TribeologyBlog.com – Episode #574 – You are Making Noise… EVEN WHEN IT’S QUIET!

“Progress is often silent – not loud.”

Tuesday: Content and Consistency

 

Have you ever gone to a sporting event and on the big screen there’s an exciting graphic that reads, “Let’s Make Some Noise!” and the crowd starts to cheer and go crazy?

OH, if we only had that when we write a newsletter. haha

Have you noticed the trend that you send out a newsletter and you hear crickets… lots of empty noise.  You begin to wonder if anything you do makes a difference?

You spend all sorts of time writing a blog post or a full newsletter and you are able, via your stats, to see people open it, but you have NO idea if anything you’re doing makes a difference.

We are all there!

But guess what… last weekend we were working our booth at the Boat Show and received the nicest compliment from a visitor.  She asked, “are you the Tonka Thursday people?”

We started a newsletter about 18 months ago.  We send it out every week.  The focus is on activities happening around our lake for the upcoming weekend.  Some weekends are more difficult than others to come up with content.

BUT

We create a newsletter.

This woman was thrilled to have “found” us at the show.  She has a cabin on the lake so she does not get a local paper.  But she glows with excitement talking about receiving our newsletter.  She said, “I look forward to it.”

The gal that puts in the hard work of creating it was right there in the booth to hear this feedback.  This is a moment you never forget.  The moment you hear your hard work matters to someone on a personal level!

We had another customer that stopped by, and I knew he had read the newsletter because he mentioned a photo we used.  I remarked that he read it… he said, “I always read it”

I’ve even had people that are out of state for the winter (smart people since it’s suppose to be -27 tonight) but they are “snow birds” and it’s a way for them to stay connected to the area and to us!

You are doing valuable tribe building, especially when it’s silent on your end.  Every communication you create builds a bond because you are sharing your vibe.  It does make a difference.

So get out there and make some noise!

 

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #567 to #572

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #567 – Proud Member of Shawn’s Tribe

Tuesday – Content & Consistency – Episode #568 – Can One Color Be Remarkable?

Wednesday – Midweek Motivation – Episode #569 – It’s OK to Get Lost Surfing Facebook

Thursday – Infinity Customer – Episode #570 – More than a Customer – More than a Sale

Friday – Big Money – Episode #571 – Get Paid for Teaching Others How To Use Your Product

Saturday – Try This! – Episode #572 – Does Your Marketing Measure Up?

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TribeologyBlog.com – Episode #570 – More than a Customer – More than a Sale

“Make a customer, not a sale.”

Thursday: Infinity Customer

Do you agree with today’s inspiration, “make a customer, not a sale”?

Say “yes” and it’s a good thing, right?  Say “no” and it’s a bad thing, right?  Well, maybe we should flip this upside down and say, “we do not want to make a customer”

EEk!

What does that mean?

As we’ve learned over the years we want to make customers.  Build that relationship so they’re not buying a product but they’re a relationship.

Well…

Wheat happens if you transform from this “one and done” transaction basis of business to the tribe process.

Instead of being “nice” until they buy… let’s be nice AFTER they buy.  We need to focus on the long game, the difference between a sprint and a marathon.  When we promote our brand and attract people that want to hang out with us, we can build something very exciting…. and that’s an Infinity Customer!

I like focusing on a customer versus a sale – but I REALLY like focusing on a tribe instead of a customer.

My favorite Tribe Techniques

1- Consistent communication.  Pick the way you want to communicate, blog, vlog, or podcast.  Then pick the schedule – is it twice a week, three times a weeks… maybe everyday?  Just pick it and do it!

2- Create your ideal client or follower – make a detailed list of their characteristics and go find them!

3- Make a list of 10 topics that your followers will be interested in…

Then repeat the list, make your content, keep monitoring the ideal client, and keep the topics coming!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #568 – Can One Color Be Remarkable?

“We could all get a lot more done if we kept it simple.”RBranson

Tuesday: Content and Consistency

 

Saturday happened.  It was the evening and I was thinking about the content for my upcoming newsletter for the Pontoon Girl site.  And I was blank.

It’s winter.  Not much boating going on in the winter, however, you know what I teach… you must be consistent with content.

You see… everything I talk about in the 5C’s, I do myself!  So just because I couldn’t think of anything, did not mean I could pretend my content was unimportant.  It is important.

And that brings me back to Saturday.  I was cold and there’s ice on the lake.  Hummmmmmm that got me thinking about the time I was in Alaska and saw a glacier.  A big beautiful blue glacier.

Blue, hummmm I pondered further.  Ice blue.  Ice blue drinks!  I looked on Pinterest and found great looking BLUE drinks, including hot chocolate… that was blue.  It’s named Elsa… well, I guess there’s “that” song – (Every week I choose a featured boating song) and that drew me into making a very special sweatshirt that’s blue.

You see… my normal color scheme is pink. Very girl pink…

Today’s edition is Ice Blue!

So yes one color can be remarkable!  When you have a framework… you can plug in many themes.

My framework is have an item for sale, a song, one main post, and a photo of the week… this week my theme is blue and the rest fell into place.

Use your creativity!  Even if it is just ONE color.

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #561 to #566

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #561 – Do You Have 10 Things You Love?

Tuesday – Content & Consistency – Episode #562 – It All Makes Sense AFTER We Go Down The Rabbit’s Hole

Wednesday – Midweek Motivation – Episode #563 – Turn Mundane Tasks Into Exciting Learning Opportunities

Thursday – Infinity Customer – Episode #564 – Want to Learn the Hidden C?

Friday – Big Money – Episode #565 – Can You Create a Tribeology Home Run?

Saturday – Try This! – Episode #566 – Keeping it in the Loop

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

TribeologyBlog.com – Episode #564 – Want to Learn the Hidden “C”?

Quote: “What you repeat, You Strengthen”

Thursday: Infinity Customer

 

We’ve made it to Thursday – the day we talk about our Infinity Customers!  The thing I wanted to chat about is there are two sides to our Infinity Customers… side one is the buying side and side two is the nurturing side.

These are very different sides.

Let’s look at the benefits of the two sides.

If we operated under the “One and Done” style of business that we have traditionally grown up with we would create an ad.  It’s focus would be on that product or service we sell.  People would buy and we would look for more customers.

Clearly, we still need to do advertising, but… there is a new way.

The new way is when we create our Infinity Marketing Machine and get ready for new customers to join us on a journey.  We find them (or they find us) and they enter our machine.  This machine is geared to make them want to stay.  Sure they found us with an intent to buy something… but after they buy, they don’t leave.

They stay!

This is totally different.

Sure, we used to keep a “mailing list” and when we wanted to sell something we would create a letter or postcard and send to the customers… but now we entertain them.

At the heart of it, we are creating a tribe.  The tribe stays.

I look at how we did business 20 years ago, we kept (and still keep) a mailing list.  Our customers rent boats, and at the beginning of the next season we would send a invite to come out and enjoy the lake… by renting a boat.  This model will still work.

BUT now…

All winter long, once a week, our customers receive an email from us.  Each week we talk about what is going on around the marina and in the area.  We share our vibe.  By the time the spring comes, they’ve already seen us working on the motors, cleaning the interiors, launching in the lake, watching the ice melt, and hiring new crew.  We really have no reason to send a postcard to welcome to the lake, they’ve lived the experience, in real time, as it has happened.

This is the nurturing side.

As for the buying side… well, that happens when they rent a boat.  We do still have traditional advertising which generates business, BUT… again, we switched our focus to capture leads instead of the “one and done” cash register ring.

It’s VERY scary to make the jump.  We are getting ever so close to our 60th year of business, and to leave everything you’ve known about “one and done” in exchange for “infinity” is scary.

Here’s the funny thing, I didn’t send out that “welcome” letter in the summer of 2018.  It didn’t even occur to me, I noticed I didn’t send it about a week ago… and you know what, we INCREASED sales in our rentals last summer.

Infinity works.  It IS well worth it, IF you are willing to commit to the 5 C’s… Character, Content, Consistency, Customers, Cash.   When you fully Commit, it works.

hahaha – That’s the hidden C… Commit.

Therefore, if you commit to the continuous nurturing of your tribe building the buying side will take care of itself!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #562 – It All Makes Sense AFTER We Go Down The Rabbit’s Hole.

Quote: “Not everything has a name. Some things lead us into a realm beyond words.”

Tuesday: Content and Consistency

 

Here we are again! Tuesday and we’re talking about the C’s “C”ontent and “C”onsistency.

So what on earth is content?  Well, keeping the quote in mind, “not everything has a name. Somethings lead us into a realm beyond words.” is the PERFECT quote to define content.

When I say you need to create content on a consistent basis, I’m in general referring to text.  But what else is content… Ready?

Writtten
Video
Audio
Photos
Infographics

Now… I’m certain there are more!  But with written, you have tweets, posts, blogs, and download content.  This continues with Video as recorded, live, slideshows, PowerPoints, Boomerangs, interviews, tutorials. Audio, speaking, stories, soap operas… this goes on and on .

When you say you’ve got nothing to write, you may be right!  Haha get it… right/write… (roll eyes).   But you could have a photo, or spoken something.  Mix it up!

You can repost, too!  It’s always best to create original content, but YES you can repost something that your audience would find interesting.  For example, at our marina, I bet our tribe would LOVE a screenshot of the sunny weather forecast… unless, of course, they’re sitting in a meeting!  However, it’s relevant content we didn’t create.

But here’s the interesting thing about content that really relates to the second half of the quote… we’re going into the “realm beyond words”…

Ready?

I was chatting with my 14 year old niece the other day.  She’s working on a high school business competition and had a question about the internet marketing.  She has her target for the hypothetical product (which by the way is a million dollar idea).  She knows the target is middle school students.

She automatically thought… Snap Chat and Instagram.  Sure, that’s a great way to garner attention… but it’s not a great content curation plan.

Let’s jump down the rabbit’s hole.  YES, these two platforms are excellent for this age, but they are complete and total “one and done” thinking and we want infinity.

I  mentioned to her that she needs a YouTube Channel. Then I taught her the basic guideline that you might find helpful… and that’s to create your videos, then use Snap Chat and Instagram to lead to YouTube.  This brought us into a chat about how YouTube is the number two search engine and when you put it there it’s always there!  It’s searchable and will drive traffic.

Remember in your situation Instagram/Snapchat might NOT be the best feeders… you have to determine that by demographics.

OK

Let’s go a little further down the hole… and soon it will make sense.

Each platform is starting to mature into it’s ideal use.  They are not all equal.  Let’s do this one example.  We make a video.  But remember earlier I said we have live, recorded, interviews, soap operas, etc… At the same time there is a demographic component to your platform of choice there is also an ideal platform for the format of your video.

Here goes:

Instagram: reality shows
Facebook: Talk show
YourTube: Sitcom / teaching
Podcast: Radio

In my nieces situation, because YouTube is long term and easily searchable, and the programming is something you watch again and again, just like you would watch a favorite sitcom over and over. Regardless of how old it is. It’s a great platform to host her videos.

You see… rarely will you look up an old episode of Oprah thus, it’s really best “in the moment” and that’s Facebook’s specialty, think about it, how far down on your feed do you look?  A day, three days, a month… nope, not a month, that’s old!

And Instagram… that’s your reality show, just look at the crazy things for a minute people do… yikes!

So as I was helping my niece, I hope I helped you.  Pick your medium (written/video/audio) and then merge with the best social platform… is it a “one and done” piece of content or is it an “infinity” content… that will help you decide where to highlight it for the BEST interaction.

If you like this post, let me know… hit the like button – it helps me understand what to write about.  ALSO go over to the app store and install my FREE app, Infinitypreneur.

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review