– Episode #562 – It All Makes Sense AFTER We Go Down The Rabbit’s Hole.

Quote: “Not everything has a name. Some things lead us into a realm beyond words.”

Tuesday: Content and Consistency


Here we are again! Tuesday and we’re talking about the C’s “C”ontent and “C”onsistency.

So what on earth is content?  Well, keeping the quote in mind, “not everything has a name. Somethings lead us into a realm beyond words.” is the PERFECT quote to define content.

When I say you need to create content on a consistent basis, I’m in general referring to text.  But what else is content… Ready?


Now… I’m certain there are more!  But with written, you have tweets, posts, blogs, and download content.  This continues with Video as recorded, live, slideshows, PowerPoints, Boomerangs, interviews, tutorials. Audio, speaking, stories, soap operas… this goes on and on .

When you say you’ve got nothing to write, you may be right!  Haha get it… right/write… (roll eyes).   But you could have a photo, or spoken something.  Mix it up!

You can repost, too!  It’s always best to create original content, but YES you can repost something that your audience would find interesting.  For example, at our marina, I bet our tribe would LOVE a screenshot of the sunny weather forecast… unless, of course, they’re sitting in a meeting!  However, it’s relevant content we didn’t create.

But here’s the interesting thing about content that really relates to the second half of the quote… we’re going into the “realm beyond words”…


I was chatting with my 14 year old niece the other day.  She’s working on a high school business competition and had a question about the internet marketing.  She has her target for the hypothetical product (which by the way is a million dollar idea).  She knows the target is middle school students.

She automatically thought… Snap Chat and Instagram.  Sure, that’s a great way to garner attention… but it’s not a great content curation plan.

Let’s jump down the rabbit’s hole.  YES, these two platforms are excellent for this age, but they are complete and total “one and done” thinking and we want infinity.

I  mentioned to her that she needs a YouTube Channel. Then I taught her the basic guideline that you might find helpful… and that’s to create your videos, then use Snap Chat and Instagram to lead to YouTube.  This brought us into a chat about how YouTube is the number two search engine and when you put it there it’s always there!  It’s searchable and will drive traffic.

Remember in your situation Instagram/Snapchat might NOT be the best feeders… you have to determine that by demographics.


Let’s go a little further down the hole… and soon it will make sense.

Each platform is starting to mature into it’s ideal use.  They are not all equal.  Let’s do this one example.  We make a video.  But remember earlier I said we have live, recorded, interviews, soap operas, etc… At the same time there is a demographic component to your platform of choice there is also an ideal platform for the format of your video.

Here goes:

Instagram: reality shows
Facebook: Talk show
YourTube: Sitcom / teaching
Podcast: Radio

In my nieces situation, because YouTube is long term and easily searchable, and the programming is something you watch again and again, just like you would watch a favorite sitcom over and over. Regardless of how old it is. It’s a great platform to host her videos.

You see… rarely will you look up an old episode of Oprah thus, it’s really best “in the moment” and that’s Facebook’s specialty, think about it, how far down on your feed do you look?  A day, three days, a month… nope, not a month, that’s old!

And Instagram… that’s your reality show, just look at the crazy things for a minute people do… yikes!

So as I was helping my niece, I hope I helped you.  Pick your medium (written/video/audio) and then merge with the best social platform… is it a “one and done” piece of content or is it an “infinity” content… that will help you decide where to highlight it for the BEST interaction.

If you like this post, let me know… hit the like button – it helps me understand what to write about.  ALSO go over to the app store and install my FREE app, Infinitypreneur.



Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

How to Use YouTube for Thought Leader Positioning

Yesterday I talked about always thinking of the end user in your business.  Today I’m going to be the end user!

Yesterday I walked out of my hotel dragging my luggage behind me.  When I arrived at the trunk of my car, the keyfob wouldn’t work.  I pressed the button, did it again, went to the driver’s door, still nothing.  Looked inside and BAM – I left the #$%#& lights on.  You know that deflated feeling where you want to be mad at someone else and can’t be… yeah, that’s how my day started.

Flash ahead to a really nice front desk staff at the Marriott Residence Inn by Sea World in Florida… Nolan, you rock!   I needed to get my car unlocked.  Crap.  I instantly started hating electronics because, no power, no lock release, no getting inside to pop the hood.  Did I mention there are no visible key slots on the outside of the car… so, what’s a girl to do?  Fight technology with technology.  I still had my cell phone and that meant I had access information.

I searched, “volkswagen dead battery unlock car” – I figured a boring “how to” page of the vehicle manual would appear.  Nope, David from VW of North Scottsdale appeared!  What a friendly face. Very thoughtfully, he went step by step to unlocking my car and I diligently followed until… SUCCESS!  I unlocked my car. Thank you David! Thank you North Scottsdale Volkswagen, I’m certain you saved me time and I was able to get to my conference much quicker due to your video.  BTW The video was posted two years ago and has 13,922 views! (That’s a whole lot of people locked out).

Most of the time you when pondering what you should post on YouTube you think, sales… sales… sales!  I live in Minnesota, I was in Flordia, I have owned VW convertibles in the past, but my buying a VW from David in Arizona a long shot.  However, as an end user of his product, his video is appreciated!   AND this video positions himself as a thought leader in the industry.

“How to use your product” videos posted on YouTube are a great way to build credibility for your business and brand. Think about it… the information is probably in the owners manual… which is in the glove compartment… of the car I can’t unlock.  Thanks again David!
If you want to check out the video to get an idea of what makes a great and simple how-to video, click here.   If you’re locked out, I feel for you, but it’s pretty easy to gain access.

Another shout out goes to my friends in the big black truck with the extra long jumper cables… dang you guys are awesome!

Two take-aways from my experience (besides turning off the lights)  back into the parking space and never rent a car without key slots unless you have access to YouTube!

More small pond domination ideas