ProfitCenterCoach.com – Episode #507 – What Does Driving a Barge Have To Do With Your Content Marketing Plan?

“Content marketing is great for SEO but also for building credibility.”

Monday: Credibility (Subject Matter Expert)

Today the inspiration talks about content marketing and how it’s great for SEO – but the at the end we get a hook on “building credibility”.

Let’s chat about Credibility.   I pick Mondays because I like to ease into the week by talking about ourselves!  haha  Sometimes that’s hard.

Here’s the deal.

The sooner you get out of your own way, the better!  And I’m going to use a real world example from last week.

The bulk of my “real world” experience comes from our family marina.  Well… last week my dad had a full knee replacement.  I know, ouch.  He’s doing well.  But while he’s recovering, I’m the point person for all things going on at the marina.

It’s now November, in Minnesota, and should be “calm”.  We just got all of the boats out and we’re waiting for the lake to freeze.   On Halloween we closed the gas dock for the summer, just over 10 days ago.

Historically the lake freezes mid to lake November, usually around Thanksgiving, two years ago it was the day before Christmas, but that was really late.

OK, so imagine my surprise when the owner of the barge company came in last week on Tuesday and said he needs to bring the barge over on Thursday or Friday because the lake is going to freeze by the end of the week!

The original plan was to bring it over at Thanksgiving.

But this meant we needed to get part of the dock pulled in preparation for the barge.

Again, at this point 6 days earlier we were still pumping gas, now I’m being told the lake is going to freeze.

hummmmmmmmmm…

This is why you need to be an expert and you need to rely on experts!

This seemed so out of the realm of possibilities to me, then again, we do not measure lake temperature.  They do.

I needed to stop. Think. Process. AND realize, they’re the expert.

Now… look at these two photos.

img_5939
Thursday Afternoon – water!

img_5952
Saturday Morning – ice!  #experts

Do you have this expert status command with your clients?  When you speak, will they do what I did with the barge company…?

Will your customers:
Stop.
Think.
Process.
AND realize that you are an expert?

This is why you need to position yourself ONLINE as a subject matter expert in your field.  You need to become the “go to” person/expert/business!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

img_5957

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Advertisements

ProfitCenterCoach.com – Episode #501 – No Matter How Much You Hate It, Become An Expert at Running.

“Embrace Your Expertise”

Monday: Character (Subject Matter Expert)

It’s ironic.  We focus on our weakness and then wonder why we don’t excel.

I’ve always wondered why we do this, especially with tests.  I can remember taking tests in school and the next day you’d get the graded test back… and immediately you’d look at the grade, then focus on all the answers you got wrong.

Why do we focus on this?

I also remember being really terrible at running and having my gym teacher tell me I need to focus on running… at this point I was a State Champion at baton twirling, a sport which requires zero running.  Yet… my teacher wanted me to focus my effort on running.

That seemed crazy to me.  I hate running. I’m not good at it.  I loved baton twirling. I was good at it.  So why on earth would my teacher say to focus on running… that’s dumb.

We need to focus on what we do really well, and pay other people to do the stuff we are awful at.

It’s that simple.  Minus the running, but there are days it would be awesome if you could pay someone to exercise for you! 🙂

But seriously, I think these early years of upside down and backward messaging screws us up later in life when we need to market ourselves as experts.

Think about a job interview… I know you have your own business so you don’t do that… but you have had one in the past.  They are horrible and uncomfortable because you’re there to “sell” yourself as an expert.

Well… we still do this in our everyday representations as a business owner.  You meet with people, share knowledge, and sell yourself!  Therefore, you must step past the shortcomings of your youth, the “work on your weaknesses” and spend time focusing on the “wrong test answers” and instead…

Believe you are an expert, right down in your soul!

You are an expert.

Today, use this new superpower and talk to someone KNOWING you are an expert.

Embrace Your Expertise.

 

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 495 – Go Full Circle and Don’t Learn in a Classroom!

“If you want to be powerful in life you have to educate yourself.”

Monday: Subject Matter Expert

This morning I had a thought… When did “we” as a society get to a point where only professional training “counts”.  If you don’t learn it in a classroom with a “professional” instructor, it’s not valid.

Since when?

Forever… up until maybe a generation ago… we learned from each other!  It seemed to work really well.  The formal education was a specialty, now… it seems pretty much like a stepping stone.  I’m not going down that path.

The path I am going down is to share the peer to peer exchange of ideas.

Have you ever jumped into a group chat?  Do you read comments on posts and learn new things?  Have you read a book or magazine lately?  How about a course on Udemy?

I like today’s inspiration because it encourages everyone to continue to learn… always.

When I was thinking about this earlier today it occurred to me… what I’m sharing with your is what I’ve learned from many people, books, seminars, trial, error, videos, and group chats.  Never once have I stepped foot into a college course to learn about the “new marketing”

You reading this blog post proves you also believe in peer-to-peer learning!

It’s so valuable.

You can and should list this in your background of skills that helps you to boost your social proof.  List the seminars you attend.  List the books you’ve read.  List the online courses you’ve completed.  These are valid learning experiences!

I just wanted to take a moment to share that in today’s rapidly changing technological whirl wind, peer-to-peer is a totally valid source of education and learning… it was not that long ago that the only way to learn anything was peer-to-peer via apprentice ships…. so I think we’ve gone full circle.

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 483 – Why Original Content Helps You

“People buy into the leader before they buy into the vision.”- John C Maxwell

Monday Topic: Character (Subject Matter Expert)

As we welcome our Monday let’s review the 5 C’s of the Infinity Marketing Machine.  These 5 C’s are the foundation that convert your customers into a tribe that knows, likes, and trusts you.  They are:  Character, Content, Consistency, Customers and Cash.

Today I’m looking at our first “C” of Character a little different.  I want to look at it from a leadership angle.

Regularly I write about the importance of “proving” your credibility with honors/awards, education/certifications, and even blogging your expertise.  This is important.  However, like today’s inspirations states, “People buy into the leader before they buy into the vision.”- John C Maxwell.

This tells me you need to be a leader.  And as we convert our customers into a loyal tribe, they need you to lead.

How do you do this?

Let’s go back to that blog thing… whether you like writing or speaking, you need to provide original content about your store, business, and industry.  It’s important!

You’re already talking with customers and reading industry magazines or attending conferences.  Learn to share this information on your website whether it’s written or transmitted via video.  This first hand presentation of information is valuable to positioning yourself as a Subject Matter Expert!

Think about what draws you to a business… it’s information. You visit a site and can see the product or service… but what about the information.  Do they share their story, history, or expertise? When they do feature this first hand information… you trust them.

This is the importance of our first “C” and as you see it’s fundamental to building trust with a tribe.

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 477 – What’s Your Intro?

“Leadership is not about your title, it’s about your behavior”

Monday: Subject Matter Expert

Having trouble with positioning yourself as a Subject Matter Expert?  Sometimes its because it feels strange to “brag”.  I assure you this is not bragging.

This is about building trust.

You need to build trust online and this is the most effective way to do this.  Here’s why… when you meet someone in person you have the advantage of picking up on non-verbal ques.  You can see the way they smile, the way they use eye contact, and even how they shake your hand.  But online you’ve got nothing!

Well… you have something… you have the ability to position yourself as a Subject Matter Expert!

When you’re having trouble trying to focus on “what” to list that would be helpful to strangers in the “building trust” category… just think of how you’d like someone to introduce you.

Imagine you’re taking the stage and the emcee is going to give your 30 second pitch!

What honor, titles, awards, and credentials do you want the audience to know about?

Your answer is exactly what you need to focus on.

So now… go, build up your profile and create a one paragraph “pitch” that you can add to your “about me” page.  This is really how easy the Subject Matter Expert positioning can be.

#doinginfinity

Tomorrow… come back for my episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #471 – Your Proof is Your Proof.

“Don’t brag about your work. Let your success speak for itself”

Monday: Character

Here’s a question to ponder… how do you brag without bragging?

Use PROOF!

I picked up Mr. Pancake at the doggie daycare and I realized something… they’re really good at what they do.  This particular day care is probably one of the best in the country.  The woman who started it was a VP of a major hotel chain, but always wanted to create a country club for dog… thus a pretty amazing dog care.

You know how I know… Mr. Pancake is STILL tired.  yea!!!!

On Monday’s we talk about Subject Matter Expert and showcasing your credibility to build trust with your customers via Character… the first C of the Infinity Marketing Machine.

Well…Here’s what happens when you walk into the doggy day care.  You see hundreds of photos of individual dogs in their swimming pool.  The photos are in frames all over the main reception area.

This type of humble brag shows testimonials of those that can’t speak.  The photos show dogs simply enjoying themselves in the beautiful clean water of their pool.

The pool is their showcase.

Another feature of this doggy daycare is their reception area.  Yes, it’s complete with a front desk and gift shop.  The merchandise is for the women.  It’s a boutique.  Not a dog bone to be purchased… well there were bone shaped throw pillows.

Knowing the back story that the owner came from the hotel industry is proven with the aspects of the reservation desk, gift store and “check in”/”check out” hours.  This is all bragging about the credibility of the service you’ll receive.

You see… sometimes your proof is you actually doing.

Let’s say you own a wedding planning business and your degree is accounting.  Your credibility is proven by having error free accurate bills.  If you send out delayed bills or bills with errors, it does translate to the rest of your business, especially if you are a classically trained accounting major.  This means you must be good at weddings and accounting!

Traditionally I talk about enhancing your Linked In Profile or other social media platforms to increase your social proof.  Today I thought it would be worth a reminder that your character is defined via your follow through.  Letting your success speak for itself is a great way to brag without bragging.  It’s your brand!

#doinginfinity

Tomorrow… come back for my episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

 

ProfitCenterCoach.com – Episode 453 – A Trick To Help You Create Blog Posts

“When you get, give. When you learn, teach.” – Maya Angelo

Monday: Character

The goal of turning our social media efforts into an Infinity Marketing Machine is accomplished by getting our audience to know, like, and trust us.

The question becomes, “How do we do this?”

When you convert your effort to creating an Infinity Marketing Machine All communication with your customers centers around this main goal.  You want all communications to build trust and get people to know us that’s how they will like us!

I’ve often said we do this through creating consistent content that is useful to our followers.  BUT, it’s a little more than just content.  It’s about the credibility of the person  creating the content!

Sure you can create a site where you constantly repost items from experts… but all that makes you is a good reposter-er… you want to be more than that!  You want to be one of the experts.

When you position yourself as an expert you will enhance your following.  This may seem daunting… but you can do this with something as simple as a Linked-In or Facebook Profile.

Use these two “ready to go” traffic generators.  Just build and enhance your profiles.  Include your talents/skills and honors/awards.  Also post your own creative content.

That’s a little tricky for some people.  I think it’s because we use the word “expert” and follow it with “create content” – that means you are blogging or vlogging information for potential customers to see!  That gets scary… until you think of this trick.

Reread today’s inspiration: “When you get, give. When you learn, teach.” – Maya Angelo

The second half… “When you learn, teach.”

If you can hold a conversation about your product, service, or industry then you can write or create a video about it.  Take what you have LEARNED and spin it into a TEACHING moment.

Just like this blog post… all I’m doing is sharing information I’ve learned.  I’m teaching you what I know!  I love learning more and more about being an Infinitypreneur but… it’s even better to teach you!

Instead of thinking of “positioning yourself as an expert” think of yourself as “Teaching what you know”!

#doinginfinity

Tomorrow… come back for my episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #447 – Is Snapchat a Fruit or Vegetable?

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.”

Monday: Subject Matter Expert

Get up. Run business. Go to sleep. Repeat.

I’m willing to bet that there’s a lot of knowledge that happens between “get up” and “go to sleep”. haha

This knowledge is the information that you need to focus on for positioning yourself as a Subject Matter Expert.   And we need to be a Subject Matter Expert in our industry because being the thought leader for our customers transitions them to a tribe.  And when they become a tribe you will experience loyalty.

That’s why this is important!

But I found today’s inspiration and it made me laugh because we’d never put a tomato in a fruit salad… but how many times have you almost done something “dumb”… OR better yet, how many times has someone else nearly done something dumb but you stopped them?!?

The way you build trust with your tribe is to show them where the pitfalls are!  You want to prevent them from doing something dumb.  I like to mention this point because sometimes people feel funny about listing their credentials or starting a blog.  But… your ability to serve your tribe by preventing them from doing something incorrect (dumb) or your ability to shorten their learning curve is a great benefit to spending the time to be a thought leader.

Remember, this does take time.  You are working on your business, so taking the time to write web pages or a blog might seem irrelevant.  However, if you prevent someone from putting tomatoes on their fruit salad, isn’t it worth it?

Alright – maybe that’s not your number one concern… so if your knowledge brings more customers in your door… isn’t it worth it?

The reason I bring this up… I was talking about our crew with my parents (the owners of our family marina) – anyway, my dad was asking about how I recruited our crew this summer.  He knew about the open house event we hosted in April, but he wanted to know HOW we found the people that we invited to the open house.  My answer… “Snapchat”.

You see, I was able to share my knowledge with my dad and explain how powerful social media can be.  I used the real world example of our open house.  He still doesn’t completely understand what Snapchat is… but he does fully understand that using a newspaper ad to attract our high school crew is just like putting tomatoes on your fruit salad!

Tomorrow… come back for this week’s episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

ProfitCenterCoach.com – Episode 435 – Stay Current

“What’s new today will be old tomorrow. The only constant is change”

Monday: Subject Matter Expert

What the heck is the purpose of “Subject Matter Expert” Day?

It’s simple. People want to do business with people.  They don’t want to do business with phones, websites, or pamphlets.  These are your tools.  But the key is YOU.

You must earn credibility for a person to work with you!

Now… sometimes this is ONLY done via the text on a webpage.  You can make an entire sale based on the information you provide.

But something magical happened when you provided that information.  The magical something is that you earned trust based on your words OR on another part of your site.

Maybe you included an “About Me” section that someone read and learned about you.  Or maybe they did a search for you on Linked In and found your profile.

Now… behind the scenes your credibility is based on your ability to keep up with the times.  What I mean by this is the message you provide.

For example, when you look at your site do you see a 10 year old car or a new car?  How about that photo you included to say “call us” and it’s a flip phone or worse… a BlackBerry!

It was funny my husband showed me a photo of an ad from Amtrak.  Great ad that conveyed their train engine is robust, but it’s the experience it provides the riders via memories that is the real benefit… but when I was shown the ad, which was cool, he said it’s got to be old it’s a 10 year old car in the ad!

Either they took the photo and didn’t notice the car OR it was a fancy car, 10 years ago…

That’s why it’s just as important to your Subject Matter Expertise to stay current with your visuals on your pamphlets or website as it is to keep up with your education and credentials.  If either is stale, it’s a reflection on YOU!

Just like our inspiration says, “What’s new today will be old tomorrow. The only constant is change.”

So take a moment today to do a reality check and see if you’re outdated!

Tomorrow come back for this week’s episode on “Content and Consistency”!
PS:  Like my vibe? Join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

ProfitCenterCoach.com – Episode 423 – This is Why It’s OK to Quantify What You’ve Done.

“Without promotion something terrible happens… Nothing!” P. T. Barnum

Monday: Subject Matter Expert

You’ve worked hard and you’re working hard, but you feel like you should be busier.  What’s going on?

Well, when you forget to promote something it gets quiet. And by forget I mean you simply don’t.  This is for both your products/services AND your personal credibility.

One of the 5 C’s of the Infinity Marketing Machine is Character.  Sometimes it’s a difficult concept to grasp that you need to show your credibility on line but it’s a VERY important part of your total package.

You can create content and collect customers that you focus on nurturing into a tribe… but the whole process goes faster when your customers know, like, and trust you.

Trust is key.

The best way to build trust is to promote yourself.  You may feel like you struggle as to what you can promote… well here’s an example.

I worked in college admissions for 5 years.  That is one type of “fact” that helps with promotion.  But let’s break down one thing… I served on a scholarship committee where I read applications and actually made decisions.  Hummm… this is getting interesting.  Over those three years I read over 1,000 applications!

If I sold an info product online about how to write an amazing scholarship application – would it be helpful if in my PROMOTION I said, I’ve read over 1,000 applications?  I mean, there isn’t an actual certification program to take to become a scholarship evaluator… but certainly reading over 1,000 applications makes it’s own credibility statement!

That’s what I’m talking about when I say promotion!  Look at what you’ve done and quantify it so it makes an impact to your followers.

PS:  I love today’s inspiration… I found it last Friday… then you know what, all weekend I was following team USA for baton twirling at the world championships.  The gold medalist for the junior ladies is from the USA. YEA!  To bring my little story “full circle” she did the most incredible performance to… you guessed it… “Never Enough” from The Greatest Showman.  Watch it here.

If my blog is giving you ideas… that’s super cool, for sure join my group for more!  start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!