Category: Social marketing

Posted on in 1-Monday - Subject Matter Expert, DoingInfinity, marketing, Social marketing, subject matter expert, Success tips

TribeologyBlog.com – E622 – An Easy Way To Share Your Subject Matter Expert Status…

Quote: “Leadership is not about your title, it’s about your behavior”

Monday: Subject Matter Expert

I’m taking time this week to do a repeat of some of my favorite posts – here’s one from back at Episode 477 where I discussed another way to overcome your hesitation in creating your Subject Matter Expert Status.

Here we go…

Original Post 10/8/18

Having trouble with positioning yourself as a Subject Matter Expert?  Sometimes its because it feels strange to “brag”.  I assure you this is not bragging.

This is about building trust.

You need to build trust online and this is the most effective way to do this.  Here’s why… when you meet someone in person you have the advantage of picking up on non-verbal ques.  You can see the way they smile, the way they use eye contact, and even how they shake your hand.  But online you’ve got nothing!

Well… you have something… you have the ability to position yourself as a Subject Matter Expert!

When you’re having trouble trying to focus on “what” to list that would be helpful to strangers in the “building trust” category… just think of how you’d like someone to introduce you.

Imagine you’re taking the stage and the emcee is going to give your 30 second pitch!

What honor, titles, awards, and credentials do you want the audience to know about?

Your answer is exactly what you need to focus on.

So now… go, build up your profile and create a one paragraph “pitch” that you can add to your “about me” page.  This is really how easy the Subject Matter Expert positioning can be.

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Content, Customers, DoingInfinity, infinity marketing machine, marketing, Social marketing, Social proof, Success tips, Tribe Building

TribeologyBlog.com – Episode #555 – The Important Reason Why You Need to Create Confidence to Build Confidence!

“The man who has confidence in himself gains the confidence of others.” Hasidic Proverb

Monday:  Subject Matter Expert

I picked today’s quote to help us all understand the important reason behind WHY we need to position ourselves as Subject Matter Experts.

Confidence.

Confidence is a simple word that is terribly complex.  We want to appear confident but at the same time not so confident that we are arrogant.  However, there is the danger of underselling our accomplishments in an effort to humble that creates a compeetitive disadvantage.

That’s why today’s inspiration is fantastic.

Use it as a tool to inspire confidence in your ability to inspire confidence!  (I couldn’t resist)

The first C of the Infinity Marketing Machine is “C”redibility.  It its our ability to create social proof with our tribe. We position ourselves as experts so that it builds the fundamental “trust” of know, like, and trust that is vital to bonding a tribe to you.

BUT… we know this.  We know that we should position ourselves as Subject Matter Experts.   We know that we should write a blog and “beef up” our About Me pages.  We know that we should share our knowledge… however, it’s uncomfortable OR seems like a time waster because we think, “who wants to know about me???”

It’s not about what you think, it’s about what your potential customers and potential future tribe thinks… they have ZERO confidence in you if you don’t tell them.

SO TELL THEM.

Spend the time to build the confidence that they need in you, and in turn you’ll find confidence in yourself.  And when you have confidence in yourself, others will have confidence in you… it’s like a big infinity loop.

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, big money, Business owner motivation, Content, marketing, Real world, Sales, Social marketing, Success tips

TribeologyBlog.com – Episode #541 – People Really Are This Dumb…

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“Sometimes it feels like the smarter the technology gets, the dumber we become…”

Friday: Big Money Small Change

 

Have you ever noticed how dumb people are?  They seem like they continue to get dumber with each day.

Then I noticed this online review.

Did you figure it out?

Margaritaville Resort in Orlando has 88 reviews and a 4.1 rating.  Not bad, right?  Look at these two zombies.  One goes so far as to say “no fun”.

You might be thinking to yourself… well, if they didn’t have fun… will I?  And you make a decision.

Guess what people… the resort is brand new and will not open for business for a MONTH!!!

People are so stupid or so malicious that they fill out bad reviews on a place that hasn’t even opened.  As for the other 86 reviews, I guess you can read their reviews and see what’s going on there.

What I’m trying to say is… anyone that receives a bad online review needs to remember this page on Google (who does not verify actual consumers of products) and decide what you want to believe or chalk up to fake.

When we deal with “Big Money Small Change” look at your responses to bad reviews.  Maybe Margaritaville should dumb it down a little more, instead of “ground breaking” it should say in it’s very first 5 words “We are not open yet”

Our short attention span society needs this straight forward, only reading the headline, shortcut to common sense.   Dumb it down. Don’t take for granted that people will understand you.  Make it simple.

Seriously…

People are dumb, help them out.

 

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 6- Saturday - Try This!, marketing, Next big thing, Real world, Sales, Social marketing, Success tips, Tribe Building

Tribeology.com – Episode 530 – Promote Your Why.

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

Saturday: Try This

Are you in business for a “reason”?

You may see that question and say, “of course”.  I don’t want to work for someone, I have a passion for my product or service… the list goes on and on.

But is there a bigger why.  Look at this package of dog treats…

“This bag gives to shelter dogs” that’s the most important message on the package.  Sure it’s the Campfire Feast… but when you buy, is it because it’s campfire flavored dog treats or is it because you want to help shelter dog?

Most likely to help the shelter dogs.

This is important because if you are passionate about a “why” then use this dog treat bag as a role model.  They have positioned their “why” as the focal point of the business.

Now… I didn’t buy the bag, I simply took a photo, therefore, I’m not sure how much they give to shelter dogs… or what they give… but the message of giving is special.

This type of messaging is wonderful for attracting and growing your tribe, people who like the WHY are very loyal.

Try This.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Business owner motivation, DoingInfinity, marketing, Social marketing, Social proof, subject matter expert, Success tips, Tribe Building

Tribeology.com – Episode #525 – What is the Reason You MUST Share Your Why?

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Positive expectations are the mark of the superior personality.”

Monday: Subject Matter Expert

You must let people know what to expect from you so that they will understand what they are getting when they hire you!  This is the reason you MUST share your why.

The best place to share your “why” is on your About Me page.  Seriously, I’m a believer in sharing your awards, titles, and accolades.  I think this is crucial.

However… what is your why?

WHY are you doing what ever it is from the time you get up till you go to sleep… meaning what the heck makes you YOU?

Our entire goal with Tribeology is to transform our customers from “one and done” to sticking with us until “Infinity” this is ONLY accomplished when the customer knows, likes, and trusts you…

In other words… to know, like, and trust you – they must KNOW you.  You’ve got to share your “why” – this is somewhat unnerving.  After all, if I say, “I’m a chocolate chip cookie expert that loves walking my chubby doodle named Mr. Pancake” are you going to want to read my blog?

Here’s the deal… if you think it’s strange, you are not a good fit for my blog.  I may have won the Best Profit Center Competition two times and increased revenue by $100,000 in 15 weeks at our family business… however, knowing that my dog is overweight and I’m obsessed with chocolate chip cookies, just might be strange to you – therefore, you will not be comfortable in my vibe, and never mesh with my tribe.

Remember, in addition to awards and accomplishments, make sure to share your personality in your About Me sections because the goal is to ATTRACT your ideal clients… because if we are not specific about who we are attracting, we will attract no one.

That’s true!

So… today… go and share the wonder and joy that is you!  Rewrite your About Me like you sat down next to someone at lunch you’ve never met and tell them who you are… first person, conversation style, and yes… you can humble brag.

GO!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, branding, Business owner motivation, DoingInfinity, marketing, Real world, Social marketing, Social proof, subject matter expert, Success tips

ProfitCenterCoach.com – Episode #471 – Your Proof is Your Proof.

“Don’t brag about your work. Let your success speak for itself”

Monday: Character

Here’s a question to ponder… how do you brag without bragging?

Use PROOF!

I picked up Mr. Pancake at the doggie daycare and I realized something… they’re really good at what they do.  This particular day care is probably one of the best in the country.  The woman who started it was a VP of a major hotel chain, but always wanted to create a country club for dog… thus a pretty amazing dog care.

You know how I know… Mr. Pancake is STILL tired.  yea!!!!

On Monday’s we talk about Subject Matter Expert and showcasing your credibility to build trust with your customers via Character… the first C of the Infinity Marketing Machine.

Well…Here’s what happens when you walk into the doggy day care.  You see hundreds of photos of individual dogs in their swimming pool.  The photos are in frames all over the main reception area.

This type of humble brag shows testimonials of those that can’t speak.  The photos show dogs simply enjoying themselves in the beautiful clean water of their pool.

The pool is their showcase.

Another feature of this doggy daycare is their reception area.  Yes, it’s complete with a front desk and gift shop.  The merchandise is for the women.  It’s a boutique.  Not a dog bone to be purchased… well there were bone shaped throw pillows.

Knowing the back story that the owner came from the hotel industry is proven with the aspects of the reservation desk, gift store and “check in”/”check out” hours.  This is all bragging about the credibility of the service you’ll receive.

You see… sometimes your proof is you actually doing.

Let’s say you own a wedding planning business and your degree is accounting.  Your credibility is proven by having error free accurate bills.  If you send out delayed bills or bills with errors, it does translate to the rest of your business, especially if you are a classically trained accounting major.  This means you must be good at weddings and accounting!

Traditionally I talk about enhancing your Linked In Profile or other social media platforms to increase your social proof.  Today I thought it would be worth a reminder that your character is defined via your follow through.  Letting your success speak for itself is a great way to brag without bragging.  It’s your brand!

#doinginfinity

Tomorrow… come back for my episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here! 

 

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, Creative, Customers, marketing, Social marketing, Success tips, Tribe Building

ProfitCenterCoach.com – Episode 442 – Cross the Bridge!

“There are no shortcuts to any place worth going.”

Tuesday: Content and Consistency

I love motivational quotes.  I think when you find a good one it can turn your day around.

Actually, it can turn around your entire path!

Today’s is a great quote… let’s read again, “There are no shortcuts to any place worth going.”

On the surface you learn to be hard working and not take short cuts.

Well don’t take a short cut to “any place worth going”.  Hummmm.  Let me tell you something… there’s a great restaurant in Australia on the “other side” of the bridge.  It’s an amazing little breakfast spot…right next to the Sydney Harbor Bridge!

NOW… there’s also a great little restaurant in Wooloomooloo that’s on the “other… other side” of the bridge.  So if both are worth going to, and there’s a bridge, is the quote saying, you should go to both, but don’t take the short cut of the bridge.  You should swim?  I mean that’s the true “non short cut” way to get to both restaurants, after all, taking a boat or ferry is a short cut, right?!?!

SO, what on earth does this have to do with content and consistency?

Sometimes amazing content is stuff written by someone else!  You can share a link to an article written by someone else.  It’s a short cut, but it still puts your tribe first IF the content is amazing and something they find useful.

Same holds true for a video!

Same for a photo or an infographic!

Don’t get stuck in the mindset that the only way to create amazing content is by putting your nose to the grind and authoring every piece you share.  It’s OK to share things other people have created, especially “things” your tribe would find awesome.

Last week I was “wasting” time on Facebook and there was a great video of the three members of team USA for baton twirling doing a trick called an “elbow pop” – basically you pop the baton off your elbow, over and over and over!  They are not easy, they hurt, you bruise yourself, but they look super duper easy!  BUT THEY’RE NOT!

Alright, the 3 ladies posted a video goofing off with the “elbow pop” in slow motion… I re-posted on my Facebook Baton Page… and it was shared by my followers 25 times!  It received over 19,000 views.

I did not create the video – I simply shared it.   In essence, this was my “short cut” to content creation, my bridge!  The word “creation” has a very big spectrum in regards to online content.

REMEMBER, content creation is information your tribe will appreciate, engage with, and thrive from receiving.

YES, you still need a schedule to post consistently – but relax and don’t look at it as cheating if you “share” something someone else created.

A word of caution… do not use this method as a substitution for your own creation, but, don’t be afraid of a “short cut” now and again!

Tomorrow… come back for this week’s episode on “Midweek Motiation”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This
Sunday – Week In Review