Episode #189 – What Are You Talking About?

What do you want to talk about?  What do your followers want to hear about?  Two different takes on the same topic… topics!

When you’re developing our content the best advice is to just start writing (or talking or videoing) but to get to the point where you get your thoughts in order can be a struggle.  The first thing to do is not worry that someone will “hate” what you are saying.  It won’t happen.  Most people that follow you will be appreciative of our message.

The next thing that seems to be a common fear when you’re starting out is that you’re not an expert or there is someone better than you.  OK… that’s probably true!  But, who cares.  You are providing information to a whole new group of people. These are most likely already in your circle of business associates.  They look to you for advice and guidance already, so you’re simply providing more of what you’ve already been doing.

Learn to focus your energy on creating the best blog (podcast or vlog) by creating great content.  The best way to get the content is to brainstorm 50 topics.  Fifty seems like a lot, however, if you can come up with 50, you can easily do 100 and really at that point you’ll never run out of something to say.  So sit down somewhere quiet, think of your top 10 questions people ask you… write them down.  Now look at each question and is there a sub question that comes to mind… there’s at least another 10 topics… now think about your daily routine what’s interesting there?  Yep…and just keep going.

Now just write!

Remember today’s inspiration… get out there and make mistakes it’s certainly going to get you further than pretending you’re perfect!

 

SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine

PS: Make sure to “like” this post… and follow me!  (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here)

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Action Steps
1- Create your list of 50!  Get those 50+ topics down on paper and start your creativity output.  Share those thoughts and expertise!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #189 of the Two Minute Commute audio blog Podcast

 

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Episode #188 – Subject Matter Expert – Choose A Platform You Can Be Proud Of

What is the best way to communicate your message as a subject matter expert?  The answer may surprise you.  The best way to communicate your message is to communicate it!

In addition to your general website, Linked-in, or Facebook page you’ll want to have an outlet for your thoughts.  This can be one of three ways; blog, podcast or vlog.

Let’s explore.

If you enjoy writing and communicating your thoughts via typing is awesome, then blog.  A blog is simply a current website.  You create your posts about a centralized topic and they are housed in one site. Typically you can categorize (tag) the post to make it easier for fans to find relevant information. WordPress has been easy to use, check it out.

Podcasting is a blast if you enjoy talking but don’t want to be on camera.  The good news is it’s fairly  easy to record a podcast, depending on your expectations.  I use my phone to record and upload.  The harder thing is to not know exactly who your followers are… Apple keeps this a secret.  So while you can build a nice listener base, unless you capture them in another method, you won’t know who they are.

Vloging is a video blog.  It’s a great way to easily record messages and your audience builds a loyalty to you.  It makes you relatable and again, it is something that can be done with your phone… but the hard thing is pressing record.  If your self-conscious about being on camera, practice recording but not publishing.  If it stresses you out, don’t do it.  You need to enjoy the daily routine!  Don’t force yourself to do something you hate.  This should be fun.

The reason you need to communicate your thoughts via one of these three channels is to get your message “out there” share your information and position yourself as a subject matter expert.  It’s great to focus on other parts of the site such as honors and awards. But, when it comes right down to it, what you have to say is the most important part of your brand.

Pick the right platform that helps you communicate your thoughts and messages.

The best part about picking your platform is you will develop your style.  As you can tell in my writing, I have a conversational style.  It’s not perfect writing. But it gets my message across. I choose to share information.  If I focused on my writing perfection, I’d never publish anything!

So my advice, pick the platform and start.  Do it now.

 

SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine

PS: Make sure to “like” this post… and follow me!  (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here)

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Action Steps
1- Pick your platform and begin… will it be a blog, podcast, or vlog?  Just pick one and start.
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #188 of the Two Minute Commute audio blog Podcast

Week in Review – Episodes #183 – #187

In case you missed an Episode… here’s a link to Episodes 183 – 187 of The Two Minute Commute on BigFishIdeas.com.

You can also access it on my Free App: SmallBusinessClubApp.com

Thanks for being here!!!

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

 

Episode #187 – Start Your Own Infinity Marketing Machine Today.

Why do you need an Infinity Marketing Machine? Because the ability to control your marketing future depends on it.  Marketing is not free.  It won’t be.  I’m not sure why some business owners have the thought that if they just post things online that they’ll be able to avoid the expense of advertising and marketing.

We cannot go from pre-social media days of paying money for advertising to a  post-social media era where advertising free.  It doesn’t work like that.

Advertising has and always will cost money. It’s just that with the introduction of the internet people started to believe it should be free.  There are ways to create “free” but the trade off is your time.  Both your time to create information pieces and the time you get to spend waiting for the pieces to generate traffic.

It’s kind of like that elementary school project we all had where we planted a seed in a milk carton full of dirt and waited for a flower… usually happened around Mother’s Day… but we waited and waited then slowly something came to the surface.  Same goes for creating your own traffic!

You see, you have an option to grow your own customers or to wait for low hanging fruit to drop to the ground.  If you’re waiting to get hit in the head with an apple you’ll have to settle for the condition, hey, it might be bruised!  However, if you drive to the store you can go to the produce section and buy an apple AND pick out one in good condition.  That’s kind of what it’s like to buy traffic.  Some traffic is bruised, while some traffic is perfect.  Bruised traffic is where you don’t know what the heck you’re doing and you simply place an ad.  Picking good fruit requires some skill and know-how.

So how do you grow your own apple tree and grab fruit anytime you want?  You plant a seed. The seed can be articles of information about topics related to your website.  You’ll upload the article to your website and eventually the search engines will find it… but it takes time. Remember the elementary school milk carton plant.  Your social media “apple seed”can eventually grow into a big beautiful tree providing fruit.

So what do you do in the mean time?  You use fertilizer!  You plant your seeds (articles) at the same time you buy traffic strategically targeting people that are interested in your product… AND at the same time you have a system in place to capture their contact information.  This contact information gets added into your database and you now have one good contact (an apple).  Keep nurturing this person with information and eventually more will join them and soon you’ll have a nice tree!

This is how the infinity marketing machine becomes a benefit to your small business and how you can save cash on your social marketing efforts.  It’s the ability to move away from paying money for advertising and moving toward your own system.

 

SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine

PS: Make sure to “like” this post… and follow me!  (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here)

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Action Steps
1- Plant one seed.  Write an article and post to your website.
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #187 of the Two Minute Commute audio blog Podcast

Episode #186 – Capture Customer Information Now, You’ll Be Glad You Did Later!

Do you operate as a one and done business or an infinity customer business?  The traditional advertising model has pushed business to advertise “blanket” style.  We created an ad and placed in a general publication and we waited.  We waited for customers to show up.

We can still participate in this traditional advertising model, and I argue we should to a certain extent, but what is more fun is when you work to capture the information and loyalty of your customers.

When you gain this loyalty you are on the path to creating an infinity customer.

An infinity customer is a customer that sticks around!  This person appreciates your business and is often a raving fan.  Their loyalty brings repeat business and new customers.  You can rely on this person to write reviews and help onboard new customers.  They may even bring referral customer to your business.

The infinity customer provides you with information to build your database. They accept your email marketing and they participate in your social posts.

This customer is critical to your end game.  As you move from traditional marketing to an infinity marketing machine you will more heavily rely on this customer.  Start today to attract them.  Make sure to set your systems in place to capture their email, even if this is a simple paper and pencil sheet of paper.  For your own benefit, add a check box to the form where they check that they will accept your marketing pieces.  But, do what you can to collect the information.

This is the beginning block to develop an infinity customer.

 

SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine

PS: Make sure to “like” this post… and follow me!  (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here)

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Action Steps
1- Discover one new way to capture email addresses of your customers…
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #186 of the Two Minute Commute audio blog Podcast

 

Episode #185 – Success Starts By… Well, Starting!

Let’s talk about beginning.  The reason you’re here looking for help with your social marketing is to increase your sales… what I’m proposing is an entirely new way of looking at Social Marketing.  It’s creating your own audience, maintaining a relationship with them, and building a persona online.

This is new and it will take courage.  But just like today’s inspiration states, “If you have the courage to begin, you have the courage to succeed.”  Starting is the hardest part… but start with a plan.

Goal setting is one great way to move forward with a plan.  I wrote an article on my website about goal achievement.  I like goal achievement better than goal setting. Anyone can set a goal, but achieving the goal is a whole different thing.

Back to my article… I talk about the SMART goal technique.   Strategic, Measurable, Attainable, Reward based and Time Bound are the words that make up SMART.  Instead of creating a goal to increase sales, you focus on increasing your sales 10% by the end of the quarter.  When you switch to a measurable and time bound goal you have something to focus your efforts on.  It will challenge you to twist your thinking and measure your success.

As you being this process of creating your Infinity Marketing Machine, start with small measurable goals.  For example, consistency is important.  Use a calendar and a realistic approach to your own schedule.  How often can you post?  Are you able to make a commitment to 2 posts a week?  The goal needs to be measureable… “I will post to Facebook on Tuesday and Friday at 1:15pm, with a photo and one paragraph and I will do this for 4 weeks” – make this goal (and add a reward) I suggest involving chocolate chip cookies.

But then at the end of 4 weeks you are able to determine your success.  Did you post on Tuesday and Friday at 1:15… this is your starting goal. We’re building a habit.  Don’t worry about the engagement or the content.  Simply get in the pattern of posting, your audience will come to expect your information.

Get the courage to start… success will follow.

 

SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine

PS: Make sure to “like” this post… and follow me!  (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here)

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Action Steps
1- What is your goal for posting.  What day(s) of the week and what time will you make a commitment to posting.  Write this down and do it!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #185 of the Two Minute Commute audio blog Podcast

Episode #184 – Figure Out Who Owns Your Blog Or You’ll Regret It Later

Yesterday we talked about becoming a Subject Matter Expert – today it’s content.  There are two things you need to be ready to create content for… one is your business, the other is for yourself.

Here’s what I recommend.  Create the blog for your business outside the relm of the business website.  If you check my site at BigFishIdeas.com you’ll see the feed for this blog.  The reason I chose to organize it in this fashion is part of an “exit plan”.

It might seem crazy to plan an exit at the beginning of your blog creation – but hear me out.

When you sell your business… what happens to the website?  Typically it sells with the business.  The website, domain, and traffic.

Hummmmmm

Now, let’s look at a pretend, real world example.  Let’s say you own a dance studio.  You have taken the time to write a blog.  You talk about dance recitals, buying costumes, planning trips to competitions, planning your year, working with mothers, and more and more.  You write every week!  It’s very popular.  You create great traffic.

Then you sell the dance studio.

You’re tired of working with mom’s  (and all that implies) haha.

BUT, you’re not done with dancing.  You want to be a consultant…  You have 300 wins at competitions.  You’ve taught and choreographed for 18 years.  The blog is 5 years old and full of awesome information.

But you’re selling the business…

WHO OWNS THE BLOG?

Well… if you create it as “dance studio blog” it’s an asset of the dance studio!

However, if you position yourself as a subject matter expert and all the content of the blog is under YOUR NAME.  You use an RSS feed and share the information with the dance studio site… you own the blog and you can take it with you!

Be very careful, content is extremely valuable.  It might not seem so right now… as you are starting this adventure.  It may seem like a chore… but some day, you’ll have a great treasure of information and you want to make sure YOU own it.

This is very important!

Content is the “stuff between your ears”.  You Own That!  We’ve moved to an information society, make sure to protect your information.  That means… take time to figure out HOW you will create your set up for your content.

 

SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine

PS: Make sure to “like” this post… and follow me!  (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here)

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Action Steps
1- Decide right now… if the blog part of your business website or is the blog part of your Subject Matter Expert site.  This is a critical decision.  Content is an asset!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #184 of the Two Minute Commute audio blog Podcast