TribeologyBlog.com – Episode 777 – Why You Need to Put YOU First!

Quote: “Work harder on yourself, than you do on your job.” JRohn

Wednesday: Midweek Motivation

 

What good are you if you are sick?  Not good at all.

This is one thing that is the hardest thing to understand!  I watched a “live” yesterday – and the gal sells a bunch of stuff.  She’s an entrepreneur, and a darn good one.

She was selling things… and sniffling.  AND she said, “I don’t have any PTO”.

Today – I was listening to a different business group and one gal said, “I’ve started eating healthy and exercising regularly” — this was in response to her report on “what have you done this week?” question.

It’s true though, today’s quote is to inspire you to consider your health and YOU.  You deserve it — today… work harder on yourself than you do on your job!

Your tribe needs you at your best!  UMMMMMM YOU Need YOU at your best!

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 776 – Make Your Content Last

Quote: “Hard work beats talent when talent doesn’t work hard.”

Tuesday: Content and Consistency

 

Are you working hard?  We all like to think we work hard… but here’s a scoop. You’ve got to work harder.

I’m not talking about your physical output today.

I’m talking about your planning for tomorrow.  And this is a biggie… if you spend your time creating posts and throwing them on Facebook will people find them next week.

Nope.

People don’t look on Facebook or Twitter or Instagram for information they seek.

Start spending time on your website!

Yes… I’m a strong supporter of email for your social side.  However, think about this.

Create a webpage about your product — then send an email that links to it.  You get the benefit of the email to your list AND you get the benefit of adding content to your website.

This is a fantastic way to work harder.  You put your efforts into the never ending content storage facility that is your website.

For example, let’s say you have a jewelry store.  This weekend is the local festival and you will be having a sale.  You’ll easily create a post to welcome people to your store for the sale…

BUT

What if you create a page on your site that talks about the festival.  People that shop at your store also like the festival and they like that YOU like the festival. Now when you write the post about your sale – you link to the page you created about the festival.  It’s a win-win.

Now here’s the fun part — this page about the festival becomes a searchable part of your website and it’s always there – anytime you mention the festival – you have a “ready to go” page about it!

Sure it’s “harder” to make the page about the festival – but it’s a FANTASTIC use of your time.

So today, make a list of 20 topics to create pages for – anything from safety or gift ideas, to festivals and your business history – just create the list and write!

Have fun with this content booster.

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 774 – You’re Only Three and a Half Miles Away from Social Proof

Quote: “Playing it safe is one of the riskiest things you can do.”

Monday:  Credibility

 

Today – are you going to risk it… or be safe?   You have thousands of decisions to make today, most will be made without much thought.

Think about it – already today you’ve made decisions on what to wear and eat… but were they safe or risky decisions.

What to eat?  Honestly, is this risky?  YES… sometimes there is drama involved in it.  A decision so seemingly easy can be filled with mystery.  You decide to grab a meal, but you don’t like it, but you’re out of money… how will you know if you like it?

It’s probably impossible to know if you will enjoy eating something, after all, you need to consume the product to determine if you like it… so if you don’t like it, it’s too late!

So what the heck do you do?

You rely on Social Proof.  If someone else out there has eaten at the restaurant you want to try… or even the actual dish that you’re debating ordering… someone else that has had the experience can really help determine if it’s for you, too!

Here’s a fun rendition of my husband’s restaurant selection on a recent layover in North Carolina… and yes, he always puts this much effort into restaurants.  Yeah, give me a PB&J and I’m set… for him… this decision is a big BIG deal.

What is the value of social proof? With only 15 hours to spend in Charlotte NC, the decision had to be just right… after all it was one meal.  So here goes…

A simple web search turned up Pinky’s Westside Diner. There were many restaurants on the search, but Pinky’s stood out, why? Well Pinky’s had been featured on the food network TV show Diners, Drive-ins, and Dives.

Pinky’s was 3 1/2 miles from the intrepid traveler’s hotel, and he walked there and back. No one ever said my husband is intelligent. He reports that the Asian pork burger and the black eyed pea salad were well worth the effort.

Pinky’s was indeed a “dive” and a foodie paradise. To enhance their social proof and live up to all they hype, the servers could recount hte exact foods featured on the show and had an in depth knowledge of the menu.

Remember, you can “make up” social proof, but if someone is relying on it… then arrives at your business and encounter a different experience, OH BOY – that’s wrong on many levels.  Don’t “make up” proof — instead, celebrate it by advertising it, prominently displaying on your website, mentioning it on your staff T-shirts, and just like Pinky’s did… get your staff to KNOW the knowledge… like the menu items featured on the show!

Not everyone has social proof as terrific as Pinky’s, but we can all emphasize our social proof and make sure the staff can promote it, just like Pinky’s.

His last piece of advice, “Try the Asian pork burger, it’s delicious!”

Social Proof is one of those things that makes a difference.  It’s a tribe builder.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #768 to #773

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #768 – The Simple Success of Selling to THEM

Tuesday – Content & Consistency – Episode #769 – What Does Your Tribe Need?

Wednesday – Midweek Motivation – Episode #770 – Tomorrow Will Happen

Thursday – Infinity Customer – Episode #771 – Why It’s OK to Learn As You Go

Friday – Big Money – Episode #772 – Build Your Tribe By Selling Them Stuff

Saturday – Try This! – Episode #773 – Why is Coffee Important?

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TribeologyBlog.com – Episode 769 – What Does Your Tribe Need?

Quote: “If you’re waiting around to make the perfect content, you’ll be waiting around forever”

Tuesday: Content & Consistency

 

Are you stuck?  Have you convinced yourself that you’ve “got nothing to write” or “I’m burned out”

HA

Today’s quote spoke to me… I’m sure it’s tough to be a perfectionist, I’m far from one… but I do know this.

How do I know this?

Just read any post I’ve ever written. There are spelling errors, grammatical errors… the list goes on and on (no need to point them out, I know they’re there!)  But, the thing is… if I waited until it was perfect I would never press “publish”.

If I waited until it was perfect I would be scared to death to ever press “publish” and you know the problem with that…?  The problem is YOU would never get to read what I have to say… and that’s wrong.

The content you provide is a gift.  It’s an amazing gift for your tribe.  The moment you convince yourself “I’ve got nothing to write” that’s the moment you need to stop, sit, and reevaluate your leadership.  You are the leader and your tribe needs you…so what information do they need right now?

When you answer that question you’ll have plenty to write about!

Stop worrying about perfection, and start focusing on the needs of your tribe.

Today – create a post that your tribe needs!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 768 – The Simple Success of Talking to THEM

Quote: “Complexity is your enemy”

Monday: Credibility (Subject Matter Expert)

 

Last Saturday I shared a simple “Try This”.  It was a soda machine that had a sign on it that said “new flavors” that the vendor just wrote in a marker the new options.

Simple, right?

Well… it’s so obvious that it’s often overlooked.

It’s important to keep the simplicity of this story in mind as you set out on building your subject matter expert status!

How is that possible?

The simplest things are often the best understood.  And as a subject matter expert you want to lead your tribe.  They need you!

BUT

They’ll never follow you if they have no idea what the heck you’re talking about.  Remember this.

It’s super easy to get too complicated.  Especially when it comes to your messaging.  Remember to focus on speaking the words your customers understand.  If it helps, talk about the emotion of your product, not the tech specs!

I often catch myself doing this when I talk about our Dry Stack Service.  See… I just did it!  What the heck is Dry Stack?

We’re a marina and instead of keeping your boat in the water at a dock, we store it in a warehouse, on a custom built rack.  We can stack them three high using a really big forklift.  It’s very cool.  But that’s where “Dry Stack” comes from…

Well, knowing the product as well as I do, I realized I was talking about launch times, hours, cleanliness of boat — and no one cared!  Sure, visitors were polite… but what really resonated was what THEY understood.

Family time, memories, and easy.  They call.  They pack their cooler. They get in the boat.  That’s it.

We do the heavy lifting (all puns intended)

When I started talking about all the summer photos that could be hanging on THEIR living room wall.  That’s when I got my message simple, understandable, and relatable.  That’s when THEY started to listen to all of my “complicated” jargon about how the dry stack service works.  That’s when it was important to be a subject matter expert.

But first I had to learn to get simple.

 

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #762 to #767

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #762 – Give Something Away for Free Because Your Time is Valuable

Tuesday – Content & Consistency – Episode #763 – No Short Cuts Here…

Wednesday – Midweek Motivation – Episode #764 – Go BIG

Thursday – Infinity Customer – Episode #765 – Focus on Today and Repeat.

Friday – Big Money – Episode #766 – How to Make Money by Embracing Your Inner Grouchy Kitty

Saturday – Try This! – Episode #767 – Increase Sales With This Simple Idea

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com