Category: Tribe Building

Posted on in 4- Thursday - Infinity Customers, Business owner motivation, Customers, DoingInfinity, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 939 – The WHY You Talk to Your Customer

Thursday Blog Topic: Infinity Customer –

Quote: “Shifting customer needs are common in today’s marketplace.”

 

I think this quote is the understatement of the year.

Traditionally when we have thought about shifting customer needs we have concerned ourselves with trends or seasons…right?

There are people that remember the mortgage crisis or even the attacks of September 11… well, those are the shifting customer needs we are discussing right now.

In a seasonal trend, you take mittens off the shelf and replace with swim suits. It’s pretty manageable.  You will understand that the calendar dictates your next move…

But now… right now, what the heck are you suppose to do?

A month ago we were just past Valentines Day and heading toward St. Patrick’s Day… change your color scheme from red to green.  Your customer need shifted from heart candy to green beer… well, you get my point.

But shifting from February 25 economy roaring to March 25 shelter in place… all of this without a mass tragedy one time rip the band aid off occurrence… it’s surreal, right?

So what do your customers need?

Your customers need stability.  They are living in an insecure world.  You feel it… and you experience it.

But how do you give that stability… well, look at your core business and what do you actually sell?  Do you dance lessons which are a way to foster the growth and confidence of the child? You can still provide that.  You may be giving video lessons… but how can you help the parent? Can you provide an article and extra assignment for the parent to do a practice check list?

Think of your basic product – not what you sell but WHY you sell.  WHY does someone actually buy your product or service.

Focus on that WHY and provide more love and attention in this area.  This is how you bond with your Infinity Customers and keep them around until we all achieve certainty

 

#doinginfinity

 

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

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Posted on in 5- Friday - Big Money, big money, Customers, DoingInfinity, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 934 – How Can You Serve?

Thursday Blog Topic: Infinity Customer –

Quote: “Everybody can be great because anybody can serve.” Martin Luther King Jr.

 

The virus is awful.  Schools closed, restaurants closed, businesses closed. 

There are lots of memes on the internet… OK, my favorite is the one that says, “in about 3 weeks we’ll find out what everyone’s natural hair color is”  Yep, my roots are already showing, ugh.

But here’s the deal.

After all the “fun” of being stuck in your home turns to crazy walls closing in on you… what can you do as a business to help serve your customers?

Look at this example…

What a super helpful post!  It’s great for the company to provide easy goodwill.  They sped up the film to demonstrate the exercises and added subtitles.  What a great idea.

How can you do something like this?

At our marina we have ice on our lake… but what we are doing is promoting businesses that are part of our community by sharing information with our tribe such as which are still open for take-out. 

There is something you can do to help your community.  Whether this is your own customers or by sharing your audience.

Serve when you can!

 

#doinginfinity

 

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 5- Friday - Big Money, Blog content, Business owner motivation, DoingInfinity, marketing, Social marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 928 – Are You Happy?

Friday Blog Topic: Big Money Small Change –

Quote: “Thankful people are Happy!”

Instagram is a great way to show off the items you offer for sale… I mean, look at this great desk!

Take another look at it…

Now read the caption.

It’s NOT for sale!  It easily could be a product photo shot – but instead it’s a Thank You!

A thank you not for someone giving to them as a gift… it’s a thank you to the movers who they paid money for and did not need to give a “shout out” to – but they did!  They wanted to thank the company that moved the desk.

Thank the people that serve you…

Speaking of serving… the writer mentioned they never could have done it without the movers because it’s a heavy desk.  The movers served her, sure she paid, but the overwhelming gratitude for having her desk placed in this spot of her studio thrilled her!

What’s the take away?  Why am I mentioning it?

Do you like this person, even if you have no idea what their business is… they are thankful, polite, and HAPPY.

If you love this you will be attracted to this tribe. 

SO… although they did not plan this as a tribe building post – it was just created because the writer was genuinely thankful, but a post like this has the ability to be a tremendous tribe building tool.

Get out there and get your happy on!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 1-Monday - Subject Matter Expert, Blog content, Business owner motivation, Content, infinity marketing machine, infinity product, marketing, Social proof, Success tips, Tribe Building

TribeologyBlog.com – Episode 924 – What Do Your Customers Need to Hear From You Today?

Monday Topic: Credibility —

Quote: “You need a vision that is so big that it is compelling, not only to others, but to you.”

 

In the middle of December I signed up for an online course.  Since it’s Monday I thought this would be an excellent topic.  It’s a “walk the walk” type of story…

Monday is the day we discuss how to increase our social proof.  We want to have our customers “know like and trust us” and an amazing way to do this is to position ourselves as leaders of the tribe.

But to be the leader we must have information to lead… so back to my original statement… back in December I signed up for an online course.

I’ve wanted to create a course to create students of the Infinity Marketing Machine.  I know I teach the concept in this blog… but the importance of registering for a course and going deep into how it can help you at your business is an exciting idea to me.

But, I’m not a classically trained teacher. I’m a marketer.  Sure we tell stories and seek to understand the needs and wants of our customers, but teaching is a different art. Thus, I’ve been stuck in the middle of a bunch of ideas without a focus.

The course I registered for helped to focus the idea, and then I started learning.  Oh my, the instructors are amazing.  I love writing research reports… I know that sounds like a crazy thing, but it’s something I enjoy.

But the missing piece was to get out of my own way and think of what a student would need.  The ability to go back to what made me excited to start out and discover the Infinity Marketing Machine and figure out how to teach that.

Well… the “Infinity Product” was born, sort of, it’s been a busy 6 weeks of messaging, tweaking, and putting together an amazing product to help people really understand how an infinity product will benefit the customers/tribe at their own business.

It’s been fun… but I realized today – while I’m done with a lot of it, I have a whole bunch more to go!

That’s why today’s quote was so much fun. 

“You need a vision that is so big that it is compelling, not only to others, but to you.”

Well… I’m freaked out by my vision, just like you are when I encourage you to create content on a consistent basis.  When teach that you need to lead and continue to do things to build your credibility… it’s scary to put yourself out there. 

But congratulations, I’m happy you are!  So today, put yourself in your customer’s shoes.  Think about what they need from you to see you as a leader.  Do they need to hear a story of your most recent accomplishment, an article you just read, a seminar you attended about a new law or regulation affecting your industry.

What do your customers need to hear from you?

Now give it to them.

 

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 7- Sunday - Week in Review, Blog content, Content, DoingInfinity, marketing, Real world, Success tips, Tribe Building, week in review

TribeologyBlog.com – Week in Review – Episodes #920 – #925

Sunday Topic: Blog Week in Review –

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Monday – Subject Matter Expert – Episode #920 – How Do You Gain Expertise?

Tuesday – Content & Consistency – Episode #921 – The Information Behind the Fact

Wednesday – Midweek Motivation – Episode #922 – Run Toward The Cookies

Thursday – Infinity Customer – Episode #923 – How Writing Content is Like a Road Trip

Friday – Big Money – Episode #924 – An Extra Day and Extra Dollar

Saturday – Try This! – Episode #925 – Introducing Oreo Cookie Day!

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Posted on in 4- Thursday - Infinity Customers, Blog content, Content, Customers, DoingInfinity, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 922 – How Is Writing Content is Like a Road Trip?

Thursday Blog Topic: Infinity Customer –

Quote: “To stay motivated, we have to find satisfaction in the journey and not just the destination.”

 

There is something about enjoying the journey.  If you don’t enjoy the journey why do it?

Think about road trips.  I remember a road trip to Florida a couple years ago, I thought I’d hate it… after all, Minnesota is a long way from Florida.

BUT… it was fun.  When the road trip was though about as part of the trip it because a fun activity.

Sure hopping on a plane is easier.  3.5 hours from Minnesota and you are enjoying palm trees… it takes a good 18 hours by car before the first palm tree is seen.  And that can be a hard drive. 

But stopping along the way, just to enjoy the present is an entirely different experience from the lonely highway passing you by.

Keep this thought in mind as you are creating content and building relationships with your customers.

If you are creating content simply to create it and have something to post… it will be a lonely journey. 

But if  you switch your focus to bonding with your customers and creating amazing topics, tips, hints, behind the scenes sneak peeks…they will grow with you and become part of your journey. 

This completely transforms your conversation. 

So get out there and enjoy your journey.  Start with today.

If you had a customer standing in front of you, right now, what would you talk about?  What is happening at your business or what is happening in your industry that they need to know… 

Take that answer swirling in your head and write it out for them… but write as if you are talking to one person, hanging out in your car on the way to Florida… if you’re in Florida… head north. 

But make sure you chat, chat, chat!

 

#doinginfinity

 

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 2-Tuesday - Content & Consistency, Blog content, Bonus Series, Creative, DoingInfinity, infinity product, marketing, Real world, Success tips, Tribe Building

The effortless way to online sales that changes your mindset and build confidence.

Sometimes learning a new skill is a grind. You are not naturally drawn to it. This is me and learning Japanese. Yes, I speak Japanese. It’s fun to say that, but I’m not really good at it. In fact, someone told me my Japanese was “cute” there is absolutely no compliment in that!

So why am I telling you this.

I enjoyed learning Japanese and found it to be a challenge, but it was also a huge sense of accomplishment when I started to understand.

This is also what I thought about print on demand products. It’s a little challenge but once you understand the concept it’s so amazing! You can make money from this skill right when you learn it.

I’m still waiting to make money from my Japanese language skills…. hahahaha

Print on demand is the ability to create digital products that become real products at the moment they are purchased. It’s the coolest concept.

You don’t need to hold inventory to make money! In fact, holding inventory ties up your money. When you change your mindset that this is possible, wow!

It might be hard to grasp… but let’s look at music.

When you download a song, you aren’t actually buying a record anymore… you bought a file. A digital thing.

The difference in a song and a T shirt is how the file is used. The T shirt with your design is created the moment someone pays money and says, that’s a neat design. Again, it’s not like there are a million records waiting for purchase… nope, they don’t exist until you purchase.

So mugs, T shirts, Sweatshirts, socks, bags… this can all be added to your offerings for customers or even in your small store retail space. It’s an amazing way to add a profit center to your business without investing a great deal of money.

Much like Japanese, there was a learning curve… OK this is nothing like Japanese, I can teach you to create products in an hour. That’s why I made InfinityProduct.com to help you learn from all of my mistakes. Just hit the ground running! Start selling right away….

It will be fun to join you on this journey, in an hour from now you can have a huge boost of confidence from learning a new skill and start putting money in your bank account. Check my complete program at infinityproduct.com

#doinginfinity

img_8560

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

 

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, Customers, DoingInfinity, marketing, Social marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 921 – The Information Behind the Fact

Tuesday Blog Topic: Content and Consistency –

Quote: “The 18-to-34 age group is now making 54% of its purchases online”

Wouldn’t it be fun if I used today’s quote and taught you all about the purchasing power of the 18-34 group?  Quite frankly, I’d love to know more about it.

But the mere fact that over half of their purchases are done on line is mind boggling!

Well… here’s the point.

When you are struggling to come up with a topic.  Try a fact.  

It makes for a great scroll stopper. Did you stop scrolling to learn more about the fact?

It makes for a great topic builder for you…  yes, if you pick the right fact you can get a whole post about it.

But most important, it makes for a great information resource for your tribe.

Even though I didn’t explore the topic of the 18-34 year old age group and their leap across the half way mark for shopping online… you got a better piece of information.

You received a tip that will help you going forward in communicating with your tribe.

Take the opportunity to share a fact, statistic, or fun tip with your audience.  They will appreciate the information and you will appreciate the auto topic!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 1-Monday - Subject Matter Expert, Blog content, Content, Customers, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 920 – How Do You Gain Expertise?

Monday Topic: Credibility —

Quote: “Never become so much of an expert that you stop gaining expertise.” DWaitley

 

What did you learn today?

That was a question I remember being asked every night at dinner… all the while I was growing up.

So what happens we “grow up”?  Is it no longer popular to learn?

We go through the first 18, 22, or even longer, years getting an Education.  We graduate. Then often we stop seeking knowledge.

But to best serve your customers you need to maintain and expand your expertise.  Sure, you could continue with formal education… but often conferences and seminars can increase your knowledge base.

Reading or listening to book increases your knowledge and so does the consumption of trade magazines.

What else can you do?

One amazing way to increase knowledge is to take an online course.  The Infoproduct industry is expanding quickly allowing you to gain (or keep up) with knowledge from your phone!

Take a look through an online course guide and almost anything you can imagine is there… the next time you have trouble with a computer program, look it up… someone probably created a course.

And that’s the catch – someone.  When you position yourself as an expert due to experience you are able to create educational materials for others.  It’s important to share this type of information, whether for pay or free.

A blog is a great way to help your tribe.  When you lead with your knowledge it builds the trust with you.

I enjoy marketing and sharing my knowledge here is fun, but I hope you find it informative.  My “professional” education ended long ago but over the last 5 years I’ve taken many seminar/extra learning/online courses.

Often that knowledge is shared here.

One thing I’m in the process of creating is an Infoproduct called InfinityProduct.com to showcase how easy it is to add a profit center to your existing business without inventory.

The course to learn how to create a course has been intense and will allow for a launch at the end of the month (hopefully, cross fingers).  I’m going to be sharing more about the journey over the next couple weeks… I can’t wait for you to be able to get your hands on the product, but for now… for sure jump on the waitlist – InfinityProduct.com!

 

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

life-is-tough-so-are-you

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.