Episode #286 – Stop The New Years Nonsense, Achieve Goals Instead.

“You can’t build a reputation on what you are going to do.”

Couldda, Wouldda, Shouldda…

I’m going to do this, then I plan to do that, and finally I’m going to do that!

WHAT?

Sometimes I wish people could kick themselves in the rear.  I really do.  That’s today’s Midweek Motivation.  Since we’ve reached the time of the year when most New Year’s Resolutions are “out the window” we can have an honest conversation.

New Years Resolutions suck. They are all about the couldda, wouldda, shouldda’s that we “plan” to do.  Why on earth do we torment ourselves?  The last week of the year we are looking for great ways to improve our life to have “forgotten” about by the third week in January.

Let’s look at today’s inspiration closely.  “You can’t build a reputation on what you are going to do.” — you honestly can’t!  You need to start where you are right now, pick a focus and work to achieve it!  Then when you achieve that goal, go for the next.

It’s all about you but it’s all about you where you’re at now.

Your motivation for today and the rest of the year is to pick a goal, work toward it, achieve it and move onto the next goal.  It would be like trying to lose 20 pounds and being discourage 5 days later when you weighed the same!  Your 20 pound goal starts with a 1 pound loss, then 3 pounds, 6 pounds, etc…

That’s why New Years Resolutions bug me.  They set lofty goals with no real plan as to how to achieve.  AND they have the unwritten expectation of failing only to joke about it.  I mean, how many news stories did you see on December 31 of successfully achieving a New Years Resolution?  I didn’t see any!

Start Today.  Make a new commitment to yourself to build a reputation that you are a goal achiever not a resolution breaker!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

**************

Action Steps
1- Turn a New Years Resolution into a goal with a proper plan! Click Here
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #286 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Advertisements

Episode #285 – Four Guidelines to Content Creation Success!

Make it simple.

Make it memorable.

Make it inviting to look at.

Make it fun to read.

Leo Burnett

Today’s inspiration is a great list of guidelines for content creation.  I wouldn’t say rules because rules just takes all the fun out of it but let’s explore the list…

Make it simple.  The goal of your content creation is to communicate. You need to be as clear as possible and that means simple. Remember, confusion… and worse misunderstanding happens if you are complicated.

Make it Memorable.  Do you remember three things you read yesterday.  Nope.  It’s rare to remember anything, that’s why it needs to stick out.  Another good idea is to make it timely.  That means if you have a 4th of July fireworks photo to display, don’t feature it on your Facebook post on August 13th.  That’s just lame.

Make it inviting to look at.  In recognition of this guideline, I switched up my artwork to be a little different, I like the way it looks!

Make it fun to read.  Use real world examples to help identify with your audience.  It’s always more fun to read stories than to read facts.  Well unless the facts come from the Guinness Book of World Records. What’s your favorite record?

Now, for your next post whether it’s a blog or Facebook post, keep these four guidelines in mind and enjoy the creative process!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

**************

Action Steps
1- Create a post!  Use your four guidelines to bring it to the next level!  Go… do it now!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #285 of the Two Minute Commute audio blog Podcast

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #284 – Speak and Write with Confidence, You Owe it to Your Audience, Yourself, and Abraham Lincoln.

Whatever you are, be a good one!” Abraham Lincoln

One of my favorite things to say is, “do what you do best and do it” – which is tough since sometimes things we do well we don’t like doing.  As crazy as that sounds, it’s true.  I’m certain there are things you’re good at that you’d prefer not doing.  I’m not excellent at computer troubleshooting, but I’m good at it… therefore, I’m the “go to” and you know what, I hate it. Roll eyes! UGH

SO, when I came across good ol’ Abe’s quote – I though…. hummmm that makes more sense. Probably why he was President and I’m not. (haha)

Let’s explore this – whatever you are, be a good one.  This can be the opposite of what my quote is – you might be doing something you totally are awful at, but do it at your highest ability possible – and this reminds me of my Japanese Classes in college.  OH yes, I speak Japanese.  I was told on more than one occasion that my Japanese is “cute” – I’ll guarantee that is not a compliment.

One reason my Japanese is cute is because I’m conversant, and I’m not afraid to try.  In fact, my happiest day in Japan was when I was at McDonalds and I was able to order a Chicken Sandwich that was plain, without knowing the words for mayonnaise or lettuce!  You now how I did it?  I pointed at the picture and said in my best Japanese, “no white and no green please”.  The language gap was eliminated.

NOW

If you look at my grades a different story emerges.  Try and study as I did… my grades were bad.  I recently looked at my transcript and I would have had a much better GPA had I not taken Japanese Language.  But what’s the fun in that?  I mean, I can fumble through a conversation when we have Japanese guests.  I’m shaking my head because I’m sure they want to say my Japanese is “cute” but are probably just excited that someone in the middle of Minnesota is trying to help them.  ANNNND they get me… that’s funny.

But thinking about Abe’s inspiration I am the best “good one” I can be.  This is the concept of a Subject Matter Expert.  When you feel awkward or uncomfortable promoting your expertise, just remember… the person talking to you at that moment or the person reading your blog post, is thrilled for the information and ideas you provide.

My advice is to keep going, there will always be someone “better” or more qualified – but people found YOUR blog.  Therefore, just do like Abe and be the best “good one” you possibly can be.  Write or speak with confidence… especially when it’s in a second language!

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

**************

Action Steps
1- Create a Top 7 list for an area in your business… then take the time to write a page about each of the seven items.  You’ll have 8 pages that position yourself as an expert.  AND this will be fun because it’s in your strongest area of knowledge.
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #284 of the Two Minute Commute audio blog Podcast

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Week in Review – Episode #278 to #283 – Tips and Ideas to Improve Sales for Small Business Owners

In case you missed an Episode… here’s a link to Episodes 278 – 283 of The Two Minute Commute on BigFishIdeas.com.

 

Episode #278 – Monday – Time to Pick a Niche.

Episode #279 – Tuesday – It’s a Love Hate Relationship with Today’s Inspiration

Episode #280 – Wednesday – You Want a Positive Life… Do This One Thing!

Episode #281– Thursday – There’s a New Way to talk With Customer – Learn It or You’ll Be Left Behind

Episode #282 – Friday – Is Your Sales Prevention Department Winning?

Episode #283 – Saturday – Cuddle Up with Pickles!

 

You can also access it on my Free App: SmallBusinessClubApp.com

Thanks for being here!!!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Episode #283 – Cuddle Up With Pickles.

It’s Saturday, time to get real!  It’s when we explore a great idea at a real world business and implement it at your business.

This idea is from Milio’s subway shop.  Now… this is when you start to wonder, um…. I sell wedding gowns, what can I learn from a sandwich place?

You can learn a lot… if you open your mind.

The idea I’m sharing is the “National Day Of” celebration.   Everyday there are at least three topics… some days there are 7 or 8, there are weekly celebrations and monthly celebrations.  What I recommend is looking at the calendar and seeing what relates to your business and using it as a conversation starter!

I don’t like it when business just re-post the topic of the day – that’s lazy.  I like it when they get creative.  So look at the sub shop – they are not celebrating sandwiches or picnics… they’re celebrating pickles!  AND they created a pickle-on-a-stick!  How cool is that – they made a sign for their counter and it’s sold as an impulse/add-on item!

Fantastic job.

This is a great site to utilize for your upcoming celebrations.  The link I put will continually change to stay current, regardless of when you look at this post.  But for those of your reading in real time… here’s January 6th celebrations…

National Bean Day
National Cuddle Up Day
National Short Bread Day
National Technology Day

Do you get any idea of how to utilize something like this with your business?  In the aforementioned Wedding Gown Shoppe, I’m sure “National Cuddle Up Day” could prompt some cute ideas!

Now it’s your turn to “Try This!”

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

**************

Action Steps
1- Take a look at the “National Day Of” Calendar and plot a couple days for the next month that are relevant for your business that you can creatively spin for customer promotions!
2- Install my free app! (SmallBusinessClubApp.com)

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #282 – Is Your Sales Prevention Department Winning?

“Ugh”

Super simple inspiration for today!  It’s just “ugh”.  That’s what I said as I left the craft store this evening…. a simple “ugh”.

Each business has it’s own policies and procedures.  They do what’s best for them and honestly, there’s probably a back story to their “why”.  But here’s what happens when you make it difficult for your customers to buy things.

They don’t.

In the waiting line to check out you snake around double sided aisle full of treasures!  There are clearance items, small frames, gum, lightening cables, gadgets, gizmos, and of course gift cards.  I think gift cards are the easiest profit center a business can operate.  You hang small pre-carded gift cards and people buy them.  You didn’t make anything, dust anything, assemble anything… hang, sell, repeat.

I need to buy a friend a gift.  I thought to myself, “hey, this is a great idea, I’ll give a visa gift card!” so I picked up a $25 and $50 card.  I headed to the cash register. That’s when I was told I needed cash, not a credit card to pay.  I was irritated, but I did have enough cash on me, lots of ones, but I had $75.   That’s when I was informed that there would be a small service fee.

I thought about rolling my eyes…. pretty sure I didn’t… but I might have.  I just counted and I had $83.00, I figured it would be enough.  Frick.  The cashier said, it’s $83.90.  I said, $83 is all I have.  Ironically, I had cleaned all the change out of my purse earlier today… so that was it.  No more cash.  I left.

On my way home I stopped at a different store, purchased the $75.00 card and the $4.95 fee AND I used a credit card.

So, it’s not that I didn’t want to buy the card. It’s not that I wouldn’t pay the service fee that was higher.  It’s that the policy wouldn’t let me.  The “Sales Prevention Department” was open and conducting business.

Again… I run a business and we have some crazy policies, so I’m not going to criticize the policy of another place, but I will say, regularly evaluate what and why you are doing something to ensure that your Sales Prevention Department is still working to your benefit.   There are times you need a strict policy, just make sure it doesn’t cost you a good sale.

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

**************

Action Steps
1- Evaluate your policies that are “hard” – Make sure there isn’t a better or more secure option that makes working with customers smooth – it’s OK to have a Sales Prevention Department – but you need to make sure it works for you.
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #282 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #281 – There’s a New Way to Talk With Customers… Learn It Or You’ll Be Left Behind

“Talk to people, not customers”

The quicker you realize that customers are people, the faster your online communication will grow!

Here’s what I mean.  And this is a hard concept to wrap your head around if you were in your teens in the 80’s.  You need to stop being formal.

This really is difficult.  It’s good you have a formal way of writing and to use proper English.  But… when it comes to style, personality will go very far in gaining trust.

Now I said if you were in your teens… I mean at the youngest… Teens+ in the 80s.  We grew up in a time when newscasts were (painfully) formal with forced banter… OK it hasn’t changed that much.  But what has changed is the social media way of filming.

Do you remember when your family got it’s first video camera… or using a super 8 movie camera?  You never wanted to shake the camera!

Now, it’s almost preferred, however, it is changing.  I have a Smove and although I’m still getting used to it, it’s pretty cool.  It’s a camera stabilizer AND it has feature where it follows your face… it gets a little creepy – but you can bob your head around and the camera follow you!  Cool and creepy!

I’ve gotten a little off topic, so back to talking to people vs. customers.  When you talk to people, and by talk I mean video, audio, written and in person.  When you communicate with people you do so in a relationship manner.  This is very different from the 80’s newscast where people were stiff and awkward, that’s talking to a customer.

It’s the difference between “one and done” and building an “infinity customer” – go for the relationship.

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

**************

Action Steps
1- Create a way to gain feedback from customers.  This feedback will help you form future messages switch and talk to people!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #281 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!