Episode #236 – Build Yourself Up Instead of Tearing Someone Down

“No matter your situation, never let your emotions overpower your intelligence.”

One of the most powerful and least utilized tools you have in building your Infinity Marketing Machine is your ability to control your character message.

I’m still surprised how many people do not have a Linked In profile.  This is the easiest way to categorize your achievements and market yourself as a creditable representative online.  Other people look to your profile to gain confidence that they are working with or have the desire to work with someone that is trustworthy.

Owning your corner of the web can be this easy.

You set up a profile and you enhance your message.  Other people find you and add to your network.  This is when your “voice” becomes important.

For the most part, Linked In has remained neutral with regards to “hot button” topics.  It’s not that you cannot post your opinion, it’s just traditionally been kept to a minimum.

Some “thought leaders” have adopted a viewpoint that you should express your personal opinion on this platform.  I say, use caution.  It’s not that you can’t have an opinion, but when you are representing your business or professional status, this is different from Facebook.  It’s not a personal platform.  Just realize this as you form your message.

There’s a difference between positioning yourself as a thought leader by sharing your expertise on your posts and jumping on to contradict someone else’s view point.   Build yourself and your viewpoint instead of tearing down the view point of someone else.

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1-  Today… create a post that is specific to sharing your knowledge about your expertise area that builds you up!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #236 of the Two Minute Commute audio blog Podcast

 


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Week in Review – Episodes #230 – #235 – Small Business Owner Motivation

In case you missed an Episode… here’s a link to Episodes 230 – 235 of The Two Minute Commute on BigFishIdeas.com.

You can also access it on my Free App: SmallBusinessClubApp.com

Thanks for being here!!!

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

 

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

 

Episode #235 – Glasses With a Message

Advertise on your own glasses!  BUT… do it like Quarterdeck.

Last week I attended Marina Manager training and we went out for a group lunch.  While eating I noticed the cup had a special message on one side.

It had a QR code to scan for specials.

OK — it’s a very cool idea.  While you are sitting in the restaurant you can scan your glass to see what the specials are, RIGHT NOW.  This is different from putting it on a place card on the table.  Only those that try scanning their glass will be rewarded.

Now, one way to “level up” this type of promotion would be to use the “text a word” to a designated number to immediately collect the customers text number and/or email!  That way you could give the customer specials and allow you to send other updates in the future.

You see… you put this information on your promotional cup… but the landing page can change to what ever message you desire!  So you print once and then… up to the minute… you can update the special!  This is why it’s such a valuable “real time” item!

Try it!

Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1-  Do you have an item where you can add a “text to this number” or some sort of interactive method?  Find an item and do this!
2- Install my free app! (SmallBusinessClubApp.com)


Episode #234 – Make Money While You Sleep… But Do It To Infinity!

“Don’t stay in bed, unless you can make money in bed.” George Burns

That quote is really funny… I remember the old TV advertisements that promoted a system, “Place one tiny ad in the newspaper and watch the money roll in your mailbox” – this was the original equivalent to making money while you sleep.

Now it’s much easier!  You can make money while you sleep by selling products online.  If you haven’t had the opportunity to wake up, check your email and see new money!  Meaning, new orders.  You’ve got to find the way to  make this happen.

In fact, what’s even better is when you forget to mute your phone and you are woken up at 3:00am to the sound of the cash register ringing.  HA!  Perfect.

But really, the ultimate goal when you set up your Infinity Marketing Machine is to have one form of it connected to an Infinity Product that sells itself.  You may think of this like a product you sell on Etsy or eBay, but look even a little further.

Is there a product that you currently sell that can be converted into a subscription product?  That way every month, you receive payment.  Any long term rental product can be converted into a subscription… for example, the lease payment of your car!   Every month you pay the same amount, over and over.  Gym and health club memberships are subscriptions.  Time shares are also subscription based.  Maybe you sell T-shirts… is there a demand for a “T Shirt of the Month” club.  Look at what you already sell and see if there is something that can be converted into this “Infinity Product” type model.

For me, I’ve created the level one social marketing system. It’s a small calendar/guide that I’ve dubbed “Best and Simple“.  It allows you to practice your consistency and get into a habit.  It’s a digital product, therefore, it’s an Infinity Product.  It’s the same concept as a freemium, but it has more information, therefore, I charge for it.  But check it out to help understand how you can make money while you sleep… the ultimate reason we are all building our Infinity Marketing Machine!

Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1-  Brainstorm 3 ways you can create Infinity Products, either by subscription model or by info / downloadable product!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #234 of the Two Minute Commute audio blog Podcast

 

Episode #233 – Angry? Create a Win Win Procedure!

“If they don’t know you personally, don’t take it personal”

Why do you get so upset when you work with “certain” customers?  You have strange stories of odd behavior… you might even be very angry about the interaction.  What is causing this reaction?

You are fundamentally disappointed by a lack of communication.  You need control and you’re seeking it in a negative outcome.

Instead of waiting for the relationship to go wrong, invest time in the beginning to explain your policies and procedures!

Yes!  You can train your customers.

This is one of the biggest benefits of the Infinity Marketing Machine. You have the opportunity to take a person who is seeking information or even a someone that has recently purchased a product and explain your policies and procedures before the misunderstanding occurs.

Our number one “trouble point” with our pontoon boat rentals used to be damage to the propellers.  This was until the creation of a 45 second video.  It quickly explains what a propeller is, why it’s important, what causes damage and when we need to charge to fix or replace the damage.

That’s it.

We discovered that by investing time into the beginning of the relationship, before damage occurs, we have a more successful ending.  No one wants to damage a boat.  But it does happen.  When we took this time ahead of the process to explain what our expectations are and to ensure that our customers understand the expectation we have a win-win relationship.

Take the time to identify and educate your customers.  When your goal is “infinity” do you want a happy infinity or an angry/mad/disgusted infinity?  Yep, you can control this!

 

Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: You Are Awesome!  I really appreciate you being here.  I hope you enjoy what I’ve got to say, if you do…  Make sure to “like” this post… and follow me! 

(and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1-  Identify the top area that you are having trouble with your customers and create a way to educate your customers on this area to ensure a win-win outcome for the policy and or procedure!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #233 of the Two Minute Commute audio blog Podcast

 

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Episode #232 – Enjoy the Process OR Find a New Goal.

“You can do anything. But not everything.” David Allen

I really wonder about this inspiration.  It’s not that I want to be the nay-sayer… I mean, this is your midweek-motivation, and if I’m going to be discouraging… it certainly shouldn’t be on Wednesday…

BUT

You can do anything.  Really?

I want to be an Olympic Gold Medalist Figure Skater.  OK… no.  Sorry.  That is not going to happen.  I will not be that medal stand.  Why.  Let’s start with my inability to skate well.  Then let’s jump to my hate of cold.  Finally, I’m a tad old… ouch, I could keep going, but I’m kinda depressing myself (hahaha)

Now, let’s jump to the second part of the inspiration.  “You can’t do everything.”

Again… Really?

You can do everything you want — I just like to say, “you can do everything you want, but not all at once”.  There are different phases of your life.  You may have to wait until a time when you have “more time”.  For example, if you have young kids, you may have to wait until they are in school before you take your business to the next level.  Unlike my goal of being a champion skater, you can do “the next level” but maybe not right now… it’s OK to wait.

So let’s go back to that first thing…

Knowing the realistic view point… can you do anything?  Outside of physical, intelligence, or age restrictions, then all you have to do is convince yourself it’s possible!  The convincing may be the challenge.

Outside of the talent and youthful flexibility, I said I can’t be a champion skater because I hate cold.

THAT’S IT!

You must enjoy the process in doing what you “want”, to get where you want!  (Write that down) — if you hate what you are doing, it doesn’t matter what the goal is… you are going to me miserable getting there!

So it’s not even a matter of realistic goals, it’s a matter of enjoyable goals!

Today, as you are setting your daily, weekly, monthly goals — ask yourself if the journey to achieving “it” is something you really want to do… if you do not, then either pick a different goal or path because, in your small business… it’s not about the goal, but about the “day to day” process of getting to the goal!

Enjoy the process!!!!!

Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! 

(and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1-  Set one goal to complete by the end of the week… how are you going to accomplish the goal.  Write it out “step by step”.  Now… analyze it… will you enjoy this process?  If no… figure out a different way or a different goal.  This is key to getting past the “I hate the middle of the week because I am unmotivated feeling”
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #232 of the Two Minute Commute audio blog Podcast


Episode #231 – Create Content to Tell a Story Instead of Storytelling.

“Good content isn’t about good storytelling.  It’s about telling a true story well.” Ann Handley

Today I attended a conference.  It’s actually a course for becoming a Certified Marina Manager (CMM).  I’ve worked as a manager for over 20 years at our marina, thus, the giggle from our customer when she said, “well if you don’t know how to manage a marina by now…”  Well… although that’s true, the opportunity to learn more from professionals in your industry is a big deal.

The other irony was today’s topic was digital marketing.  It was a great presentation.  The instructor did a fantastic job of teaching. The room had the entire spectrum of novice through advance technical skill in social marketing and other forms of digital marketing.  I learned three “implement now” tactics, and a list of 12 other, “get to them soon” tactics.  Now the fun part of the one tactic, is this… add a social media legal bulletin to your contracts.

Our customers keep their boat on our property and we constantly photograph and post photos and video on our social media feeds.  Well… could someone be upset if their boat or image are in the background?  Yes.  Especially if they are somewhere they shouldn’t be, like skipping work, or with someone they shouldn’t be with… I’ll let you decide what that means.

But the point is, it’s private property so while we can photograph at will, it’s better to put it right in the contract so everyone has a starting point of reference in regard to the policy.

BUT WOW!  I never thought of that.  What an amazing and helpful hint!  This is an excellent idea.  I’m happy I attended and learned from this great resource of information!

Now… what if I just said, hey guys, I learned something new today, make sure to add a social media disclaimer to your contracts.  (OK, some of you would have like the short, sweet and to the point version, hahaha)

Either way, you would have received the relevant information.  The relevant information is to protect your business by making sure to include a digital disclaimer in your document… but which version did you enjoy reading?  Did you enjoy the story which personalized it to my experience.  Did you enjoy that even though I have a great deal of social marketing experience, I’m still learning?!?!

The point is… good content involves telling a story, not storytelling.  Provide relevant information that your audience wants and needs… but package it the same way you would talk with a friend.

 

Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! 

(and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1-  Take one piece of information your audience needs to hear and tell the story that surrounds the information.  Tell the story!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #231 of the Two Minute Commute audio blog Podcast