TribeologyBlog.com – Episode #608 – Marketing Does Not Have to Be Expensive!

Saturday: Try This!

What a fun day… I love finding real world ideas and sharing them here.  There’s just something rewarding about coming across a hot new tip when you least expect.

Speaking of least expecting it…

This is a photo of the bathroom at a hair salon… haha.   But seriously, it is.

When you think that “marketing” is just too expensive to engage in… or you’re worried that marketing costs too much.  Look at the photos.

They have a nice vanity with shelves.  I can imagine that it’s hard to fill a shelf in a bathroom because the nicer the “nick nacks” the higher the chance they walk away.

But you can’t leave a shelf empty – look what they did!

It’s an inexpensive acrylic frame with a special inside!

Your bathroom is valuable real estate for your marketing efforts.  Think about it… you have a captive audience that has the ability to take a little extra time to ponder your message.

Use this idea!  It’s simple.

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #607 – Show Success from Start to Finish

Quote: “That some achieve great success, is proof to all that others can achieve it as well.” Abraham Lincoln

Friday: Big Money Small Change

 

I love days when we quote Abraham Lincoln.

Why?

Because it shows how timeless wisdom can be!  I’m using it to help explain the importance telling a story, telling your business success story!

This post needs no words.  Just look at it!

Congratulations to this woman, 30 lbs in six weeks. WOW!  Awesome for her…

But also, awesome to this fitness studio.  Not just for showing her a process to be successful in her transformation… but for sharing it in a simple way with their social feed.

Look, it doesn’t need words to say how she did it.  It’s super simple.

And, it’s super effective!

This is a classic transformation/before and after type success story. Think of a way you can do this!  If you are an orthodontist it’s a great visual process.  What about a before/after for house painting… we can do it at the marina for before/after on boat bottom cleaning.

This is such a small way to gain big results that we often over look it!

Business is designed to help other people by providing a product or service to better the life of someone else, therefore, business it’s self is a before/after.  So compile a list and utilize this tool.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #604 – How Can a Smile Face Beach Ball be Considered Content?

Quote: “Go the Extra mile, it’s NEVER crowded”

Tuesday: Content and Consistency

 

Content is typically thought of as the words you speak or write… but then again we have photos so content doesn’t have to contain words.

So does content tell a story?  It can, but you can also create content that causes a vote… I mean, what else is a survey!

Your content is completely subjective and it’s about connection.  It could be through music or video.  There are lots of ways to create the connection you desire.

So what about your packaging.  Does packaging qualify as content.

Let me answer that with a question, have you ever seen an “unboxing”?

OH my we’ve actually created a word to describe the act of opening a package.

YIKES!

If there’s a word, you better pay attention to it.  So YES packaging is content, and it can create content.

The big difference you have over is this… you can create a personal connection via your packaging. Your vibe will translate through your thank you note, stickers, stuffing.

Amazon has that smile on the outside of the box, but typically nothing vibe worthy on the inside.

Therefore…this is an area you can knock your customers socks off!  I mean… here’s the deal… Amazon is affecting your pricing, you might as well capitalize on your vibe.  It will help with your return customers… I mean Infinity Customers!

Include a treat, a small momento, it could be a piece of candy, a rubber duck, a key chain.  It should not be expensive, it does not need to be a logo based item, but it must evoke your vibe.

Could you imagine if you sold movie memorabilia and inside the shipping box you included a bag of microwave popcorn with your thank you note?  That would be so cool!

I don’t have an online store associated with our marina.  I had one around 2006…  but if it were open right now, I’d include a thank you note and a smile face beach ball.  Why?  Our city has a smile face on the water tower and you can see the smile face on your way to our marina via the water!  AND it’s something you can use on the boat.

The smile face beach ball evokes emotion, becomes a vibe, and causes people to talk… it becomes your “no words needed” content.  If you include a hashtag sign in the box you’ll also receive social interaction.  Again, more content!  Gosh, this makes me want to open an online store for the boat yard!

Go the extra mile and think about what you can do as you expand your view of content!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #594 – How Can a Blizzard Be A Customer Reward?

Quote: “No matter how much is spent, visiting a business must be rewarded.”

Thursday: Infinity Customer

 

So we’re having a little blizzard here today in Minnesota… that really has nothing to do with this blog except I’m very tired of snow (and it’s only February) – and yet the snow keeps coming. We were very close to breaking the all time snowiest February, so as long as you’re that close you might as well beat the record, right?

Record broke. Now I’m over it.

However, I’ve had two great posts today with nice engagement because of the snow. I’ve also got a little Summer Fever going on with the weather – so weather can be a great draw for your business. But, you need to plan ahead. I’ve already got the following on Facebook and on my email so it’s easy for me to do a quick interruption to their day to just say “hi” and lead the group in a joint complaint about the weather.

That’s what I want you to be able to do to. When you plan ahead and build a list of customers that know, like, and trust you… you’ll be able to complain about the weather with them! Haha

Here’s my real point.

When you have a business in the real world and you customers stop by you are able to have a dialog. With them, IN PERSON. They walk in your door, shake off the snow, and you can comment on the weather.

When you’re online, you need to take a proactive step and send out a “one sided” thought about the weather. Think of it like they did actually just step in your store and you’re commenting… and ice breaker so to speak.

This is how you reward customers for visiting you online.

It seems funny that a “complaint” about the weather is a reward and yet… there it is. When we complain about the weather it gives us something to bond about.

Granted, one of my posts was for a nationwide following, and it still worked. Why? Because there are active TV news reports about the Snowmageddon we are having here in Minnesota. This can actually be MORE impactful because someone sitting in Florida will show their co-worker the photo, or even share with their friends because they have a “local” connection.

It’s all about making connections.

You can and must make connections with your online visitors. If you have a website, give them an area to come back to again and again… this is a blog. A place of new information.

If you ship merchandise, reward them with a note or small gift. Do something to wow them. This is how you reward!

Rewarding can be bad weather, new information, or even a gift. But never silence. So just because there are no door bells alerting you to a visitor doesn’t mean you’re off the hook for reward marketing.

It actually will separate you from the rest of your competition and is one of the best ways to build your infinity customer.

Show them love!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

TribeologyBlog.com – Episode #589 – Need Help With Your Post? Call in the Police…

Quote: “Push harder than yesterday if you want a different tomorrow.”

Friday: Big Money Small Change

 

If you missed yesterdays post – make sure to check it out… I started out by stating I was too excited to wait until today to post.

It focused on creating partnerships with your vendors to multiply your audience.  The example was a florist with Valentines Day flowers who’s post appeared on a cake bakers page.

With that in mind, let’s look at today’s inspiration: “Push harder than yesterday if you want a different tomorrow.” – that means if we look at yesterday’s idea and try it ourselves tomorrow is going to show the effect…

Well, I was going through my feed again and found this cute post.

The Albuquerque Police Department helped the Hospital system with a message about warding off heart disease.

What a smart move!

The mounted horses are such a visual presence and in this capacity make you stop and take notice of the post.  Using the police in a “softer” message creating the silhouette of a heart with their hands again makes you take note.

But for our learning purposes, the “big money small change” advantage is a “level up” from yesterday’s lesson.  Today, the hospital system, crafted a message utilizing the police department.  It’s visual, simple, and builds goodwill for the police, creates subject matter expertise for the hospital.

But ultimately, gets the important message of healthy hearts to our attention.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #588 – Share the Love of One Bouquet of Roses with 227 People

Quote: “Share the Love”

Thursday: Infinity Customer

Happy Valentines Day!  I found this idea earlier this week.  I thought, this would make a great “Big Money Small Change” topic… then I thought, “Heck!  I can’t wait”

So here you go… When you are trying to figure out how to reach more people with your posts… why not start sharing the love yourself?

You see, I was flipping through my Instagram account and this beautiful bouquet popped up.  Normally, I’m not a big fan of the big Valentines Day – but this caught my eye.  It’s a really pretty picture.  OK I was tired to, so it was easy to comprehend.

 

Isn’t it pretty?  Then I noticed that a company, entirely unrelated to the floral industry, posted it  That made me curious.

hummmmmmm

So I opened their profile and I found lots of beautiful cakes.  It looks like they specialize in wedding cakes.  And there they have 8 cakes and that lovely bouquet of roses.

Maybe they received the flowers?  So I read the post.  The post was short and talked about getting your flowers from a near by vendor.

OH… now I got really curious.  They didn’t actively tag the vendor, so I needed to do a search – but I found them! And started creeping their profile.

Sure looks like a florist that features some beautiful arrangements.  Annnnnnd there it is, that lovely arrangement of Valentines Day Roses.  It’s their most recent post.

That made me click the link in their profile… why?  OH my curiosity was at a 52 on a scale of 10.. I needed to see this journey through (Ha it was like “back in the day” when we used to surf the net)

But I digress.  The website link went right to the page with the ability to order the Valentines Day Roses.

So what did I learn from this journey?  SHARE THE LOVE!

Be friends with your vendors and business that you compliment.  I can only assume that the bakery and the florist regularly meet onsite at weddings and other grand events.

They have many “cross over” customers so why not help each other.  Develop relationships with your vendors, not just recommending them. Actively post their business.  IT’s OK – remember this is SOCIAL media.  It’s the opportunity to strengthen your bond and build your tribe by positioning yourself as a Subject Matter Expert.

The example of the flowers and the cake is something you can do.  It demonstrates the infinity principle we strive for!  When you volunteer your audience to a colleague you both win.  They receive increased business, you receive increased good-will and expertise with your tribe.

If the florist stuck to their crowd, they would have posted to 92 followers, but with the help of the baker, they increased their visibility by the 135 followers of the baker.  These are people in their location.  It’s an ideal and natural partnership that comes with social proof of the entity posting.

So on this Valentine’s Day – look for and build vendor relationships you can “cross-promote” And “Share the Love”

Happy Valentines Day!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

TribeologyBlog.com – Episode 584 – Make Marketing Magic!

Quote: “Those who don’t believe in magic will never find it!”

Saturday: Try This

 

There’s magic, everywhere.  Even at a bag in the middle of the boat show.

I love Satuday’s because it’s “try this” day… and it doesn’t mean you have to do exactly what others are doing. But it’s time to see the magic in how other business do something so you might be “sparked” to a new idea.

It’s fun to learn about your own industry, see what the competition is doing, and take action accordingly.  Well this isn’t one of those times, this is time to look at a completely different industry.

We’re looking at the boat canvas cover manufacturering industry.  Told you, completely unrelated!

This company exhibits at the boat show to gain new business.  They repair and make new covers for boats.

Here’s the magic.

Over the course of the year they collect their scraps.  You know, they take a giant rectangle and cut into the shape of a boat and that makes scraps.

They form the scraps into bags and sew!

Look at these amazing duffel bags for $10.00 – no two are alike, and they don’t look like remnants. But they are creating quite a following. People seek out their booth to get an amazing bag.

Normally the scraps are thrown away.  But with a little magic they have taken on a life of their own.

This is what you need to be on the look out for in your business. What is it that you throw away that is really a treasure?  I’d love to know how you create magic!  Use the comments and chat away.

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review