TribeologyBlog.com – Episode 671 – Make Your Posts Sparklie and Fluffy!

Quote: “Social media is about sociology and psychology more than technology.” Brian Solis

Tuesday: Content and Consistency

 

When should I post?

Have you ever asked this question?  You search and ponder, you may even go through statistics to narrow down the best time…

But guess what?

The time of day is not nearly as important as what it is you post!

Quit stressing about the technology.  If you want to make an impact you need to post — and when you post you need to think about what and how you are posting.  Not where and when.

After all, and excuse my language, but if you’re creating crap does it matter what time you post?  Yeah… probably not!

Knowing this, what type of content do you create?  Things that appeal to your customers.

Like our quote says… sociology and psychology make all the difference.  The simplest way to narrow it down is to communicate like you do with your friends.

When you evoke emotions, ask questions, and show photos that draw you in… you are creating valuable and relatable content.  The other thing to consider is that you choose words that are conversational — don’t say it has 10 rhinestones or has a down filling — say it’s sparklie or fluffy.  Evoke the emotion!

There are many other advantages of psychology in your posts – but for now – start with emotions and don’t worry about the time of day you post!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 669 – Draw This.

Saturday: Try This

 

We walked into the store and over in the corner was a neat little activity… there was a real artist creating a unique drawing for a customer.  What a fantastic idea!

Now… adding a professional artist to your store might not be the right idea, but let’s look at why this is a cool idea to try.

The best part of walking into the store was the experience of the artist.  The crowd formed and an energy took over.

Create an experience.

Food demonstrations and DIY crafts are a couple examples to get you thinking… But look at the “next level” of the artist photo… there’s a TV monitor hanging on the wall so you can see the actual creation of the drawing.  THIS is a great way to really bring the event alive.

Try This!

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 665 – How to Plan Your Success.

Quote: “Dream it. Plan it. Work on it.”

Tuesday: Content and Consistency

 

Yesterday I wrote about the need to start.  To just get out here and “do” — it’s important to come up with the ideas… AND it’s important to start.

However…

What happens between “start” and “do” is a whole lot of “what”

Shortly after the excitement of your blog or vlog starts your realize… OMG this is a whole lot of content and I have no idea how I’m going to keep up.

This is where the “Plan it” part of today’s quote becomes super duper important.

Last week I talked about your “Programming” and to develop a weekly schedule where each day highlights a different umbrella topic.

Yet you still have issues getting your content done… and we could be referring to your social media posts!

If it feels like you’re constantly writing or creating or posting – how do you get away from this slow death by content creation?

You learn to set aside once a week or once a month to PLAN.

At this time you grab a calendar, you put topics on the calendar, and you write – you plow through it and get everything or the week or month done all at one time.

This way you can see what’s coming at you.  Surprisingly, you have a better chance of remembering special events, “national days of”, and budgeting for holiday sales.  When you use a content calendar and I mean USE the calendar – you free your time up to enjoy the process of content creation.

So…. today’s goal is to get a calendar and plan your posts for the next week. This includes writing the posts, right now, all at one time.

It’s time to plan!  GO.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 663 – Set the Stage

Quote: “To make something special you just have to believe it’s special”

Saturday: Try This!

 

Look at this idea, it’s totally something you can do.

Set the stage!

When I walked into the hotel room, instead of just having the room service menu on the desk, they thoughtfully positioned it on a clean white tray on the bed.

This little bit of staging helps to make you think “breakfast in bed” which is a perfect product of room service.

This is easy and reusable.  Once you buy the tray, you use it over and over…

Look for ways to make vignettes out of your product.  Whether it’s a display of products or the tray in the hotel… tell a story and evoke an emotion.

Try This!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 662 – Cookies to Attract Attention!

Quote:  ”Count the memories, not the calories”

Friday: Big Money Small Change

 

Use food as a bribe.  hahaha

This visual Instagram post teaches a valuable lesson – you can publicize an event without actually creating a “who what when where” type of visual.

The cookies… yes, the cookies do it all for you.  I mean, don’t they look awesome?!?!  So much so that it caught my attention while I was scrolling.

Here’s what happened next… I needed to know if this was a cookie company or what the heck it is… it’s actually a company that creates ice skating costumes!  The cookies will be given away at their table at a flea market.

NEAT!

You get to know that YOU can have the cookies by visiting their special event.  It’s a very creative way to get all of the details to your customers without being predictable. It’s a great way to stop people in their tracks.

This is a great way to get a big money impact with a small money change!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 659 – Why You Need a Content Plan…

Quote: “Without a strategy… Content is just stuff and the world has enough stuff…”

Tuesday: Content and Consistency

 

How much stuff do you have?  Me… I’ve got a whole bunch.  I think I just need to stop and take everything outside, and if it doesn’t bring me joy, throw it out.

Haha

Did you get it?  Bring me joy – if you’ve watched the internet you’ve probably seen the gal that folds clothes and gets them to fit in tiny little boxes.  Well, she decides if something brings her joy – if it doesn’t she get’s rid of it.

A… She’s teeny tiny so her clothes have an advantage at folding into the super small box
2… Clearly she’s not from a northern climate because there’s no way a wool sweater is fitting in the tiny box, and honestly, the wool sweater brings me warmth, not joy, although I am happy that I’m not cold, but flip flops bring me true joy… except that they have no use in the winter… yet I need both.

Which brings me full circle to “I have a whole bunch of stuff”.

Your content is a bit like my flip flops and sweater.  They both have a practical purpose.  One keeps me warm, one protects my feet… but if you wear at the same time you’d look really strange and be either too hot or too cold… you need balance.

So how do you balance content and prevent “stuff”.

You need a plan!

This is critical and it will help focus you.  You need to figure out what is most important to your followers…. what do they want to know about, what do they NEED to know about?

In the case of this blog I use my 5 C’s of the Infinity Marketing Machine that transforms “one and done” into “infinity”  They are: credibility, content, consistency, customers, and cash.  Each day has a different topic with a few few others…

This is a strategy that works – you can do this too!

Whether you post in a blog or simply use social media, creating your strategy will help BOTH your content and consistency.

Today – make your strategy… don’t get too hung up on the details, just make a decision… you can tweak it later.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 657 – How Small Details Make A Difference.

Quote: Life is a journey. Enjoy the ride!

Saturday: Try This

 

Enjoy, relax, take your time.  What does this mean?  This means be comfortable.

I enjoy being comfortable, I’m assuming you do… too.

Your customers also enjoy being comfortable.  Therefore, it’s important to consider ways to make them feel more at home.

This could be as simple as making sure your website has it’s certificate up to date, or having reading glasses for use to see small print on contracts or receipts.

Well…

This was a dream!  The grocery cart at Winn Dixie has actual cup holders fused to the handle area.  This small addition really makes it easy to enjoy your beverage while shopping the store.

Small attentions to detail make a difference!

Try This!

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review