TribeologyBlog.com – Episode 516 – Let Your Tribe Draw the Conclusion

Quote “Be patient with yourself and others.”

Monday: Subject Matter Expert

You don’t have to know everything right from the start.  That’s a hard concept to grasp, especially if you’re used to working in your area of expertise day in and day out.

But it’s OK.

I’ve been mentioning that I’m taking 4 different seminar style courses right now… OH my, there’s so much I’m learning – it’s great!

But one particular concept to realize is that you need to let your tribe draw the conclusion.  It’s much kinder than “You can lead the horse to water but you can’t make him drink” – but it’s essentially the same thought.

Lead your audience to your solution -but let them draw the conclusion.  Do you understand the difference…?

We have a solution and a conclusion.  You can tell them they’ll get clean clothes by using your laundry soap, but they’ll draw the conclusion when they test or see it for themselves.

Let them figure it out – give them the information and pause.  Yes… we HATE silence (well, I like silence) – anyway… back to topic.

Provide the information for your tribe.  Let them understand your passion – but do your best to give them the information, to deliver the information, with your experience but from the mindset of their current situation.

What the heck does that mean?

It’s not really dumbing it down – but let’s use that because I can’t think of a better word.

A doctor comes in to tell you the results of your test.  They have gone to school for a long time… they have worked in the field for many years… and they know the test results without hesitation.

However, this does not mean they should talk with you as a doctor – they should go back to that mindset of a patient hearing news for the first time.  When they deliver the message from a mind-set of a beginner, the advanced knowledge will be received much better.

Your credibility and character will earn trust when you are able to share your message and guide your tribe to the solution, but they draw the conclusion.  It’s pretty powerful.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 609 – Your Achilles Tendon Makes Me Passionate

Quote: “Expertise without passion is not always effective”

Monday: Subject Matter Expert

 

Have you ever watched a performance with an actor and thought, they’re a good actor but you didn’t feel any emotion watching the performance?

How about watching a football game and leaving with a “ho hum” type of feeling?

What about visiting a business, let’s say a car dealership, and you liked the car, but wern’t really excited to purchase… yet a week later you purchased from a competing car dealer?

The reason is passion.

All three scenarios had expertise but lacked passion.  You need to share you knowledge with passion to be remembered and to build trust with your tribe.  It’s the way you stand out.

About two years ago I hurt my Achilles tendon.  It is not easy to heal this type of injury.  Mostly it involves rest and stretching… mine is MUCH better.  But here’s the funny thing, I looked up online for a “cure” – I came across these two doctors who have coined them selves “the two most famous physical therapists on the internet” their video is good and it’s helped me HUGE.

OK

Here’s why I mention it.  You watch the video for a cure to your pain… but you TRUST them because they have passion for their topic.

Think about it… this is health information for an injury and yet, within about 30 seconds you trust them.  That’s remarkable.

Watch the beginning of the video, it’s a great example.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #589 – Need Help With Your Post? Call in the Police…

Quote: “Push harder than yesterday if you want a different tomorrow.”

Friday: Big Money Small Change

 

If you missed yesterdays post – make sure to check it out… I started out by stating I was too excited to wait until today to post.

It focused on creating partnerships with your vendors to multiply your audience.  The example was a florist with Valentines Day flowers who’s post appeared on a cake bakers page.

With that in mind, let’s look at today’s inspiration: “Push harder than yesterday if you want a different tomorrow.” – that means if we look at yesterday’s idea and try it ourselves tomorrow is going to show the effect…

Well, I was going through my feed again and found this cute post.

The Albuquerque Police Department helped the Hospital system with a message about warding off heart disease.

What a smart move!

The mounted horses are such a visual presence and in this capacity make you stop and take notice of the post.  Using the police in a “softer” message creating the silhouette of a heart with their hands again makes you take note.

But for our learning purposes, the “big money small change” advantage is a “level up” from yesterday’s lesson.  Today, the hospital system, crafted a message utilizing the police department.  It’s visual, simple, and builds goodwill for the police, creates subject matter expertise for the hospital.

But ultimately, gets the important message of healthy hearts to our attention.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #588 – Share the Love of One Bouquet of Roses with 227 People

Quote: “Share the Love”

Thursday: Infinity Customer

Happy Valentines Day!  I found this idea earlier this week.  I thought, this would make a great “Big Money Small Change” topic… then I thought, “Heck!  I can’t wait”

So here you go… When you are trying to figure out how to reach more people with your posts… why not start sharing the love yourself?

You see, I was flipping through my Instagram account and this beautiful bouquet popped up.  Normally, I’m not a big fan of the big Valentines Day – but this caught my eye.  It’s a really pretty picture.  OK I was tired to, so it was easy to comprehend.

 

Isn’t it pretty?  Then I noticed that a company, entirely unrelated to the floral industry, posted it  That made me curious.

hummmmmmm

So I opened their profile and I found lots of beautiful cakes.  It looks like they specialize in wedding cakes.  And there they have 8 cakes and that lovely bouquet of roses.

Maybe they received the flowers?  So I read the post.  The post was short and talked about getting your flowers from a near by vendor.

OH… now I got really curious.  They didn’t actively tag the vendor, so I needed to do a search – but I found them! And started creeping their profile.

Sure looks like a florist that features some beautiful arrangements.  Annnnnnd there it is, that lovely arrangement of Valentines Day Roses.  It’s their most recent post.

That made me click the link in their profile… why?  OH my curiosity was at a 52 on a scale of 10.. I needed to see this journey through (Ha it was like “back in the day” when we used to surf the net)

But I digress.  The website link went right to the page with the ability to order the Valentines Day Roses.

So what did I learn from this journey?  SHARE THE LOVE!

Be friends with your vendors and business that you compliment.  I can only assume that the bakery and the florist regularly meet onsite at weddings and other grand events.

They have many “cross over” customers so why not help each other.  Develop relationships with your vendors, not just recommending them. Actively post their business.  IT’s OK – remember this is SOCIAL media.  It’s the opportunity to strengthen your bond and build your tribe by positioning yourself as a Subject Matter Expert.

The example of the flowers and the cake is something you can do.  It demonstrates the infinity principle we strive for!  When you volunteer your audience to a colleague you both win.  They receive increased business, you receive increased good-will and expertise with your tribe.

If the florist stuck to their crowd, they would have posted to 92 followers, but with the help of the baker, they increased their visibility by the 135 followers of the baker.  These are people in their location.  It’s an ideal and natural partnership that comes with social proof of the entity posting.

So on this Valentine’s Day – look for and build vendor relationships you can “cross-promote” And “Share the Love”

Happy Valentines Day!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

TribeologyBlog.com – Episode #585 – But Have You Driven It?

Quote: “You can be as much of an expert as anybody else.”?

Monday: Subject Matter Expert

 

What do you think of when you hear today’s inspiration?  If someone says, “You can be as much of an expert as anybody else.”

ME?

I think Facebook.

Facebook is the stomping ground of the “arm chair quarterbacks of expertise”!  Seriously, more than one time I’ve read comments and had to bite my tongue when I’ve read some of the lamest things!  Like when I’m on my death bed, I’ll be wishing for those minutes back.

But what does this have to do with Subject Matter Expert.

Well, it’s good to join a group or two in your field and creep… you know lurk in the shadows and watch what’s going on.  There is so much to learn by listening to real people that use the product you sell, without being a customer of yours.

I am in a couple boating groups… but here’s the expert thing.

Someone asked a question as to which is more reliable outboard motor, a Yamaha or a Mercury.  I have a tad of experience with this topic.  So as people are chiming in… I said, we rent pontoon boats an all 15 boats have Yamaha 4-strokes.

To which another person that rents pontoon boats in an entirely different part of the country commented, “I rent 14 boats and all have Yamaha 4-strokes”

With these two statements you can easily draw the conclusion that TWO business that want efficient reliable equipment use a whole bunch of one brand – that might be useful information to a new buyer.

So here’s the funny part.  And it’s my “arm chair quarterback of expertise”.  This guy “replied” to our comments, “yeah, but have you driven them” — all you can do is shake your head and chalk it up to… jerks are everywhere.

However… it’s important to share your knowledge when you are positioning yourself as a subject matter expert and groups on Facebook are fantastic.  I have learned a lot, it’s kind of like an ultimate focus group.

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #561 – Do You Have 10 Things You Love?

Quote: “You just know my name NOT my story…”

Monday: Subject Matter Expert

 

The interesting thing about subject matter expert is to provide information to build trust but at the same time not sounding “over the top” boring.

It’s the difference between listing a bunch of individual awards/titles and listing that you competed 17 years and naming your highest title.

However, the goal is to build trust, this is the way people will buy things from you.  When they feel like they know you, they like you, they will trust you… so how do you do that?

Get creative in your history and about me sections.

Today I found a great “About Me” description so I did a screen shot to share it with you.  This woman does the obligatory background, however, did it with a twist to get us to know her.

Then she does something remarkable, she picks 10 things she loves.

Now, if you love having a dog on your lap or cookbooks, don’t you think you would immediately bond with this person?  You feel like you know her…

This is exactly what you should try to do online.

I saw this and thought… dang, I need to do this.  So it’s on my “to do” list. How about you?  Are you putting this on your update list, I think it really makes a difference.  It’s a spin that gives people the opportunity to bond with you!  Let’s both put it on our lists.  Lets update our “About Me” pages using the 10 item list!

PS:  #10 didn’t fit on my screen with the description at the top — her #10 is Merchandising, so much so that she has to resist organizing store shelves when shopping.  haha

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review