TribeologyBlog.com – Episode 554 – A Short and Sweet Post

Saturday: Try This

Create an Experience!  Look at this candy display…  It evokes the “Old School” general store feel with a little nostalgia in the middle of the fancy hotel.

Why is this important?

Look in the jars… there are Tootsie Rolls, suckers, and other “penny” candies… it looks like Jolly Ranchers…  Super ordinary candy.

BUT, the experience of the glass jar, metal tin, and wooden crate make this a memory.  Even if you are not buying candy, you slow down just a little to appreciate the display.

If you stopped in and saw a slat wall with pegs and hanging bags of tootsie rolls or jolly ranchers would you get the same “longing for yesteryear” feel?

Nope.

So… the question is, “How can you enhance the mood at your business?” and if your in person area is not a retail store, you can do this online with photos, fonts, info graphics and even music!  Look for these opportunities to dare I say, enhance the “VIBE” at your business!

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #552 – Do You Have a Customer Loyalty Department?

“One loyal customer is worth ten satisfied customers.”

Thursday: Infinity Customers

I saw today’s quote and it stopped me.  I thought, “yeah… that’s right”.  We spend our days satisfying our customers.

Let’s visualize a restaurant.  The host seats us at a table, hopefully it’s the nicest in the room, and we are presented with menus.  The menus are carefully thought out to strategically have portion sizes, prices, and location in reading pattern to maximize profit.

Our server asks for a drink order, brings drinks. Asks for a food order.  Stops back to check on drinks.  Then brings food… well someone brings food – typically the food runner.  The server stops back and asks, “how is everything?”  If anything is wrong, this is the time to correct the issue.  Next we eat. The table is cleared. And a bill is presented.

The bill is paid. We go home.

Then what?

This is classic “one and done” business implementation.  There is advertising, people eat, they leave.

Now… you can have 10 satisfied customers that never come back.  OR would you rather have one loyal customer that comes back… over and over and over… till Infinity!

How to you gain loyalty?  You earn it.

Satisfied customers know you… but do they like and trust you?  As you build your tribe and actually give a poo about them.  Loyalty will happen.  In addition to building “buy in” – as a quick example, taking valuable space on the menu for your history helps.  You can also name the menu items creatively to your area or business.  On the table you may have a table tent that has more “love” to bond your customers and build loyalty.

The satisfied customer is like an assembly line.  Very predictable.  But the Loyal customer is like an event.  Full of life and energy.

Remember you want streamlined things in your business so you can be efficient… for example, at the restaurant food prep is streamlined.  It’s something that you want predictable, over and over.

Your customers are not a process, they are not to be streamlined.  Customers that transform to your tribe are loyal because remember, they bring life and energy to your vibe.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #550 – Tired of Blanket Results? I’m Not!

QUOTE: “Opportunities are everywhere; in tough or ordinary things of life too!”

Tuesday: Content and Consistency

 

Happy New Year!  It’s a time of new possibilities and exciting fresh starts… so you know what I’m going to do?

I’m going to take a look back at the last 8 days of 2018… why?  Well, I’m just that kind of person. haha

Nah, I really want to show you how to take something very ordinary and make it into a big opportunity.  Last week on Tuesday, our Content & Consistency day I showed you how I turned a tree into multiple content sources.

Well… here’s the extraordinary part of the tree…

I reused it!  Well… I repurposed it into a New Years Theme with a ball drop.

OK, it’s a little more than that.  What I did over the past 8 days was put my Tribeology Guidelines to the test and orchestrated a special event.  My challenge was this… it’s winter and my site Pontoon Girl is focused on boating.  Sure, some parts of the USA are warm enough to boat… but where I am we have over a foot of ice on the lake.

Yet… my results over 8 days:
101 New Pontoon Girls!
89 trusted me with BOTH email and mailing address
21 NEW installs of the Pontoon Girl App
47 Social Media Shares
A compounded social conversion rate of 459.1%
$110.00 in Sales
Over 100 new follows on Facebook!

The sales were icing on the cake, my goal was to increase my mailing list.  Which I did!  I grew my list by 28.9% in eight days which is incredible… and in this situation it’s a “summer vibe” lifestyle that grew in the middle of the winter!

How did I do it?
I hosted a contest and make it into a special event.  The grand prize was a Pontoon Girl blanket!  However, your skeptical side should say… yes, but these are not loyal followers, they signed up just to enter the contest.

My messaging to attract people to my tribe had the same focus.  I focused on people interested in pontoon boats and I showed them the same love (vibe) they normally receive from me… the “next step” was the contest.  Therefore, I have a healthy list of people who’s first point of entry was simply wanting to join the Pontoon Girl vibe.

 

Why the Tree and Ball Drop?  This allowed me to make it timely and fun.  It generated excitement.  It also showcased the vibe of ME which as we know when you focus on Tribeology you must become the vibe behind your tribe.

My advice.  Content and Consistency does not need to be boring or ordinary.  When you plan you can take your content to the next level, but always be ready to capture your leads to convert from “one and done” to Infinity!

So moving forward into 2019 and the Boat Show season, I have 100 new people to attract even more Pontoon Girls!

#doinginfinity

Happy 2019!

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 546 – Do You Want Them To Stay? If Yes… The Secret of How to Make Them Stay!

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Millions saw the apple fall, but Newton asked why.” Bernard Baruch

Thursday: Infinity Customer

 

Today we’re looking at the 4th “C” of the Infinity Marketing Machine, Customers.  The concept of customers is easy.  You have people that buy stuff from you.

But… the Infinity Marketing Machine as a part of Tribeology switches your thinking from “one and done” to “infinity”.  This means you want to keep your customers around for a while.

AND this brings me to Newton.  He asked Why.  With a bunch of apples on the ground, he wanted to know why.

Don’t you?  (I’m not a real science type gal so in terms of apple… yeah, I’m part of the millions)

BUT

When it comes to customers… heck yeah!  I want to know WHY.

Why do they stick around and why is it important… I can share with you the magic of creating a tribe… but if you don’t believe in WHY it doesn’t matter.

Let’s explore why on customers.

Most likely you’re tired of spending $$$$$$ on Facebook.  You’ve optimized, tweaked, and studied your numbers, photos, and words for your ads, but your stuck.

Here’s why… they don’t think you give a poo what happens to them once they click “yes” to your ad!  Cold truth… but WHY should they stick around?

Now, compare that to all of the work and effort you must do to build a tribe.  You think about what they find useful, you provide it for them consistently, and you position yourself as an industry leader… then they stay.

SO we have two why’s.  The first Why is why do customers stay… and the second why is why you want them to stay.

They stay because you want them to stay.

As soon as you embrace this… then you can become the vibe behind the tribe.  Believe it or not… you are giving off a vibe.  If your vibe is “I don’t care if they stay” they won’t.  If you give off a vibe that “This is the coolest place to spend time and money” they’ll stay.

The choice is yours.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #540 – How to Attract a Great Tribe by Repelling People

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Once you decide what you stand for, decisions are easy to make.”

Thursday: Infinity Customer

I was talking to my self earlier today… yes, I do this.  But I was wondering… why do people have a hard time creating consistent content.

That’s when I thought back to when I struggled and what’s different now and I discovered that the difference is not having a clear focus on the core tribe you are trying to attract.

If you know you are attracting women in their 40s/50s for your weight loss product, clearly quoting “Clare is a fat girls name” will bring you a whole troupe of women running to your product because you speak Breakfast Club. But if you are trying to attract women in their 60s you will probably alienate with the same words… and if you go after a group in their 20’s with that quote, oh my… clear room in the safe spaces!

This is why you need to get very clear on the tribe you are attracting.  When you do, creating content becomes fun.

Never be afraid of alienating people.  I’m serious. Some people are terrified to share their personal beliefs because they don’t want to offend anyone.

Here’s a free secret.  If you don’t offend anyone you won’t attract anyone!  True story!

Your goal is to repel people you don’t want and it will attract people you do want.  When you attract people that you do want you will transform into a loyal group of Infinity Customers and this is your Tribe!  It works.

Now go… Repel people.

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #535 – Ask The Dog!

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“I can train any dog in 5 minutes. It’s training the owner that takes longer.” Barbara Woodhouse

Friday: Big Money Small Change

Sometimes people take a little longer to pick up on tricks. But here’s one that came across my Facebook feed and I just had to share it!

This is the time of year that pajama grams really kick up their viability. They are everywhere!  You see them on TV and the internet.  It’s one of those products I’ve seen but never purchased – it’s kind of like a Chia Pet… although I have to admit I’ve bought that one.

Well… this year it looks like Pajamagram is Leveling Up their game.  They appear to have done something so spectacular that I needed to share it on “Big Money Small Change” day.  Because it really is a small change, something you may be able to do, too.

Add a “matching” thing to your product.  Pajamagram has added matching dog jammies!  What product is so useless and so wanted at the same time?  Dogs do not need clothing but their owners really love making their dog special.

This product seriously does not have any “need” factor HOWEVER it’s awesome because the upgrade and impulse buy factor of it is overwhelming.  Everyone wants to match their dog, right? Well, no one asked the dog.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology.com – Episode #529 – And On Your Next Visit… Upsell without Upselling

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“Simplicity is about subtracting the obvious and adding the meaningful.”

Friday: Big Money Small Change

We’re going to take this idea “out for a spin”!  Get it? It’s a car theme idea!  haha

OK, on Friday we look for different ways to make small changes to create a big impact.  This is a great idea.  We’ve all seen the window cling in your car reminding you to bring your car in for it’s next oil change… that’s pretty routine.

However, look at this one…

This one has a reminder for Tires, Brakes, and Battery… three additional safety “wear and tear” items.  Three additional ways to serve your customers by courtesy checking their vehicle. AND three additional ways to make money that cost very little in additional time for a service crew to check out.

This type of care given to a customer helps convert them from “one and done” into Infinity.  It’s a great tribe building technique which helps to build the “trust” component of Know, Like, and Trust.

Why?

Because you’re checking the brakes, tires, battery and using this window cling as a reminder for their next visit.  In essence you’re showing you care.

Now the challenge is how can you do this at your business?  When do you have an opportunity to “upsell” your next product or service on a standard wear and tear without actually selling… Things I think about are birthday clubs or Christmas Registry… you are providing service and promoting loyalty without actually selling something.

I’ll guarantee with this technique now on your radar you’ll find your opportunity soon!

HINT:  I was at the dentist today, my face is no longer numb thanks for asking… but when done with the entire process the nice gal said, “Let’s schedule your next appointment” – I’m like WTF… I just was tortured and I need to come back???  (That was a little dramatic, it wasn’t that bad) – but I was seriously confused… then she said, “OK six months is June” I had this nice wave of relief flow over when I realized I was “done” and she was scheduling the cleaning.

But this too is a “On your next visit” opportunity….

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review