TribeologyBlog.com – Episode 886 – Tease Your Tribe

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Friday: Big Money Small Change

Quote: “Happiness likes to jump out and surprise you when you least expect it.”

 

It’s just a cardboard box.

You receive them every day when you are working in your retail business…right?

YES!

It is just a cardboard box that YOU receive everyday — but what’s inside the box and what does it mean?

Inside the box you’ll find lots and lots of inventory.

Items that you selected just for your customers and you can’t wait for them to see the products… so why wait?

I don’t mean open the boxes and display the merchandise… do like this company did.  Take photos of the cardboard and tease your tribe!

This is a great way to spend zero money and build anticipation!  It’s better than an ad… your customers will love it!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 885 – How R You Doin?

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Thursday: Infinity Customer

Quote: “Your brand is only as good as the experience you provide from it. If there’s a mismatch, customers won’t trust you.”

 

Have you ever looked for a used car online, found one that you loved with a great price, then you went to see it in person and it had a giant dent in the side?

OK, maybe not a dent – but there were lots and lots of scratches…

How did this make you feel?

Most likely it made you dislike the car, dislike the seller, and have little confidence in how it runs.

Why?

Because there is a disconnect in what you expected from the photos (image) that seller provided and what the real world experience happened to be.

The seller’s brand was damaged by this experience.

You see, the seller does not control the brand… the brand is controlled by the experience the BUYER has.

This is a very important distinction.

Often we think we control the brand.  We don’t.  We control the branding of our business or product, but the brand is controlled by the seller and their experience.

We can say our product is the most amazing performing experience ever… but if it’s broken when the buyer tries…that’s all that matters.

This is why reviews are important.

A customer review is actually a reflection of the brand.  Think about that for a minute.  Your reviews are a great way to see how your brand is doing.

EEK!

You spend a lot of time branding by putting messages, images, and stories “out there” on social media and on email… but the reviews are also “out there” so that’s your report card.

So today, take a look at your branding and your brand and ask yourself, “how are your customer interactions doing?”

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 883 – Build Trust and You’ll Eventually Be Able to Buy Gum.

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Money is not cash. Cash is the lowest form of money. Money is 4 things before it becomes cash. Money is, first, credibility, credible relationships, character & competence before cash. Build these 4, money will follow.” Emeka Ojoko

 

The Infinity Marketing Machine is based on a 5C pillar system of Credibility, Content, Consistency, Customers, and Cash.  That’s why I’ve chosen this blog to spend each day on a different “C”.

But you know what’s fun…

When I find a quote that says something very similar… and that’s today’s topic for credibility!

Money is not cash… it’s the “THING” that makes trading two wants equal.  It would be hard to be a dancer that wants gum from the convenience store and find a store owner that appreciates a single leap enough to trade for gum.

However, if the dancer sells tickets to a performance and accepts money for the tickets, the dancer can go to the convenience store to get gum.

Normally I’d use chocolate chip cookies for my examples… but I’m trying to cut sugar out of my diet and I dislike gum.

SO… back to the quote and how it relates to our 5C system.

Money is credibility, credible relationships, character and competence.

When you build your Infinity Marketing Machine – you provide content that attracts a tribe… and you must provide that content consistently to build trust.

This trust is your action and follow through which is your relationship trust and is different from the trust you gain as a Subject Matter Expert based off your character.

But the character trust is what makes your content reliable and worth coming back again and again as you consistently build your relationship.

Eventually the customer turns to a tribe that you offer items for sale that you know they desire and BOOM…that’s when your skills and trust transforms into money that you can use to buy gum.

The dancer showcases all of her Subject Matter Expertise on a stage to an audience willing to trade money for a ticket to see her provide content they will enjoy, but the cash is just the equalizer to allow her to buy gum.  It’s the trust that brings them into the theater.

Build trust and eventually you’ll be able to buy gum.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Week in Review – Episodes #877 to #882

Sunday: Week in Review

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #877 – My Awesome Title and Why It’s Important To You

Tuesday – Content & Consistency – Episode #878 – Bring Your Avatar To Life

Wednesday – Midweek Motivation – Episode #879 – Your Big Three Will Make You Awesome

Thursday – Infinity Customer – Episode #880 – The Reason You Want to Attract a Tribe

Friday – Big Money – Episode #881 – Just Use Text

Saturday – Try This! – Episode #882 – The Reason It’s OK to Flip Flop at Your Business

 

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TribeologyBlog.com – Episode 882 – The Reason It’s OK to Flip Flop at Your Business.

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Saturday: Try This

It’s time to create a theme.

Sure you might not be able to put a giant flip flop into your entryway… but you can do “small” things to help help set the mood of your business?

Start with the driveway… when I visit the doggy day care they have speed limit signs that have a 5 in the middle of a paw… then when you arrive at the front door the shutters have a paw print carved in the wood.

Super simple things that help set the mood.

The flip flop is gigantic, but how silly would it look to have a small flip flop in the hallway… this is a showstopper that screams “it’s vacation time”

The super cute part is the pop top along side the flip flop… remember how I teach that everything you do is to attract your ideal customer to your tribe.

Well, the pop top is not designed to attract kids, they have no idea what a pop top is.

This resort is making people who recognize what the heck a pop top is feel welcome. Which is kinda funny since a pop top in the sand caused a whole lot of cut feet back in the day, didn’t they!

Today – start from the front door and see if you can “set the mood” maybe it’s a clock, figurine, or giant flip flop!

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

IMG_5877

 

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 880 – The Reason You Want To Attract a Tribe.

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Thursday: Infinity Customer

Quote: “You can’t rush something you want to last forever”

 

If you were at a party and someone came up to you, stepped into your space bubble, and started drilling you with questions, what would you think?

Oh My Gosh… creep alert!

How about if you visit a website, then the next thing you know every time you open Facebook there is an ad from that site… or you open a news site and the same thing happens, you’re being followed all around the web with this site!

Creepy.

And finally… what happens if you love a store, you sing up for their email, and then it’s like you’re FLOODED with email after email after email… it just doesn’t stop – or it does when you unsubscribe.  haha

What’s my point?

It’s this… you can’t rush your relationship… whether it’s in human life or infinity customer world.  Seriously… if you start to send emails quick and overwhelming – you will scare someone away much in the same way when you’re cornered at a party by a creeper!

Build the relationship by being the leader a tribe is looking for, but don’t be creepy!  You want to provide useful information…

But… on that note… you also want them to be an Infinity CUSTOMER not an Infinity Friend… avoid the friend’s zone!  While you provide information you also want to sell.  Establish that while you’re developing the tribe – the underlying purpose is because you’re in business.

This is important… it’s easy to attract a tribe but you want to attract a tribe that you can offer products they desire and ultimately purchase.  If you get stuck in the friends zone this won’t happen… if you get stuck in the creeper zone this won’t happen.

You are building Infinity Customers… create the tribe, provide information, but always remember to offer items for sale.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

t-shirt-mockup-of-a-woman-holding-a-travel-mug-outside-a-restaurant-29314

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 877 – My Awesome Title and Why It’s Important To You

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “The relationship capital you earn from your connections will carry far more weight than advertising”

 

Friday night I received a, “… mentioned you” comment from Facebook.

It was from someone I don’t really talk to.  I also didn’t post anything earlier in the day… so it was odd.

I opened the comment and found a woman looking to purchase pageant banners because her normal vendor came up with a problem… she is completely stressed because the pageant is in a week.

Alright, this might seem strange so here’s the backstory.

I competed in baton twirling for 17 years.  Part of every twirling contest is a pageant category or awards that involve pageant sashes.  There are a couple social media sites I run for baton twirlers, and I also create rhinestone T shirts… well, I thought… maybe making pageant sashes would be a great way to provide a service to the baton twirling community.

Last year, I tried.  I made some for one contest… then crickets.

Until Friday.

The gal I made the sashes recommended me in the answer to the woman seeking help with her Facebook need.  Since I was tagged, I hopped on and put the link (MyAwesomeTitle.com) to the sashes I create… then about 30 minutes later, my phone did “cha ching”

IMG_7716

We operate in a very interesting commerce era… right now.

Credibility and personal reference is more important than ever.

Lots of people listed who they used in the reply for help on Facebook…. but she chose me.

It’s just something to think about as you work to develop your online credibility and social network.  It really gives purpose to all of that work you are putting into your Infinity Marketing Machine!

You are creating content but this is all about creating a connection.  And it was the mutual connection that got me the order.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

stronger-than-yesterday

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.