TribeologyBlog.com – Episode 638 – April Showers and Junk Flowers

Quote: “Look for treasures disguised as junk”

Friday: Big Money Small Change

A lot of times when you prepare your marketing goal you emphasize the most powerful feature… but lots of times we overlook the treasure.

The treasure is the most common thing.

Now I love this example because it’s actual junk!  It happens to be a very small and often overlooked thing… a water spout… that is transformed into beautiful flowers.

But look at this post, it’s not saying “come buy our spout flowers for $10.00” it’s showing a beautiful photo.   A photo that you understand are flowers, but are not traditional flower colors so you stop and read. That’s when you see they not natural and are actually JUNK!

This type of photo is a great way to capture attention.  But the reason it is such an impactful post is that it’s timely.  Look around your store and see what is timely and wrap your post topic around it.

The junk flowers could be posted at any time of year because the business sells them… however, when you twist your post to revolve around timely topics… WOW you really get a much bigger bang for your buck!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 637 – How is the Hotdog Made?

Quote: “If you want to sell your product don’t pitch its features, you have to feed the customers desire.”

Thursday: Infinity Customer

Oh this will be fun.

Your customer walks in the store, they’re hungry.  You sell hotdogs.  Which will generate the higher sales… focusing on the satisfying the customer’s hunger or telling them how the hotdog is made?

hahahaha

I couldn’t resist that!

However, let’s keep this very short and simple example in our heads as we create our story about our product.

YES… you need to create a story.  At our family marina we have a great service where the customer’s boat is kept in our warehouse and with a one hours notice we put the boat in the lake “valet style”.    This sells the features of the service.  The benefits are that the boat stays clean and it is safe from wave damage in the storms.  Well, both of these tactics, features/benefits are helpful… it’s the story that, “all you do is pack your cooler and hit the waves” that’s feeding the customer’s desire.

We could tell the customer it’s convenient or easy… but letting them do the work of imagining a sunny day, packing a cooler with ice, food, and drinks, and leaving shore is what will sell THEM on the service.

Allowing the customer to jump into the story, meaning they visualize them selves in the story is much more effective than telling them how the hot dog is made.

This style of story marketing also helps with your tribe building… why? Well, you are teaching customers HOW they will be able to use your product.  So from before “day one” they begin to trust you.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 536 – Turn “Get It” Into “Get It Done”

Quote: “The way to get started is to quit talking and begin doing.” – Walt Disney

Wednesday: Midweek Motivation

 

Today it’s time do just get it done!  The best way to do this is to take action and make it happen.

Sure that sounds easy – but is that the best course of action…  I’m going to argue and say “not really” – taking action to take action is unproductive and often leaves to spinning in circles.

If you stop and take time to do a little planning, guess what… you’re still taking action.  Sweet!  How does that sound?!  Pretty awesome.

Don’t get sucked into permanent planning – and I think this is what today’s inspiration is warning against.  That moment when you all of a sudden become afraid to do anything.

I’ll be honest – I’m experiencing this right now… I need to “upload” a welcome profile – it sounds like an easy task, but honestly it’s become difficult.  I’ve heard that when something seemingly easy becomes difficult you’re assigning an unrealistic level of importance to it.

So let’s evaluate – you can’t take action and you are stuck in planning or preparing mode… when this happens, ask yourself WHY.

Again, most likely you’ll discover that you are attaching a high level of importance. When you use this little trick to discover your issue, it becomes much easier to just “get it done”.  The task might have significance, then again, maybe it really doesn’t?

Get it?

Turn that “get it” into “get it done”!

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #635 – Don’t Use Marketing for Evil

Quote: “I will NOT use marketing for evil. “

Tuesday: Content and Consistency

Just a little reminder today, when you create content… make sure to do so ethically.  Never use marketing for evil.  It’s easy to do… but don’t.

For example…

One of my favorite movies is, “How to Lose a Guy in 10 Days.” – it’s a brilliant little rom-com about the dumb things that women do in relationships.  It’s actually a great dating “how to” by seeing the real life “how not to’s” in action.

The lead character is inspired by her friend’s dating faux pas.  The friend is needy, clingy, you get the point.  The lead writes an article for a magazine where she attracts a man, then repels him doing the “needy clingy” things herself.  Thus, “How to Lose a Guy in 10 Days.”

There’s more to the movie, I won’t spoil it.

But you understand.

Create your market (attract the man) and then sell your product (implement magazine article tactics).

OK.

Is this evil?  The Man is the unknowing recipient of the scheme… I know. It’s a cute movie.

But is this using marketing for evil?’

You be the judge.  It is legal.

Next topic…

I just got done watching a podcast interview between Glenn Beck and Abby Johnson.  The podcast is over an hour long and when I initially started, I thought, “there’s no way I’ll watch the whole thing.”

I watched the whole darn thing because it was so intriguing.

I’m done watching and yet I’m still processing it… and I think I will be processing for some time to come.

Here’s why.

“Do not use marketing for evil.”

These words are swirling in my head.

I’ve heard this statement before.

Many times.

However… the world is at such a point where you can target, down to the mile, your ideal customers.

But let me repeat, “DO NOT USE MARKETING FOR EVIL.”

This post is going to be a long one, but I operate from this mantra, I’ve heard this mantra, I believe this mantra.  What this Mantra has always meant to me is… do not manipulate.  Thus my conundrum with “How to Lose a Guy in 10 Days” – although the lead’s attraction tactics were traditional, the intent was, well… manipulative. Dare I say, evil.

Let’s say manipulative… and as you know, it’s super easy to manipulate.

Why do I say that? Read the book “Influence” by Robert Cialdini.  Just one book will teach you how easy it is to use psychological triggers to sell.

And let’s be honest, we’re all capitalists.  We want to make money. We have our own businesses… but the “Do not use marketing for evil” is such that… we do not sell to those that do not want, can’t afford, or it is not a good fit.  That was my belief in this statement…

Until…

Wholy F.   The podcast.

Chocolate chip cookies. Chocolate chip cookies. Chocolate chip cookies.  (I’m clearing my head).

Let’s say you want to sell chocolate chip cookies at the mall.  You offer free samples, you provide free smells of fresh baked cookies, you wrap them up in adorable little packages of love.  Right?  You actively attract your ideal client with aroma and love.

Sounds legit.

Now let’s say we combine our marketing plan with a weight loss clinic.    The weight loss clinic wants more clients.  So they say, “hey cookie empire, your clients are ideal for us.  Let’s partner up.”

The clinic continues with their plan, “We’ll pay you a finder’s fee if you share your customer list.  But in the meantime, we will be the ones paying for your ‘free’ cookies at the mall.’  AND give them this 50% off coupon for their cookie order if they sign up for your email list.  Your ‘Cookie of the month’ arrives in their mail box FREE… we will pay for it. Then guess what, when swimsuit weather is just around the corner, we’re going to start promoting our weight loss clinic to them.”

Is this smart business, manipulative, or evil?

Are they actually manifesting the problem of weight gain?  SURE, the customer voluntarily bought and consumed the cookies.  SURE, the smells were free and they signed up and received the 50% offer all on their own.  SURE you provided everything you promised… and more!   But you know it’s impossible to resist a fresh baked gooey hot melted chocolate chip cookie.

Right?

It’s legal.

But is this evil?

I know it’s breakfast time.  So… don’t stop reading.

This is going to be an eye opener.  So we’re going back to the podcast. I want you to listen starting at 11 minutes in on the show.

I want you to hear pure evil.

Shoot, I gave it away.

Well, now that the cat’s out of the bag, let’s just jump in.  At 11 minutes you’ll start to hear the marketing plan for Planned Parenthood.

On one level it’s genius.  On the other, it’s the moment you realize that evil really exists in our everyday world.  Their plan is so pure and genuine there are no other words to describe it, other than evil.  I’m not going to debate the merits of pro-life/pro-choice.

I’m talking about their business model.

Their product is an abortion.

So from a marketing perspective, to sell this product you must identify your target audience.

Hummmmmmmmmm

I’m going to say women of child bearing years.

One step further… I’m going to say our anti-market is men.  In fact, the further we can distance men from the discussion the better.  Their input is actually harmful to our sales.

Another anti-market would also be parents.  We must do what we can to eliminate parents from the discussion.  Again, their input is actually harmful to our sales.

Are you seeing the strategic marketing?

Here’s why you need to listen for yourself starting at minute 11.

Put your thinking caps on, where is their niche?  Where are the people that are soooooo ready for their product?

Answer… College women?

  1. NO. NO!

The college women are the consumers of their product.

I want to know who is READY for their product.

Answer…. Sweet, little, innocent children who will consume their message in the public schools when it’s wrapped in an adorable helpful little package called, “sex education”.  These 5, 6, 7 year olds simply do not have the cogitative skills to question authority or draw their own independent conclusions, these are your market.

Remember, marketing is about long game.

When you get into the schools and teach “health” or “sex education” with the same representative, year after year, you build trust with the children.

OMG… the children “KNOW, LIKE, TRUST” the representative.

Ever heard those words before?

It’s getting sick, isn’t it.

As this trusted person, you give the child birth control.  The example, starts at minute 11, please listen for yourself… the example is that Planned Parenthood KNOWS (plans) that the child will have an oops moment, and forget to take a birth control pill.

And they just created their need for an abortion.

THIS IS EVIL.

It’s simply pure evil.

Thank you for giving me the opportunity to share today’s journey, we’ve gone from a cute movie, to yummie cookies, to helpful sex education person.

My take away is this.  I want you to listen starting at 11 minutes, and go through the whole podcast.  Understand what their business model is…

In fact, the last two questions are actually the most important marketing lessons that Abby discusses, from her first-hand experience. Here goes, she says that no woman in a pregnancy crisis will walk up to a woman holding a sign screaming that she’s a murderer. Kinda makes sense, eh?

In fact, it actually does the opposite; the women go away from the screaming murderer message, to the worker inside that shows them a safe comfortable place.

Remember that.

Screaming doesn’t work to attract, it repels. When you SCREAM your marketing message, you will repel potential customers and get the opposite reaction.

Parents know this…

Yet, day after day, these (air quotes) “pro-life” protesters yell, scream, belittle.  When asked why the protestors use their screaming tactics, they believe God sent them to spread their message. That makes me wonder, if God understands marketing… trust me, I’m not challenging God’s Marketing Prowess… I’m thinking that maybe… like birth control pills start the process; paid (or allowed) screaming protesters seal the deal.

Lots and lots of evil at work.

And it’s legal.

Just remember.

Perception, messaging, and manipulation are everywhere.

But please don’t participate.

The better you get at your marketing skill, the more you will recognize the line in the sand.

DON’T USE MARKETING FOR EVIL.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Promise me.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeogyBlog.com – Episode 634 – When a 5 Star Hotel Rates a Three!

Quote: “No amount of money can buy someone credibility” – DMclaughlin

Monday: Subject Matter Expert

 

Becoming a Subject Matter Expert takes time and money.  BUT, money won’t buy your credibility.

Think about that.

It’s like taking photos of a hotel room at a 5 star hotel, putting them on your 3 star hotel’s website and rationalizing that, well, it LOOKS like we’re a 5 star hotel.

Great idea, until…

The guest that reserved your room shows up and BOOM they’re mad you lied.  Your hotel loses all credibility.

You tried to buy credibility with “nice” photos — it’s just too bad they were not YOUR photos.

If you had just been true to yourself and sold your best attributes you would have earned credibility.

It’s really that simple.

Time and information earns credibility — but if you short cut it by trying to buy your way it will backfire.

If in doubt, think of the hotel example!

Now that you know this little rule, what do you plan to do about it?  Will you take this information and create a post on Facebook or upload a video on Instagram?

Now’s your chance… get out there, put your time in, and share your brilliance. 🙂

 

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #628 to #633

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #628 – Why Become a Subject Matter Expert

Tuesday – Content & Consistency – Episode #629 – Why You Must Keep Your Foot On the Gas

Wednesday – Midweek Motivation – Episode #630 – Keep Going – It’s a Great Way To Learn Patience

Thursday – Infinity Customer – Episode #631 – What are the Kids Doing These Days?

Friday – Big Money – Episode #632 – Attack Emotions

Saturday – Try This! – Episode #633 – Something for Free

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

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Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

TribeologyBlog.com – Episode 633 – Something for Free!

Saturday: Try This!

 

Pricing!  A topic that has many options.  But ultimately it’s fun and kind of like a game… and his is how we make money!

That’s why this example caught my eye.

When you buy one button it’s $2.99.

However, when you want to sell more – it’s best to offer a discount.

Normally I see a percentage off or a BOGO.

But this was new.  Market the lowest price then under put the quantity to purchase.

$2.00 each when you buy 4.

At regular price it would be $11.96, that’s a 33% off discount.

So you could list: 33% off… buy three get one free… but they chose the large $2.00 and the small quantity underneath.

I found it interesting and something I’ve never thought of.  But that low price does look like a great deal!

Try this!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review