TribeologyBlog.com – Episode #635 – Don’t Use Marketing for Evil

Quote: “I will NOT use marketing for evil. “

Tuesday: Content and Consistency

Just a little reminder today, when you create content… make sure to do so ethically.  Never use marketing for evil.  It’s easy to do… but don’t.

For example…

One of my favorite movies is, “How to Lose a Guy in 10 Days.” – it’s a brilliant little rom-com about the dumb things that women do in relationships.  It’s actually a great dating “how to” by seeing the real life “how not to’s” in action.

The lead character is inspired by her friend’s dating faux pas.  The friend is needy, clingy, you get the point.  The lead writes an article for a magazine where she attracts a man, then repels him doing the “needy clingy” things herself.  Thus, “How to Lose a Guy in 10 Days.”

There’s more to the movie, I won’t spoil it.

But you understand.

Create your market (attract the man) and then sell your product (implement magazine article tactics).

OK.

Is this evil?  The Man is the unknowing recipient of the scheme… I know. It’s a cute movie.

But is this using marketing for evil?’

You be the judge.  It is legal.

Next topic…

I just got done watching a podcast interview between Glenn Beck and Abby Johnson.  The podcast is over an hour long and when I initially started, I thought, “there’s no way I’ll watch the whole thing.”

I watched the whole darn thing because it was so intriguing.

I’m done watching and yet I’m still processing it… and I think I will be processing for some time to come.

Here’s why.

“Do not use marketing for evil.”

These words are swirling in my head.

I’ve heard this statement before.

Many times.

However… the world is at such a point where you can target, down to the mile, your ideal customers.

But let me repeat, “DO NOT USE MARKETING FOR EVIL.”

This post is going to be a long one, but I operate from this mantra, I’ve heard this mantra, I believe this mantra.  What this Mantra has always meant to me is… do not manipulate.  Thus my conundrum with “How to Lose a Guy in 10 Days” – although the lead’s attraction tactics were traditional, the intent was, well… manipulative. Dare I say, evil.

Let’s say manipulative… and as you know, it’s super easy to manipulate.

Why do I say that? Read the book “Influence” by Robert Cialdini.  Just one book will teach you how easy it is to use psychological triggers to sell.

And let’s be honest, we’re all capitalists.  We want to make money. We have our own businesses… but the “Do not use marketing for evil” is such that… we do not sell to those that do not want, can’t afford, or it is not a good fit.  That was my belief in this statement…

Until…

Wholy F.   The podcast.

Chocolate chip cookies. Chocolate chip cookies. Chocolate chip cookies.  (I’m clearing my head).

Let’s say you want to sell chocolate chip cookies at the mall.  You offer free samples, you provide free smells of fresh baked cookies, you wrap them up in adorable little packages of love.  Right?  You actively attract your ideal client with aroma and love.

Sounds legit.

Now let’s say we combine our marketing plan with a weight loss clinic.    The weight loss clinic wants more clients.  So they say, “hey cookie empire, your clients are ideal for us.  Let’s partner up.”

The clinic continues with their plan, “We’ll pay you a finder’s fee if you share your customer list.  But in the meantime, we will be the ones paying for your ‘free’ cookies at the mall.’  AND give them this 50% off coupon for their cookie order if they sign up for your email list.  Your ‘Cookie of the month’ arrives in their mail box FREE… we will pay for it. Then guess what, when swimsuit weather is just around the corner, we’re going to start promoting our weight loss clinic to them.”

Is this smart business, manipulative, or evil?

Are they actually manifesting the problem of weight gain?  SURE, the customer voluntarily bought and consumed the cookies.  SURE, the smells were free and they signed up and received the 50% offer all on their own.  SURE you provided everything you promised… and more!   But you know it’s impossible to resist a fresh baked gooey hot melted chocolate chip cookie.

Right?

It’s legal.

But is this evil?

I know it’s breakfast time.  So… don’t stop reading.

This is going to be an eye opener.  So we’re going back to the podcast. I want you to listen starting at 11 minutes in on the show.

I want you to hear pure evil.

Shoot, I gave it away.

Well, now that the cat’s out of the bag, let’s just jump in.  At 11 minutes you’ll start to hear the marketing plan for Planned Parenthood.

On one level it’s genius.  On the other, it’s the moment you realize that evil really exists in our everyday world.  Their plan is so pure and genuine there are no other words to describe it, other than evil.  I’m not going to debate the merits of pro-life/pro-choice.

I’m talking about their business model.

Their product is an abortion.

So from a marketing perspective, to sell this product you must identify your target audience.

Hummmmmmmmmm

I’m going to say women of child bearing years.

One step further… I’m going to say our anti-market is men.  In fact, the further we can distance men from the discussion the better.  Their input is actually harmful to our sales.

Another anti-market would also be parents.  We must do what we can to eliminate parents from the discussion.  Again, their input is actually harmful to our sales.

Are you seeing the strategic marketing?

Here’s why you need to listen for yourself starting at minute 11.

Put your thinking caps on, where is their niche?  Where are the people that are soooooo ready for their product?

Answer… College women?

  1. NO. NO!

The college women are the consumers of their product.

I want to know who is READY for their product.

Answer…. Sweet, little, innocent children who will consume their message in the public schools when it’s wrapped in an adorable helpful little package called, “sex education”.  These 5, 6, 7 year olds simply do not have the cogitative skills to question authority or draw their own independent conclusions, these are your market.

Remember, marketing is about long game.

When you get into the schools and teach “health” or “sex education” with the same representative, year after year, you build trust with the children.

OMG… the children “KNOW, LIKE, TRUST” the representative.

Ever heard those words before?

It’s getting sick, isn’t it.

As this trusted person, you give the child birth control.  The example, starts at minute 11, please listen for yourself… the example is that Planned Parenthood KNOWS (plans) that the child will have an oops moment, and forget to take a birth control pill.

And they just created their need for an abortion.

THIS IS EVIL.

It’s simply pure evil.

Thank you for giving me the opportunity to share today’s journey, we’ve gone from a cute movie, to yummie cookies, to helpful sex education person.

My take away is this.  I want you to listen starting at 11 minutes, and go through the whole podcast.  Understand what their business model is…

In fact, the last two questions are actually the most important marketing lessons that Abby discusses, from her first-hand experience. Here goes, she says that no woman in a pregnancy crisis will walk up to a woman holding a sign screaming that she’s a murderer. Kinda makes sense, eh?

In fact, it actually does the opposite; the women go away from the screaming murderer message, to the worker inside that shows them a safe comfortable place.

Remember that.

Screaming doesn’t work to attract, it repels. When you SCREAM your marketing message, you will repel potential customers and get the opposite reaction.

Parents know this…

Yet, day after day, these (air quotes) “pro-life” protesters yell, scream, belittle.  When asked why the protestors use their screaming tactics, they believe God sent them to spread their message. That makes me wonder, if God understands marketing… trust me, I’m not challenging God’s Marketing Prowess… I’m thinking that maybe… like birth control pills start the process; paid (or allowed) screaming protesters seal the deal.

Lots and lots of evil at work.

And it’s legal.

Just remember.

Perception, messaging, and manipulation are everywhere.

But please don’t participate.

The better you get at your marketing skill, the more you will recognize the line in the sand.

DON’T USE MARKETING FOR EVIL.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Promise me.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #628 to #633

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #628 – Why Become a Subject Matter Expert

Tuesday – Content & Consistency – Episode #629 – Why You Must Keep Your Foot On the Gas

Wednesday – Midweek Motivation – Episode #630 – Keep Going – It’s a Great Way To Learn Patience

Thursday – Infinity Customer – Episode #631 – What are the Kids Doing These Days?

Friday – Big Money – Episode #632 – Attack Emotions

Saturday – Try This! – Episode #633 – Something for Free

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

TribeologyBlog.com – Episode 631 – What Are The Kids Doing These Days?

Quote: “Many people die at 25 and aren’t buried until they’re 75.” Benjamin Franklin

Thursday: Infinity Customer

 

So what can you learn from “the kids” these days?  Actually… quite a bit.

Now I absolutely hate the line of thinking that you can “give up” your social media posting to a teenager or that you can call a “young” person to fix a computer, quite frankly you can’t.

The teen might know how to use a social media account, but they won’t understand the psychology or branding needed to effectively use it.  Same for a computer, a teen that can press buttons but doesn’t remember dial up internet, is at a disadvantage for troubleshooting.

But I digress

There is a lot to learn from those in their 30’s about internet marketing.  It’s something I’ve been studying for about a year… and you know what… when you combine your “old school” marketing skills with “new school” marketing tactics, woah… you’re going to rock it.

Can I say “rock it”?  I’m not sure about that… anyway.

Last year I attended a conference for a software program.  The vast majority, like I’d guess 80% of the room, was younger than me.  That’s crazy, I’m not even 50 yet… so there were lots of “young” people in the room.  Now… at one point… awards were handed out to recognize those that have made one million dollars using the software.  Well, over 400 received the award.

Think about that.

Four-hundred people, primarily in their 30’s, had made over one million using a software that has only been around 5 years.  HUMMMM… something VERY special is going on here.  Did I mention that there were 4,000 at the conference and each paid around $1,500 to be there ($6,000,000)?  Yeah, lots of money in the room.

Next… last week I went to another conference.  Again, most younger than me.  The leader has created several companies on line… each making over a million dollars.   In this room, she enrolled 80 people to pay $10,000 each for her special learning group.  One conference, $800,000 plus the 400*297 to attend $118,800 — plus swag sales – that’s a million dollar conference.

So where am I going with this?

“Old people” don’t know how to price things.

It’s something I’m learning and trying to fully grasp what the heck is going on…  I’ve raised prices but still start to wonder if I price things too high.  But I regularly take a course online for $497 – in fact, when I watch the webinar and wait patiently for the price, it doesn’t shock me if it’s $797 or $997.

IF you come from a pricing mindset that you created the online course/info product and price from your efforts, you lose.  You need to look at what people are willing to pay and price in line with that.

Here’s why…

The online course is the greatest revolution of our lifetime.  You work your butt off to create the course and then it’s done. You sell, sell, and sell.  You simply market and gain new buyers, but you do not create the product again.  You don’t package it. You don’t mail it. You don’t travel to a location to give a presentation. You just go away and carry on with your day to day life, the computer takes care of it all!

This is where “the kids” have one up on us “old folks”.

They charge more.  Here’s why… they get others to “sell it” for them!  They mark up the price and then set up affiliate programs.  So if you sell a program for $197 and sell 1000 of the program you make $197,000.  NOW… if you raise the program to $497 to be competitive with a “low cost” comparative program BUT you offer a 50% affiliate program.  THEN you actually sell more and make more.  Imagine if you sell an extra 500 but you make $248.50, you pick up an extra $450,000!   Not to mention that the original 1,000 was sold at $497.

It makes your head spin, doesn’t it.

AGAIN, you create the program once and sell it over and over and over.

THIS IS THE POWER OF AN INFINITY PRODUCT.

One more…

That software conference I attended last year… they have 77,000 users.  The program costs roughly $297 a month…  That totals $22,869,000 dollars A MONTH.

Again, it’s time to learn a few things from “the kids” cause they are at a completely different level of business and marketing.

Learn this!

PS:  I looooooove capitalism.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 630 – Keep Going… It’s a Great Way to Learn Patience.

Quote “Delay Is Not Defeat…”

Wednesday: Midweek Motivation

 

Ahhhh the ultimate test of patience is understanding that Delay is not Defeat.  Often I have to remind myself of this small, quick, little, phrase when things just don’t seem to be moving fast enough!

You know those days… the days you feel like the cartoon character running from the anvil that’s about to hit you in the head but you’re stuck running in place.

OH this is how I felt yesterday.

I was trying to get in contact with our tech support for our new website… you see it’s our scheduling site for pontoon rentals.  Well, they updated the pricing but forgot to update the calendar for July.

Therefore, I had people making reservations for July 4 on Wednesday instead of July 4 which is really on Thursday!  UGHHH.  It’s one of those moments you just get to wait.  “patiently”.  There’s nothing you can do… you know you have a problem, you know it will be solved, it’s not a defeat… it’s just a delay.

So hang in there!

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 628 – Why Become a Subject Matter Expert?

Quote: “Never become so much of an expert that you stop gaining expertise.” – DWaitley

Monday: Subject Matter Expert

 

Why do you need to position yourself as a Subject Matter Expert?  Because it builds credibility.  It’s as simple as that!

Now I get it that it’s “uncomfortable” to brag about yourself, but it’s not really bragging… you’re leading.  Leaders need to sell themselves.  Think of a politician, they need to give many speeches that share their platform, they hand out a flier that shows their accolades, they develop a website that also lists accomplishments. WHY? so they earn trust that they will perform the job they are seeking.

You are doing the same thing!

Whether it’s a real world business or your online presence in a store or website, there needs to be a section devoted to YOU – thus, the “about me” page.

This is where you have an opportunity to “sell” yourself.  The reason you do this is because people want to buy from people!  They do not want to buy from businesses… that’s where the small business has HUGE opportunities!

You are given the advantage of being approachable.  Therefore… USE IT!

It might seem awkward at first, but think of it in “real world” terms… when you introduce yourself or you talk with a customer, do you ever mention things about yourself that lend to your expertise?  Such as, how many years you’ve been in business or hang a diploma/certification on the wall?  These things give social proof as to WHY someone should trust you…

I’m going to give you another reason… when you position yourself as a subject matter expert you “own it” – if you choose to sell your business, do you think “that’s it”?  Let’s say you’ve owned a dance studio for 25 years… you build a mailing list, you’ve got a reputation for excellent dance productions… but you’re done.  Business sold.

Now what?

Well… you still have all the knowledge of creating dance recitals, ordering costumes, motivating teams for competition, coordinating team travel… but without positioning yourself as an expert over the 25 years, you start from ZERO after you sell the business.

NOW… if you have a blog DURING the 25 years under your own name and then you go to sell the business… you still have 25 years worth of blogging, stories, and PROOF of your expertise…  This is VALUABLE!!! You can consult, create a book, or online seminars.  You continue with your personal brand.

Separate yourself from your business and create your subject matter expert status! This is SUPER important!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #622 to #627

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #622 – An Easy Way to Share Your Subject Matter Expert Status

Tuesday – Content & Consistency – Episode #623 – Learn How to Feed Your Content Monster

Wednesday – Midweek Motivation – Episode #624 – There’s No Such Thing as Work Life Balance

Thursday – Infinity Customer – Episode #625 – Attract Customers to Hang Out in Your Garage

Friday – Big Money – Episode #626 – You Need an Infinity Product

Saturday – Try This! – Episode #627 – Make Money on Local Events

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

TribeologyBlog.com – Episode 624 – There’s No Such Thing As Work Life Balance.

Quote: “What you do today is important because you are exchanging a day of your life.”

Wednesday: Midweek Motivation

Good Morning!  Here’s another favorite from the way back machine.  Last week I was a conference where the speaker mentioned to “guard your time” and she’s right… so I dug through the archives and found this gem!  Hope you enjoy.  PS:  Florida is great, heading for 80 again today!  woo hoo!


Originally Published: 12/13/17

 

When you read today’s inspiration, think deeply. You have exchanged time in your life to read my blog.  YIKES. That means, at the end of your life, when you calculate all the things you did in your life, reading my blog was one of them.  WOW.  Thank you for reading!

But that’s just it. How you spend your time, or more important, the crazy stuff you waste your time doing, all adds up.

How many times have you binge watched a show, surfed the net a little longer than you planned, or went shopping just to get away.  Well, it all adds up.  Now here’s the awesome news.  While you are trading time in your life for the activities that seem to “waste” time…  You can’t possibly keep up a 100% valuable output day. You’ve got to take time to chill.  Otherwise you’ll burn out.

So while I’m an advocate of not wasting time, you need a balance.  Unfortunately there no such thing as a “work life balance” I laugh anytime I hear someone utter those words.  Your work is your life.  It’s not like you get those 8 or more hours back…  you make the effort to do whatever it is that makes you money.   You must enjoy your work because if you do not, your life is unbalanced.  It’s as simple as that.

How is this motivating?

It’s giving you permission to veg out.  The inspiration for today places too much emphasis on the go getter, non stop, hustle or else mentality.  There’s a point where you need to say, “am I enjoying the journey?”  If you feel like you don’t have time to breathe or that you are trading alternatives you do not like…

stop and regroup.

You started this business to avoid feeling this way. Focus on what is important to you, even if that means you go back to your very foundation and determine why you started your business.  But never should it make you feel like you question the importance of the task at hand.  I mean if it does… wow.  If you read today’s inspiration and thought to yourself, “that quote really turned my head because what I’m doing right now is not worth it”.  Then hopefully you have a new perspective and can determine a different plan forward.

I think it’s an outstanding quote.  But I think it’s outstanding in the respect that you should never “get behind the 8 ball”.  This quote should be a mental barometer or even a baseline. If you ever feel like what you are doing challenges your “I’m on my death bed evaluating how I spent my time” list… then you’ve got to make correction.

Keep this quote handy.  Put it on your wall.  Use it as your happy place to know exactly why you are working so hard at something you love!

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review