TribeologyBlog.com – Episode #610 – Why I’m Going To Discuss How to Make a Hair Appointment Online.

Quote: “Always have a plan and stick to it.”

Tuesday: Content and Consistency

The reason you have a plan is not to keep you on track when things go well, it’s for when things go rough.  I mean… if you’re going along “according to plan” you really don’t need the plan… or do you?

Well… pretend that today I chose the topic, “how to schedule a hair appointment using an online program”…

And then I went bullet point by bullet point on how to use a new online system.

This would make absolutely zero sense in context of our Tuesday Topic, “Content and Consistency”.  Although, I made an online hair appointment today, and it was very easy.  But in terms of my crafting an entire post about it is, well, odd.

This is why you need a plan.  You may think, “well teaching, bullet point by bullet point is content, and today’s topic is content, therefore I’ll write about how to create an appointment”

However, if you look at my Content Mission Statement you’ll quickly realize this would be a bad topic choice, for my audience.

WOAH

What is a Content Mission Statement?  It’s a statement that defines the content you will provide to your audience.  Basically, it is information they strongly desire and you are qualified to share with them.

There are three basic elements…

  1. Identify your core audience
  2. Determine what will be delivered
  3. Discuss how will they benefit

For example:  Empowering women with tips and tricks to stream line their time management skills.

Now… if that was my Content Mission Statement, WOW, my blog post which “bullet point by bullet point” discussed how to make an online hair appointment would make for an amazing content fit!

Get it?

This is what I want you to do today… define your Content Mission Statement to focus every single blog, podcast, post, or tweet you create.  What ever message you craft must receive a great big, “YES” when you ask, “Does this fulfill my Content Mission Statement?”

For the record, a blog post that discusses “how” a post about “how to schedule a hair appointment” does fulfill my Content Mission Statement… Seeeee my title doen’t seem so strange anymore, eh?!?!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 609 – Your Achilles Tendon Makes Me Passionate

Quote: “Expertise without passion is not always effective”

Monday: Subject Matter Expert

 

Have you ever watched a performance with an actor and thought, they’re a good actor but you didn’t feel any emotion watching the performance?

How about watching a football game and leaving with a “ho hum” type of feeling?

What about visiting a business, let’s say a car dealership, and you liked the car, but wern’t really excited to purchase… yet a week later you purchased from a competing car dealer?

The reason is passion.

All three scenarios had expertise but lacked passion.  You need to share you knowledge with passion to be remembered and to build trust with your tribe.  It’s the way you stand out.

About two years ago I hurt my Achilles tendon.  It is not easy to heal this type of injury.  Mostly it involves rest and stretching… mine is MUCH better.  But here’s the funny thing, I looked up online for a “cure” – I came across these two doctors who have coined them selves “the two most famous physical therapists on the internet” their video is good and it’s helped me HUGE.

OK

Here’s why I mention it.  You watch the video for a cure to your pain… but you TRUST them because they have passion for their topic.

Think about it… this is health information for an injury and yet, within about 30 seconds you trust them.  That’s remarkable.

Watch the beginning of the video, it’s a great example.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #603 to #608

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #603 – Add Color (In The Right Place)

Tuesday – Content & Consistency – Episode #604 – How Can a Smile Face Beach Ball Be Considered Content?

Wednesday – Midweek Motivation – Episode #605 – Just Keep Going!

Thursday – Infinity Customer – Episode #606 – Be Rewarding

Friday – Big Money – Episode #607 – Show Success from Start to Finish

Saturday – Try This! – Episode #608 – Marketing Does Not Have To Be Expensive!

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TribeologyBlog.com – Episode #608 – Marketing Does Not Have to Be Expensive!

Saturday: Try This!

What a fun day… I love finding real world ideas and sharing them here.  There’s just something rewarding about coming across a hot new tip when you least expect.

Speaking of least expecting it…

This is a photo of the bathroom at a hair salon… haha.   But seriously, it is.

When you think that “marketing” is just too expensive to engage in… or you’re worried that marketing costs too much.  Look at the photos.

They have a nice vanity with shelves.  I can imagine that it’s hard to fill a shelf in a bathroom because the nicer the “nick nacks” the higher the chance they walk away.

But you can’t leave a shelf empty – look what they did!

It’s an inexpensive acrylic frame with a special inside!

Your bathroom is valuable real estate for your marketing efforts.  Think about it… you have a captive audience that has the ability to take a little extra time to ponder your message.

Use this idea!  It’s simple.

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #607 – Show Success from Start to Finish

Quote: “That some achieve great success, is proof to all that others can achieve it as well.” Abraham Lincoln

Friday: Big Money Small Change

 

I love days when we quote Abraham Lincoln.

Why?

Because it shows how timeless wisdom can be!  I’m using it to help explain the importance telling a story, telling your business success story!

This post needs no words.  Just look at it!

Congratulations to this woman, 30 lbs in six weeks. WOW!  Awesome for her…

But also, awesome to this fitness studio.  Not just for showing her a process to be successful in her transformation… but for sharing it in a simple way with their social feed.

Look, it doesn’t need words to say how she did it.  It’s super simple.

And, it’s super effective!

This is a classic transformation/before and after type success story. Think of a way you can do this!  If you are an orthodontist it’s a great visual process.  What about a before/after for house painting… we can do it at the marina for before/after on boat bottom cleaning.

This is such a small way to gain big results that we often over look it!

Business is designed to help other people by providing a product or service to better the life of someone else, therefore, business it’s self is a before/after.  So compile a list and utilize this tool.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #606 – Be Rewarding

Quote: “If the reward isn’t good enough it will be too easy to talk yourself out of it”

Thursday: Infinity Customer

 

Look what I got in the mail!  The new edition of the Vineyard Vines catalog.

The back page detailed their spring break offer.  There are three different gifts, a hat, bag, and beach towel that you can get for free with increasing purchase amounts.

Here’s what I love, the more you spend, you don’t give up one item, but you keep it and gain the next.

Now even cooler than this was the back of one of our tool supply company catalogs.  I opened it up shortly after soaking in my Vineyards Vines vibe… anyway – in the catalog it had an entire 8 page spread of rewards.  Things like coolers, radios, golf balls.  Things completely unrelated to the tools.

This is unique!

Imagine being the person responsible for ordering and you get to pick rewards based on dollars spent?!  This just seemed like a really cool idea.

I know there are stores that have loyalty programs online.

But in the real world I haven’t seen a company do this, but it’s a brilliant idea for building loyalty and to keep your customers coming back time after time!

So whether it’s an increasing scale for your shopping or a specific loyalty program that is ongoing, people love free stuff.  They love rewards and being rewarded.

The thing I really enjoyed about the tool company is that it was not company logo items, these were everyday items of value.

So give it a shot!  Look into loyalty programs… it must might be a great way to appreciate your customers.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TibeologyBlog.com – Episode 605 – Just Keep Going!

Quote: “The closer one gets to the top, the more one finds there is no ‘top’ ” NBarcus

Wednesday: Midweek Motivation

 

The study of marketing has changed at a rapid pace lately.  The internet has turned things upside down and it’s a skill that once you think you understand, it all changes again.

Or does it?

Or quote today is to understand that once you get to the top you realize there is no top!  That’s a lot like marketing online and here’s why… the basics of “price, place, product, and promotion” are the same whether you’re a retail store or an online business.

However, the “how” twists a little different. That’s when you start on the path of story telling through words and images. It’s the relationship and constant contact with customers that come into play.

So when you get to the top, realize that your foundation stays the same, so as long as you have strong foundation you can simply keep going, learning, and succeeding… just like internet marketing.

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review