Category Archives: marketing

ProfitCenterCoach.com – Episode #514 – Blogging is Easy With This One Simple Secret…

Posted on by

Grab my free guide: The 5 C’s of the Infinity Marketing Machine

“Daily, consistent, focused, faithful expectation raises the miracle power of achieving your dreams.”

Tuesday: Content and Consistency

 

Yesterday we discussed the importance of continually learning.  You need to read and keep yourself informed of happenings and trends in your industry…

But

More Important you must share this information.

That seems easier said versus actually doing.  Here’s why…

YOU’RE BUSY!

There’s nothing wrong with that… you are running a business. Who on earth has the time to write content (or speak or video).

Well, you need to find a way.  Because, that consistent communication is VITAL to the success of your Infinity Marketing  Machine.

Now… Here’s an idea.

Think of your content as programming.

What aspect of your business do you enjoy talking about that you can create a weekly “show” about?  And by show I mean post.

Look at what I do… I celebrate the 5 C’s of the Infinity Marketing Machine.  Monday is Subject Matter Expert, Tuesday is Content and Consistency, Wednesday is Midweek Motivation, Thursday is Infinity Customer, Friday is Big Money, Saturday is Try This, and Sunday is the Week in Review.

That’s it.  I know, on each day of the week, my general topic.

That takes a whole bunch of stress out of my content creation.  I look at my blog as programming.

For you… do a week in review, have a customer highlight, and that leaves 5 more.  Just think about what you can discuss on a weekly basis!  This will give your readers an inside connection to who you are and what your business is all about.

It makes you appear organized, knowledgeable, and gives you the expert status you desire!

Today… come up with your content “programming” – you’ll be happy you did!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Advertisements

ProfitCenterCoach.com – Episode 513 – Why Does Reading Builds Your Subject Matter Expert Status?

Posted on by

Grab my free guide: The 5 C’s of the Infinity Marketing Machine

“Read more, learn more, invest in yourself.”

Monday: Subject Matter Expert

The first “C” of the Infinity Marketing Machine is designed to build your credibility with your customers.  Our goal is to turn customers into a tribe that knows, likes, and trusts you.

It’s an important “C” that is often overlooked.  But, just like a face to face encounter can leave you a tad uneasy if you sense something is shady about the person you talk to… so too can a visit to your website if the person, business, or product seems shady.

The way to less “shady” yourself is to promote the things that make you reputable!

Often this is honors, awards, education, titles… but sometimes it’s as simple as sharing your knowledge.

Today’s inspiration goes miles for building your Subject Matter Expertise.  You must be willing to invest in yourself… this can be as simple as reading trade magazines.  However, it should not be a chore… if it is a chore, you may possibly be in the wrong industry.

Reading is the first aspect… writing and speaking is the next.  You must share your knowledge.

This can be in the form of your blog posts, posts on Facebook, pages on your website, or even the descriptions of your products and services.

There are many ways your expertise is highlighted.  This is why it’s so important to stay current with the latest trends and information.

So the next time someone remarks on how you’re reading a magazine… just tell them you’re building your subject matter expertise!   It’s true… keep current.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Week in Review – Episodes #507 to #512

Posted on by

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #507 – What Does Driving a Barge Have to Do With Your Content Marketing Plan?

Tuesday – Content & Consistency – Episode #508 – Recycle the Sunset… or is it a Sunrise?

Wednesday – Midweek Motivation – Episode #509 – Act While Your Mind is Stretched

Thursday – Infinity Customer – Episode #510 – Your Tribe is Your Best Sales Team

Friday – Big Money – Episode #511 – Water the Fake Plants to Grow Real Cash

Saturday – Try This! – Episode #512 – Volunteer Your Space

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

ProfitCenterCoach.com – Episode #512 – Volunteer Your Space

Posted on by

If you’re looking for a better way to “social media” at your business… grab your free copy of my guide #doinginfinity.

Saturday: Try This

It’s important to be a good citizen in your community… but it does get overwhelming with the constant asking for donations.

You want to help… but at a certain point you do have to look out for your business.

So what can you do?

Offer your space!  I don’t mean your physical space in your building…

Is there a way you can put a sticker on your box or a flier in your bag… how about a flier in a bill you send out.  There a lots of ways you can help spread the word!

Today I was picking up a pizza and the top of their box were stickers for two upcoming up events… one is a free movie sponsored by the fire department and the other is a fundraiser for teens.

Both are a great way to help out the organization.  You can say “yes” without hurting your own finances, and you share with your tribe a useful way they can take part in something fun, too!

Try This!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 511 – Water the Fake Plants to Grow Real Cash.

Posted on by

“My fake plants died because I did not pretend to water them.”~ Mitch Hedberg

Friday: Big Money Small Change

Let’s take a look at a post I saw online this past summer.

It’s celebrating National Ice Cream Day and it’s a cookie store.  Does the store sell ice cream?  Nope.

Just in case you don’t think you can make money promoting a “National Day Of…” that does not relate directly to your business… look at this

 

As you get more creative with your post think of this one… I love this company. The gal is an artist with frosting.  Look at how adorable these cookies are!  They taste yummie too.

But they don’t sell ice cream.  However, looking at the photo, you see just how creative they are with their marketing.

Here’s a challenge:

Today is National Indiana day… that should be easy for some of you in Indiana… or that have customers from Indiana.

Today is also National Fast Food — that might be a little more difficult… but imagine if you can see a fast food place out the window from your desk?  It’s OK to wish them a Happy Fast Food Day.  Even exercise facilities have “cheat days”!

I’ve got to tell you, Monday is National Carbonated Beverage with Caffeine Day!  YES… I’ll celebrate that one!  But maybe you have a soda machine you visit… it’s OK to make a silly post to just show you’re human.

What I’m trying to say is don’t let your fake plants die because you haven’t pretend watered them.  Let your tribe celebrate with you!  Sometimes silly works.  (PS:  From the dork files… when I was a kid, my parents went out of town and left me the job of watering the plants, hummm much to my surprise, many were fake!  Still watered them… oops)

So don’t actually water fake plants, but doing small things like showing your “behind the scenes” will pay off via loyalty with your tribe.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

ProfitCenterCoach.com – Episode #510 – Your Tribe Is Your Best Sales Team.

Posted on by

“Your client satisfaction is a direct reflection of your client experience.”

Thursday: Infinity Customers

You’ve heard this before, but I’m going to use it as the topic for today.  Collect reviews.

Our marina just “iced over” last Saturday, that means the lake froze.  So it’s kind of a depressing 6 months until the ice melts.  Well… depressing if you hate snow, cold, frozen, everything!  Those that like winter are pretty excited.

They are odd. 🙂

We are often asked, “what do you do at a marina in the winter?” Well… we’re actually really busy.  We are wrapping up the season by making sure that the boats are winterized… but the fun thing is that we are gearing up for summer!

This starts in January (haha) well, it kind of does, the Boat Show is in January and that gets people excited for the upcoming season.  And that’s what we’re doing right now. We’re getting some of our promotional materials ready to go!

Last year we used Shutterfly to make a very nice picture book.  So there’s tip one for today, make a photo book!  It’s a great way to have something for people to flip through at a trade show.

However, last week we had a fun idea.

Let’s see if we can get a Testimonial from someone… anyone.  Today we started reading the words of our customers.

OH MY.  It’s is really fun to read the wonderful things they have said about our staff, services, and facilities.

I’m going to highly recommend this!  This is the first “real” time we’ve ever tried to get testimonials… In addition to words, the customers have submitted photos.  It’s making this book come to life!

Sure, it’s nice to see photos of the boats.  But, when you read the customers stories and see their photos, wow. We are so thankful that they took the time to share these wonderful memories.

So that’s tip two… actively seek the help of your current customers, which should be your tribe, to help you explain the benefit of your offerings.

Be specific.  Know what you are looking for before you ask.

If you are collecting information for a specific product/service, ask the customers with the most first hand knowledge.  Send them an email or pick up the phone and call them. But do not do a generic or blanket request.  You are asking for targeted information and help. Your tribe will help, but be specific and grateful.

You will love the results.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #508 – Act While Your Mind is Stretched!

Posted on by

“A mind that is stretched by a new idea can never go back to its original dimensions.” – Oliver Wendell Holmes

Have you ever been to a super, amazing, fantastic conference?  I sure hope so.  Attending conferences helps you keep on top of your industry OR keep on top of yourself for personal development skills.

But have you ever been to a conference and thought it was great, but can’t remember one thing?

Two tips: keep one notebook at the conference.  In the front make a list 1 to …  flip ahead a couple pages, write the date and presenters name on top… then take notes.  If something super amazing is said… write it on your list at the front of your note book!  This book will be come a great tool in the coming months… (FYI, I just used three of these notebooks for conferences I’ve attended over the last 18 months!)

Next tip:  Right after the conference ends… take one hour (or an entire flight) depending on your time allotment.   And brainstorm ALL of the things you learned and how you can implement them… just free thought!  Use your list from the front of your note book.  Now… make another list of the things you will implement AND do the top three within one week.  (at least start their implementation).

That’s how you can really take some amazing ideas from conference and put them to work for you!

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #508 – Recycle the Sunset… or Is It a Sunrise?

Posted on by

“books always speak of other books, and every story tells a story that has already been told.” Umberto Eco

When you create content, just remember… the sun will rise and the sun will set every day… yet, each day is different.  So while the story can be about the sunrise, there’s always something different to talk about.

While I had the sunrise on my mind… I pulled up the photo for today’s inspiration and noticed that if you type sunrise in the search, then you do another search and type sunset, they exact same photos come up.

So look at the photo… do you think it’s a sunset or sunrise?  I’m guessing your answer probably has some deep seeded psychological “tell” but it proves a point.  You can have the same story from many angles… OR… as you are trying to create valuable content… why not create a “best of” list, guide, or book for your tribe!

I did last night.

This was a fun project that I put together to explain the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Sign up and I’ll email you a FREE download.

It will give you an idea of how to take different posts and repackage!  AND it will be a great reminder for how to improve your tribe building effort at your business.

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here! 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

ProfitCenterCoach.com – Episode #507 – What Does Driving a Barge Have To Do With Your Content Marketing Plan?

Posted on by

“Content marketing is great for SEO but also for building credibility.”

Monday: Credibility (Subject Matter Expert)

Today the inspiration talks about content marketing and how it’s great for SEO – but the at the end we get a hook on “building credibility”.

Let’s chat about Credibility.   I pick Mondays because I like to ease into the week by talking about ourselves!  haha  Sometimes that’s hard.

Here’s the deal.

The sooner you get out of your own way, the better!  And I’m going to use a real world example from last week.

The bulk of my “real world” experience comes from our family marina.  Well… last week my dad had a full knee replacement.  I know, ouch.  He’s doing well.  But while he’s recovering, I’m the point person for all things going on at the marina.

It’s now November, in Minnesota, and should be “calm”.  We just got all of the boats out and we’re waiting for the lake to freeze.   On Halloween we closed the gas dock for the summer, just over 10 days ago.

Historically the lake freezes mid to lake November, usually around Thanksgiving, two years ago it was the day before Christmas, but that was really late.

OK, so imagine my surprise when the owner of the barge company came in last week on Tuesday and said he needs to bring the barge over on Thursday or Friday because the lake is going to freeze by the end of the week!

The original plan was to bring it over at Thanksgiving.

But this meant we needed to get part of the dock pulled in preparation for the barge.

Again, at this point 6 days earlier we were still pumping gas, now I’m being told the lake is going to freeze.

hummmmmmmmmm…

This is why you need to be an expert and you need to rely on experts!

This seemed so out of the realm of possibilities to me, then again, we do not measure lake temperature.  They do.

I needed to stop. Think. Process. AND realize, they’re the expert.

Now… look at these two photos.

img_5939
Thursday Afternoon – water!

img_5952
Saturday Morning – ice!  #experts

Do you have this expert status command with your clients?  When you speak, will they do what I did with the barge company…?

Will your customers:
Stop.
Think.
Process.
AND realize that you are an expert?

This is why you need to position yourself ONLINE as a subject matter expert in your field.  You need to become the “go to” person/expert/business!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here! 

img_5957

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Week in Review – Episodes #501 to #506

Posted on by

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #501 – No Matter How Much You Hate It, Become an Expert at Running

Tuesday – Content & Consistency – Episode #502 – Achilles Tendon, Corn on the Cob, and Guns and Roses

Wednesday – Midweek Motivation – Episode #503 – Success or Hesitation, The Choice is Yours.

Thursday – Infinity Customer – Episode #504 – Quit Advertising, Throw a Party Instead

Friday – Big Money – Episode #505 – Making Your Customer Wait is a Good Thing

Saturday – Try This! – Episode #506 – Chalk Boards are the New Social Media?

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here!

Infinitypreneur.com