Category: marketing

Posted on in 2-Tuesday - Content & Consistency, Content, Creative, DoingInfinity, infinity marketing machine, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode #617 – Choose Success?

Quote: Success is never an accident. It’s a choice.

Tuesday: Content and Consistency

It’s time for Content & Consistency… and guess what?!? My message is the same… be consistent.

But it’s a little more than that.  Let’s think about consistency for a quick moment.

You could never be an Olympic athlete or even play on the High School sports team unless you regularly practice.  You regularly develop you skills.

Your content is exactly the same!

I know… you may not see the value, because… you feel like you’re talking to yourself.

Guess what, you might be right now, but soon someone will search and find the post, video, or podcast episode you created.

Think about it.  While you are creating for today – it’s not “one and done” because when you post it becomes searchable.

This is the magic of the Infinity Marketing Machine!

When you create it compounds.  So it’s not just one article sitting is space… it’s every day compounded on the previous day… so I’m on episode 617… how crazy is that.  That give someone the opportunity to find over 600 posts I’ve written.

If you started last month and wrote twice a week you’d have 8 posts… when you write it becomes more natural.  It becomes easier.  And you build a voice to better relate to your audience… in essence your consistency builds your vibe!

An amazing vibe does not just happen, it is created, crafted, and practiced… and just like the athlete you cannot excel without practice.  So today’s quote is true… Success is never an accident, it’s a choice.

Here’s the fun thing… last week I said you need to “live Tribeology” – well… the success of Tribeology is based on your vibe… and we just discovered that your vibe is based off of practice.

Choose Success!

What content will you create today?

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, marketing, Social proof, subject matter expert, Success tips

TribeologyBlog.com – Episode 516 – Let Your Tribe Draw the Conclusion

Quote “Be patient with yourself and others.”

Monday: Subject Matter Expert

You don’t have to know everything right from the start.  That’s a hard concept to grasp, especially if you’re used to working in your area of expertise day in and day out.

But it’s OK.

I’ve been mentioning that I’m taking 4 different seminar style courses right now… OH my, there’s so much I’m learning – it’s great!

But one particular concept to realize is that you need to let your tribe draw the conclusion.  It’s much kinder than “You can lead the horse to water but you can’t make him drink” – but it’s essentially the same thought.

Lead your audience to your solution -but let them draw the conclusion.  Do you understand the difference…?

We have a solution and a conclusion.  You can tell them they’ll get clean clothes by using your laundry soap, but they’ll draw the conclusion when they test or see it for themselves.

Let them figure it out – give them the information and pause.  Yes… we HATE silence (well, I like silence) – anyway… back to topic.

Provide the information for your tribe.  Let them understand your passion – but do your best to give them the information, to deliver the information, with your experience but from the mindset of their current situation.

What the heck does that mean?

It’s not really dumbing it down – but let’s use that because I can’t think of a better word.

A doctor comes in to tell you the results of your test.  They have gone to school for a long time… they have worked in the field for many years… and they know the test results without hesitation.

However, this does not mean they should talk with you as a doctor – they should go back to that mindset of a patient hearing news for the first time.  When they deliver the message from a mind-set of a beginner, the advanced knowledge will be received much better.

Your credibility and character will earn trust when you are able to share your message and guide your tribe to the solution, but they draw the conclusion.  It’s pretty powerful.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 7- Sunday - Week in Review, Blog content, Business owner motivation, Content, DoingInfinity, marketing, Real world, Success tips, Tribe Building, week in review

TribeologyBlog.com – Week in Review – Episodes #609 to #615

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #609 – Your Achilles Tendon Makes Me Passionate

Tuesday – Content & Consistency – Episode #610 – Why I’m Going to Discuss How to Make a Hair Appointment Online

Wednesday – Midweek Motivation – Episode #611 – Teaching the Teacher

Thursday – Infinity Customer – Episode #612 – Facebook Down… Have We Achieved “When”?

Friday – Big Money – Episode #614 – Message Recieved

Saturday – Try This! – Episode #615- Are Your Pages on the Same Page?

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Posted on in 6- Saturday - Try This!, Business owner motivation, Creative, Loyalty, marketing, Real world, Social proof, Success tips, Tribe Building

TribeologyBlog.com – Episode #615 – Are Your Pages on the Same Page?

Quote: “Be Extraordinary Enjoy the Ordinary”

Saturday: Try This!

 

So today’s “Try This!” tip is something I’m pretty familiar with because it’s at our marina.

A little later today we’re hosting an open house.  This is a great opportunity for our customers to visit the marina without having to take time off at this time of year.

However, it does pose a little problem because it’s winter and there is ice on the lake but we are selling summer recreation.

So what to do?

We put our boats from our Boat Club Fleet on display in our warehouse and invite people to visit.  But we go a little further to help explain the boats.

The reason we have discovered this little trick is that each boat has a “show piece” photo and that is the one that we use on every brochure.

when the customers visit it’s hard to visualize which boat is the one they love from the brochure because the boats are not floating and they are not “in action” driving.  By associating the boat with a photo, it reassures the customer they are looking at the boat they desire.

This helps build trust AND it helps build anticipation.

Look for opportunities where you can help bring the brochure or website to life in your store… I guess the simplest way is to keep profile photos current with human appearances.  If you were a heavy, dark haired, glasses wearing person and you lose weight highlight your hair and get contact lenses… meaning… you no longer look like your photo – Update it!

When your website matches your business you build trust.  So make sure all of your “pages” are on the same “page”.

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, Content, Creative, DoingInfinity, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode #614 – Message Received.

Quote: “I would rather entertain and hope that people learned something than educate people and hope they were entertained.” – Walt Disney

Friday: Big Money Small Change

 

Boy oh boy… today’s example traveled great distances.

I was scrolling through my feed the other day and someone posted a photo of their shipping label.  You know… you see these and normally it shows a wrong address, crushed box, or possibly an “unboxing”.

But this time it was simply entertaining.

 

When you pay attention to your vibe… When you Live Tribeology you can create magic like the Birchbox label.

Someone probably got the idea of adding a little message in the address bar.

In terms of “Big Money Small Change” Yowza!  This is a free vibe builder!

Look at it this way… their vibe translated from a social site, to a product, to the shipping label, all the way back to the internet and now here!

All for free!

This seems to be an easy “piece of real estate ” to use!

HINT: When I sell dog collars, I list the dog’s name on the label…

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Business owner motivation, Customers, DoingInfinity, email marketing, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode #612 – Facebook Down… Have We Achieved “When”?

Quote: “If not now then when”

Thursday: Infinity Customer

 

I just discovered something.  I’ve been trying to teach to a “system” or “process” called Tribeology.

That’s wrong.

I just discovered that Tribeology is actually a way of life.

Hear me out.

The reason I discovered this is due to one of the 4 online seminars I’m taking right now… the task was to write “my” story.  The reason I’m selling the thing I’m selling.

Well, I just chronicled my journey in formulating our Profit Center, the Boat Club.  It was a very slow growth process… until I implemented Tribeology.

Now here’s the secret, I didn’t know it was Tribeology at the time.  Looking back I can easily see it, but in the middle of it, I had no idea.

I thought I was just doing email marketing.

And I was.

But email marketing done at the same time you implement the 5 C’s and target your most loved customer will transform into Tribeology.

It’s not a process, this is a way of life.

The reason we struggle with content and having to “find something” to post is because we haven’t completely committed to the “way of life” that Tribeology requires.

Commit.

Utilize your marketing skills but Live Tribeology.  This is your vibe.  This is your tribe. This is your business.

Adopt this vibe throughout all aspects of your everyday transactions and it will become easy to post, enjoyable to communicate, and exciting to repeat.

and that brings me full circle to today’s quote…

Five Simple Words

“if not now then when”

Facebook was “down” today.  If your whole list and economic security has been built on their platform, today you did not make sales.  Today you are NOT in control.

Do you want to be dependent on Facebook or risk a Google smack?

Or do you want financial freedom by attracting an ideal customer, transforming from “one and done” to “Infinity”, and controlling your future by cultivating your private list as an asset of your business?

Commit.

IF NOT NOW THEN WHEN

 

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 3- Wednesday - Midweek Motivation, Business owner motivation, Customers, marketing, Planning, Real world, Success tips

TribeologyBlog.com – Episode #611 – Teaching the Teacher

Quote: “If you can’t explain it to a 6 year old, you don’t understand it yourself.” AEinstein

Tuesday: Content and Consistency

 

Time for our Einstein moment!  🙂

So if you can’t dumb it down you’ve got a problem.  That means no matter what you are selling you’ve got to be able to explain the core essence of it in less than 20 seconds.  If you can’t do that, work on it.

Simplicity is key!

My favorite teacher from high school regularly stops by and makes sure things are going well at the boat yard.  He also works for us during the busy season.  The funny things is, had you told me that in high school, my reality would involve his friendship, I wouldn’t have believed it.  It’s funny how life works.

Well… he’s a marketing guru that does not have cable TV.

He refused to pay for cable insisting it was a fad (that’s a big of a joke, but he never could figure out why someone would pay for TV when you can get it free) – anyway… back to marketing.

As you know I’ve been taking about 4 online seminars to better my skills at this new way of marketing.  Today I showed my teacher a video. Since he doesn’t own cable TV you can imagine what his skills are at the Internet.  He doesn’t use it.

However, he understands marketing, money, and still coaches students.  So he’s willing to learn.  And that’s the important thing… it’s the reason for my topic.

You must be willing to continually learn and teach and do it with such simplicity that a 6 year old can understand.

Here’s why… the highly complex nature of how some squeeze pages, upsells, CPC, posts, and influencer marketing really boil down to product placements, ad placement, sales letters and contact cards.  It’s ALL the same just mixed with technology.

I had a fun conversation teaching my teacher.  I think I made his head spin… haha   And yes, I gave him homework!

 

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review