TribeologyBlog.com – Episode 856 – You Have a Tribe, Even If You Don’t Realize It.

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Thursday: Infinity Customer

Quote:“A happy customer is the greatest advertisement”

 

How does a happy customer advertise?  The same way an unhappy customer advertises…

Word of mouth, which is temporary… and reviews that are “permanent”

So how do you get the happy customer to speak… you just need to be outstanding.  I mention this because I’ve never really considered myself an advocate of any business.  But I’ll have to say, I did spontaneously shared my thoughts a few days ago.

If you’ve been following a while I’ve written about my mom.  She had quite an autumn, starting with a broken ankle that just got worse, much worse.

Alright.

She’s STILL in transitional care, but, improving daily!

So how can I possibly be an advocate for a medical service? Well, last week I was walking in the hall of her transitional care facility and saw a woman with worry on her face.  She looked, well, lost.  She was simply looking for a nurse.  Not for herself, and not for a patient, she actually wanted a tour.

Her husband was a prospective resident.

She was searching for a transitional facility for someone she clearly loved and after talking with her spontaneously, I realized that she was dropped into the “great abyss” and has zero time to process the accident her husband had a week ago she was trying to swim in the deep end and knew very little about transitional care.

YIKES.  I was there about 6 weeks ago.

The ironic part was her husband and my mom had nearly the same injury and recovery needs. I know I was meant to run into her.

After talking to her, my dad came out in the hallway and he started talking to her.  Then my mom rolled out in her wheelchair and she started talking to her.  In the mean time I went out to my car and came back indoors.  The difference in the woman’s persona was drastic.  Her fear turned to hope.

Ironically, I ran into her yesterday and her husband was indeed admitted.  She was thankful for the inside knowledge.

And that’s why I’m sharing this with you.

I wasn’t prompted by anyone to talk about my mom’s experience at the facility.  I wanted to share the good news.

This isn’t the only time I’ve run into this “share the good news vibe” about the facility. You see, when I’ve told people about my mom… I’ve learned of four other people that have received medical care as a part of their program.  Everyone has the same glowing response.

AND THEY SHARE IT.

Would I write a review online? Gosh, I’m not sure.  I think it always depends on when you receive the request.  If you’re busy, you forget.

But you ALWAYS talk.

This is the important of a tribe.  I don’t think this care facility knows they have created a tribe and how valuable it is, after all my dad used the facility for his knee replacement a year ago and consistently speaks good words.

So always remember, just because they aren’t writing doesn’t mean they aren’t speaking.

AND remember just because YOU haven’t created a tribe doesn’t mean it doesn’t exist.

You have a tribe.

Your tribe speaks.

Now it’s time rally it to let it know you appreciate it and start leading

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 852 – How Can Your Business Go Fishing?

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Saturday: Try This

Gone Fishing!

Have you ever been so excited to do your hobby… but you’re just not able to?  Hummmm if that’s too vague, how about when you’re ready to be on vacation and you’re standing in the security line.

Yeahhhhh

Now you get it.

At that moment, people that show kindness or you get a reminder of the happiness you’ll receive when you arrive on vacation, life instantly feels better.

Well…. Look at this cool idea!

I was at a bait shop recently and instead of having the cards of lures on pegboard or spinning displays, they chose to hang them up on the corkboard wall with staples.

This made it super easy to see what inventory was available to buy and what was sold.

The neat part was that this company chose to give that “moment on the water” feeling for the fisherman shopping for lures instead of boating.

Instead of a blank square where there used to be a lure, they wrote “Gone Fishing” – it  could have said “sold out” – but instead they humanized the lures with two simple words, “gone fishing”.

Look for ways you can turn a “sold out” disappointment into a “gone fishing” anticipation moment!

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 838 – You Must Learn Marketing From Tiny Elves.

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Thursday: Infinity Customer

Quote:“The best marketing doesn’t feel like marketing.”

 

Happy Thanksgiving!  I’m thankful you’re here.

Earlier this week the American Girl Doll magazine/catalog arrived.  I’m not a tribe member, but I did gain an appreciation of the doll’s following as my niece grew up.

She loved everything about the doll and as she got older she became an expert of the history and qwirks of each doll…

As I thumbed through the catalog I found just as much “joy” as I did 5 years ago when she was a buyer… well her mom was a buyer.

However… one thing caught my eye.

It’s this.

IMG_6323.jpg

Elf on the Shelf… do you get the impact of this?  It’s a specifically designed American Girl Doll Sized Elf on the Shelf.

The brand and tribe following for this ONE product are INCREDIBLE.

A “toy” or “tradition” called Elf on the Shelf is SOOOOOOOO well branded, that you not only buy one for your home and family… but your freekin doll needs one, too.

What the heck?!?!

I’m not sure if I should run in fear OR amazement.

OK

I’m choosing amazement!  This is the most brilliant product line variation I’ve ever seen.  It’s not that Elf on the Shelf went into “Bunny on the Bar” or some other holiday requiring a plastic entity to lurk around and watch you…

NO!

They kept the brand and just made it smaller so your DOLL can (must) have it’s own Elf on the Shelf.

This is the ultimate example of marketing that doesn’t feel like marketing.

It’s tribe building that is worth elevating to it’s own shelf! (haha)

Well done.

OH!  BONUS!  Did you notice that only American Girl Rewards Members can buy the Tiny Elf?  I have no idea what’s involved in being a member… but dang it.  This small marketing gold mine just gets better.  You must have the privilege of being a member to even have the opportunity to buy super tiny elf…

REALLY WELL DONE.

I think I’ll invent “rocks in a box” and you can put it on your desk… then, when you get distracted, thumbing through your social media feeds…  you have to, I don’t know, tag me in a post with a photo of the rocks dumped on your desk…. or dumped in a glass… or dumped on a shelf next to your elf.

In other words, your task for today is to eat Turkey and celebrate how amazing the tiny elf concept is, cause I’m kinda jealous!

Happy Thanksgiving.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 822 – Set the Stage

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Saturday: Try This

 

Have Fun!

I love this idea. It’s the ability to set the stage and create a fun memory.

This photo is actually from a restaurant – but there’s a long narrow hallway on the approach to the main dining and host stand.

It’s the perfect opportunity to set the stage.  As a reminder “set the stage” is the time to draw your customers into your experience.

One of the best examples of this is an amusement park ride at Disney World.  The waiting lines wind around and around but at the same time they use lighting and sound to help you get into the spirit of the ride.

This hallway set a quirky vibe by having oversized scrabble pieces on the wall… it’s the opportunity for customers to spell words, take photos, in essence… be quirky, too!

How can you help “set the stage” for your customers?  Can you theme signage, use words on your website that draw or direct your customer to the right experience…

At the marina we offer a bottle of water and orientation session to help our customers make the transition from the hustle of driving to the relaxation of a boat ride.

Set the stage!  Try This!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Visit the “Perfectly Imperfect” Collection

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 807 – How To Make Your Posts Rememberable

Quote: “It is not your customer’s job to remember you. It is your obligation & responsibility to make sure they don’t have the chance to forget you.” – Patricia Fripp

Thursday: Infinity Customer

 

Sometime a 1/2 quote is best… but then again the full quote makes it amazing!  The graphic if the 1/2 quote – but read the rest…

When we accept that it is our job to have the customer remember us, what we’re really doing is taking responsibility that they won’t forget us!

If you’re like me a couple crazy ideas run though your head of how to make people not forget you… think any viral video.  People simply remember you – but for the wrong reasons, like sliding down a slide but getting your swim suit stuck at the top — I saw that video yesterday… ouch.

So our job becomes how to make customers remember you for the right reasons…

This is where content and consistency show they are the important cornerstones to your marketing plan.  If you build trust with the content you create, your tribe will remember you.

If you build offers for great value items and you send it to your customers via email you will be remembered.

When you take the time to share valuable information, omg… you will be remembered.

There are plenty of ways to be remembered for the right reasons and your reward is you gain a customer that you can market to over and over.  But only if you recognize your job… and that job is to make yourself rememberable.

I love when I get to write a post with a word I made up.

I’m not sure if that makes me memorable for the right reason… but it sure does follow with yesterday’s inspiration which was…

“Hang on to those friends who say YES to your Crazy.” ~Zen to Zany

If you say “yes” to my crazy words I make up… haha –  make sure to keep hanging out with me and join my tribe.

See how that works?

I’m sharing information with you on how to build a tribe and at the same time I’m doing a real world ask for you to join my tribe by demonstrating how you’d fit in!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

t-shirt-mockup-on-a-hanger-against-a-white-wall-a16952

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 761 – Touching Results

Saturday: Try This

 

This is an amazing idea and it’s something you can do!

This is an immediate feedback opportunity.  Ask one question at the time someone checks out… and put it on a touch screen.

I stopped at a local convenience store and this popped up when the sale cashed out…

It’s a super simple question… how was the experience… just touch the red dot.

There’s no explanation of how to even use the touch screen.

It’s simple and the gal at the counter says they get lots of people that participate.  Imagine the trend statistics this creates.  You can see how your customers feel, immediately and make changes right away.

Try This!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 748 – One Good Reason that Everyone Gets A Trophy…

Quote:  “A goal should scare you a little & excite you lot.” Joe Vitale

Friday:  Big Money Small Change

 

There’s something to the “everyone gets a trophy” philosophy.  People just love to be recognized.  Now the fall out might be that there are so many trophies that they begin to mean nothing.

However…

Sometimes the surprise recognition means a lot!

Earlier I was scrolling through my Instagram and came across this post…

 

These two girls are national champions in their own right.  But those “pieces of paper” mean more than the trophies that are waist high!  The pieces of paper show they participated in their world championships.

YES.

They did not make it on the medal stand, but they did get the recognition of participation.

Sometimes that means a whole bunch!  Those certificates will be framed and displayed right along side some very impressive medals in their rooms at home.

Well… how can you utilize this type of marketing?

Is there anything you do that is a “first” for customers… I like to think at our marina it might be a “first boat ride” or a “first visit to Lake Minnetonka” or maybe a special anniversary or birthday…

It’s a simple paper certificate – but the meaning behind it is picture worthy and even postable!  It’s inexpensive but can have a very big impact.

Figure out how YOU can do this at your business… I mean if Disney World hands out “first visit” buttons – it must be a good idea… right?

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review