TribeologyBlog.com – Episode #586 – No Pity-Likes Here…

“Content should ask people to do something and reward them for it.”

Tuesday: Content and Consistency

 

“Learn More”

“Contact Us.”

“Buy Now.”

We’ve all seen these words on buttons on ads and webpages.

But why?

Because they are a call to action!  You see a button and it says something… it’s like having someone standing at the door and saying welcome while holding the door open for you.

Your content should have the same goal and objective.  It should be like you are holding a door open for your tribe to stop by and hang out with you.

Our inspiration for today wants you to ask people to do something and reward them for it.  So what is my goal?  My goal the blog is to get you to do three things.  Like the post. Follow the blog.  And download the free gift on the page.

However… This is not a pity-like, pity-follow, or pity-download.  If and only if you learn something important THEN take action.  I want you to learn things about building a tribe.  I want you to be inspired to take action.

You will arrive at the words… but your reward is the knowledge.

As such, this is exactly how you should formulate your content.  Your goal is the same as mine. Attract people to visit your blog or post and reward them for their effort by giving them great ideas!

Today as you write your next post or full blog, think about this.  How can you serve your audience? Simply REWARD them with amazing content.

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #585 – But Have You Driven It?

Quote: “You can be as much of an expert as anybody else.”?

Monday: Subject Matter Expert

 

What do you think of when you hear today’s inspiration?  If someone says, “You can be as much of an expert as anybody else.”

ME?

I think Facebook.

Facebook is the stomping ground of the “arm chair quarterbacks of expertise”!  Seriously, more than one time I’ve read comments and had to bite my tongue when I’ve read some of the lamest things!  Like when I’m on my death bed, I’ll be wishing for those minutes back.

But what does this have to do with Subject Matter Expert.

Well, it’s good to join a group or two in your field and creep… you know lurk in the shadows and watch what’s going on.  There is so much to learn by listening to real people that use the product you sell, without being a customer of yours.

I am in a couple boating groups… but here’s the expert thing.

Someone asked a question as to which is more reliable outboard motor, a Yamaha or a Mercury.  I have a tad of experience with this topic.  So as people are chiming in… I said, we rent pontoon boats an all 15 boats have Yamaha 4-strokes.

To which another person that rents pontoon boats in an entirely different part of the country commented, “I rent 14 boats and all have Yamaha 4-strokes”

With these two statements you can easily draw the conclusion that TWO business that want efficient reliable equipment use a whole bunch of one brand – that might be useful information to a new buyer.

So here’s the funny part.  And it’s my “arm chair quarterback of expertise”.  This guy “replied” to our comments, “yeah, but have you driven them” — all you can do is shake your head and chalk it up to… jerks are everywhere.

However… it’s important to share your knowledge when you are positioning yourself as a subject matter expert and groups on Facebook are fantastic.  I have learned a lot, it’s kind of like an ultimate focus group.

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #579 to #584

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #579 – Are You an Underwear Expert?

Tuesday – Content & Consistency – Episode #580 – You Want to Create Posts, But You Don’t Know When…Here’s the Secret

Wednesday – Midweek Motivation – Episode #581 – Stop Dreaming And Start Doing

Thursday – Infinity Customer – Episode #582 – A New Use for a Familiar Technology

Friday – Big Money – Episode #583 – Marketing with a Twist

Saturday – Try This! – Episode #584 – Make Marketing Magic

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TribeologyBlog.com – Episode 584 – Make Marketing Magic!

Quote: “Those who don’t believe in magic will never find it!”

Saturday: Try This

 

There’s magic, everywhere.  Even at a bag in the middle of the boat show.

I love Satuday’s because it’s “try this” day… and it doesn’t mean you have to do exactly what others are doing. But it’s time to see the magic in how other business do something so you might be “sparked” to a new idea.

It’s fun to learn about your own industry, see what the competition is doing, and take action accordingly.  Well this isn’t one of those times, this is time to look at a completely different industry.

We’re looking at the boat canvas cover manufacturering industry.  Told you, completely unrelated!

This company exhibits at the boat show to gain new business.  They repair and make new covers for boats.

Here’s the magic.

Over the course of the year they collect their scraps.  You know, they take a giant rectangle and cut into the shape of a boat and that makes scraps.

They form the scraps into bags and sew!

Look at these amazing duffel bags for $10.00 – no two are alike, and they don’t look like remnants. But they are creating quite a following. People seek out their booth to get an amazing bag.

Normally the scraps are thrown away.  But with a little magic they have taken on a life of their own.

This is what you need to be on the look out for in your business. What is it that you throw away that is really a treasure?  I’d love to know how you create magic!  Use the comments and chat away.

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #583 – Marketing with a Twist

Quote: “Take a second look, it costs you nothing.” — Chinese Proverb

Friday: Big Money Small Change

 

I received TWO emails today letting me know it’s pet dental month.  Ironically, I read these after I gave my dog a dental treat.

The funny thing is that it spurred me to action for my “Big Money Small Change” topic.

My topic has a twist.  The obvious topic is to utilize the “Of the Month” topics for your promotion, special, or post.  It’s a great way to generate ideas and turn your marketing into a party.

But I said my topic for today will have a twist… here it is.

This is a screen shot of what popped up in my email box.  It looks like a great “blurb” “sneak preview” or “short cut” to see what the message actually is all about

But read it.  It’s like a four line classified ad (that shows how old I am) – but look at line four… Flea and tick sale/rebates?  That’s a little confusing.  I thought it was pet dental month.

So here’s your twist.  Double check your email before it’s sent.  You need to send yourself a sample so you can check all aspects.  NOW guess what… I’m guilty of this, and that might be why I’m sensitive to this error.

We used to use email “magic” and type our 4 line classified info into the very top of the email and hide it in the text color of the background, typically white.  Now, you can select these preview sentences.

So that’s twist one, double check.

Twist two… don’t mix messages.  Again… something I’m terribly guilty of.  I am old school with bad habits.  One habit is to put more than one topic in a message… DON’T!  It’s lazy… either lazy that you didn’t sort your people OR lazy in not creating a unique message for different segments of your email.

Back to the normal “of the month”

The cool thing with this email is that they used an infographic – I guess that may be a “twist” but I included the screen shot because, well, if you have a dog, the message is important and interesting!

So your turn to 1) double check before you send… 2) craft only one topic per message and 3) use your “of the month” resources!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

TribeologyBlog.com – Episode #582 – A New Use for a Familiar Technology

Quote “Efficiency is doing better what is already being done” Peter Drucker

Thursday: Infinity Customer

 

Every other year I need to take my continuing education to maintain my real estate license.  Well, it’s that time of “every other” year!

I’ve been in an online class the past week and I’ve got to tell you, sometimes you come into contact with people that match your message… and this is one for me!

My instructor is the owner of the real estate school and he is a strong believer in efficiency.

Throughout the class time he has shared how he has been incorporating technology in his processes and it’s awesome!

First, the class is taught online.  It’s a live, interactive class that is taught both in person and online, at the same time… This is exactly what I refer to as an “infinity product” – he is able to increase his reach of students without adding more desks or more classes.  He simply offers the class to online students.

Can you do this?

You might think, well I don’t sell a class… I can’t do this.

Well… what about this idea.  He mentioned that many real estate agents now offer virtual tours online.  So instead of sitting an open house, you are able to pull up a video that the agent recorded.  This stream lines the agent’s time by recording once, versus, taking people to the home individually.

Another benefit is safety.  There is no way to attack an agent who is alone with the prospective buyer in a home, if there is no in person tour.  Just something to think about.

So maybe you offer tours or sales of products that you could create one video and utilize over and over.  It just takes some creative “out of the box” thinking.  Sure, video technology has been available for several years, but maybe you’ve never thought to use it in “that” way..

I thought the idea video home tours instead of in person tours was genius.  What a great use of time!  And of course, personal visits are better… but this is a great “first” visit to narrow the list.   Safety and efficiency from one resource. That’s a great infinity product.

It’s fun to take a look at an entirely different industry and see how they use technology.  Often it spurs ideas you can use, too!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #581 – Stop Dreaming and Start Doing.

Quote: “Continuous improvement is better than delayed perfection.” ~ Mark Twain

Wednesday:  Midweek Motivation

 

What success do you really want?  When you get lost in a daydream… what is it that you see? The thing that seems so unattainable that you dream about it, but then you’re shocked back into reality.

Stop dreaming and start doing.

There’s something holding you back and it’s important to just start the small steps.

I believe in chunking things down.  When you break your big goal into several smaller goals you get to achieve success!  This is important.  Celebrating small wins helps you get to the big one.

This is why today’s inspiration is important.  You need to celebrate continuous improvement… it’s the only way to get to perfection (if perfection exists…haha) – but if you wait until it’s perfect you never get to celebrate.

Do something today that allows you to celebrate!

#doinginfinity

 

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review