Category: Loyalty

Posted on in 5- Friday - Big Money, Creative, Loyalty, marketing, Real world, Success tips

TribeologyBlog.com – Episode 748 – One Good Reason that Everyone Gets A Trophy…

Quote:  “A goal should scare you a little & excite you lot.” Joe Vitale

Friday:  Big Money Small Change

 

There’s something to the “everyone gets a trophy” philosophy.  People just love to be recognized.  Now the fall out might be that there are so many trophies that they begin to mean nothing.

However…

Sometimes the surprise recognition means a lot!

Earlier I was scrolling through my Instagram and came across this post…

 

These two girls are national champions in their own right.  But those “pieces of paper” mean more than the trophies that are waist high!  The pieces of paper show they participated in their world championships.

YES.

They did not make it on the medal stand, but they did get the recognition of participation.

Sometimes that means a whole bunch!  Those certificates will be framed and displayed right along side some very impressive medals in their rooms at home.

Well… how can you utilize this type of marketing?

Is there anything you do that is a “first” for customers… I like to think at our marina it might be a “first boat ride” or a “first visit to Lake Minnetonka” or maybe a special anniversary or birthday…

It’s a simple paper certificate – but the meaning behind it is picture worthy and even postable!  It’s inexpensive but can have a very big impact.

Figure out how YOU can do this at your business… I mean if Disney World hands out “first visit” buttons – it must be a good idea… right?

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Loyalty, marketing, Social proof, Success tips, Tribe Building

TribeologyBlog.com – Episode 735 – What Are You Really Selling?

Quote: “Your passion leads to your purpose”

Thursday: Infinity Customer

 

Why are you doing what you do?

If you answer… money.  That’s not good enough.  You need a purpose.  You must be able to wake up every day and feel the passion for what you are doing – if it’s just money, it won’t work.

Sure you might have a “good run” of a year or several years in business, however, there will come a point where you wake up and dread getting out of bed.

You must have a passion for what you are doing.

NOW… this is different from having a charitable purpose.  One trend with companies seems to be when you automatically donate a percentage of sales to a cause.  You “passionately” promote this service based aspect.  It doesn’t make you money, but it does allow you to  be a “good person” and think beyond your own walls.

Maybe you have your charitable purpose only at the holidays — that’s OK too.

But, this is not passion. You may be passionate about the service aspect… but it’s not enough, and not enough to get you through the long days of trudging forward.

You must find your passion.

If you simply love to make money and the quickest route is to sell “stuff” and it doesn’t matter what the stuff is… again, one day you’ll wake up and think – why am I selling stuff.

If you are selling stuff it’s nearly impossible to blog about it with passion.  You might be able to say “sale sale sale” but you cannot possibly get to the heart of the product.

It’s like this… we sell a forklift service for boating. Think of it like a valet service, you call ahead and in an hour your boat is taken out of the warehouse and launched for your use.  When we stopped selling the mechanical aspect of the “forklfit goes into the warehouse, lifts your boat, drives, and lanches” OR when we stopped selling the benefits of “no algae build up, out of the weather in storms, no need for a trailer” and instead started focusing on the outcomes, we found our passion leads to purpose.

Our purpose if to help customers to go boating.  But our passion is boating.

Customers may only have 45 minutes after work for a cruise and they don’t have time to launch the boat, but they want the memories with their kids… we provide the means for memories.

When we started to sell our purpose – the passion fell into place.

In order to transform from “one and done” to “infinity” you must be able to get your customers to transform to a tribe with a common passion that you share with them.  The passion is critical to the Infinity Marketing Machine.   The passion keeps the wheel’s moving – but you know what – the purpose, your purpose is what you talk about… it’s the information.

If you are having difficulty developing topics for posts or stories for blogs – you are having a purpose problem.  Ask yourself “why am I doing this?” that will lead you to the passion — when you know your passion, that’s what’s attracting your tribe together with you.  Talk about things that support the passion!t

Again.. find your passion and you’ll find your purpose.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Business owner motivation, Customers, Loyalty, marketing, Social proof, subject matter expert, Success tips

TribeologyBlog.com – Episode 732 – Why Do You Want to Compete for Local Awards?

‎Quote: ”A goal should scare you a little, and excite you a lot.” Joe Vitale

Monday : Subject Matter Expert

 

Are awards important?

Yes and no… if you are the local bakery and enter your pie into the State Fair and win a blue ribbon then YES it’s important.

If you are an exercise guru and enter a pie eating contest and win… hummmmm maybe not.

Awards are fun and keep you at the top of your game.  But what about the message it send to someone that doesn’t know you?  The award is a 3rd party endorsement of whatever you competed in.

Here’s the deal though, you need to look for opportunities.  Sometimes you may think that the award is small or trivial, but there’s no such thing.  If someone wants to recognize your accomplishment(s) – that’s quite an honor.

This recognition from 3rd party is critical to building your credibility!  Awards are a great way to  gain immediate trust with your prospective customers because someone else has recognized you!

I think the most common award a business can participate in is the award your local newspaper hosts. Typically this is an award that comes via getting your customers to “vote” for you on their site.  The winners receive an award for your office and logo for your website.

Well… this award, at a minimum, gives you social proof in your local community!  What a better recognition than to have your customers vote for you to win!  It also builds a bond with your customers, they helped to get your business recognized.

Pretty cool!

This awards also acts as a stepping stone to the next award.

Your next award may be a state or regional trade organization – they often have a section on their application that asks for honors/awards received… well using that local award proves that a different organization was willing to lend their good name to promote YOU!

And finally, the regional award leads to the national award.  Imagine being a national winner or nationally recognized… that’s a really cool thing!

But this all start with your local award, the one that is right in front of you if only to take few moments to compete.

Guess what your homework is for today?  Find the award and COMPETE!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, Blog content, Customers, Loyalty, marketing, Real world, Success tips

TibeologyBlog.com – Episode 717 – Get Personal

Quote: “Do Good.”

Friday: Big Money Small Change

 

Yesterday I was checking out my feed and it was fun to “get lost” and start looking at the profile of a couple teachers.

I know, it’s odd, but I haven’t been in 4th grade for a loooooong time.  I was doing research to see what teachers think/do/wear… etc.

Needless to say, it was fascinating.

But the thing that “got me” was that they are genuinely helpful.  The four I researched often shared tips and hints with how to improve the lives of their students.

More than any other type of “business” you could genuinely understand the caring nature of the people.

Then I came across this post

Wow. Right?

If you’re not hungry, or you’re not in a classroom – this just isn’t a problem you think about.

But what a great way to help your tribe.  You’re not calling out an individual, you’re not pointing a spotlight on a particular helping facility.

You are creating information that makes YOU valuable to your tribe.

It’s a great example of how to build loyalty with your tribe by providing information they desire.

I’m not a teacher, but this one post “got me” I totally understood the person leading this tribe.  Nice person.

Today – get personal and share the information your tribe needs!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 2-Tuesday - Content & Consistency, Blog content, Business owner motivation, DoingInfinity, infinity marketing machine, Loyalty, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 714 – When Marketing Doesn’t Feel Like Marketing

Quote: “The best marketing doesn’t feel like marketing.”

Tuesday: Content and Consistency

 

If you don’t like sales… if you don’t like going up to someone and saying “buy this” – how about a new approach.  This is what is fun about the Infinity Marketing Machine.

Making the decision to build a tribe and then finding products to offer them turns your efforts from “one and done” into “infinity”.

The “one and done” effort is your traditional sales.  This is when you ask someone to buy something… and by “ask” I mean, you have something for sale, whether your ask is by actually talking or it’s simply the process of writing text… it’s still a transaction based relationship.  It’s “one and done”

This is how “infinity” is much different.

When you transform to collecting and maintaining a list of people that you bond ou all of a sudden become the leader that shares knowledge and offers products you know your tribe wll want.

This is marketing and it’s marketing that doesn’t feel like marketing.  It feels more like relationship marketing. You develop the relationship with the intention of “infinity” and you keep going.

This is best done by offering content that is appreciated by your tribe and you do this on a regular basis.

Today I have sent out my newsletter to my Pontoon Girls – and I’ve created this blog for my Tribeologists.  I’m offering you content that is useful without it actually feeling like a post… it’s giving you information that is useful, helps you bond with me, and teaches you how to utilize the skill to your advantage with your tribe…

Pretty cool, eh?

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Business owner motivation, Customers, DoingInfinity, Loyalty, marketing, Real world, Success tips

TribeologyBlog.com – Episode 704 – Crazy Break Up Girlfriend

Quote: “The thing about smart people is they sound crazy to dumb people” SteveJobs

Thursday: Infinity Customer

 

Today’s quote makes me wonder if I’m dumb.

OR

If I’m in a cranky mood.

Because I hear the quotes like, “the customer is always right” and I think that’s absurd.

Then I was searching for a quote for today and I came across

Quote A: “If we don’t take care of our customers, someone else will.”

Followed by

Quote B: “Your most unhappy customers are your greatest source of learning.”

Here’s the deal. You can’t make someone like you.  And this is where I think I’m either really dumb or really smart.

Why?

I have one customer that is awful.  And if you want to use a dating analogy… she’s turned into the crazy break up girlfriend that won’t go away.  “Oh I left my sweater, even though it’s 80 outside” – “Oh I ordered the water that is dry”

Just insane.

It brings me to Quote B… “If we don’t take care of our customers, someone else will.”  This person leaves me saying, please… please… someone else take care of her.

Again, I don’t think that’s the intent of the quote, but that is the message that spoke to me.

That’s why when I saw Quote B,

“Your most unhappy customers are your greatest source of learning”… yeah, they really are… but once again my take is a little different.

Because…

YOU DON’T HAVE TO WORK WITH EVERYONE

This is your take away from Quote B… learn to attract customers you WANT to work with or you will end up with crazy “bad break up girl” customers.

How do you attract customers you want to work with?

Create your ideal avatar of the perfect world customer, figure out where they hang out, and attract them!

I know this might sound a little “customer prevention department” and honestly it is… but put yourself out of your misery!

My concept of the Infinity Customer is to create an environment that nurtures a relationship for long term journey… do you want crazy “break up girl” on your long term journey?  OMG… NO!

That brings us full circle.

Today’s Quote: “The thing about smart people is they sound crazy to dumb people”  So I’m not sure if I’m dumb and should believe the actual spoken words of Quotes A and B because they sound absolutely absurd to me… OR if I’m smart and other people look at me like I’m dumb because I go with the hidden message of quotes A and B.

UGHHHHHHH

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Posted on in 6- Saturday - Try This!, Blog content, Business owner motivation, Customers, DoingInfinity, Loyalty, marketing, Planning, Real world, Success tips

TribeologyBlog.com – Episode #699 – One Question

Saturday: Try This

 

Simple. Concise. To the point.  You only get one question.

What is the one thing you really want to know about your business?  You should ask your customers!

But no one wants to fill out a long involved survey. I mean, honestly, do you want to fill out a big survey?

HECK NO

That is why this is the most genius survey machine, ever.  I saw this at the bathroom in Salt Lake City, Utah… and by the way – total Green!   Super Clean.

Anyway…

Are you satisfied with the cleanliness of the bathroom?

That’s it.

You don’t need to read the answer… it’s either red, yellow, or green.  Pretty simple to figure out yes, no, and maybe.

Do you care if the garbage cans are empty? That the soaps are full? That the sinks are clean?

NO — it’s irrelevant — you just want to know what the overall satisfaction is!  It’s pretty easy to determine if people say “red” to the cleanliness question – you’ve got to clean.

So what question can you ask at your business?

You don’t need a fancy wall information collector… you can email a ONE question survey that says it all.

Ask for an “overall satisfaction” on ONE thing… it could be friendless of front counter… speed of check out… ease of online system…

Make it so simple that filling it out gets interaction!  Remember, asking questions helps the tribe bond with you.

Try this!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review