TribeologyBlog.com – Episode 640 – Eliminate Your Customer’s Pain

Quote:  “A leader is one who knows the way, goes the way, and shows the way.” John C. Maxwell

Monday: Subject Matter Expert

 

Every business owner is a leader.  Even if you don’t think of yourself as a leader… you are!

It’s hard to believe but when you place an ad and customers call you, you’ve already started the process toward leader and follower.

When you start to look at the relationship, especially your role as a leader, you will find it much easier to think of yourself as a Subject Matter Expert.

The purpose of being a Subject Matter Expert is to build trust among your customers and help them transition to being a part of your tribe.  This comes from sharing your knowledge, whether in a blog, vlog, or podcast.

Information becomes a gift!  A little surprise in their day.  Think about the times you’ve searched for anything online.  Like this morning.  I woke up and had pain in my leg.  I was able to search and find a “Subject Matter Expert” that taught stretching exercises… and guess what… relieved my pain.

What is it you can do for your tribe?  How can you ease their pain?  I’m getting right down to the base of the issue… but you are eliminating pain.  Even if you are a dance studio and it’s a happy interaction!  Ultimately, the parent wants their “pain” of not knowing the best activity for their child to be solved!

You can solve this.

But only if you’re willing to lead…

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Episode #399 – How Do You Create a World Wide Hometown?

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

Have you ever wondered why you are in business… it might be to sell things, or make money, or provide a service… but ultimately you are there to provide leadership.

Leadership.

Leadership comes in a variety of ways, but ultimately you provide it when you cause a response in others.  That’s why your ability to position yourself as a subject matter expert becomes critical to success.

Here’s the deal.  You can open a business and be successful in your own hometown area.  Let’s say you provide a golf shop.  The local residents know you from your amazing high school career that earned you a college scholarship.  They come to your store and learn from you.

Well… this is positioning yourself as a Subject Matter Expert.  It’s just that this type of positioning relys on the memories of your clients.  However… if you chose to broaden your presence online and sell your golf knowledge, whether in an info product or actual golf items, you need to carefully list your honors, awards, and history.

It’s not any more complicated than listing this information on your “about me” page or your Linked In or even Facebook account – you need to share this information to help you become an expert, role model and LEADER in the eyes of your followers.

Think of it like creating a “world wide… hometown”.

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

*************

Action Steps

1- Decide you’re a leader by sharing on your social media pages your interesting background.  Activities, honors, awards… history!  Share!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #399 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!