Quote “Be patient with yourself and others.”
Monday: Subject Matter Expert
You don’t have to know everything right from the start. That’s a hard concept to grasp, especially if you’re used to working in your area of expertise day in and day out.
But it’s OK.
I’ve been mentioning that I’m taking 4 different seminar style courses right now… OH my, there’s so much I’m learning – it’s great!
But one particular concept to realize is that you need to let your tribe draw the conclusion. It’s much kinder than “You can lead the horse to water but you can’t make him drink” – but it’s essentially the same thought.
Lead your audience to your solution -but let them draw the conclusion. Do you understand the difference…?
We have a solution and a conclusion. You can tell them they’ll get clean clothes by using your laundry soap, but they’ll draw the conclusion when they test or see it for themselves.
Let them figure it out – give them the information and pause. Yes… we HATE silence (well, I like silence) – anyway… back to topic.
Provide the information for your tribe. Let them understand your passion – but do your best to give them the information, to deliver the information, with your experience but from the mindset of their current situation.
What the heck does that mean?
It’s not really dumbing it down – but let’s use that because I can’t think of a better word.
A doctor comes in to tell you the results of your test. They have gone to school for a long time… they have worked in the field for many years… and they know the test results without hesitation.
However, this does not mean they should talk with you as a doctor – they should go back to that mindset of a patient hearing news for the first time. When they deliver the message from a mind-set of a beginner, the advanced knowledge will be received much better.
Your credibility and character will earn trust when you are able to share your message and guide your tribe to the solution, but they draw the conclusion. It’s pretty powerful.
Tomorrow… come back for my episode “Content & Consistency”!
PS: Like my vibe? I want you to join my tribe!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review