TribeologyBlog.com – Episode 673 – How to Send Simple Emails.

Quote: “How difficult it is to be simple”- Vincent Van Gogh

Thursday: Infinity Customer

 

You want to create an email for your customers.  Easy… well, it should be.  But, you’ve got to plan.

The plan comes from coordinating it with your other messaging.  The goal is to provide your customers with information they desire… remember this is the way to build credibility by getting your customers to know, like, and trust you.

However…

You need to be respectful of their time.

What I mean by this is that you cannot bombard them with lots and lots of messages all at one time!

Well, how do you keep 5,000 people or 50 people all coordinated on their journey?

You need to plan… and plan well.  Develop your ideal journey that your emails will take.  If you start a welcome series and it runs everyday for 5 days, don’t have the customer immediately start your weekly newsletter right away.  Wait until the first Tuesday after the welcome series is completed.

See what I did?

Regardless of the day of the week the welcome series is started, your customers all funnel down to the one day of the week that your weekly newsletter is sent… THEN, all 5,000 (or 50) people are on the exact same journey!

Pretty cool, eh?

It’s the way of making your job of creating new emails… simple!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 672 – FOMO is Real.

Quote: “Can’t be hesitant. When you go for it, go 100% and crush it!”

Wednesday: Midweek Motivation

 

Are you struggling with a decision?  Hesitation will drive you crazy!

What makes me laugh is that we have a text code FOMO and honestly so much of hesitation comes down to FOMO!

Ask yourself, why can’t you make a decision.  Is it because you’re worried that this decision will affect another and maybe the “other” is better?  It’s not so much the analysis paralysis.  It’s just FOMO

But guess what… when you don’t make a decision you miss out on everything!

WOAH. What the heck.

YES… no decision results in nothing. You stay the course. If you wanted to stay the course you wouldn’t explore a new path in the first place… so you might as well just make the decision quick and crush it!

Go 100% in!  It’s time.

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 648 – Pick One!

Quote: “Clutter is nothing more than postponed decisions”

Wednesday: Midweek Motivation

Make a decision.  Just make a decision.

When you feel frozen you’ve got to dig deep and decide.  It’s going to sound trite but a non-decision is actually a decision.

When you feel paralyzed and can’t “see up” – you can stop, analyze, and make a decision – but honestly it’s not that easy – I say… just make one.

Trust me, nothing is so dramatic that one decision on your desk will change your direction… OR will it… if you make that decision you set the wheels in motion for more change!

BUT you are in control.

I’ve had a rough week.  It’s spring which means it’s CRAZY.  While lots of people are excited over the nice warm weather – I’m on a time crunch…. we have a family marina and I’m hiring AND signing contracts for new customers.

The time is now for me.

In 6 weeks it’s too late we’ll be in the full swing of summer… so I’ve got to make decisions right now.   Here’s your take away from my situation.  In 6 weeks it’s too late.  I’ve got a BIG time deadline – but my desk is a disaster full of post-it notes.

Honestly, it doesn’t matter which comes first, there’s no prioritizing – it’s all a “do it now” situation – so just jump in and pick one.

And that’s what I’ll share with you.  Come up with your one deadline the “it’s too late after this date” and just “pick one”

As soon as you get momentum – the rest falls in place.

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 641 – Pick Your Buckets!

Quote: “If you are consistent, you will get results.”

Tuesday: Content and Consistency

 

Yesterday I started my interview season… and it got me thinking about consistency, more specific what does consistency mean.

A great way to conduct an interview is to keep a list of questions and ask each candidate the same questions.  It helps you develop a baseline from which to compare their compatibility and find the best rise to the top.

Well… while the questions are the same, and you get the general topics covered.  That is where consistency ends.  The answers change the course of the interview wildly.

And the same happens when you provide content to your audience.

Let’s use today’s quote as your guide.  Let’s say I ask, what does the quote“If you are consistent, you will get results.” mean to you?

You will answer in a different way than I would answer.

So while the question is consistent, the answers will go all over the map.  That’s the fun of consistency in content.

This is why you need a content plan!

The content plan keeps you on track.  Think of content like buckets.  Buckets that you an fill with articles or posts.  For example I use the 5 buckets… credibility, content, consistency, customers, and cash — Each day has a topic and I write within the topic.

This consistency helps you as a reader to anticipate what “tomorrow” will bring… it’s comfortable.  It’s a surprise as to “what” the post will be, but you have comfort in understanding “why” the information is provided!

Stop and do this.

Make your broad topics.  Select 3 to 6 buckets that you know you can fill and then all you have to do is fill them!

SO make it your goal for today to pick your buckets!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #611 – Teaching the Teacher

Quote: “If you can’t explain it to a 6 year old, you don’t understand it yourself.” AEinstein

Tuesday: Content and Consistency

 

Time for our Einstein moment!  🙂

So if you can’t dumb it down you’ve got a problem.  That means no matter what you are selling you’ve got to be able to explain the core essence of it in less than 20 seconds.  If you can’t do that, work on it.

Simplicity is key!

My favorite teacher from high school regularly stops by and makes sure things are going well at the boat yard.  He also works for us during the busy season.  The funny things is, had you told me that in high school, my reality would involve his friendship, I wouldn’t have believed it.  It’s funny how life works.

Well… he’s a marketing guru that does not have cable TV.

He refused to pay for cable insisting it was a fad (that’s a big of a joke, but he never could figure out why someone would pay for TV when you can get it free) – anyway… back to marketing.

As you know I’ve been taking about 4 online seminars to better my skills at this new way of marketing.  Today I showed my teacher a video. Since he doesn’t own cable TV you can imagine what his skills are at the Internet.  He doesn’t use it.

However, he understands marketing, money, and still coaches students.  So he’s willing to learn.  And that’s the important thing… it’s the reason for my topic.

You must be willing to continually learn and teach and do it with such simplicity that a 6 year old can understand.

Here’s why… the highly complex nature of how some squeeze pages, upsells, CPC, posts, and influencer marketing really boil down to product placements, ad placement, sales letters and contact cards.  It’s ALL the same just mixed with technology.

I had a fun conversation teaching my teacher.  I think I made his head spin… haha   And yes, I gave him homework!

 

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #588 – Share the Love of One Bouquet of Roses with 227 People

Quote: “Share the Love”

Thursday: Infinity Customer

Happy Valentines Day!  I found this idea earlier this week.  I thought, this would make a great “Big Money Small Change” topic… then I thought, “Heck!  I can’t wait”

So here you go… When you are trying to figure out how to reach more people with your posts… why not start sharing the love yourself?

You see, I was flipping through my Instagram account and this beautiful bouquet popped up.  Normally, I’m not a big fan of the big Valentines Day – but this caught my eye.  It’s a really pretty picture.  OK I was tired to, so it was easy to comprehend.

 

Isn’t it pretty?  Then I noticed that a company, entirely unrelated to the floral industry, posted it  That made me curious.

hummmmmmm

So I opened their profile and I found lots of beautiful cakes.  It looks like they specialize in wedding cakes.  And there they have 8 cakes and that lovely bouquet of roses.

Maybe they received the flowers?  So I read the post.  The post was short and talked about getting your flowers from a near by vendor.

OH… now I got really curious.  They didn’t actively tag the vendor, so I needed to do a search – but I found them! And started creeping their profile.

Sure looks like a florist that features some beautiful arrangements.  Annnnnnd there it is, that lovely arrangement of Valentines Day Roses.  It’s their most recent post.

That made me click the link in their profile… why?  OH my curiosity was at a 52 on a scale of 10.. I needed to see this journey through (Ha it was like “back in the day” when we used to surf the net)

But I digress.  The website link went right to the page with the ability to order the Valentines Day Roses.

So what did I learn from this journey?  SHARE THE LOVE!

Be friends with your vendors and business that you compliment.  I can only assume that the bakery and the florist regularly meet onsite at weddings and other grand events.

They have many “cross over” customers so why not help each other.  Develop relationships with your vendors, not just recommending them. Actively post their business.  IT’s OK – remember this is SOCIAL media.  It’s the opportunity to strengthen your bond and build your tribe by positioning yourself as a Subject Matter Expert.

The example of the flowers and the cake is something you can do.  It demonstrates the infinity principle we strive for!  When you volunteer your audience to a colleague you both win.  They receive increased business, you receive increased good-will and expertise with your tribe.

If the florist stuck to their crowd, they would have posted to 92 followers, but with the help of the baker, they increased their visibility by the 135 followers of the baker.  These are people in their location.  It’s an ideal and natural partnership that comes with social proof of the entity posting.

So on this Valentine’s Day – look for and build vendor relationships you can “cross-promote” And “Share the Love”

Happy Valentines Day!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

TribeologyBlog.com – Episode #539 – You Are What You Hear.

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Your ears are not trash cans, stop listening to garbage.”

Wednesday: Midweek Motivation

 

Do you find at times that you just can’t “handle” people talking?  Maybe they’re in person or on TV… but their message is just, so not you?

Then it’s time to put yourself first.

Here’s the deal, what you surround yourself with is what you become.  If you are around angry people, you become that vibe.  Just like happy people make you feel better, sad people are downers.

But this goes a little deeper…

Think about the messaging you’re surrounding yourself with, does it energize you or deplete you?  If you’re going home every night and you’re exhausted but you don’t really think you should be… maybe it’s the messages you’re bombarded with.  I mean if you’re active, eating well, and sleeping… but you hear stuff that’s “just not you” why wouldn’t this affect you.

You need to recognize this and start seeking out sources that energize you.  Whether it’s books, magazines, TV shows, groups, friends, employees, customers, vendors… oh, and social media.  Unplug (after you read this) and just give yourself a break from “screen time” – hey, and that’s coming from me… someone coaching you on how to integrate social media into your business… hahaha

But seriously, seek out positive messages and watch your world change!

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review