Tribeology.com – Episode #524 – Looks Like a Great Place to Eat…

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

Saturday: Try This

I got Pizza!  And I got a blog post!  That’s the best ever… it’s great when I can go out in public and see a business doing exactly what I post about.

This pizza place has great pizza, and that’s from eating it.  But look at their entry way… they have award after award after award.

You know it’s a good place to grab a slice without even eating there.  Now, here’s the neat thing… these awards are from the local paper.  We have something called a “readers choice” award where the readers of the paper vote for “the best” — well, when you win you receive a certificate that you can frame.

However, there is an option to buy a nice award for your store.

Look at their wall!  The impression of the formal plaque is outstanding.  It makes a much bigger impression than a simple certificate.

Publicize your awards and take your award to the next level!   After all, it’s the first “C” of our 5 C’s to the Infinity Marketing Machine… Credibility!  Show off your credibility by displaying your awards. 🙂

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Episode #367 – Show Off Your Accomplishments

Saturday – Try This!

I finally got my hair cut!  It’s a very exciting day… I use “hair cut” to disguise the real message which is I finally had the time to get my hair colored.  OH yes… that’s much better.

First thing that greeted me as I sat down in front of the mirror was this really neat sign.  my stylist had achieved the next level up. Now, I’ll be honest, I had no idea what that meant.  I assumed it was a gentle way to let customers know that her rate went up, as this happens when a new level is achieved… but what was neat was the “congratulations” message!

Not only did I notice it, but she did too.  Every time she was at work she received a message that she had achieved another level in her skill or tenure.

I devote Monday to Subject Matter Expert topics… but I typically refer to this expertise being shared on line to build your credibility.  Well… here’s a great way to do a “real world” Subject Matter Expert announcement.

How can you use this in your retail environment… space on your front counter?  Maybe a wall with certifications?  There are a number of ways to highlight your accomplishments!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Humble Brag Time!  Designate a place in your retail store or office to show off your accomplishments! Do this… it’s a great conversation starter and builds your Subject Matter Expert status with your customers!
2- Install my free app! (SmallBusinessClubApp.com)

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #314 – The Reason You Must Use 3rd Parties To Build Social Proof…

“First you get credibility, then you get trust, and then you get relationship capital.“ RPeters

What I like about today’s inspiration is the direct relationship between credibility and relationships. When conducting business in person you have the ability to create trust with your interpersonal skills, while online it’s all about how you position yourself.

This positioning is achieved with the basic building block of credibility.  You’ve got to establish yourself as a Subject Matter Expert.  This is the strongest way to build social proof.  When you have social proof you have credibility.

Social proof is the recognition of others as to your success.  This can be achieved in a number of ways.  For example, I am a baton twirler.  Now I’ve heard it all before, both good and bad.  What I love about my sport is the vast spectrum of responses it garners.

Nearly everyone I know has twirled a baton before. They can demonstrate a figure eight, or even a flat spin.  Some will attempt a toss… but really that’s where it ends.  I’ve had people look me in the eye and say, “why would you waste your time doing that?” to “did you wear the white boots?”

So let’s see how to position myself… I am a competitive baton twirler.  I am a feature twirler.  Both try to re-position the activity.  Here’s where it gets fun… is it more impressive to say, “I twirl three baton” or “I twirl two baton fire” or “I’m a former national champion”?  Each of these three position myself with great authority.  How about if I say, “I’m a certified Judge” or “I competed for 17 years” or “I have over 400 awards” or “I coached two national champions”?  These also add credibility.  But what happens if I say, “I created an app for baton twirler with over 4,000 installs”.

The reason I mention these statements is to help you understand the power of words and positioning.  When I say, “I’m a baton twirler” it creates an impression that is controlled by the previous experiences of the listener.  However, when I position myself by adding context to the activity such as skill level, awards, activities, titles, or results it adds credibility.

Here’s why…

To be a former national champion required a 3rd party to hold a contest that I won.  To be a certified judge also required a 3rd party involvement.  The third party is very important to your Subject Matter Expertise.  Always list your achievements, certifications, and awards on your website and social media platforms that are based on a 3rd party!  Their credibility affects yours and this will help you own your corner of the web.

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Write 3 new descriptions of your business strengths using social proof via a 3rd party
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #314 of the Two Minute Commute audio blog Podcast

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!