TribeologyBlog.com – Episode 838 – You Must Learn Marketing From Tiny Elves.

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Thursday: Infinity Customer

Quote:“The best marketing doesn’t feel like marketing.”

 

Happy Thanksgiving!  I’m thankful you’re here.

Earlier this week the American Girl Doll magazine/catalog arrived.  I’m not a tribe member, but I did gain an appreciation of the doll’s following as my niece grew up.

She loved everything about the doll and as she got older she became an expert of the history and qwirks of each doll…

As I thumbed through the catalog I found just as much “joy” as I did 5 years ago when she was a buyer… well her mom was a buyer.

However… one thing caught my eye.

It’s this.

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Elf on the Shelf… do you get the impact of this?  It’s a specifically designed American Girl Doll Sized Elf on the Shelf.

The brand and tribe following for this ONE product are INCREDIBLE.

A “toy” or “tradition” called Elf on the Shelf is SOOOOOOOO well branded, that you not only buy one for your home and family… but your freekin doll needs one, too.

What the heck?!?!

I’m not sure if I should run in fear OR amazement.

OK

I’m choosing amazement!  This is the most brilliant product line variation I’ve ever seen.  It’s not that Elf on the Shelf went into “Bunny on the Bar” or some other holiday requiring a plastic entity to lurk around and watch you…

NO!

They kept the brand and just made it smaller so your DOLL can (must) have it’s own Elf on the Shelf.

This is the ultimate example of marketing that doesn’t feel like marketing.

It’s tribe building that is worth elevating to it’s own shelf! (haha)

Well done.

OH!  BONUS!  Did you notice that only American Girl Rewards Members can buy the Tiny Elf?  I have no idea what’s involved in being a member… but dang it.  This small marketing gold mine just gets better.  You must have the privilege of being a member to even have the opportunity to buy super tiny elf…

REALLY WELL DONE.

I think I’ll invent “rocks in a box” and you can put it on your desk… then, when you get distracted, thumbing through your social media feeds…  you have to, I don’t know, tag me in a post with a photo of the rocks dumped on your desk…. or dumped in a glass… or dumped on a shelf next to your elf.

In other words, your task for today is to eat Turkey and celebrate how amazing the tiny elf concept is, cause I’m kinda jealous!

Happy Thanksgiving.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 822 – Set the Stage

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Saturday: Try This

 

Have Fun!

I love this idea. It’s the ability to set the stage and create a fun memory.

This photo is actually from a restaurant – but there’s a long narrow hallway on the approach to the main dining and host stand.

It’s the perfect opportunity to set the stage.  As a reminder “set the stage” is the time to draw your customers into your experience.

One of the best examples of this is an amusement park ride at Disney World.  The waiting lines wind around and around but at the same time they use lighting and sound to help you get into the spirit of the ride.

This hallway set a quirky vibe by having oversized scrabble pieces on the wall… it’s the opportunity for customers to spell words, take photos, in essence… be quirky, too!

How can you help “set the stage” for your customers?  Can you theme signage, use words on your website that draw or direct your customer to the right experience…

At the marina we offer a bottle of water and orientation session to help our customers make the transition from the hustle of driving to the relaxation of a boat ride.

Set the stage!  Try This!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Visit the “Perfectly Imperfect” Collection

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 807 – How To Make Your Posts Rememberable

Quote: “It is not your customer’s job to remember you. It is your obligation & responsibility to make sure they don’t have the chance to forget you.” – Patricia Fripp

Thursday: Infinity Customer

 

Sometime a 1/2 quote is best… but then again the full quote makes it amazing!  The graphic if the 1/2 quote – but read the rest…

When we accept that it is our job to have the customer remember us, what we’re really doing is taking responsibility that they won’t forget us!

If you’re like me a couple crazy ideas run though your head of how to make people not forget you… think any viral video.  People simply remember you – but for the wrong reasons, like sliding down a slide but getting your swim suit stuck at the top — I saw that video yesterday… ouch.

So our job becomes how to make customers remember you for the right reasons…

This is where content and consistency show they are the important cornerstones to your marketing plan.  If you build trust with the content you create, your tribe will remember you.

If you build offers for great value items and you send it to your customers via email you will be remembered.

When you take the time to share valuable information, omg… you will be remembered.

There are plenty of ways to be remembered for the right reasons and your reward is you gain a customer that you can market to over and over.  But only if you recognize your job… and that job is to make yourself rememberable.

I love when I get to write a post with a word I made up.

I’m not sure if that makes me memorable for the right reason… but it sure does follow with yesterday’s inspiration which was…

“Hang on to those friends who say YES to your Crazy.” ~Zen to Zany

If you say “yes” to my crazy words I make up… haha –  make sure to keep hanging out with me and join my tribe.

See how that works?

I’m sharing information with you on how to build a tribe and at the same time I’m doing a real world ask for you to join my tribe by demonstrating how you’d fit in!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

t-shirt-mockup-on-a-hanger-against-a-white-wall-a16952

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 761 – Touching Results

Saturday: Try This

 

This is an amazing idea and it’s something you can do!

This is an immediate feedback opportunity.  Ask one question at the time someone checks out… and put it on a touch screen.

I stopped at a local convenience store and this popped up when the sale cashed out…

It’s a super simple question… how was the experience… just touch the red dot.

There’s no explanation of how to even use the touch screen.

It’s simple and the gal at the counter says they get lots of people that participate.  Imagine the trend statistics this creates.  You can see how your customers feel, immediately and make changes right away.

Try This!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 748 – One Good Reason that Everyone Gets A Trophy…

Quote:  “A goal should scare you a little & excite you lot.” Joe Vitale

Friday:  Big Money Small Change

 

There’s something to the “everyone gets a trophy” philosophy.  People just love to be recognized.  Now the fall out might be that there are so many trophies that they begin to mean nothing.

However…

Sometimes the surprise recognition means a lot!

Earlier I was scrolling through my Instagram and came across this post…

 

These two girls are national champions in their own right.  But those “pieces of paper” mean more than the trophies that are waist high!  The pieces of paper show they participated in their world championships.

YES.

They did not make it on the medal stand, but they did get the recognition of participation.

Sometimes that means a whole bunch!  Those certificates will be framed and displayed right along side some very impressive medals in their rooms at home.

Well… how can you utilize this type of marketing?

Is there anything you do that is a “first” for customers… I like to think at our marina it might be a “first boat ride” or a “first visit to Lake Minnetonka” or maybe a special anniversary or birthday…

It’s a simple paper certificate – but the meaning behind it is picture worthy and even postable!  It’s inexpensive but can have a very big impact.

Figure out how YOU can do this at your business… I mean if Disney World hands out “first visit” buttons – it must be a good idea… right?

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 735 – What Are You Really Selling?

Quote: “Your passion leads to your purpose”

Thursday: Infinity Customer

 

Why are you doing what you do?

If you answer… money.  That’s not good enough.  You need a purpose.  You must be able to wake up every day and feel the passion for what you are doing – if it’s just money, it won’t work.

Sure you might have a “good run” of a year or several years in business, however, there will come a point where you wake up and dread getting out of bed.

You must have a passion for what you are doing.

NOW… this is different from having a charitable purpose.  One trend with companies seems to be when you automatically donate a percentage of sales to a cause.  You “passionately” promote this service based aspect.  It doesn’t make you money, but it does allow you to  be a “good person” and think beyond your own walls.

Maybe you have your charitable purpose only at the holidays — that’s OK too.

But, this is not passion. You may be passionate about the service aspect… but it’s not enough, and not enough to get you through the long days of trudging forward.

You must find your passion.

If you simply love to make money and the quickest route is to sell “stuff” and it doesn’t matter what the stuff is… again, one day you’ll wake up and think – why am I selling stuff.

If you are selling stuff it’s nearly impossible to blog about it with passion.  You might be able to say “sale sale sale” but you cannot possibly get to the heart of the product.

It’s like this… we sell a forklift service for boating. Think of it like a valet service, you call ahead and in an hour your boat is taken out of the warehouse and launched for your use.  When we stopped selling the mechanical aspect of the “forklfit goes into the warehouse, lifts your boat, drives, and lanches” OR when we stopped selling the benefits of “no algae build up, out of the weather in storms, no need for a trailer” and instead started focusing on the outcomes, we found our passion leads to purpose.

Our purpose if to help customers to go boating.  But our passion is boating.

Customers may only have 45 minutes after work for a cruise and they don’t have time to launch the boat, but they want the memories with their kids… we provide the means for memories.

When we started to sell our purpose – the passion fell into place.

In order to transform from “one and done” to “infinity” you must be able to get your customers to transform to a tribe with a common passion that you share with them.  The passion is critical to the Infinity Marketing Machine.   The passion keeps the wheel’s moving – but you know what – the purpose, your purpose is what you talk about… it’s the information.

If you are having difficulty developing topics for posts or stories for blogs – you are having a purpose problem.  Ask yourself “why am I doing this?” that will lead you to the passion — when you know your passion, that’s what’s attracting your tribe together with you.  Talk about things that support the passion!t

Again.. find your passion and you’ll find your purpose.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 732 – Why Do You Want to Compete for Local Awards?

‎Quote: ”A goal should scare you a little, and excite you a lot.” Joe Vitale

Monday : Subject Matter Expert

 

Are awards important?

Yes and no… if you are the local bakery and enter your pie into the State Fair and win a blue ribbon then YES it’s important.

If you are an exercise guru and enter a pie eating contest and win… hummmmm maybe not.

Awards are fun and keep you at the top of your game.  But what about the message it send to someone that doesn’t know you?  The award is a 3rd party endorsement of whatever you competed in.

Here’s the deal though, you need to look for opportunities.  Sometimes you may think that the award is small or trivial, but there’s no such thing.  If someone wants to recognize your accomplishment(s) – that’s quite an honor.

This recognition from 3rd party is critical to building your credibility!  Awards are a great way to  gain immediate trust with your prospective customers because someone else has recognized you!

I think the most common award a business can participate in is the award your local newspaper hosts. Typically this is an award that comes via getting your customers to “vote” for you on their site.  The winners receive an award for your office and logo for your website.

Well… this award, at a minimum, gives you social proof in your local community!  What a better recognition than to have your customers vote for you to win!  It also builds a bond with your customers, they helped to get your business recognized.

Pretty cool!

This awards also acts as a stepping stone to the next award.

Your next award may be a state or regional trade organization – they often have a section on their application that asks for honors/awards received… well using that local award proves that a different organization was willing to lend their good name to promote YOU!

And finally, the regional award leads to the national award.  Imagine being a national winner or nationally recognized… that’s a really cool thing!

But this all start with your local award, the one that is right in front of you if only to take few moments to compete.

Guess what your homework is for today?  Find the award and COMPETE!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review