Category Archives: Creative

ProfitCenterCoach.com – Episode 511 – Water the Fake Plants to Grow Real Cash.

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“My fake plants died because I did not pretend to water them.”~ Mitch Hedberg

Friday: Big Money Small Change

Let’s take a look at a post I saw online this past summer.

It’s celebrating National Ice Cream Day and it’s a cookie store.  Does the store sell ice cream?  Nope.

Just in case you don’t think you can make money promoting a “National Day Of…” that does not relate directly to your business… look at this

 

As you get more creative with your post think of this one… I love this company. The gal is an artist with frosting.  Look at how adorable these cookies are!  They taste yummie too.

But they don’t sell ice cream.  However, looking at the photo, you see just how creative they are with their marketing.

Here’s a challenge:

Today is National Indiana day… that should be easy for some of you in Indiana… or that have customers from Indiana.

Today is also National Fast Food — that might be a little more difficult… but imagine if you can see a fast food place out the window from your desk?  It’s OK to wish them a Happy Fast Food Day.  Even exercise facilities have “cheat days”!

I’ve got to tell you, Monday is National Carbonated Beverage with Caffeine Day!  YES… I’ll celebrate that one!  But maybe you have a soda machine you visit… it’s OK to make a silly post to just show you’re human.

What I’m trying to say is don’t let your fake plants die because you haven’t pretend watered them.  Let your tribe celebrate with you!  Sometimes silly works.  (PS:  From the dork files… when I was a kid, my parents went out of town and left me the job of watering the plants, hummm much to my surprise, many were fake!  Still watered them… oops)

So don’t actually water fake plants, but doing small things like showing your “behind the scenes” will pay off via loyalty with your tribe.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

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ProfitCenterCoach.com – Episode #508 – Act While Your Mind is Stretched!

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“A mind that is stretched by a new idea can never go back to its original dimensions.” – Oliver Wendell Holmes

Have you ever been to a super, amazing, fantastic conference?  I sure hope so.  Attending conferences helps you keep on top of your industry OR keep on top of yourself for personal development skills.

But have you ever been to a conference and thought it was great, but can’t remember one thing?

Two tips: keep one notebook at the conference.  In the front make a list 1 to …  flip ahead a couple pages, write the date and presenters name on top… then take notes.  If something super amazing is said… write it on your list at the front of your note book!  This book will be come a great tool in the coming months… (FYI, I just used three of these notebooks for conferences I’ve attended over the last 18 months!)

Next tip:  Right after the conference ends… take one hour (or an entire flight) depending on your time allotment.   And brainstorm ALL of the things you learned and how you can implement them… just free thought!  Use your list from the front of your note book.  Now… make another list of the things you will implement AND do the top three within one week.  (at least start their implementation).

That’s how you can really take some amazing ideas from conference and put them to work for you!

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #508 – Recycle the Sunset… or Is It a Sunrise?

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“books always speak of other books, and every story tells a story that has already been told.” Umberto Eco

When you create content, just remember… the sun will rise and the sun will set every day… yet, each day is different.  So while the story can be about the sunrise, there’s always something different to talk about.

While I had the sunrise on my mind… I pulled up the photo for today’s inspiration and noticed that if you type sunrise in the search, then you do another search and type sunset, they exact same photos come up.

So look at the photo… do you think it’s a sunset or sunrise?  I’m guessing your answer probably has some deep seeded psychological “tell” but it proves a point.  You can have the same story from many angles… OR… as you are trying to create valuable content… why not create a “best of” list, guide, or book for your tribe!

I did last night.

This was a fun project that I put together to explain the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Sign up and I’ll email you a FREE download.

It will give you an idea of how to take different posts and repackage!  AND it will be a great reminder for how to improve your tribe building effort at your business.

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here! 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

ProfitCenterCoach.com – Episode #506 – Chalkboards are the New Social Media?

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Saturday: Try This

Ideas like this make me smile.  The reason I’m so happy with this idea is because of multi-benefit it creates!

It is also super simple!

Get a chalk board… or a dry erase board… or one of those neon boards.

Next, hang it up in your store or your office.

Get into a pattern of writing a “thought of the day”

Finally, post on social media sites.

Here’img_8043.pngs the multi-functional part… You create content, you create content EASILY, your “real world” visitors and staff get the benefit of the positive vibe AND you get the extra mileage of posting online!

You can also do modified version of a “special of the day”… “featured <thing> like a dress, car, dancer” really anything that relates to your business can because your local star of the day!

It’s just a fun idea with so many possibilities.

TRY THIS!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 504 – Quit Advertising, Throw A Party Instead.

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“Inviting people into your home is about them, and not you. . . “

When I’m creating marketing ideas the easy way to come up with the best ideas is to consider the customer as a guest.

Sometimes this is a tough leap to make… depending on your crowd… but when you visualize the customer in your house you get a completely different perspective on how to interact with them.

For example… if you invite someone to your home, and they show up, you invite them in.  I mean how rude would it be to leave them on the porch?!

Same for your business.  Every piece of advertising you create is an invitation to visit your “home” a.k.a. your business.

That means… when they show up, treat them well!  Make sure your store/or office front is clean, welcoming, and that you are happy to see them!

Remember, you INVITED them.

See the difference?  If you look at marketing/advertising as your way to INVITE people it’s completely different from placing an ad or writing a post.

I’ve spent a lot of time on this particular topic… because I really, really like it.  I created a mini-series.  The first of a three part series on the way to becoming a tribeologist!

Yes… how cool is that.

We start with the marketing party system, move to the mini-infinity, then complete pre-tribe.  These three things are going to transform your business, easily, into it’s own Infinity Marketing Machine – based on the concept of building a loyal tribe that knows, likes, and trusts you!

But it all starts with an invitation to your party.  The marketing that brings them in the door.

If you want to learn more… just click here.

Let’s throw a party and create our tribe!

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 499 – How Does a Train Go Places But Never Moves?

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“Art Is The Expression Of Those Beauties And Emotions That Stir The Human Soul”

Friday: Big Money Small Change

I never knew that dashes, slashes, commas, and circles could be art… but they can be.

When you embrace creativity in your posts you can create magic.  Amtrak did.  It’s not often that a “RT for good luck” actually works.

Think about it.

Do you regularly forward posts that beg to become viral or do you “thumbs up” or likes?  That rarely works.

But, look what Amtrak did…

They used the same characters that you have on your keyboard!  You could create this artwork… but you also know how difficult it is.

Look how many retweets… 8.452!  This is great for name recognition and for branding.  It’s a great “big money small change” idea… however, you cannot create a viral post by begging – you need to create magic.  Sure, you can ask for the RT – and that’s ok.

But… posting/forwarding is a social activity forces people think twice before doing it, BECAUSE it’s a reflection on them.

Your best chance at any sort of traction or any opportunity to become viral is by creating great content.  Ironically, as shown by the Amtrak tweet, content that is typed does not have to be able to be read!

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See… Easter Bunny or Santa are pretty easy to create – all it takes is a quick search!  So Hop to It – Santa’s watching… 🙂

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – E490 – Four for One Please.

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“Be careful of your thoughts, they may become words at any moment”

Tuesday: Content and Consistency

Today’s inspiration has inspired me in several ways so I’m going to have some fun.  Tuesday is when we focus on two C’s of the Infinity Marketing Machine – that’s Content and Consistency.  These two are vital to creating great information to transition your customers into a loyal tribe.

Tribes like one leader that motivates them.  It’s important for you to have a strong sense of where you are going as a business to have customers follow you, and support you.  If we look at today’s inspiration it has several hidden meanings.

If I say it out loud, depending on your mood you could interpret it as a “get motivated” set of words.  Seriously, you better be careful your thoughts can become words!  If you have negative thoughts… “Ugh, I don’t want to slip on the ice” and thing you’re sitting on the ground.  OR “I will get the orders done and shipped today” and you do!  Your words are vital to your day.  I like the phrase, “what you believe you achieve.”

Next… when we read today’s inspiration we learn that our thoughts translate into words that can be interpreted very different depending on the listener.  At our marina we sell inner tubes and rafts.  We sell them inflated because our customers are heading on the boat and it is a huge convenience for them!

We also sell gasoline.

When we sell a tube, we need to replace it on the display.  We do this by taking a new tube out of a package and using our air compressor.  I refuse to say “blow up a tube” we “inflate a tube”.  This is critical because of my aforementioned “what you believe you achieve”.  Maybe it’s strange, but we sell gasoline!  Let’s eliminate the phrase “blow up” ok?!?

Now, the funny thing is… I’m very aware of this phrase, but you know what happened last week?  I was at the doctor to have the sun damage on my skin checked.  He asked, “what do you use?” and I said “suntan lotion”.   He had the exact same look of disgust as I do when someone says, “blow up a tube”.  He said, “sun block or sun screen” — HA!  Yes, I got my philosophy thrown against me… be careful of the words you choose.

Finally, my third example of a meaning behind today’s inspiration is this… take it as a challenge.  Careful… your thoughts can become your words!  You sit and look at a blank paper or blank screen, but as soon as you type or write your words it becomes a blog post!  So go for it.

What you see is not always what you get.  We just discussed that today’s inspiration can be a motivational quote.  It can be a challenge to get you to write a blog post.  It can also be a word choice selector and that words to one mean something different to another.  And finally these three examples show that we create a fourth example that the first read needs a second so you don’t operate on assumptions.

Today, do all four in one!  Be inspired to write a post that is motivating, but think about your word choice so you don’t catch someone off guard!

#doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infintypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #488 – You’ve Gotta Sit Down for This…

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Saturday: Try This!

On Saturday’s I like to use a real world marketing examples that I think are fun.  If you have one to share… I’d love to see it.

Today’s “Try This” is a reminder to stay classy.  You can use potty humor but you can do it in a non-crass way.

This was on the inside of the stall at the car wash… It’s a pretty funny ad.

Put your thinking cap on… Can you sEE it?

hahahahaha

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here! 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #487 – Get Your Halloween On

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“Start where you are. Use what you have. Do what you can.” Arthur Ashe

Friday: Big Money Small Change

We’re at Friday!  This is the day we take a look at what our neighbors are doing… well, at least some examples of ways to improve your marketing and sales that don’t cost a lot.

I was kinda stressing because I didn’t have an idea of what to write… then just like magic, inspiration struck!  This really cool ad popped up on my Facebook feed.

This is what I call an “every day product” it’s not something you buy for a specific holiday, or a one time special event type use.  You buy it and use it “every day”.

What it does is takes your Apple plug in cord and converts it into a retractable cord that stays neat and tidy in your bag!

There is nothing that says “Halloween” about the product… it’s not orange, there are no pumpkins, and it’s void of candy… but look at what this company did to get their Halloween on!

They placed their product on a piece of decorated paper and created a Facebook ad.

img_5554.png

How brilliant.

It catches your eye, it’s simple, and it helps you vary your ads so your customers notice.

Learn from the ad it’s a brilliant representation of today’s inspiration.

1- Start where you are.
2- Use what you have.
3- Do what you can.

Your efforts do not have to be expensive to be impactful.

Your turn.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here! 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 485 – Got 10 Minutes?

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“The inspiration you seek is already within you. Be silent and listen.”

Wednesday: Midweek Motivation

Have you ever gotten really silent and just listened to you?  It’s harder than you think.  but give it a shot.  Meditation can do wonders to focus you…

People that practice yoga have a good idea of balance but if you’re not going to find yourself in a series of stretches and poses.  Give yourself 10 minutes of stop.

Sit silently and breathe in and out.  Set the timer on your iphone but then shut off the network connection.  See if you can make 10 minutes.  Breathe in for 5 seconds, breath out and count 5 seconds.  If you want to close your eyes, that’s cool.

But do it.

Give yourself 10 minutes to completely unplug and just give yourself calm.

It’s a great way to feel refreshed and like today’s inspiration says, you’ll find the inspiration inside you!  It might surprise you that you’ll come up with ideas and make decisions you never realized possible!

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review