TribeologyBlog.com – Episode 656 – One Easy Way to Increase Your Sales

Quote: “The way you dress is an expression of your personality.”

Friday: Big Money Small Change

 

Here’s a great “small change” idea… dress for success!

It works for your personal appearance, so why wouldn’t it work with your products?  Well, it does!

When you take a little extra time to “spruce” up your appearance you will make more money!  The packaging is your silent salesperson… but that doesn’t mean they need to stay quiet.

Take a second look at your products and determine what you can do to give them a face lift.

I love the way this necklace looks!  It’s a neat piece of jewelry but it’s enhanced by the thoughtful packaging.

If you were shopping for a gift, especially someone with a May birthday, the necklace is nice, but the card it’s attached to makes you WANT to give this as a gift.

Start to view your packaging as the way you “dress” your products.  This also applies to your photos… update and express your style by telling stories with your photos!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 653 – Ground Speed and Happy Places

Quote:  “Find your tribe. There are definitely people who will understand you.”

Tuesday:  Content and Consistency

 

Do you ever feel like no one understands you… or that maybe you’re worried when you create your blog posts that you’ll “miss the mark”?

Don’t worry about it.

Remember… when you are creating your gift of content your goal is to build trust.  The way to build trust is to speak directly to the people you WANT to attract.

When you speak to everyone you speak to no one.  Think about it… if a political candidate speaks to “everyone” they’re not remembered, but those that pick a “controversial” stance will be remembered.

The same goes for your tribe.

For example sometimes when you speak to your tribe, you speak to just your insiders and the content is ONLY for the people that “know” the tribe secrets.

Here’s how I came to realize this trick.  Apparently in 1964 Ford came out with the Mustang.  It started a trend of small, spots cars that became a category, the pony car.

Well, of course they’re called pony cars, the Ford Mustang got it all rolling, and a Mustang is a horse.  Except, when it isn’t.

Get this…

The Ford Mustang was actually named after the P-51 fighter bomber that made it’s debut in the US Army Air Corp (US Air Force) in 1940.

Alrightie… What does that have to do with something that is just for the tribe?  Well, have you ever looked at the flight tracker during an airline flight?  The speed will be converted to “ground speed” for you.

Again… what does this have to do with Tribe Building?

In the rented 2019 Mustang convertible we drove on our last trip to Florida, my member of the Mustang tribe (the husband), suddenly started laughing.  I asked him what it was and, grinning, he pointed at the speedometer which was displaying our “ground speed.”

mustang2

It was that moment when you wonder if you should actually ask, “What?” or just leave your husband be in his “happy place”.

So I played and said, “What??”.

I was confused of course, because I’m not a member of the tribe and that message was for him, not me.  He then gave me the “five minute” explanation… on and on… for the next half hour.

Insert voice of The Peanuts teacher…

BTW… the top was down, it was warm and sunny, and I earned a great blog post topic to share with you!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 651 – Shop the Shops!

Quote: “Creativity is thinking up new things. Innovation is doing new things” Theodore Levitt

Saturday: Try This!

 

Do you take action?  I love the reminder of today’s inspiration…the reminder is to not stop at thinking of new ideas…. you must actually do new things!

One of the best places to find innovation with marketing is Disney World.  During your next visit… remember…there’s always a next visit.

On your next visit “Shop the Shops” — I’m not kidding… you don’t have to buy – but I do encourage you to shop.

When you do, oh my… inspiration can hit.. your creativity can sky rocket and believe it or not you will do things.

Look at this clever idea.

This is NOT a pizza or doughnut display…

This is a T shirt display!

That would be creative if the display stopped at atmosphere.  BUT IT DOESN’T!  It’s innovative!  These boxes contain T shirts that have either a Pizza or Doughnut theme in their design!

When you take a T shirt and carry out it’s theme to the packaging — WOW!

Try This!

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 643 – UGHHHH Time to Attract Your Ideal Customers

Quote: “A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.”

Thursday: Infinity Customers

 

Why oh why does no one understand me?  Do you ever feel this way at your business… you put an ad out in the paper, yet the phone doesn’t ring or worse, you get crazy people that call?

Here’s a tip.

You are no longer in control of your brand.  I know, that is a bummer – especially when your business is YOU.  You work the long hours, you take the risks, and then some “crazy” writes a gut wrenching awful review of a transaction.

OH MY – it hurts, doesn’t it.

WHY?  Why does it hurt?  Because they are writing about a transaction and you are reading it personally.

That doesn’t mean you can discount what happened… after all, learning from the negative review is one of the biggest things you can do to switch gears and make a better product or service.

But this doesn’t make it hurt less, especially when you’re running on little sleep!

Where does this leave you?  Well, when you accept that you are not in control of your brand it may feel like you’re floating out in the ocean, by yourself, on a raft.  However, you do have some control.

Your control starts at the VERY beginning of the transaction – waaaay before you get to a point of disagreement.  It starts even before they are a customer.

It starts when you make a solid decision of WHO you want to work with.  You need to develop your ideal customer, your avatar, and then 100% go out there and find them.  This is your absolute most favorite person in the world to work with… they probably love your work, pay on time with a smile, and lift you up.

YES… you can have this magical interaction – but you need to make that decision, now.

One other piece of advice, when you have that “crazy” learn from it.  You may need to enhance your written policies and procedures to protect yourself in the future.

But as always, it’s best NOT to dwell.  Get the solution and move to the next transaction — the more time you spend on negative, you’re missing opportunities to make money with your ideal customer!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 632 – Attack Emotions

Quote: “Life is short. Move to the beach and never look back.”

Friday: Big Money Small Change

 

What is a beautiful thing about your business?  What is it that you can feature that stops customers in their tracks?

This is a big money small change hint that can impact your social posts.

Look at this example…

The fun thing is… when you flip through your feed and come across it, at first glance it looks like a regular motivational quote.

But on a closer glance… it’s actually a great way to promote the business which is a real estate group.

SO while you may see the photo and think, “ahhhhhh that’s amazing.  If only I could…?” the answer is their business, right there in the comments!  Right there making it possible.

It’s a beautiful way to strike at the emotion of your customers.

Seek this out.  Look to ways you can attack the emotions.  Whether it’s a lifestyle, a better way of life, a memory, a relationship.  There is someway to get to the essence of health, wealth, or love.

Get this right and you will increase your cash!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 609 – Your Achilles Tendon Makes Me Passionate

Quote: “Expertise without passion is not always effective”

Monday: Subject Matter Expert

 

Have you ever watched a performance with an actor and thought, they’re a good actor but you didn’t feel any emotion watching the performance?

How about watching a football game and leaving with a “ho hum” type of feeling?

What about visiting a business, let’s say a car dealership, and you liked the car, but wern’t really excited to purchase… yet a week later you purchased from a competing car dealer?

The reason is passion.

All three scenarios had expertise but lacked passion.  You need to share you knowledge with passion to be remembered and to build trust with your tribe.  It’s the way you stand out.

About two years ago I hurt my Achilles tendon.  It is not easy to heal this type of injury.  Mostly it involves rest and stretching… mine is MUCH better.  But here’s the funny thing, I looked up online for a “cure” – I came across these two doctors who have coined them selves “the two most famous physical therapists on the internet” their video is good and it’s helped me HUGE.

OK

Here’s why I mention it.  You watch the video for a cure to your pain… but you TRUST them because they have passion for their topic.

Think about it… this is health information for an injury and yet, within about 30 seconds you trust them.  That’s remarkable.

Watch the beginning of the video, it’s a great example.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #604 – How Can a Smile Face Beach Ball be Considered Content?

Quote: “Go the Extra mile, it’s NEVER crowded”

Tuesday: Content and Consistency

 

Content is typically thought of as the words you speak or write… but then again we have photos so content doesn’t have to contain words.

So does content tell a story?  It can, but you can also create content that causes a vote… I mean, what else is a survey!

Your content is completely subjective and it’s about connection.  It could be through music or video.  There are lots of ways to create the connection you desire.

So what about your packaging.  Does packaging qualify as content.

Let me answer that with a question, have you ever seen an “unboxing”?

OH my we’ve actually created a word to describe the act of opening a package.

YIKES!

If there’s a word, you better pay attention to it.  So YES packaging is content, and it can create content.

The big difference you have over is this… you can create a personal connection via your packaging. Your vibe will translate through your thank you note, stickers, stuffing.

Amazon has that smile on the outside of the box, but typically nothing vibe worthy on the inside.

Therefore…this is an area you can knock your customers socks off!  I mean… here’s the deal… Amazon is affecting your pricing, you might as well capitalize on your vibe.  It will help with your return customers… I mean Infinity Customers!

Include a treat, a small momento, it could be a piece of candy, a rubber duck, a key chain.  It should not be expensive, it does not need to be a logo based item, but it must evoke your vibe.

Could you imagine if you sold movie memorabilia and inside the shipping box you included a bag of microwave popcorn with your thank you note?  That would be so cool!

I don’t have an online store associated with our marina.  I had one around 2006…  but if it were open right now, I’d include a thank you note and a smile face beach ball.  Why?  Our city has a smile face on the water tower and you can see the smile face on your way to our marina via the water!  AND it’s something you can use on the boat.

The smile face beach ball evokes emotion, becomes a vibe, and causes people to talk… it becomes your “no words needed” content.  If you include a hashtag sign in the box you’ll also receive social interaction.  Again, more content!  Gosh, this makes me want to open an online store for the boat yard!

Go the extra mile and think about what you can do as you expand your view of content!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review