TribeologyBlog.com – Episode 774 – You’re Only Three and a Half Miles Away from Social Proof

Quote: “Playing it safe is one of the riskiest things you can do.”

Monday:  Credibility

 

Today – are you going to risk it… or be safe?   You have thousands of decisions to make today, most will be made without much thought.

Think about it – already today you’ve made decisions on what to wear and eat… but were they safe or risky decisions.

What to eat?  Honestly, is this risky?  YES… sometimes there is drama involved in it.  A decision so seemingly easy can be filled with mystery.  You decide to grab a meal, but you don’t like it, but you’re out of money… how will you know if you like it?

It’s probably impossible to know if you will enjoy eating something, after all, you need to consume the product to determine if you like it… so if you don’t like it, it’s too late!

So what the heck do you do?

You rely on Social Proof.  If someone else out there has eaten at the restaurant you want to try… or even the actual dish that you’re debating ordering… someone else that has had the experience can really help determine if it’s for you, too!

Here’s a fun rendition of my husband’s restaurant selection on a recent layover in North Carolina… and yes, he always puts this much effort into restaurants.  Yeah, give me a PB&J and I’m set… for him… this decision is a big BIG deal.

What is the value of social proof? With only 15 hours to spend in Charlotte NC, the decision had to be just right… after all it was one meal.  So here goes…

A simple web search turned up Pinky’s Westside Diner. There were many restaurants on the search, but Pinky’s stood out, why? Well Pinky’s had been featured on the food network TV show Diners, Drive-ins, and Dives.

Pinky’s was 3 1/2 miles from the intrepid traveler’s hotel, and he walked there and back. No one ever said my husband is intelligent. He reports that the Asian pork burger and the black eyed pea salad were well worth the effort.

Pinky’s was indeed a “dive” and a foodie paradise. To enhance their social proof and live up to all they hype, the servers could recount hte exact foods featured on the show and had an in depth knowledge of the menu.

Remember, you can “make up” social proof, but if someone is relying on it… then arrives at your business and encounter a different experience, OH BOY – that’s wrong on many levels.  Don’t “make up” proof — instead, celebrate it by advertising it, prominently displaying on your website, mentioning it on your staff T-shirts, and just like Pinky’s did… get your staff to KNOW the knowledge… like the menu items featured on the show!

Not everyone has social proof as terrific as Pinky’s, but we can all emphasize our social proof and make sure the staff can promote it, just like Pinky’s.

His last piece of advice, “Try the Asian pork burger, it’s delicious!”

Social Proof is one of those things that makes a difference.  It’s a tribe builder.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 768 – The Simple Success of Talking to THEM

Quote: “Complexity is your enemy”

Monday: Credibility (Subject Matter Expert)

 

Last Saturday I shared a simple “Try This”.  It was a soda machine that had a sign on it that said “new flavors” that the vendor just wrote in a marker the new options.

Simple, right?

Well… it’s so obvious that it’s often overlooked.

It’s important to keep the simplicity of this story in mind as you set out on building your subject matter expert status!

How is that possible?

The simplest things are often the best understood.  And as a subject matter expert you want to lead your tribe.  They need you!

BUT

They’ll never follow you if they have no idea what the heck you’re talking about.  Remember this.

It’s super easy to get too complicated.  Especially when it comes to your messaging.  Remember to focus on speaking the words your customers understand.  If it helps, talk about the emotion of your product, not the tech specs!

I often catch myself doing this when I talk about our Dry Stack Service.  See… I just did it!  What the heck is Dry Stack?

We’re a marina and instead of keeping your boat in the water at a dock, we store it in a warehouse, on a custom built rack.  We can stack them three high using a really big forklift.  It’s very cool.  But that’s where “Dry Stack” comes from…

Well, knowing the product as well as I do, I realized I was talking about launch times, hours, cleanliness of boat — and no one cared!  Sure, visitors were polite… but what really resonated was what THEY understood.

Family time, memories, and easy.  They call.  They pack their cooler. They get in the boat.  That’s it.

We do the heavy lifting (all puns intended)

When I started talking about all the summer photos that could be hanging on THEIR living room wall.  That’s when I got my message simple, understandable, and relatable.  That’s when THEY started to listen to all of my “complicated” jargon about how the dry stack service works.  That’s when it was important to be a subject matter expert.

But first I had to learn to get simple.

 

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 762 – Give Something Away for Free Because Your Time is Valuable

Quote: “If you’re good at something, never do it for free”

Monday:  Credibility – Subject Matter Expert

 

Here’s a funny scenario and you might be guilty of both sides of it.

You bring your car into get fixed and complain about the cost of a repair exclaiming that $150 an hour is outrageous.   Or maybe the same situation but you’re bewildered at an attorney charging $400 an hour.

Remember. You’re not paying for this hour… you’re paying for the 20,000 hours of study, training, tradeoff’s, and EXPERIENCE that the mechanic or attorney have accumulated to that moment.

You might have this internal struggle as you create your own pricing, especially if you creating a handmade product or offering a service.  The struggle comes from when someone complains about your pricing. 🙂

But you need to get paid what you are worth… and that doesn’t mean what you’re worth today – but what your experience is from over the years.

NOW… this is the tricky part because when we do email marketing we say create a freemium!  Do work and put it together in a PDF or video and give it for free!

Here’s the deal, it’s not exactly free. You are getting compensated, and I don’t mean with future sales, although that is the goal.  You are getting compensated, it’s just not a currency exchange it’s an email exchange.

The reason I wanted to spend time on this issue is to show it’s value.  You want to create the “freemium” but you haven’t because you’re worried about putting your expertise “out there” for free… don’t get caught up in the “free” part –  yes you are sharing some pretty amazing information – but you are doing this to acquire and grow your tribe.

Remember building credibility among your customers is a great way to improve loyalty and transform them into a strong tribe.

That means… today you should create your freemium and get it out there for your future tribe members to learn from your expertise!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 738 – Why All Things Fake Will Be Punished…

Quote: “Success in any relationship or endeavor begins with trust” Truett Cathy

Monday: Credibility

 

“Fake it till you make it.” we’ve all heard this catch phrase.  But here’s the scoop…  I predict something interesting is going to happen, and I think it will happen soon.

I believe all things fake will be punished.

There are four solid components of creating credibility for your business reputation.  They are to be trustworthy, consistent, competent, and genuine.

Do you trust a doctor that comes into your pre-op room and says, “OH we’ll get rid of that tonsil problem in no time” but you’re actually there for knee replacement?  Nope.  This would inspire absolutely no confidence.

These four components work in harmony.

However, we often operate (no pun intended) from the stand point of “fake it till I make it” – and most of the time it’s OK to fake the process.

For example, you’re not a consistent on your social media, it doesn’t feel natural.

Well… pretend you are! You’ve got to get into the habit and start.  Previously, you may never have been consistent, now you trying – however, until you are solid with the habit you’re “faking it”

But you can never “fake” the credibility stuff like your education, credentials, expertise, or social proof.

It’s the last one that I’m referring to in the “I believe all things fake will be punished” very soon.

Mark my words.  Coming soon the backlash against all things that have “tricked” us will be enormous.

The concept of “reality TV” is a great example.   This is not reality.  It’s scripted actors.  We are drawn into the “lives” but it’s not real.

It’s like “faking” positive reviews.

OR it’s like selling a car but instead of taking a photo of your current 2013 car you use the manufacturer’s stock photo from when it’s new.

I predict we are going to have a very big swing back to all things simple, trustworthy, and verifiable.

It just feels like we’re going to hit an era when scandals start to emerge.  We’ve seen it in the past in isolated cases when trusted leaders, officials, volunteer organizations, corporations, foundations, political leaders fall, but imagine when you get several of those tied together… it’s going to be a very loud thud.

How can you weather this?  Build genuine credibility now.  You may already be honest and genuine.  But really push this as your main talking points.

Look to where your traffic is coming from and build your own data base.

All things “fake” will be off limits that means traffic from paid sponsors, such as influencers.  As I’m observing trends, I think this backlash against fake will be huge.  When we start to doubt the main leaders like political and religious leaders or we start to doubt trusted charities and corporations the next to fall will be anything that doesn’t “feel” real like celebrities, reality TV, and that leads to micro-celebrities (influencers).  Many are real, but getting paid to pitch a product might turn off an important revenue stream for your business.

You need to prepare for this now.

Build your own audience and do nothing but build trust.

Start today.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 732 – Why Do You Want to Compete for Local Awards?

‎Quote: ”A goal should scare you a little, and excite you a lot.” Joe Vitale

Monday : Subject Matter Expert

 

Are awards important?

Yes and no… if you are the local bakery and enter your pie into the State Fair and win a blue ribbon then YES it’s important.

If you are an exercise guru and enter a pie eating contest and win… hummmmm maybe not.

Awards are fun and keep you at the top of your game.  But what about the message it send to someone that doesn’t know you?  The award is a 3rd party endorsement of whatever you competed in.

Here’s the deal though, you need to look for opportunities.  Sometimes you may think that the award is small or trivial, but there’s no such thing.  If someone wants to recognize your accomplishment(s) – that’s quite an honor.

This recognition from 3rd party is critical to building your credibility!  Awards are a great way to  gain immediate trust with your prospective customers because someone else has recognized you!

I think the most common award a business can participate in is the award your local newspaper hosts. Typically this is an award that comes via getting your customers to “vote” for you on their site.  The winners receive an award for your office and logo for your website.

Well… this award, at a minimum, gives you social proof in your local community!  What a better recognition than to have your customers vote for you to win!  It also builds a bond with your customers, they helped to get your business recognized.

Pretty cool!

This awards also acts as a stepping stone to the next award.

Your next award may be a state or regional trade organization – they often have a section on their application that asks for honors/awards received… well using that local award proves that a different organization was willing to lend their good name to promote YOU!

And finally, the regional award leads to the national award.  Imagine being a national winner or nationally recognized… that’s a really cool thing!

But this all start with your local award, the one that is right in front of you if only to take few moments to compete.

Guess what your homework is for today?  Find the award and COMPETE!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 726 – I’ve Been Doing This for…

Quote: Escape the ordinary

Monday: Subject Matter Expert

 

Yesterday I had a conversation with one of my crew members.  We were talking about how “young” people simply cannot carry on conversations… especially on the phone.

It’s ironic because “back in my day” it was important, or a rite of passage, to talk on the phone for hours at a time.  Now a days “kids” don’t have verbal conversations… They often look at you or they have rude/abrupt answers.

So, what does this have to do with our Monday post about “Subject Matter Expert”?

Well, when I started the conversation, I said, “I’ve been supervising this age group for 25 years and… blah blah blah”

I heard myself saying this while I spoke.  And I giggled on the inside.

The principles of “Subject Matter Expert” are everywhere!  Just start looking for them (or listening to yourself)

When you realize that you have your very own “I’ve been doing this for 25 years” moment, you’ll understand that a certain level of credibility comes from experience.

You possibly say these things on a daily basis… experience is a natural hand-in-hand part of Subject Matter Expertise.

If you’re stuck and trying to decide “how” to position yourself as a subject matter expert and emphasize your expertise on your website or “about me” portion of any social media page… just think of how you introduce yourself in real life!  The times you say, “I’ve been using this, selling this, supervising this, for 10 years” – that’s a good starting point for discovering what to write about your expertise!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 720 – How to Use Your Education to Change Your World.

Quote: “Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela

Monday: Subject Matter Expert

 

What do you think when you read today’s quote?  Do you think, people with education change the world… then get a little queasy when you think about your education and resentful.

Or maybe you have a great deal of education and wonder why you haven’t lived up to the quote.

Well, here’s the deal… let’s break down the quote and show you how super valuable it is.

One of the biggest components of your foundation as a Subject Matter Expert is your education.  BOTH formal and informal.  Any learning you’ve done to gain the expertise you have is valid.  If you’ve read books, attended seminars, taken classroom learning… what ever it is that you’ve done to learn what  you know, that’s education.

Do you see how Education is your most powerful weapon?

What makes you, YOU… the fundamental learning you’ve done, this is powerful!

Now the next part of the quote, it’s to change the world.

What is the world you are trying to change?  Is it world peace or is it to sell your product that makes someone’s life better?

The definition of “world” is quite subjective.  But if you’re here to learn about Tribeology and creating an Infinity Marketing Machine to make your business better… then… your “world” is your customers.

Your everyday goal is to make their world a better place anyway!   You’re already using your education to make the world a better place…

I’m here to get you to do this at the next level.  Start your blog or podcast, NOW.  Use your knowledge (education) to position yourself as a Subject Matter Expert among your tribe (world).

It’s time.

Start.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review