Category: branding

Posted on in 1-Monday - Subject Matter Expert, branding, Customers, marketing, Real world, subject matter expert, Success tips

TribeologyBlog.com – Episode 609 – Your Achilles Tendon Makes Me Passionate

Quote: “Expertise without passion is not always effective”

Monday: Subject Matter Expert

 

Have you ever watched a performance with an actor and thought, they’re a good actor but you didn’t feel any emotion watching the performance?

How about watching a football game and leaving with a “ho hum” type of feeling?

What about visiting a business, let’s say a car dealership, and you liked the car, but wern’t really excited to purchase… yet a week later you purchased from a competing car dealer?

The reason is passion.

All three scenarios had expertise but lacked passion.  You need to share you knowledge with passion to be remembered and to build trust with your tribe.  It’s the way you stand out.

About two years ago I hurt my Achilles tendon.  It is not easy to heal this type of injury.  Mostly it involves rest and stretching… mine is MUCH better.  But here’s the funny thing, I looked up online for a “cure” – I came across these two doctors who have coined them selves “the two most famous physical therapists on the internet” their video is good and it’s helped me HUGE.

OK

Here’s why I mention it.  You watch the video for a cure to your pain… but you TRUST them because they have passion for their topic.

Think about it… this is health information for an injury and yet, within about 30 seconds you trust them.  That’s remarkable.

Watch the beginning of the video, it’s a great example.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 2-Tuesday - Content & Consistency, Blog content, branding, Content, Creative, DoingInfinity, Loyalty, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode #604 – How Can a Smile Face Beach Ball be Considered Content?

Quote: “Go the Extra mile, it’s NEVER crowded”

Tuesday: Content and Consistency

 

Content is typically thought of as the words you speak or write… but then again we have photos so content doesn’t have to contain words.

So does content tell a story?  It can, but you can also create content that causes a vote… I mean, what else is a survey!

Your content is completely subjective and it’s about connection.  It could be through music or video.  There are lots of ways to create the connection you desire.

So what about your packaging.  Does packaging qualify as content.

Let me answer that with a question, have you ever seen an “unboxing”?

OH my we’ve actually created a word to describe the act of opening a package.

YIKES!

If there’s a word, you better pay attention to it.  So YES packaging is content, and it can create content.

The big difference you have over is this… you can create a personal connection via your packaging. Your vibe will translate through your thank you note, stickers, stuffing.

Amazon has that smile on the outside of the box, but typically nothing vibe worthy on the inside.

Therefore…this is an area you can knock your customers socks off!  I mean… here’s the deal… Amazon is affecting your pricing, you might as well capitalize on your vibe.  It will help with your return customers… I mean Infinity Customers!

Include a treat, a small momento, it could be a piece of candy, a rubber duck, a key chain.  It should not be expensive, it does not need to be a logo based item, but it must evoke your vibe.

Could you imagine if you sold movie memorabilia and inside the shipping box you included a bag of microwave popcorn with your thank you note?  That would be so cool!

I don’t have an online store associated with our marina.  I had one around 2006…  but if it were open right now, I’d include a thank you note and a smile face beach ball.  Why?  Our city has a smile face on the water tower and you can see the smile face on your way to our marina via the water!  AND it’s something you can use on the boat.

The smile face beach ball evokes emotion, becomes a vibe, and causes people to talk… it becomes your “no words needed” content.  If you include a hashtag sign in the box you’ll also receive social interaction.  Again, more content!  Gosh, this makes me want to open an online store for the boat yard!

Go the extra mile and think about what you can do as you expand your view of content!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 6- Saturday - Try This!, branding, Content, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com. – Episode 596 – Do You Love Surprises?

“It’s a Surprise!”

Saturday: Try This!

 

Here’s a quick tip to try… Surprise your customers!

The other day I opened my mail and got this neat packet.

It includes a nice booklet about happenings at Disney World, including my benefits as a member. But even neater is the cling.

The book is for me to go to their business and spend money… but the cling is also for me to show off that I’m a member and recruit other members.

So this bundle pack makes me feel special, encourages me to spend money, and encourages me to recruit new members. win. win. win.

I didn’t request the pack, I didn’t expect it, it just arrived.  It made me think good thoughts!

This is something that is easy to do with your customers.  Send them a note to just let them know you appreciate them!  Include a gift, even if it’s a BIG coupon code… something very special.  It doesn’t have to cost a lot to be effective.

Try this.

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 3- Wednesday - Midweek Motivation, branding, Business owner motivation, goals, marketing, My Story, Real world, Success tips

TribeologyBlog.com – Episode 593 – How I Saved 50% By Listening to My Gut… But I’m Still Hungry.

Quote: “Instinct is the nose of the mind.” D.deGirardin

Wednesday: Midweek Motivation

 

Trust your gut feeling.  That is something we all know to be true, but sometimes it’s really hard.

You’re rushing around trying to “make something happen” and it’s really REALLY hard.  You drop your keys, you slip on the ice, you do X, Y, or Z. UGH.

Well… that was my today.

I wanted to buy a new photography backdrop so when I take photos they look good online.  I’ve use black for about 4 years.  I still think it looks great.  I’m not a hip/trendy person, really… quite the opposite.  However, I have skills in marketing things.

Last week I bought a wood panel background and it looks nice.  It also kind of looks like every other photo on the internet. I like black.  But the black does kind of look dated.  So my choices… look dated or look like everyone else.

UGH (again).

Recently I’ve noticed 80s colors are in style… armed with that trend I went to Amazon.  I found some back drops in blue, pink, green.  I put them in my cart – the total was over $100.  They were too big for my small photo studio.

And I got stuck… should I order, should I not order, should I go to the fabric store tonight and get vinyl there?  A storm is coming in and I don’t want to go shopping. But I’m hungry and I could get dinner, too.  UGH (third time)

I got distracted (shocker)

And was hovering with my finger over the buy now button.  UGH (fourth time) I just couldn’t buy the three backgrounds.

Then I searched again.

This time I found 24″ wide. Hummmmm….. this was impossible about 3 hours ago, I wonder why the 24″ are showing up in my results, now…   BUT PINK WAS OUT OF STOCK.

BIG UGH.

I went to the post office to get the mail.

Opened it up and there was this Trendy advertising card.  Sure enough it was a bright pink background with a very happy gal. It’s as if the color I want is mocking me.

SOOOOOO I searched again…

You know what I found?  Nope not pink… I found a BUNDLE PACK with pink!  And they’re 24″, the perfect size I need without cutting… AND they arrive in two days. I don’t have to go to the store.

The best part… this bundle pack was over 50% cheaper than the original three colors I had in my card… now I get 15 colors… no cutting… delivered to my door!

Yeah, this was a minor thing, but my gut was telling me not to make the decision for the three backdrops, but to just wait… I have no idea why I couldn’t find the “perfect” thing earlier today – but I’m glad I listened to my gut.

However, I’m still hungry and have no idea what I want for dinner.

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 7- Sunday - Week in Review, Blog content, branding, Content, email marketing, marketing, Success tips, Tribe Building

TribeologyBlog.com – Week in Review – Episodes #567 to #572

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #567 – Proud Member of Shawn’s Tribe

Tuesday – Content & Consistency – Episode #568 – Can One Color Be Remarkable?

Wednesday – Midweek Motivation – Episode #569 – It’s OK to Get Lost Surfing Facebook

Thursday – Infinity Customer – Episode #570 – More than a Customer – More than a Sale

Friday – Big Money – Episode #571 – Get Paid for Teaching Others How To Use Your Product

Saturday – Try This! – Episode #572 – Does Your Marketing Measure Up?

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Posted on in 6- Saturday - Try This!, branding, Customers, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode #566 – Keeping In the Loop

Saturday: Try This

What’s happening?  I wish there was a sign so I could find out!

I saw this sign at Disney and thought, with all the technology around, this is pretty cool – an old schools sign.

This was in the lobby and it’s attractive and movable AND informative. It helps to, guess what… build a tribe among the guests!  YES a hotel of 500 rooms certainly needs to create a tribe.  The challenge is, everyday their tribe changes.  BUT, one sign like this is an opportunity to provide activities that support the vibe!

 

You’ll notice that this hotel is a “nautical” theme by sailor Mickey on the sign.  Again, vibe behind the tribe.

So how can you do this?  You’re not a hotel…

Well, if you have download PDF’s online, do they have design layouts that also support your vibe?  Do you have a “schedule” of events that you can share… you may be thinking “arts and crafts” like in the photo… But imagine laying out your next month of “soup of the day”

There are lots of things you already know are coming next, but your customers don’t… so keep them in the loop and build the excitement of your vibe!

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review