TribeologyBlog.com – Episode 637 – How is the Hotdog Made?

Quote: “If you want to sell your product don’t pitch its features, you have to feed the customers desire.”

Thursday: Infinity Customer

Oh this will be fun.

Your customer walks in the store, they’re hungry.  You sell hotdogs.  Which will generate the higher sales… focusing on the satisfying the customer’s hunger or telling them how the hotdog is made?

hahahaha

I couldn’t resist that!

However, let’s keep this very short and simple example in our heads as we create our story about our product.

YES… you need to create a story.  At our family marina we have a great service where the customer’s boat is kept in our warehouse and with a one hours notice we put the boat in the lake “valet style”.    This sells the features of the service.  The benefits are that the boat stays clean and it is safe from wave damage in the storms.  Well, both of these tactics, features/benefits are helpful… it’s the story that, “all you do is pack your cooler and hit the waves” that’s feeding the customer’s desire.

We could tell the customer it’s convenient or easy… but letting them do the work of imagining a sunny day, packing a cooler with ice, food, and drinks, and leaving shore is what will sell THEM on the service.

Allowing the customer to jump into the story, meaning they visualize them selves in the story is much more effective than telling them how the hot dog is made.

This style of story marketing also helps with your tribe building… why? Well, you are teaching customers HOW they will be able to use your product.  So from before “day one” they begin to trust you.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 631 – What Are The Kids Doing These Days?

Quote: “Many people die at 25 and aren’t buried until they’re 75.” Benjamin Franklin

Thursday: Infinity Customer

 

So what can you learn from “the kids” these days?  Actually… quite a bit.

Now I absolutely hate the line of thinking that you can “give up” your social media posting to a teenager or that you can call a “young” person to fix a computer, quite frankly you can’t.

The teen might know how to use a social media account, but they won’t understand the psychology or branding needed to effectively use it.  Same for a computer, a teen that can press buttons but doesn’t remember dial up internet, is at a disadvantage for troubleshooting.

But I digress

There is a lot to learn from those in their 30’s about internet marketing.  It’s something I’ve been studying for about a year… and you know what… when you combine your “old school” marketing skills with “new school” marketing tactics, woah… you’re going to rock it.

Can I say “rock it”?  I’m not sure about that… anyway.

Last year I attended a conference for a software program.  The vast majority, like I’d guess 80% of the room, was younger than me.  That’s crazy, I’m not even 50 yet… so there were lots of “young” people in the room.  Now… at one point… awards were handed out to recognize those that have made one million dollars using the software.  Well, over 400 received the award.

Think about that.

Four-hundred people, primarily in their 30’s, had made over one million using a software that has only been around 5 years.  HUMMMM… something VERY special is going on here.  Did I mention that there were 4,000 at the conference and each paid around $1,500 to be there ($6,000,000)?  Yeah, lots of money in the room.

Next… last week I went to another conference.  Again, most younger than me.  The leader has created several companies on line… each making over a million dollars.   In this room, she enrolled 80 people to pay $10,000 each for her special learning group.  One conference, $800,000 plus the 400*297 to attend $118,800 — plus swag sales – that’s a million dollar conference.

So where am I going with this?

“Old people” don’t know how to price things.

It’s something I’m learning and trying to fully grasp what the heck is going on…  I’ve raised prices but still start to wonder if I price things too high.  But I regularly take a course online for $497 – in fact, when I watch the webinar and wait patiently for the price, it doesn’t shock me if it’s $797 or $997.

IF you come from a pricing mindset that you created the online course/info product and price from your efforts, you lose.  You need to look at what people are willing to pay and price in line with that.

Here’s why…

The online course is the greatest revolution of our lifetime.  You work your butt off to create the course and then it’s done. You sell, sell, and sell.  You simply market and gain new buyers, but you do not create the product again.  You don’t package it. You don’t mail it. You don’t travel to a location to give a presentation. You just go away and carry on with your day to day life, the computer takes care of it all!

This is where “the kids” have one up on us “old folks”.

They charge more.  Here’s why… they get others to “sell it” for them!  They mark up the price and then set up affiliate programs.  So if you sell a program for $197 and sell 1000 of the program you make $197,000.  NOW… if you raise the program to $497 to be competitive with a “low cost” comparative program BUT you offer a 50% affiliate program.  THEN you actually sell more and make more.  Imagine if you sell an extra 500 but you make $248.50, you pick up an extra $450,000!   Not to mention that the original 1,000 was sold at $497.

It makes your head spin, doesn’t it.

AGAIN, you create the program once and sell it over and over and over.

THIS IS THE POWER OF AN INFINITY PRODUCT.

One more…

That software conference I attended last year… they have 77,000 users.  The program costs roughly $297 a month…  That totals $22,869,000 dollars A MONTH.

Again, it’s time to learn a few things from “the kids” cause they are at a completely different level of business and marketing.

Learn this!

PS:  I looooooove capitalism.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #608 – Marketing Does Not Have to Be Expensive!

Saturday: Try This!

What a fun day… I love finding real world ideas and sharing them here.  There’s just something rewarding about coming across a hot new tip when you least expect.

Speaking of least expecting it…

This is a photo of the bathroom at a hair salon… haha.   But seriously, it is.

When you think that “marketing” is just too expensive to engage in… or you’re worried that marketing costs too much.  Look at the photos.

They have a nice vanity with shelves.  I can imagine that it’s hard to fill a shelf in a bathroom because the nicer the “nick nacks” the higher the chance they walk away.

But you can’t leave a shelf empty – look what they did!

It’s an inexpensive acrylic frame with a special inside!

Your bathroom is valuable real estate for your marketing efforts.  Think about it… you have a captive audience that has the ability to take a little extra time to ponder your message.

Use this idea!  It’s simple.

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #606 – Be Rewarding

Quote: “If the reward isn’t good enough it will be too easy to talk yourself out of it”

Thursday: Infinity Customer

 

Look what I got in the mail!  The new edition of the Vineyard Vines catalog.

The back page detailed their spring break offer.  There are three different gifts, a hat, bag, and beach towel that you can get for free with increasing purchase amounts.

Here’s what I love, the more you spend, you don’t give up one item, but you keep it and gain the next.

Now even cooler than this was the back of one of our tool supply company catalogs.  I opened it up shortly after soaking in my Vineyards Vines vibe… anyway – in the catalog it had an entire 8 page spread of rewards.  Things like coolers, radios, golf balls.  Things completely unrelated to the tools.

This is unique!

Imagine being the person responsible for ordering and you get to pick rewards based on dollars spent?!  This just seemed like a really cool idea.

I know there are stores that have loyalty programs online.

But in the real world I haven’t seen a company do this, but it’s a brilliant idea for building loyalty and to keep your customers coming back time after time!

So whether it’s an increasing scale for your shopping or a specific loyalty program that is ongoing, people love free stuff.  They love rewards and being rewarded.

The thing I really enjoyed about the tool company is that it was not company logo items, these were everyday items of value.

So give it a shot!  Look into loyalty programs… it must might be a great way to appreciate your customers.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TibeologyBlog.com – Episode 605 – Just Keep Going!

Quote: “The closer one gets to the top, the more one finds there is no ‘top’ ” NBarcus

Wednesday: Midweek Motivation

 

The study of marketing has changed at a rapid pace lately.  The internet has turned things upside down and it’s a skill that once you think you understand, it all changes again.

Or does it?

Or quote today is to understand that once you get to the top you realize there is no top!  That’s a lot like marketing online and here’s why… the basics of “price, place, product, and promotion” are the same whether you’re a retail store or an online business.

However, the “how” twists a little different. That’s when you start on the path of story telling through words and images. It’s the relationship and constant contact with customers that come into play.

So when you get to the top, realize that your foundation stays the same, so as long as you have strong foundation you can simply keep going, learning, and succeeding… just like internet marketing.

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #600 – Focus on the Future

Quote: “Focus for the future – achieve the unachievable!” JChan

 

FIRST:  OMG… 600 blog posts.  You guys, thank you so much for hanging out with me.  I love creating content to help all of us get better at tribe building.  When I set out on the adventure to write daily, I had my doubts, but now that I’m at 600 posts… that’s just CRAZY.  Thank you for letting me share my thoughts and your time, you’re the best!

Back to my post…

Thursday: Infinity Customer

It’s funny… Sometimes I forget to go back to basics when I talk to a newbie.  I had a woman that was looking for a way to market her Jewelry better.

So… I looked at her website and learned about her passion for volunteerism.  I suggested to build a PDF around previous volunteer activities she had participated in… things she actively did, places she’s gone…

Then she said, “Yeah, but would someone really be interested in that?”

That’s when I went back to the basics.  YES!  Someone you are attracting would have the same passion you would in volunteerism.  You want this person to buy from you and more important you want to serve this person.  This is your ideal “one and done” to “Infinity Customer” scenario.

Then I explained… I’m not your ideal customer.  haha

So today, I opened my email and had this message…

I’m like 2020?  What the heck… it’s February!  Why on earth would I want a 2020 calendar?

Guess What?  I’m not their ideal client!  BUT… it’s worth sending out the email because after seeing it I thought… well, I am planning to go to a conference in January, and one in March…and then I thought about putting my birthday in it!  All sorts of things that would make me want this product that at first glance I had no idea I wanted.

This is what is useful about email.  If you tell a story you can help your customer visualize how it will benefit them AND you do this from the perspective of Serving/Helping you will earn their trust and loyalty.

Don’t get stuck in the trap of putting your preconceived buying habits as the same as your customers.  Simply be the guide of helpfulness and move them down your path of products.  It’s a mind shift, but a profitable one!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 597 – Eat Problems for Breakfast

Quote:  “Expect problems and eat them for breakfast.” – Alfred A. Montapert

Monday: Subject Matter Expert

 

Are you hungry?  Get ready to eat some problems! YUMMMMM

These are good problems we get to eat!

Nope, they’re not the “good” problems of being too busy or having too much money to spend, they’re the problems of our customers.

Now here’s a fun mind bender.  I’m taking about 4 online marketing courses right now… they are fantastic with lots of different perspectives and I thought this one would be perfect for Subject Matter Expert day.

After all, the goal of Subject Matter Expert Day is to position ourselves as the “go to” for potential customers so they begin the process to “know, like and trust” us.

Well, let’s try the mind bender on for a minute.

What if I said, customers don’t care that you are an expert… they’re just looking for solutions to THEIR problem.

WOAH

That’s a completely different way of looking at the entire customer relationship!  You are simply to be concerned with their problem.  Now, this does not mean you get to forget about the entire positioning of yourself as an expert.

It’s just that you may be concerned with not having the “expertise” that a customer is looking for… for example, you fear that you do not have a degree on a wall.  Well, guess what butter cup, if you have the solution to someone’s problem – they want YOU!

Think about it… You may not have a degree in child development, but… if you have the solution to potty training and at 3 in the morning you have a list of FAQ’s you’ve answered or even offer a download for the top 5 tips to successful potty training, NO ONE cares if you have a formal degree… they just want to quit changing diapers or washing sheets and other accidents.

SO on this Subject Matter Expert day, make sure to continue to seek the ways to be the authority within your industry, just understand the only thing that matters to your customer is that you have the solution to their problem!

Here is the key to your future success:  EAT PROBLEMS.  EAT LOTS OF PROBLEMS FOR BREAKFAST!

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review