ProfitCenterCoach.com – Episode #514 – Blogging is Easy With This One Simple Secret…

Grab my free guide: The 5 C’s of the Infinity Marketing Machine

“Daily, consistent, focused, faithful expectation raises the miracle power of achieving your dreams.”

Tuesday: Content and Consistency

 

Yesterday we discussed the importance of continually learning.  You need to read and keep yourself informed of happenings and trends in your industry…

But

More Important you must share this information.

That seems easier said versus actually doing.  Here’s why…

YOU’RE BUSY!

There’s nothing wrong with that… you are running a business. Who on earth has the time to write content (or speak or video).

Well, you need to find a way.  Because, that consistent communication is VITAL to the success of your Infinity Marketing  Machine.

Now… Here’s an idea.

Think of your content as programming.

What aspect of your business do you enjoy talking about that you can create a weekly “show” about?  And by show I mean post.

Look at what I do… I celebrate the 5 C’s of the Infinity Marketing Machine.  Monday is Subject Matter Expert, Tuesday is Content and Consistency, Wednesday is Midweek Motivation, Thursday is Infinity Customer, Friday is Big Money, Saturday is Try This, and Sunday is the Week in Review.

That’s it.  I know, on each day of the week, my general topic.

That takes a whole bunch of stress out of my content creation.  I look at my blog as programming.

For you… do a week in review, have a customer highlight, and that leaves 5 more.  Just think about what you can discuss on a weekly basis!  This will give your readers an inside connection to who you are and what your business is all about.

It makes you appear organized, knowledgeable, and gives you the expert status you desire!

Today… come up with your content “programming” – you’ll be happy you did!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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ProfitCenterCoach.com – Episode 513 – Why Does Reading Builds Your Subject Matter Expert Status?

Grab my free guide: The 5 C’s of the Infinity Marketing Machine

“Read more, learn more, invest in yourself.”

Monday: Subject Matter Expert

The first “C” of the Infinity Marketing Machine is designed to build your credibility with your customers.  Our goal is to turn customers into a tribe that knows, likes, and trusts you.

It’s an important “C” that is often overlooked.  But, just like a face to face encounter can leave you a tad uneasy if you sense something is shady about the person you talk to… so too can a visit to your website if the person, business, or product seems shady.

The way to less “shady” yourself is to promote the things that make you reputable!

Often this is honors, awards, education, titles… but sometimes it’s as simple as sharing your knowledge.

Today’s inspiration goes miles for building your Subject Matter Expertise.  You must be willing to invest in yourself… this can be as simple as reading trade magazines.  However, it should not be a chore… if it is a chore, you may possibly be in the wrong industry.

Reading is the first aspect… writing and speaking is the next.  You must share your knowledge.

This can be in the form of your blog posts, posts on Facebook, pages on your website, or even the descriptions of your products and services.

There are many ways your expertise is highlighted.  This is why it’s so important to stay current with the latest trends and information.

So the next time someone remarks on how you’re reading a magazine… just tell them you’re building your subject matter expertise!   It’s true… keep current.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Week in Review – Episodes #507 to #512

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #507 – What Does Driving a Barge Have to Do With Your Content Marketing Plan?

Tuesday – Content & Consistency – Episode #508 – Recycle the Sunset… or is it a Sunrise?

Wednesday – Midweek Motivation – Episode #509 – Act While Your Mind is Stretched

Thursday – Infinity Customer – Episode #510 – Your Tribe is Your Best Sales Team

Friday – Big Money – Episode #511 – Water the Fake Plants to Grow Real Cash

Saturday – Try This! – Episode #512 – Volunteer Your Space

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

ProfitCenterCoach.com – Episode #510 – Your Tribe Is Your Best Sales Team.

“Your client satisfaction is a direct reflection of your client experience.”

Thursday: Infinity Customers

You’ve heard this before, but I’m going to use it as the topic for today.  Collect reviews.

Our marina just “iced over” last Saturday, that means the lake froze.  So it’s kind of a depressing 6 months until the ice melts.  Well… depressing if you hate snow, cold, frozen, everything!  Those that like winter are pretty excited.

They are odd. 🙂

We are often asked, “what do you do at a marina in the winter?” Well… we’re actually really busy.  We are wrapping up the season by making sure that the boats are winterized… but the fun thing is that we are gearing up for summer!

This starts in January (haha) well, it kind of does, the Boat Show is in January and that gets people excited for the upcoming season.  And that’s what we’re doing right now. We’re getting some of our promotional materials ready to go!

Last year we used Shutterfly to make a very nice picture book.  So there’s tip one for today, make a photo book!  It’s a great way to have something for people to flip through at a trade show.

However, last week we had a fun idea.

Let’s see if we can get a Testimonial from someone… anyone.  Today we started reading the words of our customers.

OH MY.  It’s is really fun to read the wonderful things they have said about our staff, services, and facilities.

I’m going to highly recommend this!  This is the first “real” time we’ve ever tried to get testimonials… In addition to words, the customers have submitted photos.  It’s making this book come to life!

Sure, it’s nice to see photos of the boats.  But, when you read the customers stories and see their photos, wow. We are so thankful that they took the time to share these wonderful memories.

So that’s tip two… actively seek the help of your current customers, which should be your tribe, to help you explain the benefit of your offerings.

Be specific.  Know what you are looking for before you ask.

If you are collecting information for a specific product/service, ask the customers with the most first hand knowledge.  Send them an email or pick up the phone and call them. But do not do a generic or blanket request.  You are asking for targeted information and help. Your tribe will help, but be specific and grateful.

You will love the results.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #508 – Act While Your Mind is Stretched!

“A mind that is stretched by a new idea can never go back to its original dimensions.” – Oliver Wendell Holmes

Have you ever been to a super, amazing, fantastic conference?  I sure hope so.  Attending conferences helps you keep on top of your industry OR keep on top of yourself for personal development skills.

But have you ever been to a conference and thought it was great, but can’t remember one thing?

Two tips: keep one notebook at the conference.  In the front make a list 1 to …  flip ahead a couple pages, write the date and presenters name on top… then take notes.  If something super amazing is said… write it on your list at the front of your note book!  This book will be come a great tool in the coming months… (FYI, I just used three of these notebooks for conferences I’ve attended over the last 18 months!)

Next tip:  Right after the conference ends… take one hour (or an entire flight) depending on your time allotment.   And brainstorm ALL of the things you learned and how you can implement them… just free thought!  Use your list from the front of your note book.  Now… make another list of the things you will implement AND do the top three within one week.  (at least start their implementation).

That’s how you can really take some amazing ideas from conference and put them to work for you!

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #507 – What Does Driving a Barge Have To Do With Your Content Marketing Plan?

“Content marketing is great for SEO but also for building credibility.”

Monday: Credibility (Subject Matter Expert)

Today the inspiration talks about content marketing and how it’s great for SEO – but the at the end we get a hook on “building credibility”.

Let’s chat about Credibility.   I pick Mondays because I like to ease into the week by talking about ourselves!  haha  Sometimes that’s hard.

Here’s the deal.

The sooner you get out of your own way, the better!  And I’m going to use a real world example from last week.

The bulk of my “real world” experience comes from our family marina.  Well… last week my dad had a full knee replacement.  I know, ouch.  He’s doing well.  But while he’s recovering, I’m the point person for all things going on at the marina.

It’s now November, in Minnesota, and should be “calm”.  We just got all of the boats out and we’re waiting for the lake to freeze.   On Halloween we closed the gas dock for the summer, just over 10 days ago.

Historically the lake freezes mid to lake November, usually around Thanksgiving, two years ago it was the day before Christmas, but that was really late.

OK, so imagine my surprise when the owner of the barge company came in last week on Tuesday and said he needs to bring the barge over on Thursday or Friday because the lake is going to freeze by the end of the week!

The original plan was to bring it over at Thanksgiving.

But this meant we needed to get part of the dock pulled in preparation for the barge.

Again, at this point 6 days earlier we were still pumping gas, now I’m being told the lake is going to freeze.

hummmmmmmmmm…

This is why you need to be an expert and you need to rely on experts!

This seemed so out of the realm of possibilities to me, then again, we do not measure lake temperature.  They do.

I needed to stop. Think. Process. AND realize, they’re the expert.

Now… look at these two photos.

img_5939
Thursday Afternoon – water!

img_5952
Saturday Morning – ice!  #experts

Do you have this expert status command with your clients?  When you speak, will they do what I did with the barge company…?

Will your customers:
Stop.
Think.
Process.
AND realize that you are an expert?

This is why you need to position yourself ONLINE as a subject matter expert in your field.  You need to become the “go to” person/expert/business!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

img_5957

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Week in Review – Episodes #501 to #506

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #501 – No Matter How Much You Hate It, Become an Expert at Running

Tuesday – Content & Consistency – Episode #502 – Achilles Tendon, Corn on the Cob, and Guns and Roses

Wednesday – Midweek Motivation – Episode #503 – Success or Hesitation, The Choice is Yours.

Thursday – Infinity Customer – Episode #504 – Quit Advertising, Throw a Party Instead

Friday – Big Money – Episode #505 – Making Your Customer Wait is a Good Thing

Saturday – Try This! – Episode #506 – Chalk Boards are the New Social Media?

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here!

Infinitypreneur.com

ProfitCenterCoach.com – Episode 505 – Making Your Customer Wait is a Good Thing.

It’s what you look forward to that best drives you forward. – Tony Curl

Friday: Big Money Small Change

I was looking through my phone for today’s topic for small changes you can implement now at your business.

The biggest thing????

Anticipation.

Did you ever have an old Polaroid camera… you’d snap the photo and then put the photo on the counter and wait… wait… wait and after about 90 seconds you could see your image?!?  There was something magical about the waiting.

This type of waiting is a good thing… it makes you bond with the “thing”.  (that’s my technical term) haha.

But it’s true.  You spend your time waiting so you’ve already invested a piece of you in the process.

Therefore, build anticipation with everything you do.  It’s going to help build loyalty.  I like to say “it’s part of the show” — now, this may seem difficult, but it can be very simple.

Last year before the Boat Show started I needed to make an “in person” stop to pay for the weekly parking permit.  The arena was alive with activity… I found the location of our booth space and took a picture, then marked up the photo with “Our Booth #1418 Coming Soon”

Our customers, along with most Minnesotans fighting cabin fever, love to visit the boat show and think of summer.

But it’s more fun to see the show before it’s set up, it’s a “behind the scenes” view… it’s a great way to connect on your Facebook page… and it builds anticipation!

You can do this when a new shipment of products arrive, just snap a picture of the shipping containers and a “guess what arrived” note.

These things are so simple, and they go a long way toward building loyalty!

One final example is a brand new iPhone.

Do you think Apple is incompetent that their box opens so slow?  OR, brilliant because it drives you nutz!  You just bought a cool new phone and you really want to see it, but it takes an extra 9 seconds for the bottom and top of the box to separate.

New Phone Day is the BEST DAY EVER!

So look to ways to build anticipation, you have them, so might as well use them!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 504 – Quit Advertising, Throw A Party Instead.

“Inviting people into your home is about them, and not you. . . “

When I’m creating marketing ideas the easy way to come up with the best ideas is to consider the customer as a guest.

Sometimes this is a tough leap to make… depending on your crowd… but when you visualize the customer in your house you get a completely different perspective on how to interact with them.

For example… if you invite someone to your home, and they show up, you invite them in.  I mean how rude would it be to leave them on the porch?!

Same for your business.  Every piece of advertising you create is an invitation to visit your “home” a.k.a. your business.

That means… when they show up, treat them well!  Make sure your store/or office front is clean, welcoming, and that you are happy to see them!

Remember, you INVITED them.

See the difference?  If you look at marketing/advertising as your way to INVITE people it’s completely different from placing an ad or writing a post.

I’ve spent a lot of time on this particular topic… because I really, really like it.  I created a mini-series.  The first of a three part series on the way to becoming a tribeologist!

Yes… how cool is that.

We start with the marketing party system, move to the mini-infinity, then complete pre-tribe.  These three things are going to transform your business, easily, into it’s own Infinity Marketing Machine – based on the concept of building a loyal tribe that knows, likes, and trusts you!

But it all starts with an invitation to your party.  The marketing that brings them in the door.

If you want to learn more… just click here.

Let’s throw a party and create our tribe!

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 503 – Success or Hesitation, the Choice is Yours!

“Talent alone won’t make you a success.  Neither will being in the right place at the right time, unless you are ready.  The most important question is: ‘Are you ready?'” Johnny Carson

Wednesday: Midweek Motivation

So are you ready?

I think you’re reading my blog because you are ready.  You may not feel ready. But you are…

Here’s how I came to that conclusion.

You somehow found me… probably because you were looking to improve your social media presence for your business.  And it’s because you were looking for a better way that you are the type of person who takes control and is… ready!

This makes all the difference in your success because when you’re ready to take action and that opportunity comes along you can act right then and there.

If you’re not ready… and that big opportunity comes along you look for an excuse as to why it won’t work.  Silly as that sounds.  You sabotage yourself with negative thoughts and non-actions.

We’re all familiar with the action.  It’s the action of “NO ACTION” otherwise known as hesitation that kills dreams.

Make sense? When you are “not ready” you hesitate.  So today, look for opportunities, but more important, be ready.  Decide right now that you are ready to take actions.

NO more hesitating – you came here for a reason… that reason is to succeed!  You can only succeed when you take action.

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review