Category: Creative

Episode #452 – A Shopping Destination!

Saturday: Try This

Tonight I walked out to close our gas dock.  This involves making sure that the pumps are locked and that our storage cabinet is also locked.  Well… I opened the cabinet and there was that recognizable smell… not gas… hand sanitizer!

That reminded me of this great idea!

When you offer convenience items for your customers make it into a great experience. Be intentional.  Just like the garden shop I visited recently.

They have the cardboard containers stacked in a wrought iron holder.  The cardboard has the logo of the company on it.  They also have a matching wrought iron holder for the hand sanitizer. This is next to the shopping carts at the front of the store.

These details help with the branding of the company. It creates an impression for your customer.

Sure you could have a pile of cardboard boxes next to the carts – but making this a carefully crafted destination in your store enhances your customer experience!

Try this!

Tomorrow… come back for “The Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here! 

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by Categories: 6- Saturday - Try This!, branding, Business owner motivation, Creative, marketing, Real world, Success tipsTags: , , , 1 Comment

Hashtag… Important! – Episode 451 – #doinginfinity

“The dream is free. The hustle is sold separately.”

Friday: “Big Money Small Change”

On Friday and Saturday I love highlighting new or cool marketing things I’ve discovered from brands I use or that followers send to me…

Yesterday I opened my mail.  My dog collar arrived in a branded mail bag.  Inside the bag was the collar and a nice thank you post card.

One of my side hustles is that I embroider dog collars!  It’s fun to create a personalized collar for my customers.  I enclose a custom note and wrap the collar so it’s like receiving a gift in the mail.

Well… yesterday I received the gift!

This note was really cute.  But the detail I want you to notice is the lower left corner of the note…

Can you see it?

“We’d love to see your pet! #lupinepet”

Right on the thank you note it has the company hashtag!  Fantastic idea.  Super easy, and quite frankly, it’s free!  I think this is something we all should start doing!

Create a custom hashtag for your business (and for your events)

PS:  Please share your real world business success stories with us: #doinginfinity

Tomorrow… come back for this week’s episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here! 

 

by Categories: 5- Friday - Big Money, branding, Business owner motivation, Creative, marketing, Real world, Sales, Social proof, Success tips, Tribe BuildingTags: , , , , , 1 Comment

ProfitCenterCoach.com – Episode 449 – Debbie vs. Stewart

“Be miserable. Or motivate yourself. Whatever has to be done, is always your choice.” WDyer

Wednesday: Midweek Motivation

I was thinking about this inspiration… pretty good since I needed to write a post about it (haha).

But it’s very simplistic, so simplistic I can come up with a “Saturday Night Live” character for both scenarios!

Debbie Downer vs. Stewart Smalley

I’m not a fan of SNL, but… think about it… you can either be Debbie and drown in your own pitty party OR you can sit in front of a mirror and pep yourself up with a mantra of “I’m good enough, I’m smart enough, and doggone it, people like me”.

The choice is yours!

I seriously cannot believe I’m referencing SNL! But, I saw this quote and it just became so clear.  You get to choose… Today will you channel your inner Debbie or Stewart?

Tomorrow… come back for this week’s episode on “Infinity Customers”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

by Categories: 3- Wednesday - Midweek Motivation, Business owner motivation, Creative, marketing, Real world, Success tipsTags: , , , , 1 Comment

ProfitCenterCoach.com – Week in Review – Episodes #441 to #445

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories! –

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #441 – Be an Expert. Write.

Tuesday – Content & Consistency – Episode #442 – Cross the Bridge!

Wednesday – Midweek Motivation – Episode #442 – Can I Buy Your Parrot?

Thursday – Infinity Customer – Episode #443 – Good Times 10!

Friday – Big Money – Episode #444 – The Tribe is in the Garage

Saturday – Try This! – Episode #445 – Likes Count

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here! 

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

by Categories: 7- Sunday - Week in Review, Blog content, Content, Creative, Customers, email marketing, infinity marketing machine, marketing, Success tips, Tribe BuildingTags: , , , Leave a comment

ProfitCenterCoach.com – Episode 442 – Cross the Bridge!

“There are no shortcuts to any place worth going.”

Tuesday: Content and Consistency

I love motivational quotes.  I think when you find a good one it can turn your day around.

Actually, it can turn around your entire path!

Today’s is a great quote… let’s read again, “There are no shortcuts to any place worth going.”

On the surface you learn to be hard working and not take short cuts.

Well don’t take a short cut to “any place worth going”.  Hummmm.  Let me tell you something… there’s a great restaurant in Australia on the “other side” of the bridge.  It’s an amazing little breakfast spot…right next to the Sydney Harbor Bridge!

NOW… there’s also a great little restaurant in Wooloomooloo that’s on the “other… other side” of the bridge.  So if both are worth going to, and there’s a bridge, is the quote saying, you should go to both, but don’t take the short cut of the bridge.  You should swim?  I mean that’s the true “non short cut” way to get to both restaurants, after all, taking a boat or ferry is a short cut, right?!?!

SO, what on earth does this have to do with content and consistency?

Sometimes amazing content is stuff written by someone else!  You can share a link to an article written by someone else.  It’s a short cut, but it still puts your tribe first IF the content is amazing and something they find useful.

Same holds true for a video!

Same for a photo or an infographic!

Don’t get stuck in the mindset that the only way to create amazing content is by putting your nose to the grind and authoring every piece you share.  It’s OK to share things other people have created, especially “things” your tribe would find awesome.

Last week I was “wasting” time on Facebook and there was a great video of the three members of team USA for baton twirling doing a trick called an “elbow pop” – basically you pop the baton off your elbow, over and over and over!  They are not easy, they hurt, you bruise yourself, but they look super duper easy!  BUT THEY’RE NOT!

Alright, the 3 ladies posted a video goofing off with the “elbow pop” in slow motion… I re-posted on my Facebook Baton Page… and it was shared by my followers 25 times!  It received over 19,000 views.

I did not create the video – I simply shared it.   In essence, this was my “short cut” to content creation, my bridge!  The word “creation” has a very big spectrum in regards to online content.

REMEMBER, content creation is information your tribe will appreciate, engage with, and thrive from receiving.

YES, you still need a schedule to post consistently – but relax and don’t look at it as cheating if you “share” something someone else created.

A word of caution… do not use this method as a substitution for your own creation, but, don’t be afraid of a “short cut” now and again!

Tomorrow… come back for this week’s episode on “Midweek Motiation”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This
Sunday – Week In Review

by Categories: 2-Tuesday - Content & Consistency, Blog content, Content, Creative, Customers, marketing, Social marketing, Success tips, Tribe BuildingTags: , , 1 Comment

ProfitCenterCoach.com – Episode 434 – Twirling Takeover

Saturday: Try This!

The third week in July, every summer, if you visit the city of South Bend, Indiana you will be at the heart of baton twirling in the United States.

The National Baton Championships happen every summer during that week at Notre Dame University… I spent 9 summers as a competitor and several years (so far) as a coach!

This competition brings in just over 4,000 twirlers!

That’s a WHOLE BUNCH!

It’s a total twirling takeover of the city!

When I was a kid, occasionally the area businesses would encourage a visit to their business by offering a discount, for example, Pizza Hut used to give you a free soda when you wore your medal to dinner!

Well… here’s a cool Facebook post a friend of mine created this past July.

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The Super Target bakery created “baton themed” cupcakes!  How easy was it to take a 6 pack of cupcakes and put a baton on 3 of them… OH MY, pretty easy!

BUT…

Someone had to have the idea AND follow through on it.  But with 4,000 twirlers (and their parents) it’s smart to create a “something” that draws customers in… I mean, look at the cute photo that showed up on Facebook, all because someone made a gray frosting baton!

Look for opportunities to welcome conferences, special events, or visitors to your business.

Cupcakes, name a sandwich, create a shirt, how about a special card for a floral arrangement.  Very simple things can create a positive vibe.

If you don’t have an actual product to create… learn how to welcome your guests!  For example, you can also use a white board and write a welcome visitors message.  We’ve done this with our pontoon boats, we have listed the cities, states, or even countries the visitors are arriving from!

We received lots of positive feedback from this… kinda makes me wonder why we stopped it… hummmm…. something for me to figure out today.  (scratch head)

Alrightie, your turn…

Try this!

Tomorrow come back for The Weekly Recap!
PS:  Like my vibe? Join my tribe! start here! 

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

by Categories: 6- Saturday - Try This!, Business owner motivation, Creative, Customers, marketing, Real world, Success tipsTags: , , , , 1 Comment

ProfitCenterCoach.com – Episode 433 – Whoof! A Free Bag of Food!

“Nothing is more attractive than loyalty.”

Friday: Big Money Small Change

I had a busy trip to the dog food store.  OK, the fact that we now have entire stores devoted to dog food really puts into perspective how many people have dogs!

When I was a kid we used to just get the 25 pound bag of food at the grocery store.  My dad tells me stories of how when he was a kid their dog just ate whatever table scraps were left from dinner for the family.

Now a days… we have entire stores full of food for dogs.  Process that for a minute.  Wow.

Well, I went to the store and got his hoof, pig ear, treats, chew stick, can food, toppers and bags of food.

Did you catch that… bagSSSSSS of food.  When I was a kid… our dog ate kibble. That was it. One bag, one flavor.

Well, Mr. Pancake is a bit of a pampered “diva”.  This means he gets a bag of lamb or rabbit, or even kangaroo…. the thing that makes me laugh is that one flavor is called “beef” and not cow.  But back to my topic.

I enjoy going back to the dog food store, time and time again.

Why?

I’m in a magical frequent buyer club!

I do nothing to be in it except tell them my name AND EMAIL.

Occasionally I’ll receive a notice… but the big thing is… they log my purchases (I’m assuming that helps them send me Cow kibble fliers)  But seriously, I don’t have to carry a card to get logged as buying a bag of kangaroo kibble.

Now here’s the super crazy part…. I keep going back without receiving ANY discount.

I show up, buy $200 in items, and receive zero discount!

However, in the event, I continue to buy 10 bags of the same size product, eventually I’ll receive a free bag.  This happened today!  WOO HOOO free bag of food!!!

This is the big money small change trick… had they given me 10% off every time it would not be exciting, or drama building!  BUT, getting an entire bag of food, all at one time, for free… is like a BIG DEAL.

It’s a gift, it’s a present, it’s a FREE BAG OF FOOD!

It’s the same discount, 10% off on a single bag is actually saving all the 10% discounts to make one free bag, all at once!

BUT, if I stop buying, I get zero discount!

Loyalty programs are a pretty cool gig… but think about this whole “free bag” concept.

OH and you know what… each time I stop in I’m told how many more bags I need to purchase until “then next one” is free… so they help me”countdown” along the way.

PS: Mr. Pancake is getting rabbit tomorrow… he love rabbit… gonna be a happy boy!

Tomorrow come back for Try This Day!  PS:  Like my vibe? Join my tribe! start here! 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

by Categories: 5- Friday - Big Money, big money, Blog content, Creative, Loyalty, marketing, Success tipsTags: , , , 1 Comment