– Episode 453 – A Trick To Help You Create Blog Posts

“When you get, give. When you learn, teach.” – Maya Angelo

Monday: Character

The goal of turning our social media efforts into an Infinity Marketing Machine is accomplished by getting our audience to know, like, and trust us.

The question becomes, “How do we do this?”

When you convert your effort to creating an Infinity Marketing Machine All communication with your customers centers around this main goal.  You want all communications to build trust and get people to know us that’s how they will like us!

I’ve often said we do this through creating consistent content that is useful to our followers.  BUT, it’s a little more than just content.  It’s about the credibility of the person  creating the content!

Sure you can create a site where you constantly repost items from experts… but all that makes you is a good reposter-er… you want to be more than that!  You want to be one of the experts.

When you position yourself as an expert you will enhance your following.  This may seem daunting… but you can do this with something as simple as a Linked-In or Facebook Profile.

Use these two “ready to go” traffic generators.  Just build and enhance your profiles.  Include your talents/skills and honors/awards.  Also post your own creative content.

That’s a little tricky for some people.  I think it’s because we use the word “expert” and follow it with “create content” – that means you are blogging or vlogging information for potential customers to see!  That gets scary… until you think of this trick.

Reread today’s inspiration: “When you get, give. When you learn, teach.” – Maya Angelo

The second half… “When you learn, teach.”

If you can hold a conversation about your product, service, or industry then you can write or create a video about it.  Take what you have LEARNED and spin it into a TEACHING moment.

Just like this blog post… all I’m doing is sharing information I’ve learned.  I’m teaching you what I know!  I love learning more and more about being an Infinitypreneur but… it’s even better to teach you!

Instead of thinking of “positioning yourself as an expert” think of yourself as “Teaching what you know”!


Tomorrow… come back for my episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Advertisements – Episode #447 – Is Snapchat a Fruit or Vegetable?

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.”

Monday: Subject Matter Expert

Get up. Run business. Go to sleep. Repeat.

I’m willing to bet that there’s a lot of knowledge that happens between “get up” and “go to sleep”. haha

This knowledge is the information that you need to focus on for positioning yourself as a Subject Matter Expert.   And we need to be a Subject Matter Expert in our industry because being the thought leader for our customers transitions them to a tribe.  And when they become a tribe you will experience loyalty.

That’s why this is important!

But I found today’s inspiration and it made me laugh because we’d never put a tomato in a fruit salad… but how many times have you almost done something “dumb”… OR better yet, how many times has someone else nearly done something dumb but you stopped them?!?

The way you build trust with your tribe is to show them where the pitfalls are!  You want to prevent them from doing something dumb.  I like to mention this point because sometimes people feel funny about listing their credentials or starting a blog.  But… your ability to serve your tribe by preventing them from doing something incorrect (dumb) or your ability to shorten their learning curve is a great benefit to spending the time to be a thought leader.

Remember, this does take time.  You are working on your business, so taking the time to write web pages or a blog might seem irrelevant.  However, if you prevent someone from putting tomatoes on their fruit salad, isn’t it worth it?

Alright – maybe that’s not your number one concern… so if your knowledge brings more customers in your door… isn’t it worth it?

The reason I bring this up… I was talking about our crew with my parents (the owners of our family marina) – anyway, my dad was asking about how I recruited our crew this summer.  He knew about the open house event we hosted in April, but he wanted to know HOW we found the people that we invited to the open house.  My answer… “Snapchat”.

You see, I was able to share my knowledge with my dad and explain how powerful social media can be.  I used the real world example of our open house.  He still doesn’t completely understand what Snapchat is… but he does fully understand that using a newspaper ad to attract our high school crew is just like putting tomatoes on your fruit salad!

Tomorrow… come back for this week’s episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This! – Episode 435 – Stay Current

“What’s new today will be old tomorrow. The only constant is change”

Monday: Subject Matter Expert

What the heck is the purpose of “Subject Matter Expert” Day?

It’s simple. People want to do business with people.  They don’t want to do business with phones, websites, or pamphlets.  These are your tools.  But the key is YOU.

You must earn credibility for a person to work with you!

Now… sometimes this is ONLY done via the text on a webpage.  You can make an entire sale based on the information you provide.

But something magical happened when you provided that information.  The magical something is that you earned trust based on your words OR on another part of your site.

Maybe you included an “About Me” section that someone read and learned about you.  Or maybe they did a search for you on Linked In and found your profile.

Now… behind the scenes your credibility is based on your ability to keep up with the times.  What I mean by this is the message you provide.

For example, when you look at your site do you see a 10 year old car or a new car?  How about that photo you included to say “call us” and it’s a flip phone or worse… a BlackBerry!

It was funny my husband showed me a photo of an ad from Amtrak.  Great ad that conveyed their train engine is robust, but it’s the experience it provides the riders via memories that is the real benefit… but when I was shown the ad, which was cool, he said it’s got to be old it’s a 10 year old car in the ad!

Either they took the photo and didn’t notice the car OR it was a fancy car, 10 years ago…

That’s why it’s just as important to your Subject Matter Expertise to stay current with your visuals on your pamphlets or website as it is to keep up with your education and credentials.  If either is stale, it’s a reflection on YOU!

Just like our inspiration says, “What’s new today will be old tomorrow. The only constant is change.”

So take a moment today to do a reality check and see if you’re outdated!

Tomorrow come back for this week’s episode on “Content and Consistency”!
PS:  Like my vibe? Join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This! – Episode 423 – This is Why It’s OK to Quantify What You’ve Done.

“Without promotion something terrible happens… Nothing!” P. T. Barnum

Monday: Subject Matter Expert

You’ve worked hard and you’re working hard, but you feel like you should be busier.  What’s going on?

Well, when you forget to promote something it gets quiet. And by forget I mean you simply don’t.  This is for both your products/services AND your personal credibility.

One of the 5 C’s of the Infinity Marketing Machine is Character.  Sometimes it’s a difficult concept to grasp that you need to show your credibility on line but it’s a VERY important part of your total package.

You can create content and collect customers that you focus on nurturing into a tribe… but the whole process goes faster when your customers know, like, and trust you.

Trust is key.

The best way to build trust is to promote yourself.  You may feel like you struggle as to what you can promote… well here’s an example.

I worked in college admissions for 5 years.  That is one type of “fact” that helps with promotion.  But let’s break down one thing… I served on a scholarship committee where I read applications and actually made decisions.  Hummm… this is getting interesting.  Over those three years I read over 1,000 applications!

If I sold an info product online about how to write an amazing scholarship application – would it be helpful if in my PROMOTION I said, I’ve read over 1,000 applications?  I mean, there isn’t an actual certification program to take to become a scholarship evaluator… but certainly reading over 1,000 applications makes it’s own credibility statement!

That’s what I’m talking about when I say promotion!  Look at what you’ve done and quantify it so it makes an impact to your followers.

PS:  I love today’s inspiration… I found it last Friday… then you know what, all weekend I was following team USA for baton twirling at the world championships.  The gold medalist for the junior ladies is from the USA. YEA!  To bring my little story “full circle” she did the most incredible performance to… you guessed it… “Never Enough” from The Greatest Showman.  Watch it here.

If my blog is giving you ideas… that’s super cool, for sure join my group for more!  start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This! – Episode 422 – Showstopper!

“Toot your own horn”

Saturday: Try This!

Ever used your computer and had the “blue screen of death” instantly appear?  How about you open your email and have 3,000 unread emails in 15 minutes?  Yeah… it’s no fun to have computer problems.

It’s one of those moments you bring your computer into the “fix it” shop and that gut wrenching feeling of handing over your laptop to the guy at the counter.  It’s intimidating!

Now imagine you’re the guy behind the counter, running a great business knowing that the person coming in the door is skeptical of you…  what do you do?

I love my computer “fix it” shop.  They are fast, reliable, and above all, trust worthy!

That’s why last Tuesday when I dropped off my computer I had zero worries.  When I went to pick it up, I noticed the coolest thing on the counter.  It was a simple plastic frame with a print out of all of their “Reader’s Choice” winning certificates.

The “Reader’s Choice” awards are hosted by our local newspaper.  It’s a local poll to find the winners of local business topics, this business won “best computer repair”.  We have these awards for best marina and they’re posted, but I’ve never seen them reduced in size and displayed right on the front counter!

It’s perfect.  It’s a great confidence and great trust builder.  It’s a real showstopper.

If you’ve won awards or have credentials in your industry, be sure to post them for your customers to see… you can do this online, too.

Try This!

If my blog is helping you… I love it! Come and join my group for more!  start here – Episode 417 – Your Brain is Hungry!

“If you’re not feeding your mind, you’re falling behind.”

Monday: Subject Matter Expert

Look at the colors in that photo!  I thought it was pretty and it works well with today’s inspiration I mean what’s better than playing with food…

So let’s talk about feeding our mind.

You need to regularly challenge your mind and expand your knowledge base.  It’s important, not just for your subject matter expert status, but also for your own personal growth!

As a part of the Infinity Marketing Machine you really need to concentrate on the “Character” aspect of your persona. People need to trust you, this is done best when you are a leader in your industry.  Trust builds character.

But how do you build this trust?

I say you can do this by sharing, whether its a blog or podcast – but you know what… you also have to feed your mind and constantly expand your comfort zone.  It might be by regularly reading trade magazines.  You could expand knowledge by attending conferences.  But you can also do it by taking an online course!

I did this last week and I completed a course.  Now I am a certified Business and Entrepreneurship Coach!

It was a great course full of lots and lots of lectures.  I learned so much that will help me in creating new content for this blog. I can’t wait to share it… and challenge you!  OH, there are a few exciting things coming up… stay tuned!

But seriously.  The business of education online is huge… and I’m not referring to college courses.  I’m talking about learning via your peers… I mean lots of people that have created educational programs.  You can learn almost anything!

Well, now it’s your turn!  I did it.

Oh wait… a good coach would ask this different… let’s see… “Imagine your life after completing that online course you want to take, how IS your life different from today?”

Seeeee…. knowledge helps!  Go feed your mind, your brain is hungry!

If my blog is helping you… that’s super cool, for sure join my group for more!  start here – Episode #411 – The Best of All Worlds!

“The only person you should try to be better than is the person you were yesterday.”

The past two days I’ve talked about tomorrow… meaning what you’re doing today impacts what’s going to happen tomorrow.

Now let’s look at today.

You are a Subject Matter Expert to your followers.  This might freak you out, especially if you don’t see yourself as an expert.

Well guess what… you need to start seeing yourself as an expert!

You already do this every day, after all, you work with customers.  They call or email… maybe you see them in person, regardless of the interaction, they ask questions and you answer.  This puts you as an expert in their eyes.

That’s why it’s OK to position yourself as a Subject Matter Expert.  When you do this you will gain authority in your industry and that’s when you build credibility.

Start with your Linked-In Profile!  Do it today.  Get on your profile and add exciting things you’ve done in the last six months… um… if you don’t have something exciting, it’s time to plan!

Look to awards/honors to achieve, articles to write, or public speaking activities to help boost your presence.

That’s your tip for today – go start now… it’s the way you can be better today than you were yesterday and plan for tomorrow!  It’s like the best of all worlds!