Category: email marketing

Posted on in 5- Friday - Big Money, Blog content, Content, Creative, Customers, email marketing, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode #577 – The Reason You Don’t Want People to Open Your Email

Quote: “If we all did the things we are capable of doing we would literally astound ourselves.” Thomas Edison

Friday: Big Money Small Change

 

Do you have the best intentions, but can’t find the time?  It’s like when you have an amazing idea, you think it will be great, but then “poof” the time passes.

For example, I have a brilliant idea for the Christmas holiday shopping season and next thing you know, it’s December 23rd…

OR

You want to do a welcome to summer event, and the ice doesn’t go off the lake till early May (not that I’m still bitter about that happening last year)

Here’s the deal.  You can make most things happen.  But you need a plan.  And that starts with old fashion paper and a pen.  Just brainstorm the ideas you want and the results you hope to achieve.  (the results on paper should be the motivator you need to get going)

I love using this type of plan/reward get going style when I think of my email list and the creation of content.  Not content you create on a consistent basis.  Special content… for example my booklet, The 5 C’s of the Infinity Marketing Machine.  Content that is designed to attract people to take action.

SO… using the plan/reward/ get going style… this type of booklet has a reward of growing an email list of people I’m trying to attract.  It’s hard work, but worth it when it’s finished!

NOW, here’s our “Big Money Small Idea” I got as an email from Pillsbury.

They sent out an email “Get your free gift” – it’s a download recipe cookbook.  They personalize the email and even include the day I joined their list.

Why would you want to send an email like this?

You already have someone on your list… what’s the point?

img_7348.png

You will gain engagement.  This is a big deal.

More important is the result.  You can get rid of people with dead emails or that do not engage… emails do cost money.  If you are sending out several thousand emails that are not opened, you are being charged.

SO… you might want to create a neat download and send it out to your list – you’ll find out who is engaged and ready to receive your information, build your tribe!  HOWEVER, it is also a fantastic way to clean up your list and save money!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 7- Sunday - Week in Review, Blog content, branding, Content, email marketing, marketing, Success tips, Tribe Building

TribeologyBlog.com – Week in Review – Episodes #567 to #572

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #567 – Proud Member of Shawn’s Tribe

Tuesday – Content & Consistency – Episode #568 – Can One Color Be Remarkable?

Wednesday – Midweek Motivation – Episode #569 – It’s OK to Get Lost Surfing Facebook

Thursday – Infinity Customer – Episode #570 – More than a Customer – More than a Sale

Friday – Big Money – Episode #571 – Get Paid for Teaching Others How To Use Your Product

Saturday – Try This! – Episode #572 – Does Your Marketing Measure Up?

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Posted on in 4- Thursday - Infinity Customers, Customers, DoingInfinity, email marketing, marketing, Real world, Sales, Success tips, Tribe Building

TribeologyBlog.com – Episode #558 – Nerd Party!

Quote: “Possibilities do not add up. They multiply!”

Thursday: Infinity Customer

The fourth “C” of the Infinity Marketing Machine is Customer, more specifically Infinity Customer. This is a person that joins your tribe and stays.  They are very loyal and purchase items “over and over and over”.  We like Infinity Customers.

Now… the thing to keep in mind is this… Your Infinity Customer can leave at any time, so don’t neglect your relationship.

It’s important that the information you provide is useful… but the other thing that is important is that you provide items they want to buy!

I was looking on Pinterest a couple days ago and came across this!

Can you see why this is important for us to study?

This is an Infinity Product!  Remember, the infinity product is one that can be replicated over and over.  But I really like this because it’s niche based.  If you had a business of nerds as your base.  This is your product!

T Shirts for science loving introverts that apparently don’t like pants.  haha

But look at the significance.  It’s a gray shirt with different words under a common theme that is niche based.

YES.

Learn from this product – because as you want to make money and seek that $1/per month per person on your email list, the infinity product is critical to your success.

Next Step… sit down and brainstorm your niche and the type of product that is desired from your group, then provide it!  If needed, throw them a nerd party!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 2-Tuesday - Content & Consistency, Blog content, branding, Content, DoingInfinity, email marketing, infinity marketing machine, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode #544 – The Content Multiplier, My Merry Christmas Gift To You!

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“To become distinguished in your industry, you have to constantly manage, master, & maximize your time.” OAnyado

Tuesday: Content & Consistency

MERRY CHRISTMAS!  Do you like the “red and green” header graphic for today?  I am a little in the Christmas Spirit.

Today we’re creating content and I wanted to show you want I did with one simple tree… yes a tree.

I’ve been able to create about 20 different pieces of content from one Christmas Tree and it is something everyone can do… if you plan.  Now, by plan I don’t mean several hours. Infact it took about one hour to assemble the tree and take photos.  The videos took a little longer…

However, the ability to turn the cute little tree into a special event is something I wanted to share with you!

Above you’ll see my “Pontoon Girl Mini-Tree”! Pontoon Girl is my brand devoted to the “Pontoon Girl Lifestyle”.  So what I did for fun was created a special “Pontoon Girl Tree”!

A couple weeks ago I wrote an article in my weekly newsletter that talked about creating a mini-tree to bring the nautical lifestyle inside your home if you’re not lucky enough to boat year round.  That’s why I created this cute little tree.

Why am I mentioning it here?

Well… this has turned into a “special event” – it’s a special event that have utilized to create many magic moments of content.

Here are some of the in-progress photos….

Next I took a bunch of the photos and created a slide/movie presentation… I’ve posted on YouTube.  And this allows me to use in emails AND on Facebook.

Then for fun I created other boomerang videos, too!

 

Finally… I have bundled this cute little tree with my PontoonGirlContest.com which is a drawing for a free Pontoon Girl Blanket.   THIS is my ultimate goal.  I had fun creating the tree.  It was based on a topic that is already familiar with my tribe… but really, getting new people in to my tribe involves the contest.

Look I used the tree as the backdrop for the blanket!

img_6908

You can do this “reuse content” strategy, too!

Sometime stop and think… when you take one photo…. can you multiply it into a special event type of content generating machine?

It’s been very fun… a little hectic seeing as how it’s Christmas… but well worth it!

BTW:  One final tip… I have purchased a new domain PontoonGirlContest.com for a specific reason.  Longevity.  Whether you read this in 2018 or several months, or years from now the domain can be valid.  I’m creating the site with a contest page that can update with a new contest versus creating a page and using bit.ly it’s a personal preference. However, if you look “long game” this is a great strategy.

Alright back to cookies and family.

Merry Christmas!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

img_6936

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 7- Sunday - Week in Review, Blog content, Business owner motivation, Content, email marketing, infinity marketing machine, marketing, Real world, Success tips, week in review

ProfitCenterCoach.com – Week in Review – Episodes #501 to #506

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #501 – No Matter How Much You Hate It, Become an Expert at Running

Tuesday – Content & Consistency – Episode #502 – Achilles Tendon, Corn on the Cob, and Guns and Roses

Wednesday – Midweek Motivation – Episode #503 – Success or Hesitation, The Choice is Yours.

Thursday – Infinity Customer – Episode #504 – Quit Advertising, Throw a Party Instead

Friday – Big Money – Episode #505 – Making Your Customer Wait is a Good Thing

Saturday – Try This! – Episode #506 – Chalk Boards are the New Social Media?

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here!

Infinitypreneur.com

Posted on in 4- Thursday - Infinity Customers, Customers, DoingInfinity, email marketing, marketing, Real world, Success tips

ProfitCenterCoach.com – Episode 492 – Would You SnapChat with a 90 Year Old?

“Communication is at the heart of e-commerce and community.” -Meg Whitman

Thursday: Infinity Customers

At our marina we have six generations of customers.  Now, we’ve only been in business 58 years so how can we have six generations of customers?

It means we have customers from age 8 to 90+!  Sometimes we have all of them on the same day.  We have our Greatest Generation, Lost Generation, Baby Boomers, Gen X, Millennial, iGen, and the unnamed newest generation… oops, guess that might be 7 generations!

Sometimes our youngest customers come in on a jet ski and buy candy while our slip or rental customers are much much older.

Why does this matter?

Here’s why… I’m in my 40s and the big thing growing up was talking on the phone.  For about the last 10 years texting has been the big deal.  Watch any teen/20 something and you’ll see just how fast they can text… some can still do it on a “flip phone”!  However, these same people have really really bad phone skills.

Don’t even try to talk to some of them in person… it is like talking to a space alien!

Back to my previous question, why does this matter?

It matters because to create an Infinity Customer you must be able to communicate.  This is why today’s inspiration is so awesome, and simple.  Communication is the heart of ecommerce AND community.  It’s not coding… it’s communication.  It’s not one or the other… it’s both.  To build your community and build your ecommerce you must COMMUNICATE.

Now… to communicate with 6 (or 7) generations you need to figure out how they communicate.  It would be rare for a 90 year old to use Snap Chat, but it would also be rare to find a teenager who prefers to receive a phone call.

I’m mentioning this because earlier this week one of my crew members was trying to contact area businesses.  She visited their websites.  She found 5 that did not list an email address.

My pet peeve used to be when you visited a business website and found an email with a  gmail or yahoo domain.  It’s so easy to get a custom domain for email that it’s a “must do” – – but now it appears to be a trend to fail to list an email at all on a website!

Remember today’s inspiration… communication is key… COMMUNICATION.

Be willing to communicate how your customer wants to communicate, not how you want to.  This is such a fundamental building block that I almost didn’t use it as a blog topic, but then I thought, “if 5 of 20 on our list did not have an email on their website… maybe my tribe needs a friendly reminder, too”

Include an email on your website. Its a polite courtesy for your customers, soon to be tribe members.

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 2-Tuesday - Content & Consistency, Business owner motivation, Content, DoingInfinity, email marketing, infinity marketing machine, marketing, Real world, Success tips, Tribe Building

ProfitCenterCoach.com – Episode 478 – Keep Writing. Just Keep Writing.

“Just because you can’t measure it doesn’t mean it’s not real”

Tuesday: Content & Consistency

If you can’t measure it if you can’t manage it.  Yeah… that’s true and yet it’s not. There are times I create content and I wonder if anyone is reading it.

Most recently was our newsletter, TonkaThursday.

We have been creating this for a little over a year.  And you can monitor open rates and you can monitor how many are on your subscription list… but it’s hard to monitor it’s impact.

This newsletter is not about our marina, it’s about activities in our surrounding area.  The festivals and gatherings are emphasized. We rarely put information about our marina in the newsletter, other than on the masthead.

SO… is it effective?

Well, yesterday a customer stopped in our store and signed up for Winter Storage.  He was getting ready to leave the state for the winter.  He said, “will I still get TonkaThursday”?  He went on to say that many times he and his wife would look at it to find out what to do over the weekend.

It’s hard to monitor effectiveness of the publication, but one customer, leaving the state, is looking to stay connected with the area… so much so that he stopped in to make sure of it!

This is the best feeling of all!  It’s the reason we work so hard on creating content for our Infinity Marketing Machines.

#doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review