“The man who has confidence in himself gains the confidence of others.” Hasidic Proverb
Monday: Subject Matter Expert
I picked today’s quote to help us all understand the important reason behind WHY we need to position ourselves as Subject Matter Experts.
Confidence is a simple word that is terribly complex. We want to appear confident but at the same time not so confident that we are arrogant. However, there is the danger of underselling our accomplishments in an effort to humble that creates a compeetitive disadvantage.
That’s why today’s inspiration is fantastic.
Use it as a tool to inspire confidence in your ability to inspire confidence! (I couldn’t resist)
The first C of the Infinity Marketing Machine is “C”redibility. It its our ability to create social proof with our tribe. We position ourselves as experts so that it builds the fundamental “trust” of know, like, and trust that is vital to bonding a tribe to you.
BUT… we know this. We know that we should position ourselves as Subject Matter Experts. We know that we should write a blog and “beef up” our About Me pages. We know that we should share our knowledge… however, it’s uncomfortable OR seems like a time waster because we think, “who wants to know about me???”
It’s not about what you think, it’s about what your potential customers and potential future tribe thinks… they have ZERO confidence in you if you don’t tell them.
SO TELL THEM.
Spend the time to build the confidence that they need in you, and in turn you’ll find confidence in yourself. And when you have confidence in yourself, others will have confidence in you… it’s like a big infinity loop.
Tomorrow… come back for my episode “Content & Consistency”!
PS: Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review