What’s happening? I wish there was a sign so I could find out!
I saw this sign at Disney and thought, with all the technology around, this is pretty cool – an old schools sign.
This was in the lobby and it’s attractive and movable AND informative. It helps to, guess what… build a tribe among the guests! YES a hotel of 500 rooms certainly needs to create a tribe. The challenge is, everyday their tribe changes. BUT, one sign like this is an opportunity to provide activities that support the vibe!
You’ll notice that this hotel is a “nautical” theme by sailor Mickey on the sign. Again, vibe behind the tribe.
So how can you do this? You’re not a hotel…
Well, if you have download PDF’s online, do they have design layouts that also support your vibe? Do you have a “schedule” of events that you can share… you may be thinking “arts and crafts” like in the photo… But imagine laying out your next month of “soup of the day”
There are lots of things you already know are coming next, but your customers don’t… so keep them in the loop and build the excitement of your vibe!
Try This!
#doinginfinity
Tomorrow… come back for my episode on “Try This”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
“Know the difference between being different & special.”
Friday: Big Money Small Change
I love when I check my feeds in Facebook or Instagram and find amazing posts to share with you!
Since we’re always looking for new ways to increase our money this might be a great idea for you. Maybe not exactly like it, but if you grasp the spirit you’ll be rocking it!
This post is from a baton twirling group. Remember, I competed fro 17 years so it’s fun to still follow teams and see how the sport evolves… one evolution is the introduction of social media on the business side.
There’s something in baton twirling called a 1-turn. It’s when you toss the baton in the air and while it’s out of your hand, you turn around once and catch the baton. You can do a 2-turn… which is two spins. 3-turn… 4-turn… etc. YES, the very good competitors get up to 9ish, it’s pretty incredible.
BUT you have to start somewhere and that somewhere is the 1-turn. It’s a milestone. Honestly, it’s the first “real” trick that separates the new students from those on their way to competition levels.
SO, back to the post. This girl was at practice and caught her 1-turn! Look at how they celebrated. The studio has a chalkboard and wrote the milestone on it for the girl to stand in front of the studio logo on the wall!
The caption said “she joined the 1-turn club”
This is a pretty exciting way to showcase your product (lessons) as a brand. LOOK AT THIS… it’s tribe building. You celebrate your student’s success and share with your online family so they too can celebrate! It motivates the girl who achieved the milestone, shows your teaching success, and can create a shareable moment.
And it’s an Infinity promotion. You erase the chalk board and wait for the next milestone… the wall is a great decor item that serves double duty.
This is a “very big money small change” item.
How can you do this? Use creativity – like our quote says… make it special.
For me… We have a marina… We could do this by celebrating “my first boat ride” or “my first visit to Lake Minnetonka” create a certificate, award to the customer, and take a photo in front of our sign and post online!
Done consistently, it’s a fantastic content creator!
So let’s see… of our 5 C’s we have…
Character (Subject Matter Expert) – YEP, success at teaching.
Content – YEP – it’s a content generator
Consistency – YEP – it’s going to happen again…
Customer – YEP – the student is celebrated
Cash – it likely will build excitement for others to want to join.
This is a home run for Tribeology!
#doinginfinity
Tomorrow… come back for my episode on “Try This”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Email, posts, websites… these are all great places to share your mission statement or history…
BUT look at this!
Vineyard Vines uses their shipping box as an opportunity to create their vibe in your home. You open the cover and they share their story, right there, under the cover. It opens up to look like a showpiece!
Now, it might be hard or expensive to replicate this exact style of box…
BUT that doesn’t mean it’s impossible.
If you send a bill, include a small flier that shares your story, vibe, message… it’s “free” to mail something additional.
If you send a package – you can create a sticker and get a similar vibe! Include your story in the package.
Use the same type of sticker and attach to your shopping bag.
There are endless ways to create this little bit of magic for your customers.
TRY THIS!
#doinginfinity
Tomorrow… come back for my episode on “Try This”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here: start here!
Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur
Thanks!
#doinginfinity
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology
Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…
Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
“To become distinguished in your industry, you have to constantly manage, master, & maximize your time.” OAnyado
Tuesday: Content & Consistency
MERRY CHRISTMAS! Do you like the “red and green” header graphic for today? I am a little in the Christmas Spirit.
Today we’re creating content and I wanted to show you want I did with one simple tree… yes a tree.
I’ve been able to create about 20 different pieces of content from one Christmas Tree and it is something everyone can do… if you plan. Now, by plan I don’t mean several hours. Infact it took about one hour to assemble the tree and take photos. The videos took a little longer…
However, the ability to turn the cute little tree into a special event is something I wanted to share with you!
Above you’ll see my “Pontoon Girl Mini-Tree”! Pontoon Girl is my brand devoted to the “Pontoon Girl Lifestyle”. So what I did for fun was created a special “Pontoon Girl Tree”!
A couple weeks ago I wrote an article in my weekly newsletter that talked about creating a mini-tree to bring the nautical lifestyle inside your home if you’re not lucky enough to boat year round. That’s why I created this cute little tree.
Why am I mentioning it here?
Well… this has turned into a “special event” – it’s a special event that have utilized to create many magic moments of content.
Here are some of the in-progress photos….
Next I took a bunch of the photos and created a slide/movie presentation… I’ve posted on YouTube. And this allows me to use in emails AND on Facebook.
Then for fun I created other boomerang videos, too!
Finally… I have bundled this cute little tree with my PontoonGirlContest.com which is a drawing for a free Pontoon Girl Blanket. THIS is my ultimate goal. I had fun creating the tree. It was based on a topic that is already familiar with my tribe… but really, getting new people in to my tribe involves the contest.
Look I used the tree as the backdrop for the blanket!
You can do this “reuse content” strategy, too!
Sometime stop and think… when you take one photo…. can you multiply it into a special event type of content generating machine?
It’s been very fun… a little hectic seeing as how it’s Christmas… but well worth it!
BTW: One final tip… I have purchased a new domain PontoonGirlContest.com for a specific reason. Longevity. Whether you read this in 2018 or several months, or years from now the domain can be valid. I’m creating the site with a contest page that can update with a new contest versus creating a page and using bit.ly it’s a personal preference. However, if you look “long game” this is a great strategy.
Alright back to cookies and family.
Merry Christmas!
#doinginfinity
Tomorrow… come back for my episode “Midweek Motivation”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here: start here!
Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur
Thanks!
#doinginfinity
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology
Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…
Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
“Ability can take you to the top, but it takes character to keep you there.” ZigZiglar
Monday: Character (Subject Matter Expert)
Have you ever watched one of the real crime shows on TV, not the fiction shows, but the based on real life incidents and thought… “if they just used their skill for good, ugh”
It’s this type of situation that today’s inspiration represents.
You can have all the ability (or skill) in the world and it will accelerate your rise to the top of your industry… but you do need to have character to stay there.
This is why you have crime shows! 🙂 OK, probably a whole bunch of reasons for the crime shows, but not having character is what causes a rapid fall
OR
That really uneasy feeling you get when you encounter someone dishonest (slimy) – you simply do not trust them. There are times you can’t exactly put your finger on what “it” is… just a feeling.
Here’s the scoop. The reason I say there are 5 C’s to your Infinity Marketing Machine and emphasize that Character is one of the 5 is that you must build trust. Your whole goal in transitioning from “one and done” to “infinity” is to get your customers to know, like, and trust you. This transformation will cause you to go from customers to a tribe.
You will never achieve a long term tribe if you are slimy. Slimy is one of those words that does not fit with trust. Therefore, you must do everything you can to build trust. This includes a strong focus on your online character and profiles.
This also includes your actions! You must adopt an attitude of service. Tribeology is based on serving your tribe… sure you are the “Vibe behind your tribe” but you are also there because they allow you to be. This is an privilege, cherish it as such.
#doinginfinity
Tomorrow… come back for my episode “Content & Consistency”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
