TribeologyBlog.com – Episode #552 – Do You Have a Customer Loyalty Department?

“One loyal customer is worth ten satisfied customers.”

Thursday: Infinity Customers

I saw today’s quote and it stopped me.  I thought, “yeah… that’s right”.  We spend our days satisfying our customers.

Let’s visualize a restaurant.  The host seats us at a table, hopefully it’s the nicest in the room, and we are presented with menus.  The menus are carefully thought out to strategically have portion sizes, prices, and location in reading pattern to maximize profit.

Our server asks for a drink order, brings drinks. Asks for a food order.  Stops back to check on drinks.  Then brings food… well someone brings food – typically the food runner.  The server stops back and asks, “how is everything?”  If anything is wrong, this is the time to correct the issue.  Next we eat. The table is cleared. And a bill is presented.

The bill is paid. We go home.

Then what?

This is classic “one and done” business implementation.  There is advertising, people eat, they leave.

Now… you can have 10 satisfied customers that never come back.  OR would you rather have one loyal customer that comes back… over and over and over… till Infinity!

How to you gain loyalty?  You earn it.

Satisfied customers know you… but do they like and trust you?  As you build your tribe and actually give a poo about them.  Loyalty will happen.  In addition to building “buy in” – as a quick example, taking valuable space on the menu for your history helps.  You can also name the menu items creatively to your area or business.  On the table you may have a table tent that has more “love” to bond your customers and build loyalty.

The satisfied customer is like an assembly line.  Very predictable.  But the Loyal customer is like an event.  Full of life and energy.

Remember you want streamlined things in your business so you can be efficient… for example, at the restaurant food prep is streamlined.  It’s something that you want predictable, over and over.

Your customers are not a process, they are not to be streamlined.  Customers that transform to your tribe are loyal because remember, they bring life and energy to your vibe.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #534 – Don’t End Up in the Friends Zone!

“Wake up. Kick Ass. Repeat”

Thursday: Infinity Customer

Let’s Kick Ass!  I could say “kick butt” but I thought you’d all appreciate a little rough and tumble speak.

I changed the key word to butt for my baton group.  But regardless of the word, the sentiment remains the same.  Get up, take action, and do it again.

When it comes to our customers we want to get up, take action, and do it again.  We devote Tuesday to our Content and Consistency topic which helps us provide information for our customers that will build loyalty and transform them into a cohesive tribe.

So then what… you’ve got a tribe…

Well, don’t end up in the “friends zone”.  Gosh, I crack myself up with these analogizes but sometimes they are soooooo perfect.

You are in business to make money. But, tribeology cautions you to provide information and focus on loyalty and trust… so how do you get someone to be an infinity customer?  You have to offer items they want to buy!

Think about your tribe and share product offerings as you would sitting at the kitchen table talking to a friend.  If your friend would sitting there, you wouldn’t start rambling the features of the product, you’d talk about how it benefited you.

Focus on the benefits, successes, or how it changed YOUR life. As I say, products you OFFER to your tribe… not products you SELL to your tribe.

When you have your “kick ass” moment… learn from it… and repeat!  Be careful not to end up in the Friends Zone.

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

TribeologyBlog.com – Episode #532 – Create Something to Share.

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Sometimes you need to think about the result, not about the process…”

Tuesday: Content and Consistency

You need to create consistent content for your tribe.  In fact, even before they become a tribe you must position yourself as the Subject Matter Expert in your field so your tribe has someone to follow!  The best way to accomplish this is via original content.

However…

This is easier said than done!

I know, I’ve said it before, content is your gift.  It’s your way of sharing information with your tribe that they really want to hear… but you’re tired and burned out and someone just yelled at your and writing anything sounds like the worst thing on the planet… let alone getting in front of a camera with my happy face to tell the world how great my business is… so then what?

DO IT ANYWAY.

Remember, not every piece of content you product will be your best.  It’s simply impossible… but, your tribe will love you anyway.  Actually, they’ll appreciate hearing from you.  If you don’t show up they’ll miss you.  This is the reason you need to create your content consistently.

Thinking of today’s inspiration… what is the result of our content?

Hummmmmm…… Our goal is to build trust with customers.  Trust happens when they “trust” we’ll show up on their newsfeed or in their email box.  Trust happens when we share our knowledge.

Another Hummmm…. Our other goal is to find customers that know and like us…. well, when we write they learn a little about us (like me and my obsession with chocolate chip cookies)…. and we like them because of their crazy personalities.  (Or nice sweet reserved personalities – not me) – but you get my point, when you produce content regularly, the outcome is that your customers begin to know you and like you.

Therefore, our ultimate goal is to transition customers to a tribe that knows, likes, and trusts us AND all three of these things happens with CONSISTENT content… let’s focus on the result and get out there and create something to share.

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology.com – Episode #529 – And On Your Next Visit… Upsell without Upselling

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“Simplicity is about subtracting the obvious and adding the meaningful.”

Friday: Big Money Small Change

We’re going to take this idea “out for a spin”!  Get it? It’s a car theme idea!  haha

OK, on Friday we look for different ways to make small changes to create a big impact.  This is a great idea.  We’ve all seen the window cling in your car reminding you to bring your car in for it’s next oil change… that’s pretty routine.

However, look at this one…

This one has a reminder for Tires, Brakes, and Battery… three additional safety “wear and tear” items.  Three additional ways to serve your customers by courtesy checking their vehicle. AND three additional ways to make money that cost very little in additional time for a service crew to check out.

This type of care given to a customer helps convert them from “one and done” into Infinity.  It’s a great tribe building technique which helps to build the “trust” component of Know, Like, and Trust.

Why?

Because you’re checking the brakes, tires, battery and using this window cling as a reminder for their next visit.  In essence you’re showing you care.

Now the challenge is how can you do this at your business?  When do you have an opportunity to “upsell” your next product or service on a standard wear and tear without actually selling… Things I think about are birthday clubs or Christmas Registry… you are providing service and promoting loyalty without actually selling something.

I’ll guarantee with this technique now on your radar you’ll find your opportunity soon!

HINT:  I was at the dentist today, my face is no longer numb thanks for asking… but when done with the entire process the nice gal said, “Let’s schedule your next appointment” – I’m like WTF… I just was tortured and I need to come back???  (That was a little dramatic, it wasn’t that bad) – but I was seriously confused… then she said, “OK six months is June” I had this nice wave of relief flow over when I realized I was “done” and she was scheduling the cleaning.

But this too is a “On your next visit” opportunity….

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #512 – Volunteer Your Space

If you’re looking for a better way to “social media” at your business… grab your free copy of my guide #doinginfinity.

Saturday: Try This

It’s important to be a good citizen in your community… but it does get overwhelming with the constant asking for donations.

You want to help… but at a certain point you do have to look out for your business.

So what can you do?

Offer your space!  I don’t mean your physical space in your building…

Is there a way you can put a sticker on your box or a flier in your bag… how about a flier in a bill you send out.  There a lots of ways you can help spread the word!

Today I was picking up a pizza and the top of their box were stickers for two upcoming up events… one is a free movie sponsored by the fire department and the other is a fundraiser for teens.

Both are a great way to help out the organization.  You can say “yes” without hurting your own finances, and you share with your tribe a useful way they can take part in something fun, too!

Try This!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 504 – Quit Advertising, Throw A Party Instead.

“Inviting people into your home is about them, and not you. . . “

When I’m creating marketing ideas the easy way to come up with the best ideas is to consider the customer as a guest.

Sometimes this is a tough leap to make… depending on your crowd… but when you visualize the customer in your house you get a completely different perspective on how to interact with them.

For example… if you invite someone to your home, and they show up, you invite them in.  I mean how rude would it be to leave them on the porch?!

Same for your business.  Every piece of advertising you create is an invitation to visit your “home” a.k.a. your business.

That means… when they show up, treat them well!  Make sure your store/or office front is clean, welcoming, and that you are happy to see them!

Remember, you INVITED them.

See the difference?  If you look at marketing/advertising as your way to INVITE people it’s completely different from placing an ad or writing a post.

I’ve spent a lot of time on this particular topic… because I really, really like it.  I created a mini-series.  The first of a three part series on the way to becoming a tribeologist!

Yes… how cool is that.

We start with the marketing party system, move to the mini-infinity, then complete pre-tribe.  These three things are going to transform your business, easily, into it’s own Infinity Marketing Machine – based on the concept of building a loyal tribe that knows, likes, and trusts you!

But it all starts with an invitation to your party.  The marketing that brings them in the door.

If you want to learn more… just click here.

Let’s throw a party and create our tribe!

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 498 – Get a Room!

“There’s always room for improvement. Get a room.”

Thursday: Infinity Customers

It’s always risky naming a post “Get a Room” but when we look at today’s inspiration it all makes sense.

When we are building a tribe you’ve got to speak to them… HA!  I’ve now jumped from “Get a Room” to speaking about your tribe.  It’s getting a little strange at my keyboard.  Then again, I did write this on Halloween night.

OK. Back to normal.

Each Thursday our main goal is to learn how to better connect with our customers and turn them into a loyal tribe… to do this we need to speak their language… and this means we need to become the “vibe behind our tribe”

You need to be this person.  You must be the Leader.

Today’s inspiration states there’s always room for improvement – thus “get a room” meaning… always improve.

So Halloween at Noon I was at Subway and it hit me.  Carving Pineapples.

WTF is she talking about now.

Well… I have a site on the back burner which I’m currently cultivating.  It’s called Pineapples In Progress.  You see… I’ve always felt that there are times in life you need a crown.  I mean… doesn’t vacuuming just sound TOTALLY better if you’re wearing a sparkle crown?

That idea became a solid “run with it” idea when I came across the mantra “Be a Pineapple… Stand Tall, Wear a Crown, and Be Sweet on the Inside”  However, let’s face facts, not every day we’re feeling “pineapplely” – and that’s why, vacuuming while wearing a crown, just might make you feel a whole lot better.

Back to carving pineapples.

I was at Subway and getting ready to post my PineapplesInProgress.com Midweek Motivation – when it hit me.  The one I was going to post was a normal inspiration and THIS WAS HALLOWEEN.  I just wonder if anyone has ever tried to carve a pineapple like a pumpkin…

Sure enough I found a photo!  A very cool photo… and then it hit me.

You cannot carve pineapples.  It’s like trying to fit into a crowd by imitating… and yet you can be a good pineapple that imitates a pumpkin BUT you’ll never be a pumpkin.

BOOM.

Inspiration: “Somedays I feel like a lost puzzle piece tryin to find where I fit in this world.

I LOVE THIS.  I totally “got a room” and ran with it.

My only problem was… how do I share it with YOU.  I had already posted my Midweek Motivation for here… but I really wanted you to see it.

So there you go.  When you are building your tribe, really go deep into the vibe, and love them.  You just might find out that “carving a pineapple” is magic!

Be the vibe behind your tribe.

Also… never be afraid to run with a last minute idea… “Get a Room”!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review