TribeologyBlog.com – Episode 723 – Be Intentional With Your Brand

Quote: “Products are made in the factory, but Brands are created in the mind.”

Thursday: Infinity Customer

 

Think about walking into a McDonalds, can you see the counter, the menu, the fries in the background?  How about the colors, the golden arches, the trays… You know what to expect and you get it.

It doesn’t matter if you’re in a small town or a large city, the brand is consistent.  The menu is nearly the same… I went to McDonalds in Japan and they had Green Tea shakes and the McBento along with the Big Mac… so there is a little local flair everywhere… but for the most part there is the same menu.

Now think of Starbucks.

What do you smell, what do you hear, is it warm or cool, busy or calm – what is the vibe?  There’s a little difference neighborhood to neighborhood… but again, it’s a pretty consistent experience.

The brand of these two businesses is predictable, but when you have a couple thousand storefronts the brand needs to happen.

But what about your brand?

What do you transmit to your customers without trying?  Or what should you start trying?

Two quick ideas… 1) consistent communication – this comes from your colors/style/look and feel.

You might be thinking, but I only have one storefront, how consistent do I need to be?  Well, if your website is white with flowers and lovely happy photos… but your store front is dark and smells like mildew you’ve got a consistency problem!

the message of consistency crosses from brochures, to your storefront, to your website, to what you drive and shirt you wear.  The logo needs to remain the same along with the colors and vibe!

The second idea is that your personality can shine…. My writing style is ME.  I use capitalization and …’s regularly — My lack of proper sentences probably drives some people crazy, so if they don’t hang out here, that’s OK.

You’ve got to mesh with the vibe.

You need to consider the brand the personality of the business.  It’s supported via your social posts and your emails you use to communicate.

Here’s the deal…

If you are a medical device company for heart transplants, you better sound like a doctor.  If you are a restaurant that caters to children’s birthday parties, sounding like a fact based doctor isn’t going to promote a fun party atmosphere.

The goal for your customers is to be conscious of the consistency of your overall look and feel along with promoting the vibe/personality of your business.

This is how you work on a brand, every day!

The brand doesn’t just “happen” it’s created for your customer.

Today, audit your look/feel to see if you are creating a consistent vibe, and follow up with a post that reinforces this vibe!

 

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #687 – Would You Pay For A Bracelet?

Saturday: Try This!

Here’s a great example from the real world that you just might be able to use.

On a recent trip to Disney World, I made a visit to the gift shop.  That’s when I saw it… a giant wall of bracelets. Lots of colors and designs.

I looked closer…

That’s when I realized they were the Magic Bands to attach your tickets and room keys to your account.

And that’s when I looked at my gray band on my wrist and thought, “dang… they gave me a free gray one when I checked in, but this is brilliant!  Show all these wonderful options that you can buy”

They created the need for their own product.

So how can you do this, you’re not Disney World and most likely you don’t have your own access to cartoon characters.

But you do have access to YOU.

Create your own exclusive “level up” type of product / service. This could be a members only Facebook group.  It could be an entry level product and then add on’s or upgrades.

As you come up with your next product just remember the bracelets… Gray for free… designs for money!

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 675 – An Emotional Drive

Saturday:  Try This!

 

Earlier this week I talked about emotional words and yesterday I talked about putting your customer into your post… then I came across a photo I took earlier this spring.

WOW

Renting a car is kind of a mundane event.  When you travel you need to have ground transportation.  And it’s pretty easy to substitute the businesses that provide car rental…

Look what this one did to help you use the product – they used emotional words to help paint the picture of the emotion of their rental cars.

They don’t say convertible, 4 wheel drive, automatic transmission… it says scenic, fun, and family.

This is something you can do… maybe not on a wall as your back drop – but what about on your website or brochure?

Use the opportunity to share the words of the emotion of your product!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 656 – One Easy Way to Increase Your Sales

Quote: “The way you dress is an expression of your personality.”

Friday: Big Money Small Change

 

Here’s a great “small change” idea… dress for success!

It works for your personal appearance, so why wouldn’t it work with your products?  Well, it does!

When you take a little extra time to “spruce” up your appearance you will make more money!  The packaging is your silent salesperson… but that doesn’t mean they need to stay quiet.

Take a second look at your products and determine what you can do to give them a face lift.

I love the way this necklace looks!  It’s a neat piece of jewelry but it’s enhanced by the thoughtful packaging.

If you were shopping for a gift, especially someone with a May birthday, the necklace is nice, but the card it’s attached to makes you WANT to give this as a gift.

Start to view your packaging as the way you “dress” your products.  This also applies to your photos… update and express your style by telling stories with your photos!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 653 – Ground Speed and Happy Places

Quote:  “Find your tribe. There are definitely people who will understand you.”

Tuesday:  Content and Consistency

 

Do you ever feel like no one understands you… or that maybe you’re worried when you create your blog posts that you’ll “miss the mark”?

Don’t worry about it.

Remember… when you are creating your gift of content your goal is to build trust.  The way to build trust is to speak directly to the people you WANT to attract.

When you speak to everyone you speak to no one.  Think about it… if a political candidate speaks to “everyone” they’re not remembered, but those that pick a “controversial” stance will be remembered.

The same goes for your tribe.

For example sometimes when you speak to your tribe, you speak to just your insiders and the content is ONLY for the people that “know” the tribe secrets.

Here’s how I came to realize this trick.  Apparently in 1964 Ford came out with the Mustang.  It started a trend of small, spots cars that became a category, the pony car.

Well, of course they’re called pony cars, the Ford Mustang got it all rolling, and a Mustang is a horse.  Except, when it isn’t.

Get this…

The Ford Mustang was actually named after the P-51 fighter bomber that made it’s debut in the US Army Air Corp (US Air Force) in 1940.

Alrightie… What does that have to do with something that is just for the tribe?  Well, have you ever looked at the flight tracker during an airline flight?  The speed will be converted to “ground speed” for you.

Again… what does this have to do with Tribe Building?

In the rented 2019 Mustang convertible we drove on our last trip to Florida, my member of the Mustang tribe (the husband), suddenly started laughing.  I asked him what it was and, grinning, he pointed at the speedometer which was displaying our “ground speed.”

mustang2

It was that moment when you wonder if you should actually ask, “What?” or just leave your husband be in his “happy place”.

So I played and said, “What??”.

I was confused of course, because I’m not a member of the tribe and that message was for him, not me.  He then gave me the “five minute” explanation… on and on… for the next half hour.

Insert voice of The Peanuts teacher…

BTW… the top was down, it was warm and sunny, and I earned a great blog post topic to share with you!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 651 – Shop the Shops!

Quote: “Creativity is thinking up new things. Innovation is doing new things” Theodore Levitt

Saturday: Try This!

 

Do you take action?  I love the reminder of today’s inspiration…the reminder is to not stop at thinking of new ideas…. you must actually do new things!

One of the best places to find innovation with marketing is Disney World.  During your next visit… remember…there’s always a next visit.

On your next visit “Shop the Shops” — I’m not kidding… you don’t have to buy – but I do encourage you to shop.

When you do, oh my… inspiration can hit.. your creativity can sky rocket and believe it or not you will do things.

Look at this clever idea.

This is NOT a pizza or doughnut display…

This is a T shirt display!

That would be creative if the display stopped at atmosphere.  BUT IT DOESN’T!  It’s innovative!  These boxes contain T shirts that have either a Pizza or Doughnut theme in their design!

When you take a T shirt and carry out it’s theme to the packaging — WOW!

Try This!

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 643 – UGHHHH Time to Attract Your Ideal Customers

Quote: “A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.”

Thursday: Infinity Customers

 

Why oh why does no one understand me?  Do you ever feel this way at your business… you put an ad out in the paper, yet the phone doesn’t ring or worse, you get crazy people that call?

Here’s a tip.

You are no longer in control of your brand.  I know, that is a bummer – especially when your business is YOU.  You work the long hours, you take the risks, and then some “crazy” writes a gut wrenching awful review of a transaction.

OH MY – it hurts, doesn’t it.

WHY?  Why does it hurt?  Because they are writing about a transaction and you are reading it personally.

That doesn’t mean you can discount what happened… after all, learning from the negative review is one of the biggest things you can do to switch gears and make a better product or service.

But this doesn’t make it hurt less, especially when you’re running on little sleep!

Where does this leave you?  Well, when you accept that you are not in control of your brand it may feel like you’re floating out in the ocean, by yourself, on a raft.  However, you do have some control.

Your control starts at the VERY beginning of the transaction – waaaay before you get to a point of disagreement.  It starts even before they are a customer.

It starts when you make a solid decision of WHO you want to work with.  You need to develop your ideal customer, your avatar, and then 100% go out there and find them.  This is your absolute most favorite person in the world to work with… they probably love your work, pay on time with a smile, and lift you up.

YES… you can have this magical interaction – but you need to make that decision, now.

One other piece of advice, when you have that “crazy” learn from it.  You may need to enhance your written policies and procedures to protect yourself in the future.

But as always, it’s best NOT to dwell.  Get the solution and move to the next transaction — the more time you spend on negative, you’re missing opportunities to make money with your ideal customer!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review