TribeologyBlog.com – Episode 904 – Why “Think Waffle House” For an Amazing Marketing Idea

HAPPY VALENTINE’S DAY!

Friday Topic: Big Money Small Change

When you think of a Valentine’s Day meal does you mind automatically go to a candle light dinner?  Probably, marketers are sneaky.  They plant an idea in your head and it sticks…

But this article is about the Waffle House and how they have a tradition of taking reservations, yes reservations, for meals at their restaurants on Valentine’s Day!

They go all out with flowers and white table cloths…

https://www.foxnews.com/food-drink/waffle-house-valentines-day-destination

Here’s the cool thing – this is an EXPERIENCE.

It’s exactly what people, your customers, YOUR TRIBE are craving.

They want new, exciting, and familiar.

What is better than going to a restaurant, dining with waitstaff that you already know and having a special holiday experience.

I mentioned this to several people and they all wanted to eat there!  Something is being done right if you need reservations, right?!?

So look at your business and how can you take an ordinary day or holiday normally not celebrated with the business services you offer and how can you get in on the party?

There is a way… just look outside the box.

As you explore your possibilities, just “Think Waffle House” they are already open on a Valentine’s Day – so by adding table cloths and flowers they turn an average day in to a big money small change day!

BTW… I love the Waffle House but I live an entire state away from one so it takes a vacation for me to get there… A couple days ago my husband sent the article to me… This must be the next best thing to going to the Waffle House?  Not quite….  He’s not off the hook that easy and there will be a visit on the next vacation.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

t-shirt-mockup-of-a-woman-holding-a-travel-mug-outside-a-restaurant-29314(9)

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 900 – Compete with Yourself and You Will Always Win!

Monday Topic: Credibility —

Quote: “The greatest achievement is to outperform yourself.” – Denis Waitley

First… thank you!  It’s episode 900… wow!  I’m so grateful you’re here with me on this journey !

On to the blog….

It’s very tempting to compete with other people. And you might ask yourself, “what the heck who else would I compete with?”

Well… it’s important to compete with those that you are equal to in skill. I know that might sound strange because it’s always the goal to exceed your best.

HA!

And that’s the key — YOUR personal best.

One great example of this is the story of what my cousin told me about a student in her yoga class. This gal had felt defeated when she couldn’t touch her toes with her legs straight out in front of her while seated.

I mean the woman next to her, who had only been to class three times could touch her toes with ease. She felt, that with all the practice she was doing she was getting no where and she asked my cousin what she was doing wrong.

My cousin answered, “nothing… have you looked at her body, she’s got short legs, you’ve got long legs”

And that’s how simple it is to get lost in competition.

It’s important to compete so you can improve your skill for the benefit of your tribe. But never get lost in the “all about me winning” trap

It’s Monday and I take the time to talk about credibility and positioning yourself as a Subject Matter Expert… yes, this is super important. Awards are the ideal way to have social proof for your tribe.

That endorsement from a third party as “best in class” for your business is HUGE. However, there is a balance. And that balance is not to get lost in the completion of comparison.

You are successful for emphasizing your strengths and not competing with a business in your area of weakness. Focus on your strengths and improve your abilities, every day and you will win!

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

mug

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 897 – How Do You Surprise a Picky Eater?

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Thursday: Infinity Customer

Quote “Customers may forget what you said but they will never forget how you made them feel”

 

Have you ever had an amazing customer experience?  Then the follow up question is what made it so amazing…

I’m guessing there may have been words spoken, but it was the feeling you received that made it super special.

It starts with a kind word… now I don’t mean “wow that dress looks amazing…” the wow experience is about genuine care.   I’m kind of a creature of habit.  I honestly could eat the same thing for lunch every day.

My favorite lunch used to be a plain grilled chicken sandwich.  Now it’s hot ham and cheese… but back in the day chicken was #1.

This was a long time ago, but my first job out of college was actually working for the college.  I was an admissions counselor and we were a crazy group.  We traveled from high school to high school to encourage application to our college.  Really… we were sales people.

Anyway, back on topic.

When on campus, it was hard to plan for lunch.  We were super busy in the fall with prospective students just dropping by so grabbing lunch was a “OMG… NOW” type of event.

One day, I went across the road to the normal restaurant and as usual there was a huge line of about 20 people.  The food was cooked fresh and took at least 10 minutes.

But I was really hungry and it was insane standing in line.  (this was before smart phones.  I had a cell phone but we’re talking a peacock blue nokia – it was high tech for it’s day)

So there was nothing to do but wait and wait and wait… well the line took at good 12 minutes… and I almost left.

BUT the people that operated the restaurant were good people.  A family that worked freekin hard.  It was nice to chat.

Anyway, I got to the front… and the “dad” said – “come here” – by passed the entire group… he made my meal as soon as I got in line, all I had to do was check out.

BOOM!!!

That’s how you make a customer feel special.

This is how you build loyalty.

This is how you build your tribe.  Show genuine care.

25+ years later and thinking of this memory it still makes me feel amazing, not only did he know what I would order, but he made it as a surprise.

Get out there an surprise your customers today…. if not all of them, just one!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

t-shirt-mockup-on-a-hanger-against-a-white-wall-a16952

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 894 – The Effortless Way To Increase Loyalty With Your Tribe

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Leader loyalty strengthens when the relationship is based on TRUST!”

 

Remember back to your dating days… that time when you “put yourself out there” to meet someone to spend the rest of your life with…  maybe it worked, maybe it didn’t.

But why didn’t the date or worse yet… why didn’t the relationship work?

Most excuses come down to trust.  Think about it, if some cheated, spent money on the credit cards without you knowing… both are trust issues.

The funny thing is, as we are developing or Infinity Marketing Machine we have 5 C’s to work with – Credibility, Content, Consistency, Customers, Cash… well, the very first C and every Monday we talk about Credibility.

Credibility is your trustworthiness.  Even when we focus on your status as a Subject Matter Expert – at the base we are still focused on trust.

Your trust with your tribe.

If you have a good leader… you will follow.  If you have a bad leader… you question EVERYTHING.

When you have trust, you have loyalty.

Building trust is the effortless way to loyalty.  But that does not mean building trust is effortless.  It’s actually far from it.

To build trust you must have credibility and often one great way to do this is to receive honors and awards from third party sources.

An excellent opportunity is with your local Chamber of Commerce or your local newspaper that runs a “best of” series each year.  Get customers to vote for you or your business.

Another opportunity is with testimonials.  Now, a testimonial is a little different from a review.  They are typically more positive because you’ve asked a customer for their words.  A review… yikes… that is uncontrollable.  Hopefully good, but sometimes not.  🙂

As you get going with your Monday, think about building trust.

Look at your local paper and Chamber of Commerce and find out what awards you might apply for, and then also ask for testimonials from key customers to use in brochures or on your website.

Both ideas are fantastic avenues to great social proof!

Both are excellent resources for building trust.

And trust is the number one way to loyalty… and loyalty transforms customers to a tribe.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

t-shirt-mockup-of-a-woman-holding-a-travel-mug-outside-a-restaurant-29314(9)

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 856 – You Have a Tribe, Even If You Don’t Realize It.

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Thursday: Infinity Customer

Quote:“A happy customer is the greatest advertisement”

 

How does a happy customer advertise?  The same way an unhappy customer advertises…

Word of mouth, which is temporary… and reviews that are “permanent”

So how do you get the happy customer to speak… you just need to be outstanding.  I mention this because I’ve never really considered myself an advocate of any business.  But I’ll have to say, I did spontaneously shared my thoughts a few days ago.

If you’ve been following a while I’ve written about my mom.  She had quite an autumn, starting with a broken ankle that just got worse, much worse.

Alright.

She’s STILL in transitional care, but, improving daily!

So how can I possibly be an advocate for a medical service? Well, last week I was walking in the hall of her transitional care facility and saw a woman with worry on her face.  She looked, well, lost.  She was simply looking for a nurse.  Not for herself, and not for a patient, she actually wanted a tour.

Her husband was a prospective resident.

She was searching for a transitional facility for someone she clearly loved and after talking with her spontaneously, I realized that she was dropped into the “great abyss” and has zero time to process the accident her husband had a week ago she was trying to swim in the deep end and knew very little about transitional care.

YIKES.  I was there about 6 weeks ago.

The ironic part was her husband and my mom had nearly the same injury and recovery needs. I know I was meant to run into her.

After talking to her, my dad came out in the hallway and he started talking to her.  Then my mom rolled out in her wheelchair and she started talking to her.  In the mean time I went out to my car and came back indoors.  The difference in the woman’s persona was drastic.  Her fear turned to hope.

Ironically, I ran into her yesterday and her husband was indeed admitted.  She was thankful for the inside knowledge.

And that’s why I’m sharing this with you.

I wasn’t prompted by anyone to talk about my mom’s experience at the facility.  I wanted to share the good news.

This isn’t the only time I’ve run into this “share the good news vibe” about the facility. You see, when I’ve told people about my mom… I’ve learned of four other people that have received medical care as a part of their program.  Everyone has the same glowing response.

AND THEY SHARE IT.

Would I write a review online? Gosh, I’m not sure.  I think it always depends on when you receive the request.  If you’re busy, you forget.

But you ALWAYS talk.

This is the important of a tribe.  I don’t think this care facility knows they have created a tribe and how valuable it is, after all my dad used the facility for his knee replacement a year ago and consistently speaks good words.

So always remember, just because they aren’t writing doesn’t mean they aren’t speaking.

AND remember just because YOU haven’t created a tribe doesn’t mean it doesn’t exist.

You have a tribe.

Your tribe speaks.

Now it’s time rally it to let it know you appreciate it and start leading

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

mockup-of-a-pullover-hoodie-with-christmas-decorations-around-it-30635

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 852 – How Can Your Business Go Fishing?

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Saturday: Try This

Gone Fishing!

Have you ever been so excited to do your hobby… but you’re just not able to?  Hummmm if that’s too vague, how about when you’re ready to be on vacation and you’re standing in the security line.

Yeahhhhh

Now you get it.

At that moment, people that show kindness or you get a reminder of the happiness you’ll receive when you arrive on vacation, life instantly feels better.

Well…. Look at this cool idea!

I was at a bait shop recently and instead of having the cards of lures on pegboard or spinning displays, they chose to hang them up on the corkboard wall with staples.

This made it super easy to see what inventory was available to buy and what was sold.

The neat part was that this company chose to give that “moment on the water” feeling for the fisherman shopping for lures instead of boating.

Instead of a blank square where there used to be a lure, they wrote “Gone Fishing” – it  could have said “sold out” – but instead they humanized the lures with two simple words, “gone fishing”.

Look for ways you can turn a “sold out” disappointment into a “gone fishing” anticipation moment!

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

mockup-of-a-t-shirt-surrounded-by-christmas-presents-and-decorations-30632(1).png

 

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 838 – You Must Learn Marketing From Tiny Elves.

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Thursday: Infinity Customer

Quote:“The best marketing doesn’t feel like marketing.”

 

Happy Thanksgiving!  I’m thankful you’re here.

Earlier this week the American Girl Doll magazine/catalog arrived.  I’m not a tribe member, but I did gain an appreciation of the doll’s following as my niece grew up.

She loved everything about the doll and as she got older she became an expert of the history and qwirks of each doll…

As I thumbed through the catalog I found just as much “joy” as I did 5 years ago when she was a buyer… well her mom was a buyer.

However… one thing caught my eye.

It’s this.

IMG_6323.jpg

Elf on the Shelf… do you get the impact of this?  It’s a specifically designed American Girl Doll Sized Elf on the Shelf.

The brand and tribe following for this ONE product are INCREDIBLE.

A “toy” or “tradition” called Elf on the Shelf is SOOOOOOOO well branded, that you not only buy one for your home and family… but your freekin doll needs one, too.

What the heck?!?!

I’m not sure if I should run in fear OR amazement.

OK

I’m choosing amazement!  This is the most brilliant product line variation I’ve ever seen.  It’s not that Elf on the Shelf went into “Bunny on the Bar” or some other holiday requiring a plastic entity to lurk around and watch you…

NO!

They kept the brand and just made it smaller so your DOLL can (must) have it’s own Elf on the Shelf.

This is the ultimate example of marketing that doesn’t feel like marketing.

It’s tribe building that is worth elevating to it’s own shelf! (haha)

Well done.

OH!  BONUS!  Did you notice that only American Girl Rewards Members can buy the Tiny Elf?  I have no idea what’s involved in being a member… but dang it.  This small marketing gold mine just gets better.  You must have the privilege of being a member to even have the opportunity to buy super tiny elf…

REALLY WELL DONE.

I think I’ll invent “rocks in a box” and you can put it on your desk… then, when you get distracted, thumbing through your social media feeds…  you have to, I don’t know, tag me in a post with a photo of the rocks dumped on your desk…. or dumped in a glass… or dumped on a shelf next to your elf.

In other words, your task for today is to eat Turkey and celebrate how amazing the tiny elf concept is, cause I’m kinda jealous!

Happy Thanksgiving.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

sweatshirt-mockup-of-three-friends-celebrating-christmas-18042.png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.