Tribeology.com – Episode #526 – How Do You Level Up Consistency?

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Appearances make impressions, but it’s the personality that makes an impact.”

Tuesday: Content and Consistency

I just spent about 20 minutes looking through the Vineyard Vines Christmas Catalog.  How is that possible? Because it’s an enjoyable experience… that’s how!

OK.  I’ll admit. I love the clothes.

But I’d love it if you got on their mailing list to take a look at how they use their brand to form a tribe.

It starts with their pink whale.  The pink whale that they are not afraid to dress up in different patterns and outfits.  I’m referring to their logo… On the T shirt page it has the hockey whale next to Hawaiian shirt wearing whale.  It might seem like a strange contrast of hobbies for December… but it works.

Their vibe is the “Good Life” with their emphasis on sports and travel.

Here’s a fun twist to their catalog they regularly use their own staff as models.  Sure you’ll have the professional pretty people in the size zero clothes… but on the next page are the girls from marketing with a pineapple drink in their hand, or the guy from creative climbing a palm tree.  They are wearing the clothes they sell, but more important their tribe is getting a “behind the scenes” view of the company.

A final observation is the page with the heavy fleece pull overs and the description, “we can’t even begin to explain how soft this is… you’ll just have to feel it for yourself.” – It’s not soft like puppies on a cloud… it’s “you’ll have to feel it for yourself” that’s bold.  And you know what… I do want to feel it for myself!  haha

I’m mentioning this catalog as a mentor to your tribe building skill.  Look up their website and study what their vibe is all about.

YES it’s Tuesday and we need to create consistent content.  We need to show up at regular intervals in our followers email or social media feeds.

BUT MORE IMPORTANT

Let’s reread today’s inspiration: “Appearances make impressions, but it’s the personality that makes an impact.”   Show your personality!  It is what makes an impact.

Use “Content and Consistency” as your tool to share your VIBE!

 

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology.com – Episode #525 – What is the Reason You MUST Share Your Why?

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Positive expectations are the mark of the superior personality.”

Monday: Subject Matter Expert

You must let people know what to expect from you so that they will understand what they are getting when they hire you!  This is the reason you MUST share your why.

The best place to share your “why” is on your About Me page.  Seriously, I’m a believer in sharing your awards, titles, and accolades.  I think this is crucial.

However… what is your why?

WHY are you doing what ever it is from the time you get up till you go to sleep… meaning what the heck makes you YOU?

Our entire goal with Tribeology is to transform our customers from “one and done” to sticking with us until “Infinity” this is ONLY accomplished when the customer knows, likes, and trusts you…

In other words… to know, like, and trust you – they must KNOW you.  You’ve got to share your “why” – this is somewhat unnerving.  After all, if I say, “I’m a chocolate chip cookie expert that loves walking my chubby doodle named Mr. Pancake” are you going to want to read my blog?

Here’s the deal… if you think it’s strange, you are not a good fit for my blog.  I may have won the Best Profit Center Competition two times and increased revenue by $100,000 in 15 weeks at our family business… however, knowing that my dog is overweight and I’m obsessed with chocolate chip cookies, just might be strange to you – therefore, you will not be comfortable in my vibe, and never mesh with my tribe.

Remember, in addition to awards and accomplishments, make sure to share your personality in your About Me sections because the goal is to ATTRACT your ideal clients… because if we are not specific about who we are attracting, we will attract no one.

That’s true!

So… today… go and share the wonder and joy that is you!  Rewrite your About Me like you sat down next to someone at lunch you’ve never met and tell them who you are… first person, conversation style, and yes… you can humble brag.

GO!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology – Week in Review – Episodes #519 to #524

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #519 – Enhance. Enhance. Enhance.

Tuesday – Content & Consistency – Episode #520 – It’s OK to Have Fun.

Wednesday – Midweek Motivation – Episode #521 – Talent is Everywhere.

Thursday – Infinity Customer – Episode #522 – Ask Why.

Friday – Big Money – Episode #523 – What Can You Do that Godzilla Can’t?

Saturday – Try This! – Episode #524 – Looks Like a Great Place to Eat.

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Tribeology.com – Episode #524 – Looks Like a Great Place to Eat…

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

Saturday: Try This

I got Pizza!  And I got a blog post!  That’s the best ever… it’s great when I can go out in public and see a business doing exactly what I post about.

This pizza place has great pizza, and that’s from eating it.  But look at their entry way… they have award after award after award.

You know it’s a good place to grab a slice without even eating there.  Now, here’s the neat thing… these awards are from the local paper.  We have something called a “readers choice” award where the readers of the paper vote for “the best” — well, when you win you receive a certificate that you can frame.

However, there is an option to buy a nice award for your store.

Look at their wall!  The impression of the formal plaque is outstanding.  It makes a much bigger impression than a simple certificate.

Publicize your awards and take your award to the next level!   After all, it’s the first “C” of our 5 C’s to the Infinity Marketing Machine… Credibility!  Show off your credibility by displaying your awards. 🙂

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology.com – Episode 523 – What Can You Do that Godzilla Can’t?

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“Humor is a reminder that no matter how high the throne one sits on, one sits on one’s bottom.” Taki

Friday: Big Money Small Change

Humor brings people together and humor builds your tribe.  But sometimes you may be hesitant to show your funny side.

However, even if you’re a “serious business”… it’s OK to show humor.   Nothing gets more serious than law enforcement…

Look at this great example from today.  Our local police department re-posted our local sheriff’s post.

img_6313

Our lake just started freezing over and people get antsy to walk, snowmobile, or drive on the ice… before it’s safe.   And every year people “go through” the ice and that causes a need for rescue situations.

Every year there is the standard graphic of “proper ice depth” produced that shows what is needed to walk/snowmobile/drive on the ice… but this year… they added Godzilla.

It’s hilarious!

It’s also getting quite a bit of traction.  When you look to see what depth of ice Godzilla needs you also look to see what it takes to walk/snowmobile/drive.

As you are crafting your posts and you’re looking for a great way to get your message across, even with a serious topic, it can be completely appropriate to use humor.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology.com – Episode #522 – Ask Why.

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“If I had asked people what they wanted, they would have said faster horses.” Henry Ford

Thursday: Infinity Customers

 

“I really like the pontoon.” Said my boat club member.

I followed up with, “what is your next favorite boat?” My member answered, “I like the boat with the cabin.”

Both were good boats, but I was really trying to figure out what boat to buy next for our fleet and this was not helping me.  It was not helping because the pontoon and the boat with the cabin were among the least used boats in the fleet… so I knew there was a problem with my question.

My boat club member had been with us a couple years and they liked to “go fast” – neither the pontoon boat nor the cabin cruiser were really the type of boats to “go fast” on…

However… after probing their answer just a little more I finally figured out WHY they liked the pontoon and the cabin boat… it’s because they both had sunshade covers!  They liked the boats because they could get out of the sun!!!

That was when we added sun tops to every boat in our boat club fleet and that is when our retention really took off.   Our customers became members and the members stick around now… we had lots of years of “one and done” and we couldn’t really figure out why until we asked them…

Now, much like our inspiration for today… had we simply asked our members what they wanted in a boat… we’d have an entire fleet of pontoon boats or boats with cabins, or we’d have a fleet of faster horses!

When in reality our customers wanted a better riding experience.  Our customers wanted shade from the sun.

It is very important to talk with your customers to find out what they want, but you really have to THINK about what they are answering to make sure you are getting to the root of their problem.  When you solve that problem you will build your tribe and create your infinity customers!

#doinginfinity

Tomorrow… come back for my episode on “Big Money”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology.com – Episode 521 – Talent is Everywhere.

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“What you lack in talent can be made up with desire, hustle and giving 110% all of the time”

Wednesday: Midweek Motivation

 

Give it your all 110% of the time is a great idea, but it’s exhausting.  How about expanding your own definition of talent?  Today, I went on an adventure to court.

I know… just a day in the life… but we have a disagreement with our asphalt job so, when disagreements are unresolved… court happens.

Anyway — I was sitting in court and looked down at the floor.  The floors are perfectly vacuumed – I mean the carpet goes up on the baseboard, too – it was clean… in the corners!  Then I looked on the baseboard AND it was dust free.

This was in the area where the public sits and waits… I thought to myself, wow someone has some amazing talent and pride to make it this clean.  I appreciated it.

Next… We stopped at McDonald’s and the gal that took our order was speaking Spanish to the customer in front of us, then took our order in English.  But the first group came back and asked a question in Spanish and while she was talking to us in English, she talked to him… it was amazing – what a gift of languages.  Talent, raw talent.

It may be such a thing that the “hustle/grind” that exhausts us could slow down a bit if we looked at our gifts as talent and recognized them as talents and gifts and started to put them to work.  What I’m saying is, cut yourself some slack… you are talented and surrounded by talent.

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com