TribeologyBlog.com – Episode 936 – Share Your Audience

Monday Topic: Credibility —

Quote: “…you shouldn’t go through life with a catcher’s mitt on both hands; you need to be able to throw something back” MayaAngelou

 

Woah, what’s up?  Has live turned completely upside down… like a month ago you never would have imagined your life today.

I know I had that moment yesterday at the grocery store.

It was that moment I was standing in line and felt like I was in an unrecognizable country of empty shelves and 6′ distances.  It makes me sad.

But here’s the deal… this is reality, for now.

You are going through your own individual struggle but one thing I will say is leaders need to lead.

As the expert of your business you are struggling to pivot… but there is one thing you have, your audience.

Now more than ever they need to hear from you.

Not in the bargain bargain bargain sense.  They need you to lead. 

Not in the “everything is going to be OK” sense.

They just need to hear from you… think about what they need know.   And here’s the deal… think out of the box.  The biggest asset you have is your tribe and it’s time to share it.

There are lots of businesses in your area and information is a commodity.  Share information.

Often I use examples from our marina…

Right now we are “out of season”, granted we are rapidly approaching the boating season, but right now we can help our area businesses by sharing information with our customers.  We started a restaurant guide to open businesses… and this week we are starting an online group to celebrate the area by sharing good memories.

It’s a simple thing, but it’s a big value to our customers.  They visit our area all summer and care about the businesses, they appreciate the information.

This is a different form of leadership, but very important.

Share your audience.

 

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

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TribeologyBlog.com – Episode 930 – Do What Ross Says…

Monday Topic: Credibility —

Quote: “Discover your micro-demographic”

 

Do you remember the episode of Friends where Ross bought a new sofa and he enlists Rachel and Chandler to help move the sofa.  The three are trying to get the enormous up the stairs.  They are trying to make a corner and Ross is yelling, “pivot.  Pivot. PIVOT!”

Well, now is a good time to look at your products and services to see how you can pivot.

I was chatting with an owner of a franchise restaurant on Sunday.  He was talking about how business has fallen off due to the virus and he was worried because a big source of his crowd was sports teams and they have suspended games.

Well…

Time to listen to Ross.

PIVOT

People still eat, people still want to have someone cook for them, people still want to be treated special.

People just might not want to leave their home…

SO put your effort into the delivery aspect of your business.

OK, now you.  It might be time to pivot.

Find your micro niche in your business, the one that will work best in this time of adjustment.  Think about how you have served your tribe and then micro niche this… what new service can you focus on OR what existing service can you enhance.

Remember, you are the expert of your business and customers look to you as a leader.  They want to continue that relationship, help them make it happen.

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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TribeologyBlog.com – Episode 914 – The Effort is the Success

Monday Topic: Credibility —

Quote: “Let your effort eliminate your need for excuses.”

 

The perfect way to stop making excuses is to actually do the work… seems obvious, right?  Well, sometimes it’s not that obvious and here’s why.

We all fall in to a trap of saying, “I’m just not good at…”  Let’s say posting consistently.

It’s “hard” to create content and keep up with it.  You know you should, yet… there you are making excuses like I had to order product, I had a customer to call, I needed to do X, Y or Z or maybe all of those.

Then someone says how much success they’ve had with their content program and you reply, “yeah, I’m just not good at creating content”

Which is actually not true.  You are good at the content, you’re not good at the habit!

You know your business better than anyone else AND you know your customers better than anyone else.

That means creating the content should be fun, exciting, and interesting.  This really isn’t a chore… the chore is the actual consistency of doing it.  Sure you may have other obligations in your life but the best way to improve at the consistency of this task is to actually do it.

It’s a lot like losing weight… it’s easier to eat the cookies than to walk the mile, right? 

OR finances… it’s easier to use the credit card than it is to save up for the purchase.

Recognize the need to let your effort shine through.  This is what your tribe needs, they need your success and leadership.  But it’s hard to lead if you’re silent.

The best way to position yourself as the subject matter expert… the leader of this tribe is to lead.  The effort IS the success. 

 

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode #906 – Why is November 17 important?

Monday Topic: Credibility —

Quote: “Start by doing what’s necessary; then what’s possible; and suddenly you are doing the impossible”

 

I was reading a blog post the other day about, “How to Become a Millionaire in 5 Years or Less.”

The title intrigued me.  And to my surprise it did not say “win the lottery” – so what did it say?

It was surprising that it didn’t say the traditional “start a business”, “save money”, etc.  That is what I expected.

What the article focused on were things such as, find a good mentor, create a vision of wealth, find clarity, focus on results instead of habits…but the one thing that caught my attention causing me to read the entire article, a couple times was…

Develop a 90 day process to measure the past and multiply the future.  This is very interesting.  I like to goal set/achieve… but the future pace is quite a concept.

Start by looking over the past quarter at your “wins” – what are the big accomplishments?  Once you establish this, HOW did they come together?

For example, if you had an increase in income… HOW did it happen…. meaning what widget sold and then HOW did you sell it?  Were you making more offers…

This may seem elementary but the goal to a million in the article mindset was to then take that previous success, focus on it and do it again.  Seems simple, right?

Why is this important? Because today is our credibility topic and your success and understanding of how you achieve that success will project into all of your areas of business, from a simple conversation with a customer to a blog post you write.

So today, even though it’s not the end of the quarter, review the last 90 days.  Go back to November 17… yep, just before Thanksgiving and write down the answers to the following…

1- What went well for you?
2- What would you identify as the top three wins?
3- What are the take-aways from the wins?
4- What in the last 90 days made you super happy?
5- Where do you need to simply STOP and do something else?

If you want to post in the comments, let’s hear it.  If you’re more comfortable writing your list on your own… that’s great too. But please do this exercise!  If you keep doing the same thing as yesterday, you’ll get yesterday today… but maybe if you target #2, #3 and #5 today you’ll get powerful results. 

It’s worth a try, right?!?!

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 900 – Compete with Yourself and You Will Always Win!

Monday Topic: Credibility —

Quote: “The greatest achievement is to outperform yourself.” – Denis Waitley

First… thank you!  It’s episode 900… wow!  I’m so grateful you’re here with me on this journey !

On to the blog….

It’s very tempting to compete with other people. And you might ask yourself, “what the heck who else would I compete with?”

Well… it’s important to compete with those that you are equal to in skill. I know that might sound strange because it’s always the goal to exceed your best.

HA!

And that’s the key — YOUR personal best.

One great example of this is the story of what my cousin told me about a student in her yoga class. This gal had felt defeated when she couldn’t touch her toes with her legs straight out in front of her while seated.

I mean the woman next to her, who had only been to class three times could touch her toes with ease. She felt, that with all the practice she was doing she was getting no where and she asked my cousin what she was doing wrong.

My cousin answered, “nothing… have you looked at her body, she’s got short legs, you’ve got long legs”

And that’s how simple it is to get lost in competition.

It’s important to compete so you can improve your skill for the benefit of your tribe. But never get lost in the “all about me winning” trap

It’s Monday and I take the time to talk about credibility and positioning yourself as a Subject Matter Expert… yes, this is super important. Awards are the ideal way to have social proof for your tribe.

That endorsement from a third party as “best in class” for your business is HUGE. However, there is a balance. And that balance is not to get lost in the completion of comparison.

You are successful for emphasizing your strengths and not competing with a business in your area of weakness. Focus on your strengths and improve your abilities, every day and you will win!

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 883 – Build Trust and You’ll Eventually Be Able to Buy Gum.

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Money is not cash. Cash is the lowest form of money. Money is 4 things before it becomes cash. Money is, first, credibility, credible relationships, character & competence before cash. Build these 4, money will follow.” Emeka Ojoko

 

The Infinity Marketing Machine is based on a 5C pillar system of Credibility, Content, Consistency, Customers, and Cash.  That’s why I’ve chosen this blog to spend each day on a different “C”.

But you know what’s fun…

When I find a quote that says something very similar… and that’s today’s topic for credibility!

Money is not cash… it’s the “THING” that makes trading two wants equal.  It would be hard to be a dancer that wants gum from the convenience store and find a store owner that appreciates a single leap enough to trade for gum.

However, if the dancer sells tickets to a performance and accepts money for the tickets, the dancer can go to the convenience store to get gum.

Normally I’d use chocolate chip cookies for my examples… but I’m trying to cut sugar out of my diet and I dislike gum.

SO… back to the quote and how it relates to our 5C system.

Money is credibility, credible relationships, character and competence.

When you build your Infinity Marketing Machine – you provide content that attracts a tribe… and you must provide that content consistently to build trust.

This trust is your action and follow through which is your relationship trust and is different from the trust you gain as a Subject Matter Expert based off your character.

But the character trust is what makes your content reliable and worth coming back again and again as you consistently build your relationship.

Eventually the customer turns to a tribe that you offer items for sale that you know they desire and BOOM…that’s when your skills and trust transforms into money that you can use to buy gum.

The dancer showcases all of her Subject Matter Expertise on a stage to an audience willing to trade money for a ticket to see her provide content they will enjoy, but the cash is just the equalizer to allow her to buy gum.  It’s the trust that brings them into the theater.

Build trust and eventually you’ll be able to buy gum.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 865 – Your Turn!

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Ten people who speak make more noise than ten thousand who are silent.” Napoleon

Yesterday was a first!  It’s taken about a year… but I had a goal.  By the end of the year I would record my first information video.

This doesn’t seem like a tough task… but somehow, despite what I teach here, I personally went through every excuse imaginable.

The fun of the video was that pressing record was super duper difficult… the first time.  But the next time it was no big deal.

I’m not kidding.

But getting to December 29 went like this… I’m too busy… I don’t know what to talk about… My hair is grown out and showing gray… I look tired… I don’t have a good enough camera… the lighting is awful… I don’t have a nice back drop…

Does that sound familiar to anyone?

OMG.

Yesterday I actually exhausted every excuse I possibly could come up with SINCE MARCH.

So there I sat, new computer, new light, newly painted backdrop with desk as a prop, new microphone, free recording program, hair that’s “sorta” not gray… and I pressed record.

I have spent the last week intensely developing SOMETHING to talk about.

So I hit record and simply started.

Eight minutes later – and it wasn’t awful.  I’m recovering from a super nasty cold… so it’s a little nasal sounding…

I’ll end up re-recording it – but I did it!  And honestly, who the heck thought eight minutes of talking to myself in a room with a camera could actually feel normal. But it did.

And so it begins.

With a challenge.  As we quickly approach 2020 – what are you going to start sharing?  Sometimes writing is easier than video… but I want you to sit down TODAY (since 2020 is really coming quick) – but sit down and answer this question on a piece of paper.

QUESTION TO ANSWER:  “If you were asked to present for 10 minutes about a work-related topic, what would you speak about?”

This answer makes you a subject matter expert!

NOW go press record.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 859 – The Star of the Show

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Who is the Star of the Show?”

So who is the star of the show?  Clearly it’s Monday so it’s “Subject Matter Expert Day”… so you think it’s you, right?

UM, it might be…

But the purpose of positioning yourself as a Subject Matter Expert is to allow others to gain trust in your background making you more credible.

For example, I can tell you to use the 5 pillars of the Infinity Marketing Machine, “Credibly, Content, Consistency, Customers, and Cash” and leave it at that… but if I say, I sent out one email and generated $1,800 in sales in two hours… or if I said that a week ago I sent out two emails in 4 days and generated $17,000 in sales, that makes your ears perk up…

However, that doesn’t make me the star.

YOU are the star… (in this case).

What do I mean?

I mean make your customer the star.  In a WIIFM (What’s In It For Me) world you’ve people only care about how something effects them.

That means my above examples are only good in that YOU want to achieve these types of results… right?!?!?

Yep.

Now, it’s the Christmas season so here’s a little real world present for you.  And I think it’s fun!

Let’s jump back to your tribe member as the “star” in the context of making them a Subject Matter Expert.

What?

How on earth do you do that?

It’s super simple… You can do it by elevating their status.

Everyone loves a loyalty card, VIP group, or even a certificate.  These distinctions in your tribe will give others something to strive for…  And at times it will give them the opportunity to list it on their “resume” as a Subject Matter Expert.

How?

Have you ever attended a conference and paid for VIP access?

Well.. often as such there is an photo opportunity… depending on circumstances, this can be hung in their office, store, or even displayed on their website.

 

I had the opportunity to meet Gary Vaynerchuk at a VIP event.  And in return I got a photo.

Another way to help your tribe with their credibility and increase yours is to have a certificate… It doesn’t have to be a complicated process.

Here’s how I used this process… I created a “Clean Boater Pledge” program. If you’re a boater – make sure to take the pledge.

It’s a simple “yes” checkbox and when you’re done it emails you a digital certificate to print and display.

But what this does is adds to their credibility!  People that love boating and want to spread the word pledge to environmentally sound boating practices.

My brand PontoonGirl.com has an “army” of followers to help in our mission.  The followers are elevated, and the brand is strengthened.

So as we head into this week of holiday madness, think of how to make the tribe that follows you, “stars”.

At first it might seem like a strange way to build your credibility by making someone else the “star” but creating a way to elevate a tribe member status is a wonderful way to build loyalty and increase your subject matter expertise.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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TribeologyBlog.com – Episode 847 – Why You Need to Celebrate You.

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “There’s nothing more rewarding than standing back and seeing all the hard work pay off.”

Today.  Stop.  And appreciate what you’ve done.

I’m serious.

We’re in the middle of the 4th quarter crunch.  There’s time to make last minute gains and a push to the New Year.

But look back (at least for a quick moment)

This will help you in HUGE ways.  When you’re talking to customers, and by talking I mean writing an email or speaking in person… maybe I should say “communicating”.

When you are communicating with your customers, the confidence you have will give an automatic boost to your credibility.

But to gain that confidence you must stop and recognize all that you have done.

It’s so easy to say “yep I hit a sales goal” or “Yep, I won that award” but the goal or the award are the capstone of an entire journey.

My cousin opened a yoga studio, of her own.  I mean she actually bought her own building.  She’s been teaching yoga for almost a decade, so she has a following… but she took a leap, remodeled a building, hosts events, and has students that respect and pay her!

Last weekend she had a special event with a guest teacher and packed room.  I said, look at just how much you’ve accomplished to get to today.   All the training, practice, mentoring you’ve done.

It’s not that she opened a studio, but she’s changed lives.

She was busy focusing on the next thing coming up (class in two hours) but just like her… you need to stop and appreciate where you’re at, right now.

The credibility you share with your tribe is not just in the words you say, awards you’ve won, but it’s in your actual day to day actions.  Your actions right now are only possible from all the hard work you did to just before reading this!

Congratulations.

Now get back to work. 🙂

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Tribeologyblog.com – Episode 841 – Are You Busy? Read a Book!

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Never become so much of an expert that you stop gaining expertise.”

Are you busy?  The common answer is YES!

Now with busy comes a very important responsibility… yes, a responsibility of being busy is…  You need to keep learning.

OMG, seriously?

YES!

One pillar of the 5c’s of Tribeology is to be credible.  Credibility allows people (your tribe) to know, like, and trust you. And this is accomplished externally by providing content that your tribe wants and needs…

But it also comes from you, as a leader, being an expert in your field.

You can exhibit this leadership with third party endorsements such as awards and degrees… but this is great, a moment frozen in time.

For example,  I have a degree in Marketing…. but it predates the Internet… dang, that makes me feel really old, and it’s not entirely true.  We had Gopher (email) I think there may have been a world wide web, but my first use of Netscape was when at my first job 4 months after I graduated!

I don’t think that made me sound any younger.

But here’s my point.  Although I acquired my formal marketing knowledge before the internet… doesn’t mean I can stop learning.  Now I enjoy marketing so reading books and magazines, watching videos, attending conferences and testing new skills is fun.  But it’s also super valuable in being able to teach others.

This is what you need to do, too.  You are ultra busy in your normal day to day activities, but keep learning.  Grab a book and start reading… OR my hint is to start listening to an audio book!

What ever it takes, keep learning and keep sharing what you learn.  This will build confidence as the leader of your tribe.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com
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BONUS:  Use Promo Code: CyberMonday and save 22% – Hurry Expires 12/2/19

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.