TribeologyBlog.com – Episode 943 – Make an Old Sale

 

Tuesday Blog Topic: Content and Consistency –

Quote: “You don’t close a sale, you open a relationship”

 

Have you ever bought anything big?  I remember the last car I purchased… that’s a big purchase.

I bought it and from that moment I said “yes” it was like getting comforted from the sale to the close.

There was the lounge with free soda. The really cool finance room with the desktop that was actually a giant screen computer.  OK it was cool.

Walking out to see my car.  DANG I love new car smell… even in a pre owned car.

And the handshake, presentation of the keys, and wave good bye.

Then what?

What happens next?

HOW do you help your customers make the transition from the wave goodbye to the next thing?

Do you have a next thing?  Most people don’t… but imagine what would happen if you checked in with your customers just to see how they are doing… or every month you sent an email or postcard…

After all, these are people that are familiar with you and like you… so they will buy from you again. 

It’s never too late to rekindle that relationship… as you are trying to drum up business, start with the relationship.  Go through your old records, and talk with someone… offer a “come back” special… What will it cost?  The price of your time, the cost of the discount… but then again what will you gain… new business?

YEP!

Get out there and make an old sale!

As for my car… my sales person sends an email once a month…

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

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TribeologyBlog.com – Episode 935 – Pi is the Answer

Saturday Blog Topic – Try This!

 

Celebrate any day!  It’s a great idea to get out there and have fun with your products.  When you’ve run out of the popular holidays of Thanksgiving or Valentines Day…

Go visit the National Day Of website.  Each and every day you’ll find three to five different celebrations.

I visited the grocery store on March 14 and saw this!

This made me happy.

Remember Pi is the mathematical number 3.14 and has been adopted as March 14.

Celebrate with Pie!

It’s a great way to have a little surprise with your customers and celebrate the fun.

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 933 – Don’t Stop and By All Means Start!

Thursday Blog Topic: Infinity Customer –

Quote: “Marketing without data is like driving with your eyes closed”.

 

Have you ever driven with your eyes closed?  Oh gosh I hope not!  But there are times you just drive… and end up somewhere not even remembering any part of your journey, right?!?

Totally!

But, this is a really bad idea, especially with marketing!  Yet, I think this is kind of a common practice.

We often find ourselves going on autopilot.  We throw a sale against the wall and hope it sells.  After the event we count the cash and go on with our day.

It’s time to get strategic with your plans.  And there’s no time like the presence.

One simple piece of advice, people are still buying.  If you quit advertising no one knows you exist.  

Same happens in reverse… if all of your competition quits advertising, and you increase your advertising you’ll be the only one around and top of mind.

Use your metrics of how much makes sense based on sales achieved, but don’t stop.

Do not stop getting your message out there…. I know we’re in a big crisis.  But keep going. 

This is the perfect opportunity to have a strong Infinity Marketing Machine… crank it up!  Keeping top of mind is key to success once the crisis passes.

What if you don’t have an Infinity Marketing Machine or email list, no time like the present to start!  Right now, collect emails!

So what should you do today?

1- collect emails -even if this means putting a note on the counter to “sign up for our list”

2- create a message that tells your story about the situation…what are you doing, what have you done, keep it up beat and happy.  But, don’t sell.  it’s not time yet.

There you go, two things to do that you can start measuring for watching your success grow.  You can watch the number you add to your list and soon compare to a week ago, a month ago, a year ago… 

Next is your email you create.  Your email service provider will give you numbers on open rates and click through rates…

I guess that’s three things you can measure!

#doinginfinity

 

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 931 – Content is the Reason for Search Engines

Tuesday Blog Topic: Content and Consistency –

Quote:  “Content is the reason search began in the first place” Lee Odden

 

Have you ever done a search?  Probably a silly question because one of the first things you learn to do online is visit Google.  Well, in my case it was Netscape.   I still remember that first search.  I remember thinking this world wide web thing is going to be big.

OK, that was 1996.

But what about now?

Have you ever searched your own company or keywords that your customers are using to solve their problem?  Does your company appear?

Does this matter?

It does matter.  You want businesses to find you!  The ideal is to do just like the example above and use keywords that your customers would select to search.  That means this exercise forces you to get in their heads and narrow down what is important to them and solve that problem.

But how do you solve their problem?

If their problem is they have a boat and they need somewhere to store it in the winter, they are not interested in your summer information about restaurants to boat up to… or are they interested?

This is the reason for content.

Content is the reason search engines exist.  Remember my Netscape encounter.  I sat there and the gal said, “what do you want to know?” implying that I could put any words in and get a result.  And in the early days, you’d actually type one or two words.

Well, if someone wants to know where to store their boat in the winter the ideal thing is to have an article on your webpage that talks about winter boat storage.  But it might also help to have a page of frequently asked questions about winter boat storage with your short answers.  AND then have a page dedicated to the individual answer in detail that links to the FAQ page.

The reason to put this type of content on your website is it gives you even more ways to attract customers.  Remember the a fore mentioned “boat up to restaurants” article.  If someone searches and somehow something in your article attracts winter storage boats, they will land on your main site and if you have the navigation in place it is a one click solution.

Once you have this content tree in place you can use it as links from your email.  Write an email that discusses winter storage and link to the FAQ page. 

You can also create a “post a day” that features one of the FAQ questions each day… then link to your long answer page.

This type of content provides many uses for content that is valuable to your customers so as you are growing your content try this option.

Today: Identify the area of your business you want to grow.  Make an FAQ of all the questions you can think of… then answer the questions.  To see an example, check out the FAQ page for our Boat Club.

Remember, content is the reason people search… so if you are looking to improve your search results you need to improve your content.

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 930 – Do What Ross Says…

Monday Topic: Credibility —

Quote: “Discover your micro-demographic”

 

Do you remember the episode of Friends where Ross bought a new sofa and he enlists Rachel and Chandler to help move the sofa.  The three are trying to get the enormous up the stairs.  They are trying to make a corner and Ross is yelling, “pivot.  Pivot. PIVOT!”

Well, now is a good time to look at your products and services to see how you can pivot.

I was chatting with an owner of a franchise restaurant on Sunday.  He was talking about how business has fallen off due to the virus and he was worried because a big source of his crowd was sports teams and they have suspended games.

Well…

Time to listen to Ross.

PIVOT

People still eat, people still want to have someone cook for them, people still want to be treated special.

People just might not want to leave their home…

SO put your effort into the delivery aspect of your business.

OK, now you.  It might be time to pivot.

Find your micro niche in your business, the one that will work best in this time of adjustment.  Think about how you have served your tribe and then micro niche this… what new service can you focus on OR what existing service can you enhance.

Remember, you are the expert of your business and customers look to you as a leader.  They want to continue that relationship, help them make it happen.

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Week in Review – Episodes #924 – #929

Sunday Topic: Blog Week in Review –

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Monday – Subject Matter Expert – Episode #924 – What Do Your Customers Need To Hear From You Today?

Tuesday – Content & Consistency – Episode #925 – Bring Your Best Message To Your Customers!

Wednesday – Midweek Motivation – Episode #926 – Ask Better Questions

Thursday – Infinity Customer – Episode #927 – Careful or Your Customer Will Hear What You Say

Friday – Big Money – Episode #928 – Are You Happy?

Saturday – Try This! – Episode #929 – Melted Ice Cream Doesn’t Sell

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 929 – Melted Ice Cream Doesn’t Sell

Saturday Blog Topic – Try This!

Imagine this.  You stop at the restaurant for dinner… and then they have a special on take home ice cream pints!

BUT you have at least an hour before you get home because there are several errands along the way.

What to do?

LOOK AT THIS!

Problem solved.  Bundle a deal with a cooler and ice cream packs! 

What a way to serve your customers.  Yes, you’ll make more money… but you’re also serving them.  They want to bring a treat home to their family, this way you actually help them spoil their family.

Take this idea and figure out how you can make some memories and help your customers use your product or service at an entirely new level.

The easiest way to figure out how this works for your business is to put yourself in the place of the customer and think of how THEY use your product/service.

Maybe you’ll figure out how to keep the ice cream from melting!

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 926 – Ask Better Questions

Wednesday’s Blog Topic: Midweek Motivation –

Quote: “Successful people ask better questions, and as a result, they get better answers.” – Anthony Robbins

 

Do you want to make more money?

Of course.

So you ask yourself the question, “How do I make more money?”

Great question, but is it the right question?

hummmmmmm….. what do I mean?

If you want more money you can do two things, you can increase sales and you can decrease costs.  These are two very different things. But both will make more money.

If you ask the question, “how do I increase sales?” you’ll get answers like, increase advertising, develop a promotion, call customers, offer a new product or service.

If you ask the question, “how do I reduce costs?” you’ll get answers like, find new suppliers, pay bills on time to avoid finance charges, use blank side of bad photo copies, collect aluminum cans for recycling.

All of the above will get you more money, it’s just that each answer has a very different journey.

When you stop and think about the result you want, you’ll ask better questions to get you there.

Today, pause before you ask any question to make sure you are getting an answer to get you closer to your goals!

 

#doinginfinity

Tomorrow… come back for my episode “Infinity Customer”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com
Tribeology is the process of turning “one and done” into “infinity” —  Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Week in Review – Episodes #914 – #919

Sunday Topic: Blog Week in Review –

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #914 – The Effort Is the Success

Tuesday – Content & Consistency – Episode #915 – What Are Easy Content Marketing Ideas?

Wednesday – Midweek Motivation – Episode #916 – Get Out of Your Own Head

Thursday – Infinity Customer – Episode #917 – How to Find Your Best Sales Team

Friday – Big Money – Episode #918 – Short and Shocking!

Saturday – Try This! – Episode #919 – Buy Three… Get My Tip Free

 

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

 

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TribeologyBlog.com – Episode 911 – GUEST Treatment Works Great!

Thursday Blog Topic: Infinity Customer

Quote: “Leave your personal problems in the locker room!”

 

You woke up late, spilled your coffee, and dropped your keys in the snow bank. 

Um…. your customer doesn’t care.  That’s why I picked the quote, leave your personal problems in the locker room. 

The easiest way to remember this, because sometimes it’s hard… especially when you wake up late, spill your coffee and drop your keys in the snow bank… but remember this, treat your customers with GUEST treatment.

GUEST Treatment for customers is exactly how you would recognize a friend visiting your home…

Greet your guest
Understand their needs
Exceed their expectations
Satisfy their needs
Thank them for visiting

When a friend arrives at your home you open the door and say “hello”, you invite them in, ask if they want something to drink or eat, you give them the food and beverage, ask if they want more, and thank them as they leave.

Same for customers… when a customer arrives at your store, welcome them, find out what they are looking for, share your options, ask for the sale and thank them for visiting.

It’s exactly the same treatment.  GUEST treatment.

It’s easy to remember, easy to practice, and appreciated by your customers. 

Give it a try!

 

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

img_8327

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

t-shirt-mockup-featuring-a-short-haired-woman-posing-on-a-balcony-416-el

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.