TribeologyBlog.com – Episode 883 – Build Trust and You’ll Eventually Be Able to Buy Gum.

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Money is not cash. Cash is the lowest form of money. Money is 4 things before it becomes cash. Money is, first, credibility, credible relationships, character & competence before cash. Build these 4, money will follow.” Emeka Ojoko

 

The Infinity Marketing Machine is based on a 5C pillar system of Credibility, Content, Consistency, Customers, and Cash.  That’s why I’ve chosen this blog to spend each day on a different “C”.

But you know what’s fun…

When I find a quote that says something very similar… and that’s today’s topic for credibility!

Money is not cash… it’s the “THING” that makes trading two wants equal.  It would be hard to be a dancer that wants gum from the convenience store and find a store owner that appreciates a single leap enough to trade for gum.

However, if the dancer sells tickets to a performance and accepts money for the tickets, the dancer can go to the convenience store to get gum.

Normally I’d use chocolate chip cookies for my examples… but I’m trying to cut sugar out of my diet and I dislike gum.

SO… back to the quote and how it relates to our 5C system.

Money is credibility, credible relationships, character and competence.

When you build your Infinity Marketing Machine – you provide content that attracts a tribe… and you must provide that content consistently to build trust.

This trust is your action and follow through which is your relationship trust and is different from the trust you gain as a Subject Matter Expert based off your character.

But the character trust is what makes your content reliable and worth coming back again and again as you consistently build your relationship.

Eventually the customer turns to a tribe that you offer items for sale that you know they desire and BOOM…that’s when your skills and trust transforms into money that you can use to buy gum.

The dancer showcases all of her Subject Matter Expertise on a stage to an audience willing to trade money for a ticket to see her provide content they will enjoy, but the cash is just the equalizer to allow her to buy gum.  It’s the trust that brings them into the theater.

Build trust and eventually you’ll be able to buy gum.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 865 – Your Turn!

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Ten people who speak make more noise than ten thousand who are silent.” Napoleon

Yesterday was a first!  It’s taken about a year… but I had a goal.  By the end of the year I would record my first information video.

This doesn’t seem like a tough task… but somehow, despite what I teach here, I personally went through every excuse imaginable.

The fun of the video was that pressing record was super duper difficult… the first time.  But the next time it was no big deal.

I’m not kidding.

But getting to December 29 went like this… I’m too busy… I don’t know what to talk about… My hair is grown out and showing gray… I look tired… I don’t have a good enough camera… the lighting is awful… I don’t have a nice back drop…

Does that sound familiar to anyone?

OMG.

Yesterday I actually exhausted every excuse I possibly could come up with SINCE MARCH.

So there I sat, new computer, new light, newly painted backdrop with desk as a prop, new microphone, free recording program, hair that’s “sorta” not gray… and I pressed record.

I have spent the last week intensely developing SOMETHING to talk about.

So I hit record and simply started.

Eight minutes later – and it wasn’t awful.  I’m recovering from a super nasty cold… so it’s a little nasal sounding…

I’ll end up re-recording it – but I did it!  And honestly, who the heck thought eight minutes of talking to myself in a room with a camera could actually feel normal. But it did.

And so it begins.

With a challenge.  As we quickly approach 2020 – what are you going to start sharing?  Sometimes writing is easier than video… but I want you to sit down TODAY (since 2020 is really coming quick) – but sit down and answer this question on a piece of paper.

QUESTION TO ANSWER:  “If you were asked to present for 10 minutes about a work-related topic, what would you speak about?”

This answer makes you a subject matter expert!

NOW go press record.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 859 – The Star of the Show

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Who is the Star of the Show?”

So who is the star of the show?  Clearly it’s Monday so it’s “Subject Matter Expert Day”… so you think it’s you, right?

UM, it might be…

But the purpose of positioning yourself as a Subject Matter Expert is to allow others to gain trust in your background making you more credible.

For example, I can tell you to use the 5 pillars of the Infinity Marketing Machine, “Credibly, Content, Consistency, Customers, and Cash” and leave it at that… but if I say, I sent out one email and generated $1,800 in sales in two hours… or if I said that a week ago I sent out two emails in 4 days and generated $17,000 in sales, that makes your ears perk up…

However, that doesn’t make me the star.

YOU are the star… (in this case).

What do I mean?

I mean make your customer the star.  In a WIIFM (What’s In It For Me) world you’ve people only care about how something effects them.

That means my above examples are only good in that YOU want to achieve these types of results… right?!?!?

Yep.

Now, it’s the Christmas season so here’s a little real world present for you.  And I think it’s fun!

Let’s jump back to your tribe member as the “star” in the context of making them a Subject Matter Expert.

What?

How on earth do you do that?

It’s super simple… You can do it by elevating their status.

Everyone loves a loyalty card, VIP group, or even a certificate.  These distinctions in your tribe will give others something to strive for…  And at times it will give them the opportunity to list it on their “resume” as a Subject Matter Expert.

How?

Have you ever attended a conference and paid for VIP access?

Well.. often as such there is an photo opportunity… depending on circumstances, this can be hung in their office, store, or even displayed on their website.

 

I had the opportunity to meet Gary Vaynerchuk at a VIP event.  And in return I got a photo.

Another way to help your tribe with their credibility and increase yours is to have a certificate… It doesn’t have to be a complicated process.

Here’s how I used this process… I created a “Clean Boater Pledge” program. If you’re a boater – make sure to take the pledge.

It’s a simple “yes” checkbox and when you’re done it emails you a digital certificate to print and display.

But what this does is adds to their credibility!  People that love boating and want to spread the word pledge to environmentally sound boating practices.

My brand PontoonGirl.com has an “army” of followers to help in our mission.  The followers are elevated, and the brand is strengthened.

So as we head into this week of holiday madness, think of how to make the tribe that follows you, “stars”.

At first it might seem like a strange way to build your credibility by making someone else the “star” but creating a way to elevate a tribe member status is a wonderful way to build loyalty and increase your subject matter expertise.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 847 – Why You Need to Celebrate You.

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “There’s nothing more rewarding than standing back and seeing all the hard work pay off.”

Today.  Stop.  And appreciate what you’ve done.

I’m serious.

We’re in the middle of the 4th quarter crunch.  There’s time to make last minute gains and a push to the New Year.

But look back (at least for a quick moment)

This will help you in HUGE ways.  When you’re talking to customers, and by talking I mean writing an email or speaking in person… maybe I should say “communicating”.

When you are communicating with your customers, the confidence you have will give an automatic boost to your credibility.

But to gain that confidence you must stop and recognize all that you have done.

It’s so easy to say “yep I hit a sales goal” or “Yep, I won that award” but the goal or the award are the capstone of an entire journey.

My cousin opened a yoga studio, of her own.  I mean she actually bought her own building.  She’s been teaching yoga for almost a decade, so she has a following… but she took a leap, remodeled a building, hosts events, and has students that respect and pay her!

Last weekend she had a special event with a guest teacher and packed room.  I said, look at just how much you’ve accomplished to get to today.   All the training, practice, mentoring you’ve done.

It’s not that she opened a studio, but she’s changed lives.

She was busy focusing on the next thing coming up (class in two hours) but just like her… you need to stop and appreciate where you’re at, right now.

The credibility you share with your tribe is not just in the words you say, awards you’ve won, but it’s in your actual day to day actions.  Your actions right now are only possible from all the hard work you did to just before reading this!

Congratulations.

Now get back to work. 🙂

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Tribeologyblog.com – Episode 841 – Are You Busy? Read a Book!

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Never become so much of an expert that you stop gaining expertise.”

Are you busy?  The common answer is YES!

Now with busy comes a very important responsibility… yes, a responsibility of being busy is…  You need to keep learning.

OMG, seriously?

YES!

One pillar of the 5c’s of Tribeology is to be credible.  Credibility allows people (your tribe) to know, like, and trust you. And this is accomplished externally by providing content that your tribe wants and needs…

But it also comes from you, as a leader, being an expert in your field.

You can exhibit this leadership with third party endorsements such as awards and degrees… but this is great, a moment frozen in time.

For example,  I have a degree in Marketing…. but it predates the Internet… dang, that makes me feel really old, and it’s not entirely true.  We had Gopher (email) I think there may have been a world wide web, but my first use of Netscape was when at my first job 4 months after I graduated!

I don’t think that made me sound any younger.

But here’s my point.  Although I acquired my formal marketing knowledge before the internet… doesn’t mean I can stop learning.  Now I enjoy marketing so reading books and magazines, watching videos, attending conferences and testing new skills is fun.  But it’s also super valuable in being able to teach others.

This is what you need to do, too.  You are ultra busy in your normal day to day activities, but keep learning.  Grab a book and start reading… OR my hint is to start listening to an audio book!

What ever it takes, keep learning and keep sharing what you learn.  This will build confidence as the leader of your tribe.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com
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BONUS:  Use Promo Code: CyberMonday and save 22% – Hurry Expires 12/2/19

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 823 – Why It’s OK to Admit You’re Not an Expert

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “The moment you give up is the moment you let someone else win.”

 

If you are super competitive you’ll read this quote and think… YES!  I totally get it… never give up!”

But let’s look at this a little different.

I enjoy designing artwork for my promotional items.  In fact, the T shirts you see in the ads under my blog are a perfect example.

But you know what?  It takes me forever to do a design… I tweak and tweak and hours later I’m done.

This is NOT the best use of my time.  So I started using Fiverr.  Now Fiverr is not without issues, but when you are careful and find a great designer, your life becomes easier.

It’s not that I gave up – but I started working smarter. I found that I could find a designer and have 10 designs created overnight instead of myself spending hours on each and every design.

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When it seems like you “give up” it is in fact, winning.  This is one of the skills that is the most important to learn. You must “give up” areas where you are not the expert and seek an expert.

Sometimes our topic of Subject Matter Expert doesn’t involve us marketing ourselves as the expert, but rather, relinquishing our lack of expertise to someone who is much much better!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

The “I Set Goals and Crush ’em” Collection
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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 811 – Give Your Customers Your Passion

Quote: “Passion first everything else will fall in place”

Monday: Creditiblity

 

What should I sell?  What is it that’s going to make money… quick?

Have you ever said those two things?  Oh yeah… and if you haven’t uttered them out loud my bet is that you’ve said them in your head.

And it does work – let’s say if a holiday is coming up… you know that you’ll have traffic, whether it’s foot traffic or traffic to your website, it makes total sense to offer a product for this anticipated group visiting.

But what about sustained growth and sales?  Product or services to allow sustained or even stable growth is where you should focus your energy.

BUT – it’s not super easy to think long term… you have a business… you’re running it on a daily basis… now throw into the mix a long term focus.  That can drive you crazy. But one way to combat the craziness is to focus on your passion.

This is the ultimate for tribe building.

When you attract a group of people that has a common passion- the products follow!  But you need to provide information that they desire.

For example, at the marina we choose to focus on reasons to use your boat versus oil and filter changes… No one wants to hear about an oil and filter change… but they do want to hear about festivals and parties around the lake that they can boat to.

This makes a big marketing difference.

When your passion matches complements your expertise the rest really does fall into place.  SO, if you’re overwhelmed trying to figure out what to posts.

Take a step back.

Look at your customers and ask what is the passion or drive for using your product and service… why the heck have the found you — then answer that need with the passion you have for your business.

Again, we tell our customers all about restaurants… it has nothing to do with what we sell, and yet… our tribe is very engaged in buying stuff from us.

Give your customers your passion… the rest really does fall in place.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

The Living My Best Life Collection
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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.