TribeologyBlog.com – Week in Review – Episodes #555 to #560

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #561 – Do You Have 10 Things You Love?

Tuesday – Content & Consistency – Episode #562 – It All Makes Sense AFTER We Go Down The Rabbit’s Hole

Wednesday – Midweek Motivation – Episode #563 – Turn Mundane Tasks Into Exciting Learning Opportunities

Thursday – Infinity Customer – Episode #564 – Want to Learn the Hidden C?

Friday – Big Money – Episode #565 – Can You Create a Tribeology Home Run?

Saturday – Try This! – Episode #566 – Keeping it in the Loop

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

TribeologyBlog.com – Episode #564 – Want to Learn the Hidden “C”?

Quote: “What you repeat, You Strengthen”

Thursday: Infinity Customer

 

We’ve made it to Thursday – the day we talk about our Infinity Customers!  The thing I wanted to chat about is there are two sides to our Infinity Customers… side one is the buying side and side two is the nurturing side.

These are very different sides.

Let’s look at the benefits of the two sides.

If we operated under the “One and Done” style of business that we have traditionally grown up with we would create an ad.  It’s focus would be on that product or service we sell.  People would buy and we would look for more customers.

Clearly, we still need to do advertising, but… there is a new way.

The new way is when we create our Infinity Marketing Machine and get ready for new customers to join us on a journey.  We find them (or they find us) and they enter our machine.  This machine is geared to make them want to stay.  Sure they found us with an intent to buy something… but after they buy, they don’t leave.

They stay!

This is totally different.

Sure, we used to keep a “mailing list” and when we wanted to sell something we would create a letter or postcard and send to the customers… but now we entertain them.

At the heart of it, we are creating a tribe.  The tribe stays.

I look at how we did business 20 years ago, we kept (and still keep) a mailing list.  Our customers rent boats, and at the beginning of the next season we would send a invite to come out and enjoy the lake… by renting a boat.  This model will still work.

BUT now…

All winter long, once a week, our customers receive an email from us.  Each week we talk about what is going on around the marina and in the area.  We share our vibe.  By the time the spring comes, they’ve already seen us working on the motors, cleaning the interiors, launching in the lake, watching the ice melt, and hiring new crew.  We really have no reason to send a postcard to welcome to the lake, they’ve lived the experience, in real time, as it has happened.

This is the nurturing side.

As for the buying side… well, that happens when they rent a boat.  We do still have traditional advertising which generates business, BUT… again, we switched our focus to capture leads instead of the “one and done” cash register ring.

It’s VERY scary to make the jump.  We are getting ever so close to our 60th year of business, and to leave everything you’ve known about “one and done” in exchange for “infinity” is scary.

Here’s the funny thing, I didn’t send out that “welcome” letter in the summer of 2018.  It didn’t even occur to me, I noticed I didn’t send it about a week ago… and you know what, we INCREASED sales in our rentals last summer.

Infinity works.  It IS well worth it, IF you are willing to commit to the 5 C’s… Character, Content, Consistency, Customers, Cash.   When you fully Commit, it works.

hahaha – That’s the hidden C… Commit.

Therefore, if you commit to the continuous nurturing of your tribe building the buying side will take care of itself!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #562 – It All Makes Sense AFTER We Go Down The Rabbit’s Hole.

Quote: “Not everything has a name. Some things lead us into a realm beyond words.”

Tuesday: Content and Consistency

 

Here we are again! Tuesday and we’re talking about the C’s “C”ontent and “C”onsistency.

So what on earth is content?  Well, keeping the quote in mind, “not everything has a name. Somethings lead us into a realm beyond words.” is the PERFECT quote to define content.

When I say you need to create content on a consistent basis, I’m in general referring to text.  But what else is content… Ready?

Writtten
Video
Audio
Photos
Infographics

Now… I’m certain there are more!  But with written, you have tweets, posts, blogs, and download content.  This continues with Video as recorded, live, slideshows, PowerPoints, Boomerangs, interviews, tutorials. Audio, speaking, stories, soap operas… this goes on and on .

When you say you’ve got nothing to write, you may be right!  Haha get it… right/write… (roll eyes).   But you could have a photo, or spoken something.  Mix it up!

You can repost, too!  It’s always best to create original content, but YES you can repost something that your audience would find interesting.  For example, at our marina, I bet our tribe would LOVE a screenshot of the sunny weather forecast… unless, of course, they’re sitting in a meeting!  However, it’s relevant content we didn’t create.

But here’s the interesting thing about content that really relates to the second half of the quote… we’re going into the “realm beyond words”…

Ready?

I was chatting with my 14 year old niece the other day.  She’s working on a high school business competition and had a question about the internet marketing.  She has her target for the hypothetical product (which by the way is a million dollar idea).  She knows the target is middle school students.

She automatically thought… Snap Chat and Instagram.  Sure, that’s a great way to garner attention… but it’s not a great content curation plan.

Let’s jump down the rabbit’s hole.  YES, these two platforms are excellent for this age, but they are complete and total “one and done” thinking and we want infinity.

I  mentioned to her that she needs a YouTube Channel. Then I taught her the basic guideline that you might find helpful… and that’s to create your videos, then use Snap Chat and Instagram to lead to YouTube.  This brought us into a chat about how YouTube is the number two search engine and when you put it there it’s always there!  It’s searchable and will drive traffic.

Remember in your situation Instagram/Snapchat might NOT be the best feeders… you have to determine that by demographics.

OK

Let’s go a little further down the hole… and soon it will make sense.

Each platform is starting to mature into it’s ideal use.  They are not all equal.  Let’s do this one example.  We make a video.  But remember earlier I said we have live, recorded, interviews, soap operas, etc… At the same time there is a demographic component to your platform of choice there is also an ideal platform for the format of your video.

Here goes:

Instagram: reality shows
Facebook: Talk show
YourTube: Sitcom / teaching
Podcast: Radio

In my nieces situation, because YouTube is long term and easily searchable, and the programming is something you watch again and again, just like you would watch a favorite sitcom over and over. Regardless of how old it is. It’s a great platform to host her videos.

You see… rarely will you look up an old episode of Oprah thus, it’s really best “in the moment” and that’s Facebook’s specialty, think about it, how far down on your feed do you look?  A day, three days, a month… nope, not a month, that’s old!

And Instagram… that’s your reality show, just look at the crazy things for a minute people do… yikes!

So as I was helping my niece, I hope I helped you.  Pick your medium (written/video/audio) and then merge with the best social platform… is it a “one and done” piece of content or is it an “infinity” content… that will help you decide where to highlight it for the BEST interaction.

If you like this post, let me know… hit the like button – it helps me understand what to write about.  ALSO go over to the app store and install my FREE app, Infinitypreneur.

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #561 – Do You Have 10 Things You Love?

Quote: “You just know my name NOT my story…”

Monday: Subject Matter Expert

 

The interesting thing about subject matter expert is to provide information to build trust but at the same time not sounding “over the top” boring.

It’s the difference between listing a bunch of individual awards/titles and listing that you competed 17 years and naming your highest title.

However, the goal is to build trust, this is the way people will buy things from you.  When they feel like they know you, they like you, they will trust you… so how do you do that?

Get creative in your history and about me sections.

Today I found a great “About Me” description so I did a screen shot to share it with you.  This woman does the obligatory background, however, did it with a twist to get us to know her.

Then she does something remarkable, she picks 10 things she loves.

Now, if you love having a dog on your lap or cookbooks, don’t you think you would immediately bond with this person?  You feel like you know her…

This is exactly what you should try to do online.

I saw this and thought… dang, I need to do this.  So it’s on my “to do” list. How about you?  Are you putting this on your update list, I think it really makes a difference.  It’s a spin that gives people the opportunity to bond with you!  Let’s both put it on our lists.  Lets update our “About Me” pages using the 10 item list!

PS:  #10 didn’t fit on my screen with the description at the top — her #10 is Merchandising, so much so that she has to resist organizing store shelves when shopping.  haha

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #559 – The Number One Rule of Social Media Marketing – Don’t Cut Your Own Bangs!

QUOTE: “Not all of us can do great things, But we can do small things with great love”

Friday: Big Money Small Change

 

Are you funny?  Can you take a photo?

Then guess what… you can be really awesome at social media marketing.  How do I know?

OMG… look at this example!

img_7254.png

We are looking at an example of amazing tribe building.  It’s NOT expensive, it’s just fun. Can you imagine getting your hair cut here?  The business looks like they are down to earth and FUNNY.

All they did was take their in store display board with a funny saying that relates to hair… something that is a part of their normal day… they took a photo and posted it on their Instagram page.

That’s It!

People in their store appreciate it and experience the essence of their vibe.  People on line also understand their vibe.

I love to say that my mission is, “I help real word small businesses go from ‘outrageously complicated social media marketing tactics’ to ‘attracting ideal customers that buy things.'”  Now, I didn’t help this person… I just came across their post.  In terms of keeping it simple and focusing on attracting customers that buying thing, it’s awesome, awesome, awesome!

It’s crisp, clean, and simple, AND when you dig deeper that see it’s performing an amazing job of Tribeology!  It builds loyalty and you know what… it does not cost a lot to do this!

So you can do this too!  I’d love to see your examples, install my free app “Infinitypreneur” – it’s FREE in both the Apple and Google App Stores… in the app there’s a link to share your marketing examples.  Like I said, I want to see them!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

img_7254.png

TribeologyBlog.com – Episode #555 – The Important Reason Why You Need to Create Confidence to Build Confidence!

“The man who has confidence in himself gains the confidence of others.” Hasidic Proverb

Monday:  Subject Matter Expert

I picked today’s quote to help us all understand the important reason behind WHY we need to position ourselves as Subject Matter Experts.

Confidence.

Confidence is a simple word that is terribly complex.  We want to appear confident but at the same time not so confident that we are arrogant.  However, there is the danger of underselling our accomplishments in an effort to humble that creates a compeetitive disadvantage.

That’s why today’s inspiration is fantastic.

Use it as a tool to inspire confidence in your ability to inspire confidence!  (I couldn’t resist)

The first C of the Infinity Marketing Machine is “C”redibility.  It its our ability to create social proof with our tribe. We position ourselves as experts so that it builds the fundamental “trust” of know, like, and trust that is vital to bonding a tribe to you.

BUT… we know this.  We know that we should position ourselves as Subject Matter Experts.   We know that we should write a blog and “beef up” our About Me pages.  We know that we should share our knowledge… however, it’s uncomfortable OR seems like a time waster because we think, “who wants to know about me???”

It’s not about what you think, it’s about what your potential customers and potential future tribe thinks… they have ZERO confidence in you if you don’t tell them.

SO TELL THEM.

Spend the time to build the confidence that they need in you, and in turn you’ll find confidence in yourself.  And when you have confidence in yourself, others will have confidence in you… it’s like a big infinity loop.

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #550 – Tired of Blanket Results? I’m Not!

QUOTE: “Opportunities are everywhere; in tough or ordinary things of life too!”

Tuesday: Content and Consistency

 

Happy New Year!  It’s a time of new possibilities and exciting fresh starts… so you know what I’m going to do?

I’m going to take a look back at the last 8 days of 2018… why?  Well, I’m just that kind of person. haha

Nah, I really want to show you how to take something very ordinary and make it into a big opportunity.  Last week on Tuesday, our Content & Consistency day I showed you how I turned a tree into multiple content sources.

Well… here’s the extraordinary part of the tree…

I reused it!  Well… I repurposed it into a New Years Theme with a ball drop.

OK, it’s a little more than that.  What I did over the past 8 days was put my Tribeology Guidelines to the test and orchestrated a special event.  My challenge was this… it’s winter and my site Pontoon Girl is focused on boating.  Sure, some parts of the USA are warm enough to boat… but where I am we have over a foot of ice on the lake.

Yet… my results over 8 days:
101 New Pontoon Girls!
89 trusted me with BOTH email and mailing address
21 NEW installs of the Pontoon Girl App
47 Social Media Shares
A compounded social conversion rate of 459.1%
$110.00 in Sales
Over 100 new follows on Facebook!

The sales were icing on the cake, my goal was to increase my mailing list.  Which I did!  I grew my list by 28.9% in eight days which is incredible… and in this situation it’s a “summer vibe” lifestyle that grew in the middle of the winter!

How did I do it?
I hosted a contest and make it into a special event.  The grand prize was a Pontoon Girl blanket!  However, your skeptical side should say… yes, but these are not loyal followers, they signed up just to enter the contest.

My messaging to attract people to my tribe had the same focus.  I focused on people interested in pontoon boats and I showed them the same love (vibe) they normally receive from me… the “next step” was the contest.  Therefore, I have a healthy list of people who’s first point of entry was simply wanting to join the Pontoon Girl vibe.

 

Why the Tree and Ball Drop?  This allowed me to make it timely and fun.  It generated excitement.  It also showcased the vibe of ME which as we know when you focus on Tribeology you must become the vibe behind your tribe.

My advice.  Content and Consistency does not need to be boring or ordinary.  When you plan you can take your content to the next level, but always be ready to capture your leads to convert from “one and done” to Infinity!

So moving forward into 2019 and the Boat Show season, I have 100 new people to attract even more Pontoon Girls!

#doinginfinity

Happy 2019!

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review