ProfitCenterCoach.com – Episode 429 – Live Excellence.

“Excellence is not a skill. It is an attitude.” Ralph Marston

Monday: Subject Matter Expert

Today was a beautiful sunny day at the marina.  It was incredible!  It was also incredible because of what our crew was doing.  Mid-August brings a whole set of instability to the crew.

The reason I say instability is because my “new” crew needs to step up and fill the shoes of their “old” crew’s departure to college.  It’s always shaky.  But today we had a few short cuts that went against my belief.  The belief that when you live with excellence you’ll achieve it.

The example… ugh… I watched one of our guys drive the pontoon boat too close to the dock too fast.  Not only is it illegal… but it’s just dumb.  His skill set is perfectly capable to drive that fast, it wasn’t uncontrolled, it just has a very bad optic to our customers.  Did I mention it was dumb?

This is why you need to live according to excellence.

And that leads to positioning yourself as a Subject Matter Expert.  Excellence in what you do commands respect.  Respect gives you a voice.  That voice brings followers and followers elevate your status.

Be excellence and you will be viewed as excellent.

Here’s the deal… our boat runners have a talent level that is far superior to our customers.  This is amazing since they start at age 15 and our customers are in their 40’s! But because of their youth, they haven’t fully grasped the concept of  “perception” and they do something dumb like drive too fast too close to the dock.

Since our product is the care and handling of boats in addition to the promotion of safe boating, it’s bad for our brand when they drive “too fast”.

Perception affects your Subject Matter Expert status!  Therefore, if that one boat runner runners would just accept excellence as his attitude instead of merely operating as a boat driver with excellent skills, oh my… he’d skyrocket! But until he decides to be excellence, he’ll just have excellent skills.

Is this making sense?

When you decide that to live with excellence your Subject Matter Expert status will skyrocket, until then… you will just have excellent skills.

Live excellence, don’t just be excellent.

 

More tomorrow, make sure to come back for “Content and Consistency” — also join my vibe by subscribing to my tribe!  start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

 

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Week In Review – ProfitCenterCoach.com – Episodes #423 – #428

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories! –

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #423 – This is Why it’s OK to Quantify What You’ve Done

Tuesday – Content & Consistency – Episode #424 – Be A Wish Maker Content Provider

Wednesday – Midweek Motivation – Episode #425 – JUMP!

Thursday – Infinity Customer – Episode #426 – Make Memories NOW!

Friday – Big Money – Episode #427 – Enjoy Going to the Dentist

Saturday – Try This! – Episode #428 – The View From the Top

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

The View from the Top – ProfitCenterCoach.com – Episode 428

“It’s not about ideas. It’s about making ideas happen.” Scott Belsky

Saturday: Try This

This is a cool idea… and look how easy it is.

Last Monday I was standing at the green house checkout.  I was buying flowers and I noticed this really cool map on the counter.

It was huge!   They made this really cool aerial map of their business… but it was simply the aerial layout from Google of their business.

They laminated over it so you could set items on top… but if you need to drive “around back” it was super easy for the checker-outer person to point out where “around back” is!

Technology has become so advanced in regards to maps and directions that you should take a second look at how you can use it in your business… because this was a pretty cool example.

Try This!

Thanks for reading… If you like my vibe, subscribe to my tribe!  start here

 

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

 

Enjoy Going the Dentist! ProfitCenterCoach.com – Episode 427

“Laughter is an instant vacation.” – Milton Berle

Friday: Big Money Small Change

I love when fun things pop up on my Facebook feed.   This one just arrived and I just needed to share it with you.

It’s the perfect example of what you can and should do with your social media.

Do you like going to the dentist?  Well… read this post!  It’s not about tooth cleaning, or root canals, or even cosmetic care.

It’s about the personal relationship a dentist and a long term client have.

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Wouldn’t you want to be so excited to visit your dentist that you planned your visit by picking the ugliest tie you owned… AND have your dentist play along by also wearing an ugly tie?

What a fun business!

Learn from this post – it’s a brilliant way to feed the top of your Infinity Marketing Machine. You create posts like this that showcase your infinity customer without saying — this is John, he has been coming to our office for X number of years, look at his smile.  NO!  They tell an interesting story about how much a customer enjoys coming to their office.

You can do this, too!   It’s a small change in the way you frame a message that will bring bring long term relationships…and that means big money!

Thanks for reading… If you like my vibe, subscribe to my tribe!  start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Make Memories Now! – ProfitCenterCoach.com – Episode #426

“Collect Moments, Not Things”

Thursday: Infinity Customer

What did you do on August 8, 1981?  How about January 17, 1994?  And finally, what did you do last Tuesday at 3:42pm?

These are impossible questions to answer… impossible unless there was a significant moment like your birthday, a day you broke your arm, or maybe lost a loved one.  Days run together but there are moments that might make them stick out.

Do you remember the first car you had? Mine was a 1983 Dodge Omni.  It was the coolest car ever.  Black with a red interior, and a super cool after market stereo that I had to work a month to pay for.  It was EVERYTHING to a 17 year old in 1987!  But you know what… I have no desire to own that car right now, no way!  But the memory of it is precious.  I love thinking of the days of driving around with my friends to cheerleading practice or the movies…

Memories are the thing we strive for!  Memories are the things your tribe strives for, too!  Every interaction you have with your tribe needs the goal of a memory maker! Don’t get stressed out, just like May 13, 1972 happened, so will Post #426, but your GOAL is to be memorable!

Be memorable online and in real life.  Your tribe craves belonging and commonality. Both are created by sharing a bond and that bond is created with memories.  You are traveling a journey together.  For us here at ProfitCenterCoach, we all want to improve our business and make money, but we want to do this by building a loyal tribe via consistent communication.  In other words, we want to create an Infinity Marketing Machine.  Our commonality is our success stories!  Sharing how our personal Infinity Marketing Machine… worked!

So today, create memories and turn your “one and done” customer into an Infinity Customers.

Thanks for hanging out with me… If you like my vibe, subscribe to my tribe!  start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

JUMP! – ProfitCenterCoach.com – Episode 425

“You can’t cross the sea merely by standing and staring at the water.” Rabindranath Tagore

Wednesday: Midweek Motivation

So does the gal in the photo jump in and swim or build a boat or buy a cruise ticket or head for the airport.  There are many ways to cross the sea!

But it all starts with action.

And that’s where it breaks down.  You looked at the picture and may have thought – just get in and swim!

After taking a moment you thought about how big the ocean is and how tired you’d get and how unrealistic it would be to swim so planning helped you decide on the boat or cruise.

but then….

Someone said, “head to the airport” and it threw a wrench in your whole thought process. Never did you think that “crossing the sea” could mean that you go over it!

There are endless possibilities to every questions.  Other than running into the dreaded “analysis paralysis” don’t limit yourself with small thoughts.

And by all means JUMP.

Thanks for hanging out with me… If you like my vibe, join my tribe!  start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Subscribe to my Tribe!

ProfitCenterCoach.com – Episode 424 – Be a Wish Maker Content Provider.

“Strive not to be a success, but rather to be of value.” Albert Einstein

Tuesday: Content and Consistency

Have you ever looked at your lawn only to see a bunch of dandelions… and you just spent a bunch of time and money spraying weed killer?  Ugh. The total frustration!

Well…

Think about a dandelion, it’s easily recognizable, you know you hate it.  But do you remember as a child picking a bouquet of them and putting them in water?  How many times do you remember making a wish and blowing the puffy white seeds into the sky (and your lawn)?  This is one tricky weed.  We hate it, and yet there’s a certain romanticism associated with it.

It sure does have a great story associated with it!

When you create content for your followers, you should think of it like a dandelion, not the weed… but the wish!  You want people to see your article or post as useful.

Sure, children pick the yellow “flowers” but when the “flower” transforms into the wish-maker game, it’s hard to resist, because it’s valuable!

If you woke up today, thought… ugh, I should post something… then got distracted and read my blog (thank you for reading) – NOW you have a purpose to your “post something” problem.

Quit striving to simply be successful in “posting”.  Instead strive to create a post of value.  Tell your followers how to do something, teach them a new “thing”, create an FAQ list, give them a top 3… but do something that they will find valuable.

Today, be the “wish maker” portion of the dandelion!

If my blog is giving you ideas… that’s super cool, for sure join my group for more!  start here