TribeologyBlog.com – Episode #541 – People Really Are This Dumb…

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“Sometimes it feels like the smarter the technology gets, the dumber we become…”

Friday: Big Money Small Change

 

Have you ever noticed how dumb people are?  They seem like they continue to get dumber with each day.

Then I noticed this online review.

Did you figure it out?

Margaritaville Resort in Orlando has 88 reviews and a 4.1 rating.  Not bad, right?  Look at these two zombies.  One goes so far as to say “no fun”.

You might be thinking to yourself… well, if they didn’t have fun… will I?  And you make a decision.

Guess what people… the resort is brand new and will not open for business for a MONTH!!!

People are so stupid or so malicious that they fill out bad reviews on a place that hasn’t even opened.  As for the other 86 reviews, I guess you can read their reviews and see what’s going on there.

What I’m trying to say is… anyone that receives a bad online review needs to remember this page on Google (who does not verify actual consumers of products) and decide what you want to believe or chalk up to fake.

When we deal with “Big Money Small Change” look at your responses to bad reviews.  Maybe Margaritaville should dumb it down a little more, instead of “ground breaking” it should say in it’s very first 5 words “We are not open yet”

Our short attention span society needs this straight forward, only reading the headline, shortcut to common sense.   Dumb it down. Don’t take for granted that people will understand you.  Make it simple.

Seriously…

People are dumb, help them out.

 

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #536 – Just Put the Merchandise on the Counter, Now.

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

Friday: Try This!

Don’t wait for perfect, it will never arrive. You’ve got to take action and tweak later.

The reason I mention this today is because we watch what happens on the internet and often we see “perfect” examples that make us feel inferior to what reality really is.

I loved seeing this at the Sheraton in Florida.  They have a very busy convenience store area and nice retail displays.  You can tell it’s very busy because there are huge open spaces for large crowds.

But I turned around and on top of the counter was this…

img_0701

Two picture frames and waterbottles with the logo of the hotel.  They were just sitting there and if you wanted to purchase, you grabbed one.  That’s it.

Here’s the thing.  They could have waited for the perfect display time and place, but I think we can all learn from this SELL display.

Crowds are coming and going all the time… so whether you have an “in person” business or an “online” business… get out there and SELL or capture leads.  Just start. You can fix it next week.   Just don’t wait for “it” to be perfect.

Try This!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #535 – Ask The Dog!

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“I can train any dog in 5 minutes. It’s training the owner that takes longer.” Barbara Woodhouse

Friday: Big Money Small Change

Sometimes people take a little longer to pick up on tricks. But here’s one that came across my Facebook feed and I just had to share it!

This is the time of year that pajama grams really kick up their viability. They are everywhere!  You see them on TV and the internet.  It’s one of those products I’ve seen but never purchased – it’s kind of like a Chia Pet… although I have to admit I’ve bought that one.

Well… this year it looks like Pajamagram is Leveling Up their game.  They appear to have done something so spectacular that I needed to share it on “Big Money Small Change” day.  Because it really is a small change, something you may be able to do, too.

Add a “matching” thing to your product.  Pajamagram has added matching dog jammies!  What product is so useless and so wanted at the same time?  Dogs do not need clothing but their owners really love making their dog special.

This product seriously does not have any “need” factor HOWEVER it’s awesome because the upgrade and impulse buy factor of it is overwhelming.  Everyone wants to match their dog, right? Well, no one asked the dog.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #534 – Don’t End Up in the Friends Zone!

“Wake up. Kick Ass. Repeat”

Thursday: Infinity Customer

Let’s Kick Ass!  I could say “kick butt” but I thought you’d all appreciate a little rough and tumble speak.

I changed the key word to butt for my baton group.  But regardless of the word, the sentiment remains the same.  Get up, take action, and do it again.

When it comes to our customers we want to get up, take action, and do it again.  We devote Tuesday to our Content and Consistency topic which helps us provide information for our customers that will build loyalty and transform them into a cohesive tribe.

So then what… you’ve got a tribe…

Well, don’t end up in the “friends zone”.  Gosh, I crack myself up with these analogizes but sometimes they are soooooo perfect.

You are in business to make money. But, tribeology cautions you to provide information and focus on loyalty and trust… so how do you get someone to be an infinity customer?  You have to offer items they want to buy!

Think about your tribe and share product offerings as you would sitting at the kitchen table talking to a friend.  If your friend would sitting there, you wouldn’t start rambling the features of the product, you’d talk about how it benefited you.

Focus on the benefits, successes, or how it changed YOUR life. As I say, products you OFFER to your tribe… not products you SELL to your tribe.

When you have your “kick ass” moment… learn from it… and repeat!  Be careful not to end up in the Friends Zone.

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Tribeology.com – Episode 530 – Promote Your Why.

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

Saturday: Try This

Are you in business for a “reason”?

You may see that question and say, “of course”.  I don’t want to work for someone, I have a passion for my product or service… the list goes on and on.

But is there a bigger why.  Look at this package of dog treats…

“This bag gives to shelter dogs” that’s the most important message on the package.  Sure it’s the Campfire Feast… but when you buy, is it because it’s campfire flavored dog treats or is it because you want to help shelter dog?

Most likely to help the shelter dogs.

This is important because if you are passionate about a “why” then use this dog treat bag as a role model.  They have positioned their “why” as the focal point of the business.

Now… I didn’t buy the bag, I simply took a photo, therefore, I’m not sure how much they give to shelter dogs… or what they give… but the message of giving is special.

This type of messaging is wonderful for attracting and growing your tribe, people who like the WHY are very loyal.

Try This.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #518 – Sell Where You Are AND Where You Are Not!

Saturday: Try This

Sell where you are and sell where you are not!  This is the ultimate “try this” type of idea.

The internet is open 24 hours a day… but you are not… but people are people where you are not, thinking about you?

WHAT???? Dumb that down for me.

Believe it or not, in Minnesota, we cannot sell cars on Sunday.  However, people visit car lots.  While we may see a sign in the window describing the car… if you put a QR code you can go directly to a website OR even have a pop up video of the car.

But aren’t QR codes outdated?  Hummmmm I thought so, until I got to go for a long drive, to the other side of the city to pick up a part for our pressure washer.

I walked inside the office building and right there on the front window was an online ordering sign with a QR code!  That’s when I took a photo for YOU.  And something happened… my iphone camera picked up it was a QR code and asked to open the site.  (Still a little creepy that the camera, not a program, identified the QR…)

However…

This is a good thing.  Because it means that you do not have to depend on a customer having a QR program loaded on their phone because the camera will do the “hard work” for you!

Now think like the pressure washer store or the car lot… where are your customers when you’re not there???  And this can be for all sorts of thing, remember it pulls up videos, so how about your brochure, maybe a tour of your property, info in the bathroom.

There are many places you can use this!  Just think of when you are closed, where are your customers!

Try this!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

ProfitCenterCoach.com – Episode #501 – No Matter How Much You Hate It, Become An Expert at Running.

“Embrace Your Expertise”

Monday: Character (Subject Matter Expert)

It’s ironic.  We focus on our weakness and then wonder why we don’t excel.

I’ve always wondered why we do this, especially with tests.  I can remember taking tests in school and the next day you’d get the graded test back… and immediately you’d look at the grade, then focus on all the answers you got wrong.

Why do we focus on this?

I also remember being really terrible at running and having my gym teacher tell me I need to focus on running… at this point I was a State Champion at baton twirling, a sport which requires zero running.  Yet… my teacher wanted me to focus my effort on running.

That seemed crazy to me.  I hate running. I’m not good at it.  I loved baton twirling. I was good at it.  So why on earth would my teacher say to focus on running… that’s dumb.

We need to focus on what we do really well, and pay other people to do the stuff we are awful at.

It’s that simple.  Minus the running, but there are days it would be awesome if you could pay someone to exercise for you! 🙂

But seriously, I think these early years of upside down and backward messaging screws us up later in life when we need to market ourselves as experts.

Think about a job interview… I know you have your own business so you don’t do that… but you have had one in the past.  They are horrible and uncomfortable because you’re there to “sell” yourself as an expert.

Well… we still do this in our everyday representations as a business owner.  You meet with people, share knowledge, and sell yourself!  Therefore, you must step past the shortcomings of your youth, the “work on your weaknesses” and spend time focusing on the “wrong test answers” and instead…

Believe you are an expert, right down in your soul!

You are an expert.

Today, use this new superpower and talk to someone KNOWING you are an expert.

Embrace Your Expertise.

 

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review