TribeologyBlog.com – Episode 772 – Build Your Tribe By Selling Them Stuff

Quote: “Don’t judge each day by the harvest you reap but by the seeds that you plant”

Friday: Big Money Small Change

 

There’s something about a vibe…  look at this post!  It’s a totally cute product and as you flip through your feed, you may zoom past it — but stop.  Let’s focus on what we can learn from the post.

This dance studio has a store.  They sell more than dance essentials, like shoes or leotards.  Their style is trendy.  And they love pink!  Well pink is actually the branded color of the studio.

We learned all of this from their post.

AND that’s not even the main point of their post… the post is to let you know that this super cute product that was picked out just for their tribe has arrived and to hurry!

When you’re looking for a great post idea – look beyond a typical product post — use the post as your opportunity to support and strengthen your bond with your tribe.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 754 – A Great Big Amazon Share

Quote: “Our anxiety does not come from thinking about the future, but from wanting to control it” Khalil Gibran

Friday: Big Money Small Change

 

Yesterday I ended my day by balancing our cash register.  I found a penny from 1954.   I started my day on a tour of our local Amazon Fulfillment center… fascinated by the robots.

OK… let me get this out of my system

Robots are freekin cool.

OMG.  If you’ve ever thought about automating your business – then visiting a company tour where they’ve done this is like an amusement park for your mind.

The products come in the door, there are plenty of humans to support the robots — but dang.  They just keep going – I kind expected the Energizer Bunny to pop from around the corner banging that drum!

He did not… but here’s the deal.

The tour was great.

I saw the future… here now.

I saw the possibilities of how to make the future happen now.

AND I also got a photo and water bottle.

My cousin invited me to go on this tour… I joked, the last tour we went on together was in 2nd grade.  Our elementary school was 2 blocks from Tonka Toys… every child received a cute doonbuggy for visiting.

Amazon had awesome water bottles!

OK – not that that’s the reason to visit or even have a tour.

But they built this facility as a showcase for the tour.  Here’s why it’s important for you to learn from Amazon on our Big Money Small Change Day… the first stop on the tour was a hallway.  It was outside a class room.

That’s when the tour guide, Tony, told us about the education benefit for being an Amazon employee… it’s VERY good. Then he told us about the maternity benefit… it also is VERY good.

WHY do they do this?

Because they love their company and those on a tour are potential employees.

The tour is your showcase of your business.

When the tour ended we learned an interesting historical reference and symbolic tribute to the founder that is in every building.  It was cool.

Then we went downstairs and they had a photo booth set up.  This how they encouraged social sharing.

Why?

Because cameras are NOT allowed on the tour.  Yet… they did not miss out on this important social opportunity.

Now… you are not Amazon, so what can you learn from this?

Showcase your business.  You can showcase it online.  Share your history.  Share your future.  Share a gift… and by all means include a way to share it on social media.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 737 – Picture This!

Satuday: Try This

This is an awesome idea.  I know… it’s from Disney Springs and to make it more specific… from Cirque Du Soleil.

It’s a world famous show from a world famous location… how on earth can you use it at your business.

Well… if you see something like this what do you do?

You go right up to the design, stop… pose… snap a photo… then post!

Make it easy for your customers to promote your business.  I was talkig to my cousin earlier this week.  She’s at the final stages of building an amazing yoga studio.  She asked me if I liked the design she’s picking out for the main wall.

I said it’s great!

Then I mentioned she should think about adding her business name or logo… it’s a great location for her to film in front of!  You can mark mile stones like birthdays or goals met…  but it makes a permanent location to show consistency in your photos.

The branding helps when people scroll through their feeds…

This is how you use a world famous idea at your location!

Try This!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

 

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 724 – How One Photo Shares the Vibe.

Quote: “Design is the silent ambassador of your brand.” Paul Rand

Friday: Big Money Small Change

 

How do you create a silent ambassador for your brand?  You focus on your brand. Yesterday I talked about how to create consistency thorough your vibe.

Then today I was scrolling on my Instagram and saw this…

Look at the photo. It’s candy.  There are endless ways to display candy… the WAY you display it becomes an integral part of your vibe.

This one photo is trendy and old fashion at the same time.  The wire baskets and handwritten signs send a message to customers.

All this company did was take a photo to share online.  The vibe is so strong it resonates as the ambassador!

This is how you create a silent ambassador.

Imagine if you walked into the store to see this display, but their online photo showed a punk rocker with spiked hair and a chain in their nose eating candy.  It would really confuse you.

Your social posts really are important!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 723 – Be Intentional With Your Brand

Quote: “Products are made in the factory, but Brands are created in the mind.”

Thursday: Infinity Customer

 

Think about walking into a McDonalds, can you see the counter, the menu, the fries in the background?  How about the colors, the golden arches, the trays… You know what to expect and you get it.

It doesn’t matter if you’re in a small town or a large city, the brand is consistent.  The menu is nearly the same… I went to McDonalds in Japan and they had Green Tea shakes and the McBento along with the Big Mac… so there is a little local flair everywhere… but for the most part there is the same menu.

Now think of Starbucks.

What do you smell, what do you hear, is it warm or cool, busy or calm – what is the vibe?  There’s a little difference neighborhood to neighborhood… but again, it’s a pretty consistent experience.

The brand of these two businesses is predictable, but when you have a couple thousand storefronts the brand needs to happen.

But what about your brand?

What do you transmit to your customers without trying?  Or what should you start trying?

Two quick ideas… 1) consistent communication – this comes from your colors/style/look and feel.

You might be thinking, but I only have one storefront, how consistent do I need to be?  Well, if your website is white with flowers and lovely happy photos… but your store front is dark and smells like mildew you’ve got a consistency problem!

the message of consistency crosses from brochures, to your storefront, to your website, to what you drive and shirt you wear.  The logo needs to remain the same along with the colors and vibe!

The second idea is that your personality can shine…. My writing style is ME.  I use capitalization and …’s regularly — My lack of proper sentences probably drives some people crazy, so if they don’t hang out here, that’s OK.

You’ve got to mesh with the vibe.

You need to consider the brand the personality of the business.  It’s supported via your social posts and your emails you use to communicate.

Here’s the deal…

If you are a medical device company for heart transplants, you better sound like a doctor.  If you are a restaurant that caters to children’s birthday parties, sounding like a fact based doctor isn’t going to promote a fun party atmosphere.

The goal for your customers is to be conscious of the consistency of your overall look and feel along with promoting the vibe/personality of your business.

This is how you work on a brand, every day!

The brand doesn’t just “happen” it’s created for your customer.

Today, audit your look/feel to see if you are creating a consistent vibe, and follow up with a post that reinforces this vibe!

 

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #687 – Would You Pay For A Bracelet?

Saturday: Try This!

Here’s a great example from the real world that you just might be able to use.

On a recent trip to Disney World, I made a visit to the gift shop.  That’s when I saw it… a giant wall of bracelets. Lots of colors and designs.

I looked closer…

That’s when I realized they were the Magic Bands to attach your tickets and room keys to your account.

And that’s when I looked at my gray band on my wrist and thought, “dang… they gave me a free gray one when I checked in, but this is brilliant!  Show all these wonderful options that you can buy”

They created the need for their own product.

So how can you do this, you’re not Disney World and most likely you don’t have your own access to cartoon characters.

But you do have access to YOU.

Create your own exclusive “level up” type of product / service. This could be a members only Facebook group.  It could be an entry level product and then add on’s or upgrades.

As you come up with your next product just remember the bracelets… Gray for free… designs for money!

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 675 – An Emotional Drive

Saturday:  Try This!

 

Earlier this week I talked about emotional words and yesterday I talked about putting your customer into your post… then I came across a photo I took earlier this spring.

WOW

Renting a car is kind of a mundane event.  When you travel you need to have ground transportation.  And it’s pretty easy to substitute the businesses that provide car rental…

Look what this one did to help you use the product – they used emotional words to help paint the picture of the emotion of their rental cars.

They don’t say convertible, 4 wheel drive, automatic transmission… it says scenic, fun, and family.

This is something you can do… maybe not on a wall as your back drop – but what about on your website or brochure?

Use the opportunity to share the words of the emotion of your product!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review