ProfitCenterCoach.com – Week in Review – Episodes #501 to #506

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #501 – No Matter How Much You Hate It, Become an Expert at Running

Tuesday – Content & Consistency – Episode #502 – Achilles Tendon, Corn on the Cob, and Guns and Roses

Wednesday – Midweek Motivation – Episode #503 – Success or Hesitation, The Choice is Yours.

Thursday – Infinity Customer – Episode #504 – Quit Advertising, Throw a Party Instead

Friday – Big Money – Episode #505 – Making Your Customer Wait is a Good Thing

Saturday – Try This! – Episode #506 – Chalk Boards are the New Social Media?

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here!

Infinitypreneur.com

ProfitCenterCoach.com – Episode 492 – Would You SnapChat with a 90 Year Old?

“Communication is at the heart of e-commerce and community.” -Meg Whitman

Thursday: Infinity Customers

At our marina we have six generations of customers.  Now, we’ve only been in business 58 years so how can we have six generations of customers?

It means we have customers from age 8 to 90+!  Sometimes we have all of them on the same day.  We have our Greatest Generation, Lost Generation, Baby Boomers, Gen X, Millennial, iGen, and the unnamed newest generation… oops, guess that might be 7 generations!

Sometimes our youngest customers come in on a jet ski and buy candy while our slip or rental customers are much much older.

Why does this matter?

Here’s why… I’m in my 40s and the big thing growing up was talking on the phone.  For about the last 10 years texting has been the big deal.  Watch any teen/20 something and you’ll see just how fast they can text… some can still do it on a “flip phone”!  However, these same people have really really bad phone skills.

Don’t even try to talk to some of them in person… it is like talking to a space alien!

Back to my previous question, why does this matter?

It matters because to create an Infinity Customer you must be able to communicate.  This is why today’s inspiration is so awesome, and simple.  Communication is the heart of ecommerce AND community.  It’s not coding… it’s communication.  It’s not one or the other… it’s both.  To build your community and build your ecommerce you must COMMUNICATE.

Now… to communicate with 6 (or 7) generations you need to figure out how they communicate.  It would be rare for a 90 year old to use Snap Chat, but it would also be rare to find a teenager who prefers to receive a phone call.

I’m mentioning this because earlier this week one of my crew members was trying to contact area businesses.  She visited their websites.  She found 5 that did not list an email address.

My pet peeve used to be when you visited a business website and found an email with a  gmail or yahoo domain.  It’s so easy to get a custom domain for email that it’s a “must do” – – but now it appears to be a trend to fail to list an email at all on a website!

Remember today’s inspiration… communication is key… COMMUNICATION.

Be willing to communicate how your customer wants to communicate, not how you want to.  This is such a fundamental building block that I almost didn’t use it as a blog topic, but then I thought, “if 5 of 20 on our list did not have an email on their website… maybe my tribe needs a friendly reminder, too”

Include an email on your website. Its a polite courtesy for your customers, soon to be tribe members.

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 478 – Keep Writing. Just Keep Writing.

“Just because you can’t measure it doesn’t mean it’s not real”

Tuesday: Content & Consistency

If you can’t measure it if you can’t manage it.  Yeah… that’s true and yet it’s not. There are times I create content and I wonder if anyone is reading it.

Most recently was our newsletter, TonkaThursday.

We have been creating this for a little over a year.  And you can monitor open rates and you can monitor how many are on your subscription list… but it’s hard to monitor it’s impact.

This newsletter is not about our marina, it’s about activities in our surrounding area.  The festivals and gatherings are emphasized. We rarely put information about our marina in the newsletter, other than on the masthead.

SO… is it effective?

Well, yesterday a customer stopped in our store and signed up for Winter Storage.  He was getting ready to leave the state for the winter.  He said, “will I still get TonkaThursday”?  He went on to say that many times he and his wife would look at it to find out what to do over the weekend.

It’s hard to monitor effectiveness of the publication, but one customer, leaving the state, is looking to stay connected with the area… so much so that he stopped in to make sure of it!

This is the best feeling of all!  It’s the reason we work so hard on creating content for our Infinity Marketing Machines.

#doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 462 – Creepy Phone

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” – Seth Godin

Thursday: Infinity Customer

Yesterday I was talking to one of my crew members.  We were done for the day and he was on his way to ask his girlfriend to the homecoming dance.

BTW, this has turned into a big event. Not the dance, the actual asking a date to the dance… but that’s a topic for a different day.

He was telling me about the plan and he said, “It’s going to be a fun HOCO invite… blah blah blah” – I missed most of the conversation because I was processing HOCO.  Then I figured it was short for homecoming.  I’m not cool, but I’m not stupid!

He left.

I woke up my phone, checked Facebook for the 300th time that day… and boom. There it was, an ad for Homecoming dresses to celebrate HOCO.

I was (and still am) completely creeped out and angry that my phone was not just listening/monitoring me… but actually picked up the voice of a stranger… and then sent me an ad for teen dresses.

Facebook can be a good place to target market your product. But remember this… these people are NOT looking for you!

Again, super creepy monitoring 24/7 Facebook is gross, and it sends you ads.  These ads “can” be helpful, for example if I were looking for a “HOCO Dress” per the conversation it eavesdropped on…. but I’m not, they interrupted me… and worse yet… caused me to write a post so you could read it.

I still think it’s useful to use the targeting tools that Facebook has for advertising, but remember this:  Facebook contains people you interrupt. Google contains people looking for the thing you are advertising!

This is a VERY big difference.

If you are trying to build a pipeline to your Infinity Marketing Machine… you don’t want to interrupt, you want to attract!

Lots and Lots of money can be wasted on paid ads – that’s why we create an Infinity Marketing Machine to capture the customers, and continually entertain them so they want to buy from us and so we’re not interrupting them!

OH, and be careful what you say around your phone.  so so creepy.

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Week in Review – Episodes #441 to #445

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories! –

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #441 – Be an Expert. Write.

Tuesday – Content & Consistency – Episode #442 – Cross the Bridge!

Wednesday – Midweek Motivation – Episode #442 – Can I Buy Your Parrot?

Thursday – Infinity Customer – Episode #443 – Good Times 10!

Friday – Big Money – Episode #444 – The Tribe is in the Garage

Saturday – Try This! – Episode #445 – Likes Count

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here

img_4669

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

ProfitCenterCoach.com – Episode 443 – Good Times 10!

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter F. Drucker

Thursday: Infinity Customer

It’s VERY hot outside. You just took your dog for a walk with the sun beating down on you.  You’re sweaty, hot, dusty, cranky, and tired.  You open the door to your house and the air conditioner is out.  It’s thick stale air. Perfect for that refreshing mug of… hot chocolate.

WHAT?

Tribe building is exactly like that mug of hot chocolate.  While you are correct that your tribe wants something to drink… you need to make sure it’s what THEY want to drink!  After a walk a refreshing glass of water would be excellent.  Hot chocolate better suited for the late fall football game.

Our goal with the Infinity Marketing Machine is to build a tribe that we can market products to that they will buy.

I started to read a great book today – it’s called Expert Secrets.  The book highlights how entrepreneurs use tribe building to their advantage.  Now, I’m not sure it’s for you, but… I’ve found it’s message very inspiring for small business owners ready to carve their own path in this new marketing world!  If that sounds like you, give it a peek… there’s even an offer to grab it for free if you just pay for the shipping.  Kinda cool eh?

That book is the type of product you want because you’re part of my tribe!  My goal with this blog is to gather people that are interested in learning how to build a tribe!

On the other hand, if I told you all about the perfect “resume boot camp 3-day experience” where you learn how to tweak your resume to guarantee you a new job by Friday, it’s no different than giving our summer dog walker a cup of hot chocolate.  You have a business, you are a business owner, there is no purpose to develop a “perfect resume” to have a new job by Friday.

It’s a great offer, but to my readers it’s a “bad” offer.  Does that make sense?

Making a perfect tribe/info match is like cookies and milk.  Cookies are good and milk is good, but put them together and it’s good times 10!

When you have a tribe and you offer them something they want… WOW!  That’s Good times 10.

I successfully tested this process with an offer to my boaters.  I suggested “aqua water mats” to them in an email. The result?  I made $1,800 in two hours because it was a perfect product for my tribe.

You can do this too… just really get to know your audience and offer cool refreshing water, or hot chocolate, just make sure you’re thinking “cookies and milk” when you do it!

UGH I think I’m hungry.

Tomorrow… come back for this week’s episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This
Sunday – Week In Review

Week in Review – ProfitCenterCoach.com – Episodes #435 – #440

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories! –

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #435 – Stay Current

Tuesday – Content & Consistency – Episode #436 – Bond With Your Customers

Wednesday – Midweek Motivation – Episode #437 – Are You Happy with the Crew?

Thursday – Infinity Customer – Episode #438 – Are You Marriage Material?

Friday – Big Money – Episode #439 – Money Down the Drain

Saturday – Try This! – Episode #440 – Order Already… It’s McDonalds, You Know What’s On the Menu!

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…