TribeologyBlog.com – Episode 723 – Be Intentional With Your Brand

Quote: “Products are made in the factory, but Brands are created in the mind.”

Thursday: Infinity Customer

 

Think about walking into a McDonalds, can you see the counter, the menu, the fries in the background?  How about the colors, the golden arches, the trays… You know what to expect and you get it.

It doesn’t matter if you’re in a small town or a large city, the brand is consistent.  The menu is nearly the same… I went to McDonalds in Japan and they had Green Tea shakes and the McBento along with the Big Mac… so there is a little local flair everywhere… but for the most part there is the same menu.

Now think of Starbucks.

What do you smell, what do you hear, is it warm or cool, busy or calm – what is the vibe?  There’s a little difference neighborhood to neighborhood… but again, it’s a pretty consistent experience.

The brand of these two businesses is predictable, but when you have a couple thousand storefronts the brand needs to happen.

But what about your brand?

What do you transmit to your customers without trying?  Or what should you start trying?

Two quick ideas… 1) consistent communication – this comes from your colors/style/look and feel.

You might be thinking, but I only have one storefront, how consistent do I need to be?  Well, if your website is white with flowers and lovely happy photos… but your store front is dark and smells like mildew you’ve got a consistency problem!

the message of consistency crosses from brochures, to your storefront, to your website, to what you drive and shirt you wear.  The logo needs to remain the same along with the colors and vibe!

The second idea is that your personality can shine…. My writing style is ME.  I use capitalization and …’s regularly — My lack of proper sentences probably drives some people crazy, so if they don’t hang out here, that’s OK.

You’ve got to mesh with the vibe.

You need to consider the brand the personality of the business.  It’s supported via your social posts and your emails you use to communicate.

Here’s the deal…

If you are a medical device company for heart transplants, you better sound like a doctor.  If you are a restaurant that caters to children’s birthday parties, sounding like a fact based doctor isn’t going to promote a fun party atmosphere.

The goal for your customers is to be conscious of the consistency of your overall look and feel along with promoting the vibe/personality of your business.

This is how you work on a brand, every day!

The brand doesn’t just “happen” it’s created for your customer.

Today, audit your look/feel to see if you are creating a consistent vibe, and follow up with a post that reinforces this vibe!

 

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 721 – One Year of Special Content

Quote: “It’s not about ideas. It’s about making ideas happen.” Scott Belsky

Tuesday: Content and Consistency

 

How can you serve your customer?  How can you lead your tribe? Two different ways to say the same thing.

Often I’ll write on Tuesdays with the message that you need to create content your tribe wants and needs… and I leave you to figure it out.

Most people jump on the post bandwagon and that’s great! It’s always useful to have posts to keep in touch.

But you can provide more!

The good news is I’m not going to leave you at that… haha

If you look at each of my posts, depending on the day I have a Free Download — it’a a PDF that has useful information related to the daily topic.

So how can you use this type of idea?

Start to develop information that can be downloaded and used later.  This could be recipes, fact sheets, or print outs. Something I’d like to do is create a “boating invitation” which our pontoon rental customers would receive that they could email to their friends.  That would be totally useful (I think I should probably make time to do it!)

OK…

So what can you do?

Think about how you can use these in your business for your tribe..

Create a downloadable report that compares new or old products… make a check list of what to do or bring, make a calendar or planning pages, Lesson plans, a video training series, template, a challenge, spread sheet/calculator, round-up on a topic, beautiful photo to frame, resource list (like area restaurants), wallpaper for your phone… and on and on!

That’s 12 new ideas for greater impact downloads and tribe bonding giveaways!  That gives you one idea for each month for an entire year!

Can you think of how to use each idea at your small business?  YES!  Take that idea and run… spoil your tribe.

Till tomorrow… I’m off to make my invitations!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #713 to #718

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #713 – Start Sharing Your Expertise

Tuesday – Content & Consistency – Episode #714 – When Marketing Doesn’t Feel Like Marketing

Wednesday – Midweek Motivation – Episode #715 – How to Recognize When It’s Time To Take a Break

Thursday – Infinity Customer – Episode #716 – What Do Tarriff’s and Profit Centers Have to Do With Each Other?

Friday – Big Money – Episode #717 – Get Personal

Saturday – Try This! – Episode #718 – Tell Your Story

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TribeologyBlog.com – Episode 715 – How to Recognize When It’s Time To Take A Break.

Quote: “Almost everything will work again if you unplug it for a few minutes…
Including You.”

Wednesday: Midweek Motivation

 

If it ain’t broke, don’t fix it.  But if it is broke?  You stop right…

What about when your computer has that little blue froot loop circle spinning round and round and round…

You unplug it.

This is a good analogy for YOU.  When you feel like the blue spinning circle you’ve got to stop and unplug.

Trust me.

Everyone needs to unplug.  The easiest way to recognize the need to unplug is when you are trying so hard to get something done, or to accomplish a task that you simply cannot do it.

It’s not easy, it’s not fun, and you’re really frustrated…that’s when you unplug.

Today I want you to recognize a moment when you need to get up and walk it off.  Go outside, take a little stroll.  OR at least get up and change your view.

Going back to what ever task you were working on will be more successful after you “unplug” – and you know it will be great — but often we’re really bad at recognizing when.. so that’s your task…

Recognize when.

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #707 to #712

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #707 – All I want for Christmas is an ATM

Tuesday – Content & Consistency – Episode #708 – Trust Your Journey

Wednesday – Midweek Motivation – Episode #709 – Eat the Kale

Thursday – Infinity Customer – Episode #710 – Sell Something to Build Your List

Friday – Big Money – Episode #711 – Same Holiday Different Vibes

Saturday – Try This! – Episode #712 – Find Hidden Space

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

TribeologyBlog.com – Episode 708 – Trust Your Journey

Quote: “Stay patient and trust your journey.”

Tuesday: Content and Consistency

 

Have you ever wondered why I devote an entire day to “Content and Consistency”?  It’s because you need to utilize both of these skills in tandem.

You must have content

And

You must have consistency.

 

Your content needs to be relevant and important to your readers.  You need consistency to build trust with your tribe.

This ties back to yesterday’s post about your need to be a subject matter expert.  The more stature you have in your industry the better your message will have social proof.  The social proof also builds trust.

These are very important factors.

You might ask, why do this?  I mean, as long as you post something now and again, it’s OK, right?  Better than nothing?

It doesn’t exactly work like that… the way you can tell is if you “used to” have an email list and you tried sending something to it, you understand that you’ve send the equivalent of spam… no one remembers you and they wonder why the heck you’re sending them something.

When you make the decision to build a list you need to be “all in” your efforts will be rewarded, but if you hesitate it sure won’t help.  It won’t help because your tribe will miss you, it won’t help because it hurts your efforts, and it won’t help because your goal is to make money.  The sooner you go “all in” the sooner you’ll make money!

So what is this post about?

It’s a content piece for me, but it’s the type of content piece that communicates a message for you. It helps you understand my two pillars of “content and consistency”.  Instead of lecturing, it’s the opportunity to share, my goal is to show you the value of the two together.

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #700 to #706

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #701 – Share the Stuff Between Your Ears

Tuesday – Content & Consistency – Episode #702 – Posts You Will Use Over and Over

Wednesday – Midweek Motivation – Episode #702 – It’s Good to Be Right

Thursday – Infinity Customer – Episode #704 – Crazy Break Up Girlfriend

Friday – Big Money – Episode #705 – What Does Your Photo Say?

Saturday – Try This! – Episode #706 – Sell One AND All

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com