Posted on March 30, 2020March 30, 2020 in 1-Monday - Subject Matter Expert, Blog content, branding, marketing, Real world, subject matter expert, Success tips

TribeologyBlog.com – Episode 942 – It’s All About You

Monday Topic: Credibility —

Quote: “Everyone has expertise, just find your thing and life will be awesome.”

What is your expertise? Hopefully it has something to do with the business you run… but I’m guessing you also have an expertise totally unrelated to your business.

What do I mean? That sounds like a strange statement. This is a business blog and yet I’m curious what your expertise is that’s not related to your business, why.

Why am I curious what your expertise outside of your business is?

Because it’s very important!

People like to do business with people. If you stick with the expertise of your business, people are possibly missing out on the YOU of the business.

Do you golf, boat, bake cookies… did you win a blue ribbon at the state fair for your ceramic sculpture? What is it that makes YOU unique… tell your customers.

WHY??? Well, often people are comparing companies and they look to the About Us page. This is when you tell your story. Your story is your expertise, not just professional, but personal.

It’s hard to know exactly why people make a decision of who they will work with, but if you love chocolate chip cookies, and the person searching for someone to work with loves chocolate chip cookies… well, to me that’s a HUGE deal.

You automatically have a connection.

It might seem strange to include your expertise from your personal life, but again, remember that people like to do business with people.

SO… today get out there and review your About Us section today and add a little of your expertiese that’s not related to your business… tell your story.

#doingininfinity

infinitypreneur.com
What is Tribeology? Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 941 – What You Can Learn From This Idea

Saturday Blog Topic – Try This!

There I was, watching TV and sure enough… a QR code on the screen.

This is one of those great ideas you can do too. Creating a QR code isn’t difficult and it can be a very easy to get someone to the exact page you want.

Imagine doing this in your store. Someone visits and they want to know how to assemble the product, you link to the manufacturer’s instructions on their website.

You could put a link to the specs of the used car you are selling.

This is just a very interactive way to engage your customers without asking them to type in a website address…

But using this on a TV screen is just whole new level marketing.

Very Cool.

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.

Infinitypreneur.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on March 27, 2020March 27, 2020 in 5- Friday - Big Money, big money, marketing, Real world, Success tips

TribeologyBlog.com – Episode 940 – Too Soon?

Thursday Blog Topic: Infinity Customer –

Quote: “Only those who will risk going too far can possibly find out how far one can go.” TS Eliot

Here

Timing is everything… so what do you think of this?

I’m a little like… “too soon” – but I’ll also say this, I’m not her audience.

However

She clearly made this hat and she knows her audience.

So use your judgement. Not everyone will be happy with your decisions all the time.

Once you attract a tribe you’ll know the products they desire, then just go for it.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS: Like my vibe? I want you to join my tribe!
Free

Gift: Here’s a FREE guide to show MY results from using Infinity!

Infinitypreneur
Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on March 24, 2020March 24, 2020 in 2-Tuesday - Content & Consistency, Blog content, Content, Customers, infinity marketing machine, Loyalty, marketing, Real world, Success tips

TribeologyBlog.com – Episode 937 – Talk To Your Customers OR Someone Else Will.

Tuesday Blog Topic: Content and Consistency –

Quote: “You have to take action to make it happen” – Jenny Hunt

How’s it going? If you’re like anyone else I’ve talked to today it’s almost minute by minute.

The virus situation has left everyone without a direction.

Well, not everyone. There are plenty of people that are ready to roll in this type of crisis.

I’m not talking about the people hoarding products. I’m talking about the people who have been there before…

And by “been there before” I’m referring to a crisis.

It seems like there are two camps. Those that have given up or bought into the bad, and those that are fighting. I think it has to do more with the stages of grief. But let’s just say in a time when things are out of your control you need to find something to control.

That’s when the fight in you needs to take over.

One great quote, that you’ve probably hear before, is “the money is in the list” – that means your list of contacts provide you money.

What if you had a list, right now, that you could email and share a special product you made with them. Something they desire and want to buy…

That is what you are working for… and if you don’t have a list, start!

Take this opportunity to attract people to your business. Just because you are “closed” or because the phone has stopped ringing… it doesn’t mean that people have stopped buying.

They are just as lost as you and looking for a leader.

Start attracting them by sharing information they desire. When they get this information you build trust. I sent an email earlier today to our core customers and it’s sitting at about a 61% open rate… it will grow.

I’m working on a couple of big projects to help bond this group and build loyalty. It’s not designed to sell them more, it’s designed to keep them.

If you’re not talking to your customers… someone else will.

Get out there and decide to build the bond. This will get better, don’t wait until it does, start the chatting now.

Even if it’s just 4 people on your list, just talk to them. This is a long term plan but it’s a great way to build an asset at your business.

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS: Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on March 23, 2020March 23, 2020 in 1-Monday - Subject Matter Expert, branding, Content, goals, Loyalty, marketing, Real world, subject matter expert, Success tips

TribeologyBlog.com – Episode 936 – Share Your Audience

Monday Topic: Credibility —

Quote: “…you shouldn’t go through life with a catcher’s mitt on both hands; you need to be able to throw something back” MayaAngelou

Woah, what’s up? Has live turned completely upside down… like a month ago you never would have imagined your life today.

I know I had that moment yesterday at the grocery store.

It was that moment I was standing in line and felt like I was in an unrecognizable country of empty shelves and 6′ distances. It makes me sad.

But here’s the deal… this is reality, for now.

You are going through your own individual struggle but one thing I will say is leaders need to lead.

As the expert of your business you are struggling to pivot… but there is one thing you have, your audience.

Now more than ever they need to hear from you.

Not in the bargain bargain bargain sense. They need you to lead.

Not in the “everything is going to be OK” sense.

They just need to hear from you… think about what they need know. And here’s the deal… think out of the box. The biggest asset you have is your tribe and it’s time to share it.

There are lots of businesses in your area and information is a commodity. Share information.

Often I use examples from our marina…

Right now we are “out of season”, granted we are rapidly approaching the boating season, but right now we can help our area businesses by sharing information with our customers. We started a restaurant guide to open businesses… and this week we are starting an online group to celebrate the area by sharing good memories.

It’s a simple thing, but it’s a big value to our customers. They visit our area all summer and care about the businesses, they appreciate the information.

This is a different form of leadership, but very important.

Share your audience.

#doingininfinity

infinitypreneur.com
What is Tribeology? Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on March 22, 2020March 22, 2020 in 7- Sunday - Week in Review, Blog content, Business owner motivation, Content, infinity marketing machine, infinity product, marketing, Real world, Success tips

TribeologyBlog.com – Week in Review – Episodes #930 – #935

Sunday Topic: Blog Week in Review –

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

In case you missed an Episode of Tribeology… Here are the links to this weeks stories!

Remember: Learn It. Do It. Profit.

NEW: Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.

Monday – Subject Matter Expert – Episode #930 – Do What Ross Says…

Tuesday – Content & Consistency – Episode #931 – Content is the Reason for Search Engines

Wednesday – Midweek Motivation – Episode #932 – Knock Down the Pins

Thursday – Infinity Customer – Episode #933 – Don’t Stop and By All Means Start!

Friday – Big Money – Episode #934 – How Can You Serve?

Saturday – Try This! – Episode #935 – Pi is the Answer

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here: start here!

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Posted on March 21, 2020March 21, 2020 in 6- Saturday - Try This!, Creative, Customers, marketing, Real world, Sales, Success tips

TribeologyBlog.com – Episode 935 – Pi is the Answer

Saturday Blog Topic – Try This!

Celebrate any day! It’s a great idea to get out there and have fun with your products. When you’ve run out of the popular holidays of Thanksgiving or Valentines Day…

Go visit the National Day Of website. Each and every day you’ll find three to five different celebrations.

I visited the grocery store on March 14 and saw this!

This made me happy.

Remember Pi is the mathematical number 3.14 and has been adopted as March 14.

Celebrate with Pie!

It’s a great way to have a little surprise with your customers and celebrate the fun.

#doinginfinity

Infinitypreneur.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on March 20, 2020March 20, 2020 in 5- Friday - Big Money, big money, Customers, DoingInfinity, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 934 – How Can You Serve?

Thursday Blog Topic: Infinity Customer –

Quote: “Everybody can be great because anybody can serve.” Martin Luther King Jr.

The virus is awful. Schools closed, restaurants closed, businesses closed.

There are lots of memes on the internet… OK, my favorite is the one that says, “in about 3 weeks we’ll find out what everyone’s natural hair color is” Yep, my roots are already showing, ugh.

But here’s the deal.

After all the “fun” of being stuck in your home turns to crazy walls closing in on you… what can you do as a business to help serve your customers?

Look at this example…

What a super helpful post! It’s great for the company to provide easy goodwill. They sped up the film to demonstrate the exercises and added subtitles. What a great idea.

How can you do something like this?

At our marina we have ice on our lake… but what we are doing is promoting businesses that are part of our community by sharing information with our tribe such as which are still open for take-out.

There is something you can do to help your community. Whether this is your own customers or by sharing your audience.

Serve when you can!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS: Like my vibe? I want you to join my tribe!
Free Gift: Here’s a FREE guide to show MY results from using Infinity!

Infinitypreneur
Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on March 18, 2020March 18, 2020 in 3- Wednesday - Midweek Motivation, Business owner motivation, Customers, marketing, Real world, Success tips

TribeologyBlog.com – Episode 932 – Knock Down The Pins

Wednesday’s Blog Topic: Midweek Motivation –

Quote: “Never make a permanent decision about a temporary situation”

Indecision. That’s a problem most people have. I mean, even in government there’s a term called “pocket veto” instead of taking action on a bill, the bill is put in your pocket and waited until time runs out.

And that’s indecision… you just let time pass.

But then there’s times like right now.

Three weeks ago we felt like a bowling ball tossed right down the center of the alley… we were aiming center and spinning and moving forward.

NOW?

Now we are still on the alley but there are no more pins and we are just goal less. We do not know what the deadline is, what the journey is, and what the outcome is… we hear lots and lots of noise that pulls us toward one gutter then the next and yet we spin not making progress.

This is not the time to make a big decision.

Sometimes people think, I will move, invest, quit, sleep. This might be a good time to assess and then decide.

I don’t mean become stagnate. But just wait.

The pins will come back in the alley and you will find your target soon.

These are strange times, thank goodness they are just temporary.

#doinginfinity

Tomorrow… come back for my episode “Infinity Customer”!

PS: Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com
Tribeology is the process of turning “one and done” into “infinity” — Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on March 17, 2020March 17, 2020 in 2-Tuesday - Content & Consistency, Blog content, Content, marketing, Real world, Sales, Success tips

TribeologyBlog.com – Episode 931 – Content is the Reason for Search Engines

Tuesday Blog Topic: Content and Consistency –

Quote: “Content is the reason search began in the first place” Lee Odden

Have you ever done a search? Probably a silly question because one of the first things you learn to do online is visit Google. Well, in my case it was Netscape. I still remember that first search. I remember thinking this world wide web thing is going to be big.

OK, that was 1996.

But what about now?

Have you ever searched your own company or keywords that your customers are using to solve their problem? Does your company appear?

Does this matter?

It does matter. You want businesses to find you! The ideal is to do just like the example above and use keywords that your customers would select to search. That means this exercise forces you to get in their heads and narrow down what is important to them and solve that problem.

But how do you solve their problem?

If their problem is they have a boat and they need somewhere to store it in the winter, they are not interested in your summer information about restaurants to boat up to… or are they interested?

This is the reason for content.

Content is the reason search engines exist. Remember my Netscape encounter. I sat there and the gal said, “what do you want to know?” implying that I could put any words in and get a result. And in the early days, you’d actually type one or two words.

Well, if someone wants to know where to store their boat in the winter the ideal thing is to have an article on your webpage that talks about winter boat storage. But it might also help to have a page of frequently asked questions about winter boat storage with your short answers. AND then have a page dedicated to the individual answer in detail that links to the FAQ page.

The reason to put this type of content on your website is it gives you even more ways to attract customers. Remember the a fore mentioned “boat up to restaurants” article. If someone searches and somehow something in your article attracts winter storage boats, they will land on your main site and if you have the navigation in place it is a one click solution.

Once you have this content tree in place you can use it as links from your email. Write an email that discusses winter storage and link to the FAQ page.

You can also create a “post a day” that features one of the FAQ questions each day… then link to your long answer page.

This type of content provides many uses for content that is valuable to your customers so as you are growing your content try this option.

Today: Identify the area of your business you want to grow. Make an FAQ of all the questions you can think of… then answer the questions. To see an example, check out the FAQ page for our Boat Club.

Remember, content is the reason people search… so if you are looking to improve your search results you need to improve your content.

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS: Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Tribeology

Official Blog of Infinitypreneur.com – Learn It. Do It. Profit

Category: Real world

TribeologyBlog.com – Episode 942 – It’s All About You

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TribeologyBlog.com – Episode 941 – What You Can Learn From This Idea

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TribeologyBlog.com – Episode 937 – Talk To Your Customers OR Someone Else Will.

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TribeologyBlog.com – Week in Review – Episodes #930 – #935

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TribeologyBlog.com – Episode 935 – Pi is the Answer

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TribeologyBlog.com – Episode 932 – Knock Down The Pins

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TribeologyBlog.com – Episode 931 – Content is the Reason for Search Engines

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