TribeologyBlog.com – Episode 649 – What Happens When Tuesday and Thursday Collide?

Quote: “The Selling side of the business needs to lead with content & relationship building”

Thursday: Infinity Customer

 

Isn’t today’s quote AMAZING?!!!

YES… you must lead with content and relationship building… it’s like our Tuesday and Thursday topics collide!

This means the content you create is a very important foundation to your future success.  When you switch your mindset from selling to relationships it becomes much easier to create the content that once seemed irrelevant.

You work to get your “tasks” done each day – whether it’s shipping, billing, or even cleaning… and then you need to sit down and create some magnificent form of writing and HA it seems like a tortured task vs. important relationship gift.

Your customers need this content to transform to a tribe.  It’s the thing that makes you different.

Why is this important?

Well… do you enjoy receiving email after email where someone is only selling you something?  See… I hate it.  I truly hate opening an email where it’s all about “this on sale” “get it before it’s gone” –

BUT…

I love getting emails that teach me.  When I learn something new I feel closer to the leader. They automatically elevate our relationship to a higher position.

And when you think about it… our relationship is totally one sided!  Sure, I feel something via the message, but the person writing is not writing “to” me… they might be thinking of the “idea” of me… but they are not creating an individual message just for me!

This is what you need to do with your “selling”.  Instead of “bargain, bargain, bargain” write to make each person feel special individually with content they want!  Anticipate their needs, give them a treasure, and make them feel special.

This is how you transform your customers “one and done” from “infinity”

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 647 – Create Content at the Next Level.

Quote: “We teach people how to remember, we never teach them how to grow.” Oscar Wilde

Tuesday: Content and Consistency

 

Are you using your blog, emails, and posts as opportunities to teach your customers?  How about teaching them to grow?

Creating content is important for bonding with your tribe.  But this does not

If you teach them that every Tuesday you have a sale for 50% off… you will affect full price sales.  You actually teach them to only pay a discount.

But if you teach them every Tuesday you have a DIY or “How To” tip you teach them value.   They will bond with your brand, but instead of being viewed as a “bargain hunter” site you become a go-to for useful information.

Both pieces of content are consistent.  They both come out on Tuesday – but one teaches to not pay full price and wait for the guaranteed discount, while the other teaches VALUE and shows you are invested in their growth.

This is how you bond with your tribe.

Create content that is valuable to your customers personal development by educating them and fostering their growth!

You will become valuable part of their week and that’s a high compliment.

Give this technique a try with your content creation.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 646 – Build Loyalty With Leadership

Quote: “I’ve searched all the parks in all the cities and found no statues of committees.” — G.K. Chesterton

Monday: Subject Matter Expert

 

I love today’s inspiration… I mean, seriously!  How many places have you gone to when you’ve seen a statue dedicated to the entire board? hahaha

It doesn’t happen.

The reason it doesn’t happen is because a committee of one gets things done… yeah, that’s a cheesy quote, too.  But it’s true.

When you are “moving forward” (notice the air quotes) because often you feel bogged down by all the opinions around you, so when you’re “moving forward” remember you are the one that is in charge of your business!

You have to make the ultimate decision as to the direction you take your business and that means you must lead.

This is why the concept of framing your decisions as a “Subject Matter Expert” become critical.

If you are able to step back and make your decisions from this framework you will develop a loyal following and that’s what we’re here for!

Tribe building via content, trust, and expertise.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 644 – Several X Several

Quote: “Find your JOY & share it!”

Friday: Big Money Small Change

 

I want to make a viral post.  There’s a good goal, let me hold back my laughter.

The coveted viral post is one that happens… sure you can use a few principles to help it out, such as timely posts… but let me throw a curve ball at you.

Our goal is to create a tribe that “knows, likes, and trusts” us… right?!  Well, when you create a post… how about planning for “viral” in a mini sort of way.

By planning I mean include your “next step” message -whether that’s visit a special product or offer on your website… enter a contest… click a link… you know – the action step you desire.

But what do you do for mini-viral?

Include your customers!

This adorable dog is celebrating his birthday… do you think for a minute that his pet parents let this photo go out without “liking” and “sharing” – No way!

I have a dog and if someone did this for him… OH BOY it would be shared everywhere! It’s so super cool.

So do this… not every one of your customers will share this post – but several will.   Now multiply that by several posts and guesss what you have several x several!  I have no idea what the number will be – but instead of trying for one viral post… you could really make an impact with “several x several”!

And this is FREE!!!  Can’t get any more “big money small change” than that!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 643 – UGHHHH Time to Attract Your Ideal Customers

Quote: “A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.”

Thursday: Infinity Customers

 

Why oh why does no one understand me?  Do you ever feel this way at your business… you put an ad out in the paper, yet the phone doesn’t ring or worse, you get crazy people that call?

Here’s a tip.

You are no longer in control of your brand.  I know, that is a bummer – especially when your business is YOU.  You work the long hours, you take the risks, and then some “crazy” writes a gut wrenching awful review of a transaction.

OH MY – it hurts, doesn’t it.

WHY?  Why does it hurt?  Because they are writing about a transaction and you are reading it personally.

That doesn’t mean you can discount what happened… after all, learning from the negative review is one of the biggest things you can do to switch gears and make a better product or service.

But this doesn’t make it hurt less, especially when you’re running on little sleep!

Where does this leave you?  Well, when you accept that you are not in control of your brand it may feel like you’re floating out in the ocean, by yourself, on a raft.  However, you do have some control.

Your control starts at the VERY beginning of the transaction – waaaay before you get to a point of disagreement.  It starts even before they are a customer.

It starts when you make a solid decision of WHO you want to work with.  You need to develop your ideal customer, your avatar, and then 100% go out there and find them.  This is your absolute most favorite person in the world to work with… they probably love your work, pay on time with a smile, and lift you up.

YES… you can have this magical interaction – but you need to make that decision, now.

One other piece of advice, when you have that “crazy” learn from it.  You may need to enhance your written policies and procedures to protect yourself in the future.

But as always, it’s best NOT to dwell.  Get the solution and move to the next transaction — the more time you spend on negative, you’re missing opportunities to make money with your ideal customer!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 640 – Eliminate Your Customer’s Pain

Quote:  “A leader is one who knows the way, goes the way, and shows the way.” John C. Maxwell

Monday: Subject Matter Expert

 

Every business owner is a leader.  Even if you don’t think of yourself as a leader… you are!

It’s hard to believe but when you place an ad and customers call you, you’ve already started the process toward leader and follower.

When you start to look at the relationship, especially your role as a leader, you will find it much easier to think of yourself as a Subject Matter Expert.

The purpose of being a Subject Matter Expert is to build trust among your customers and help them transition to being a part of your tribe.  This comes from sharing your knowledge, whether in a blog, vlog, or podcast.

Information becomes a gift!  A little surprise in their day.  Think about the times you’ve searched for anything online.  Like this morning.  I woke up and had pain in my leg.  I was able to search and find a “Subject Matter Expert” that taught stretching exercises… and guess what… relieved my pain.

What is it you can do for your tribe?  How can you ease their pain?  I’m getting right down to the base of the issue… but you are eliminating pain.  Even if you are a dance studio and it’s a happy interaction!  Ultimately, the parent wants their “pain” of not knowing the best activity for their child to be solved!

You can solve this.

But only if you’re willing to lead…

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #639 – How to Grow Your Kid Tribe

Quote: “Tell me and I Forget. Teach me and I Remember. Involve me and I Learn.”

Saturday: Try This!

Do you know what I love?  I love when I go to a store and find an amazing “Try This!” topic.  And I found this yesterday!

It was noon and it was a Friday Crew Lunch Day.  I happened to be “out and about” so I stopped by Dominos’ to pick up our pizzas.

This is such a great way to get kids involved in your business.  After all, kids are future buyers of pizza… think teenagers!

 

This also creates a bond with your brand.  The kids may not be able to tell you what “kid friendly is” but they sure know the places they feel welcome.

I remember this exact sort of set up at an old restaurant in our area called “Shakeys” – it was actually a sit down restaurant, but after your order was taken, you could go right up to the bank of windows and watch the pizzas being made… and to attract kids there was a step area to a platform, very similar to the Dominos example.

You might be thinking… but we don’t make pizza… being kid friendly could also be an area with toys, a cookie club, or a take home coloring book.  Um… I remember toys at the dentist, cookie club at the grocery store, and the coloring book from the bait store.

Look for a special way to involve your youngest tribe members!

Try This!

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review