… You may not have a degree in child development, but… if you have the solution to potty training and at 3 in the morning you have a list of FAQ’s you’ve answered or even offer a download for the top 5 tips to successful potty training, NO ONE cares if you have a formal degree… they just want to quit changing diapers or washing sheets and other accidents.

SO on this Subject Matter Expert day, make sure to continue to seek the ways to be the authority within your industry, just understand the only thing that matters to your customer is that you have the solution to their problem!

Here is the key to your future success:  EAT PROBLEMS.  EAT LOTS OF PROBLEMS FOR BREAKFAST!

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 584 – Make Marketing Magic!

Quote: “Those who don’t believe in magic will never find it!”

Saturday: Try This

 

There’s magic, everywhere.  Even at a bag in the middle of the boat show.

I love Satuday’s because it’s “try this” day… and it doesn’t mean you have to do exactly what others are doing. But it’s time to see the magic in how other business do something so you might be “sparked” to a new idea.

It’s fun to learn about your own industry, see what the competition is doing, and take action accordingly.  Well this isn’t one of those times, this is time to look at a completely different industry.

We’re looking at the boat canvas cover manufacturering industry.  Told you, completely unrelated!

This company exhibits at the boat show to gain new business.  They repair and make new covers for boats.

Here’s the magic.

Over the course of the year they collect their scraps.  You know, they take a giant rectangle and cut into the shape of a boat and that makes scraps.

They form the scraps into bags and sew!

Look at these amazing duffel bags for $10.00 – no two are alike, and they don’t look like remnants. But they are creating quite a following. People seek out their booth to get an amazing bag.

Normally the scraps are thrown away.  But with a little magic they have taken on a life of their own.

This is what you need to be on the look out for in your business. What is it that you throw away that is really a treasure?  I’d love to know how you create magic!  Use the comments and chat away.

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #583 – Marketing with a Twist

Quote: “Take a second look, it costs you nothing.” — Chinese Proverb

Friday: Big Money Small Change

 

I received TWO emails today letting me know it’s pet dental month.  Ironically, I read these after I gave my dog a dental treat.

The funny thing is that it spurred me to action for my “Big Money Small Change” topic.

My topic has a twist.  The obvious topic is to utilize the “Of the Month” topics for your promotion, special, or post.  It’s a great way to generate ideas and turn your marketing into a party.

But I said my topic for today will have a twist… here it is.

This is a screen shot of what popped up in my email box.  It looks like a great “blurb” “sneak preview” or “short cut” to see what the message actually is all about

But read it.  It’s like a four line classified ad (that shows how old I am) – but look at line four… Flea and tick sale/rebates?  That’s a little confusing.  I thought it was pet dental month.

So here’s your twist.  Double check your email before it’s sent.  You need to send yourself a sample so you can check all aspects.  NOW guess what… I’m guilty of this, and that might be why I’m sensitive to this error.

We used to use email “magic” and type our 4 line classified info into the very top of the email and hide it in the text color of the background, typically white.  Now, you can select these preview sentences.

So that’s twist one, double check.

Twist two… don’t mix messages.  Again… something I’m terribly guilty of.  I am old school with bad habits.  One habit is to put more than one topic in a message… DON’T!  It’s lazy… either lazy that you didn’t sort your people OR lazy in not creating a unique message for different segments of your email.

Back to the normal “of the month”

The cool thing with this email is that they used an infographic – I guess that may be a “twist” but I included the screen shot because, well, if you have a dog, the message is important and interesting!

So your turn to 1) double check before you send… 2) craft only one topic per message and 3) use your “of the month” resources!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

TribeologyBlog.com – Episode #571 – Get Paid for Teaching People to Use Your Product

“Never stop reaching a bit further, faster, and higher.” R.Branson

Friday: Big Money Small Change

 

Our 5th C is Cash and it’s a fun topic to find great examples on my feeds.  This one stood out because it’s one event with a couple intertwined activities.

It’s a workshop that teaches you how to use a product – BUT, it’s got a twist.  They are promoting how to wear and use a head wrap… and it’s a workshop, however, there’s wine!  So it’s more of a party.

Here’s the twist… because it’s a workshop you buy a ticket, therefore, you make money!  Sure you’re giving away a “free” head wrap with the purchase of a ticket… but that will be built in the price of the ticket.

People are paying money to attend your workshop to learn about how to use your product by actually getting a sample of your product.

AND they’re getting to sample your vibe and since it’s fun you are at the same time building your tribe!

Brilliant!

Now it’s your turn:  THINK…What workshop/party can you host where customers will pay to attend, sample your product AND want buy more from you?

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #565 – Can You Create a Tribeology Home Run?

“Know the difference between being different & special.”

Friday: Big Money Small Change

 

I love when I check my feeds in Facebook or Instagram and find amazing posts to share with you!

Since we’re always looking for new ways to increase our money this might be a great idea for you.  Maybe not exactly like it, but if you grasp the spirit you’ll be rocking it!

This post is from a baton twirling group.  Remember, I competed fro 17 years so it’s fun to still follow teams and see how the sport evolves… one evolution is the introduction of social media on the business side.

There’s something in baton twirling called a 1-turn.  It’s when you toss the baton in the air and while it’s out of your hand, you turn around once and catch the baton.  You can do a 2-turn… which is two spins.  3-turn… 4-turn… etc.  YES, the very good competitors get up to 9ish, it’s pretty incredible.

BUT you have to start somewhere and that somewhere is the 1-turn. It’s a milestone. Honestly, it’s the first “real” trick that separates the new students from those on their way to competition levels.

SO, back to the post.  This girl was at practice and caught her 1-turn!  Look at how they celebrated.  The studio has a chalkboard and wrote the milestone on it for the girl to stand in front of the studio logo on the wall!

The caption said “she joined the 1-turn club”

This is a pretty exciting way to showcase your product (lessons) as a brand.  LOOK AT THIS… it’s tribe building.  You celebrate your student’s success and share with your online family so they too can celebrate!  It motivates the girl who achieved the milestone, shows your teaching success, and can create a shareable moment.

And it’s an Infinity promotion. You erase the chalk board and wait for the next milestone… the wall is a great decor item that serves double duty.

This is a “very big money small change” item.

How can you do this?   Use creativity –  like our quote says… make it special.

For me… We have a marina… We could do this by celebrating “my first boat ride” or “my first visit to Lake Minnetonka” create a certificate, award to the customer, and take a photo in front of our sign and post online!

Done consistently, it’s a fantastic content creator!

So let’s see… of our 5 C’s we have…

  1. Character (Subject Matter Expert) – YEP, success at teaching.
  2. Content – YEP – it’s a content generator
  3. Consistency – YEP – it’s going to happen again…
  4. Customer – YEP – the student is celebrated
  5. Cash – it likely will build excitement for others to want to join.

This is a home run for Tribeology!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review