Category: marketing

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, Creative, marketing, Success tips

TribeologyBlog.com – Episode 671 – Make Your Posts Sparklie and Fluffy!

Quote: “Social media is about sociology and psychology more than technology.” Brian Solis

Tuesday: Content and Consistency

 

When should I post?

Have you ever asked this question?  You search and ponder, you may even go through statistics to narrow down the best time…

But guess what?

The time of day is not nearly as important as what it is you post!

Quit stressing about the technology.  If you want to make an impact you need to post — and when you post you need to think about what and how you are posting.  Not where and when.

After all, and excuse my language, but if you’re creating crap does it matter what time you post?  Yeah… probably not!

Knowing this, what type of content do you create?  Things that appeal to your customers.

Like our quote says… sociology and psychology make all the difference.  The simplest way to narrow it down is to communicate like you do with your friends.

When you evoke emotions, ask questions, and show photos that draw you in… you are creating valuable and relatable content.  The other thing to consider is that you choose words that are conversational — don’t say it has 10 rhinestones or has a down filling — say it’s sparklie or fluffy.  Evoke the emotion!

There are many other advantages of psychology in your posts – but for now – start with emotions and don’t worry about the time of day you post!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Business owner motivation, Customers, marketing, Real world, Success tips

TribeologyBlog.com – Episode 670 – The Friday of Summer

Quote: “Let the world know why you’re here and do it with passion”

Monday: Subject Matter Expert

Share your expertise! After all, what’s the point of being an expert if you don’t tell others how you did it?

You might be wondering why you’d work so hard to get to the level of an expert… then just share it all an be at a competitive advantage.

Well… is that it? Is this as good as you get?  If you are done learning, technically you’re done being a Subject Matter Expert.

Part of being a Subject Matter Expert is your willingness to continue to learn and explore because you have passion about a chosen area.

Therefore, helping others by sharing your knowledge does not weaken you, it strengthens your following AND you will increase your knowledge with the feedback from the ideas that your students share on their learning journey.

You will learn from those who follow you.  That’s part of the treat.

How do I know this?

I brought a woman out on our dock last week, I was giving her a tour of our marina.  She mentioned that, “It’s the Friday of Summer”– I asked, “what?”

She went on to say, there was an anticipation in the air at the marina.  It was like a Friday night of a weekend… but bigger… it was the Friday of Summer.

Her description was pretty cool.  I’m an expert in our marina and how it works, ways to enjoy our lake, and the marketing and messaging… but you know what… I learned from her.  Then I shared it in our weekly email newsletter.

Being a Subject Matter Expert requires you to share your knowledge. Don’t ever be afraid to do it, you will learn something from each interaction you create.  When you’re willing to share you will learn.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 7- Sunday - Week in Review, Blog content, Business owner motivation, Creative, Loyalty, marketing, Real world, Success tips, Tribe Building, week in review

TribeologyBlog.com – Week in Review – Episodes #664 to #669

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #664 – Start! You’ve Got to Start!

Tuesday – Content & Consistency – Episode #665 – How to Plan Your Success

Wednesday – Midweek Motivation – Episode #666 – Laugh at Yourself

Thursday – Infinity Customer – Episode #667 – Quality is a Habit

Friday – Big Money – Episode #668 – The Best Photo Has Nothing In It.

Saturday – Try This! – Episode #669 – Draw This.

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

Posted on in 6- Saturday - Try This!, Content, Creative, marketing, Real world, Success tips

TribeologyBlog.com – Episode 669 – Draw This.

Saturday: Try This

 

We walked into the store and over in the corner was a neat little activity… there was a real artist creating a unique drawing for a customer.  What a fantastic idea!

Now… adding a professional artist to your store might not be the right idea, but let’s look at why this is a cool idea to try.

The best part of walking into the store was the experience of the artist.  The crowd formed and an energy took over.

Create an experience.

Food demonstrations and DIY crafts are a couple examples to get you thinking… But look at the “next level” of the artist photo… there’s a TV monitor hanging on the wall so you can see the actual creation of the drawing.  THIS is a great way to really bring the event alive.

Try This!

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Blog content, Business owner motivation, Customers, goals, marketing, Success tips

TribeologyBlog.com – Episode 667 – Quality is a Habit

Quote: “Quality is not an act but a habit.” Aristotle

Thursday:  Infinity Customer

 

Tomorrow I want you to create a post for Facebook and Instagram, I need to you to create a blog post and make sure to record your vlog.  Get to work on your free download PDF that you can use to create interest and capture emails.

OH emails…

Make sure to get that email done too.

Now I need you to do all of this every day.

If anyone told you this… as a new person, just starting out with your social media presence, you’d quit before you start!

BUT… if you started with one post on Facebook every day and got used to doing that, soon you’d be able to tweak the post to use on Instagram.  It wouldn’t take much to actually switch from Facebook to your blog post in longer form and then create a “highlight” post back to Facebook…  That could lead to reading your blog on a podcast or vlog…

Are you getting the idea?

Your habit of that one simple Facebook post opens the door to sooooooo much more that becomes very manageable.

It’s your repetition that makes your customers bond with you.  The repetition transforms the “one and done” into “infinity”.   It’s just that the repetition is the act of writing the content, not the actual content itself… because posting the exact same post day after day would be lame.

However, to create the amazing content to build the bond you’ve got to develop the habit!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 3- Wednesday - Midweek Motivation, Business owner motivation, marketing, Real world, Success tips

TribeologyBlog.com – Episode 666 – Laugh at Yourself.

Quote: “Remember, your best is yet to come! Keep climbing!!”

Wednesday: Midweek Motivation

 

Right now we’re in the middle of “Spring Rush” at the marina — what’s Spring Rush?  OMG… it’s the time between ice out and Memorial Day Weekend.

It’s this crazy time frame when people pick up their boats from the long long winter.

This winter was especially long in Minnesota.  After all, we broke the all time snowiest February on record…. so everyone just wants to get outside.

Well… there are still things that have to be done to prep a boat, there are things that have to be done to prep a marina… and there are only so many hours a day.  Therefore, when it hits 75 degrees people call and think that they can pick up their boat “today”.  I mean it’s only one boat.

They need to be gently reminded that we process 10 boats a day and there are 80 on the list before them.  Alrightie, that aside.

I thought today would be a great day to feature the advice of “keep going” so I looked up this phrase on Twitter and I was all set to use the Lyrics from Rodney Atkins… “If you’re going through hell, keep on going…”

Then I realized this is episode 666!  HAHAHAHAHA

That really made me laugh!  I got no words of inspiration.  Just KEEP GOING.

So this midweek motivation is all about the big belly laugh.

So…. Laugh at yourself and just enjoy life.

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review