TribeologyBlog.com – Episode 748 – One Good Reason that Everyone Gets A Trophy…

Quote:  “A goal should scare you a little & excite you lot.” Joe Vitale

Friday:  Big Money Small Change

 

There’s something to the “everyone gets a trophy” philosophy.  People just love to be recognized.  Now the fall out might be that there are so many trophies that they begin to mean nothing.

However…

Sometimes the surprise recognition means a lot!

Earlier I was scrolling through my Instagram and came across this post…

 

These two girls are national champions in their own right.  But those “pieces of paper” mean more than the trophies that are waist high!  The pieces of paper show they participated in their world championships.

YES.

They did not make it on the medal stand, but they did get the recognition of participation.

Sometimes that means a whole bunch!  Those certificates will be framed and displayed right along side some very impressive medals in their rooms at home.

Well… how can you utilize this type of marketing?

Is there anything you do that is a “first” for customers… I like to think at our marina it might be a “first boat ride” or a “first visit to Lake Minnetonka” or maybe a special anniversary or birthday…

It’s a simple paper certificate – but the meaning behind it is picture worthy and even postable!  It’s inexpensive but can have a very big impact.

Figure out how YOU can do this at your business… I mean if Disney World hands out “first visit” buttons – it must be a good idea… right?

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 711 – Same Holiday – Different Vibes

Quote: Differently

Friday: “Big Money Small Change”

 

Last night I was winding down my 4th of July and as so many of us do… I was surfing my social media.

Then I noticed something…  while the 4th of July is the  same holiday for everyone, it can create unlimited possibilities when you post a traditional… “Happy 4th of July” message.

Look at these…

They all have the same message — but these were some of my favorites because they capture the spirit of the holiday AND the business….

There’s a dance studio, boating, waterpark, gymmnastics club, home decor, and dog breeder.

It’s great!  Look at how creative others get and do the same — the next holiday that comes up, really think of how you can mix your business vibe with that of the holiday.

It seems small – but it’s an impact that really affects your tribe and builds your loyalty!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 698 – Sandwiches Have Emotions, Too.

Quote: “Learn to express, not impress.”~Jim Rohn

Friday:  Big Money Small Change

 

This quote seemed perfect for explaining why I picked this post as the Big Money Small Change topic.

When you learn to express the emotion of your product you are less interested in the superficial aspects of the product.

I sell an egg, asparagus, and bacon sandwich.

Great.

What did your visual look like?  Did you have a red and white checker table cloth, black plate, yellow napkin with the sandwich in the middle?

How about a white linen table cloth, white plate with gold rim, and water glass with beads of water glistening in the sun.

Maybe you had an egg, hunk of bacon, and some veggies on a cutting board

There are endless ways to display this sandwich.

But what emotion are you trying to evoke?  When you answer this question, you will attract your tribe.

Look at this post.  Early morning cruise and a fabulous breakfast sandwich.  It also has a fork… you can feel the temperature, hear the wildlife, smell the water… you are in the emotion of the sandwich.

You feel relaxed and ready to eat.

If they said, “hey come on out, cruise around the bay, and eat our sandwich from our world famous chef”. You’d talk about the same “sandwich” but you would not achieve the same “emotion”

Don’t impress… just express!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 620 – Which Cookie Do You Pick?

Quote: “Do the difficult things while they are easy and do the great things while they are small” Lao Tzu

Friday: Big Money Small Change

 

I received an email the other day asking me to select my entree on my upcoming flight.

It was one of those breakthrough ideas I had to share.  The reason… people like their first choice.  So if you have an opportunity to give them a “select ahead of time” it makes their experience a little less stressful.

Seriously.

I can imagine this idea took some logistics to pull off.  They had to attach your selection to the reservation and print.  But, what a neat way to wow your customers!

 

You see… I’m a really picky eater.  I hate going to places with “food choices” like conferences or airlines… it creates stress.  You wonder IF you’ll be able to find something you like and worse yet… you watch the choices slowly go away.

I’ll put it like this.

You all know I love chocolate chip cookies.  I mean love them.   You also know that I think putting peanut butter into a good sugar cookie base is just down right mean.  GROSS.  Peanut butter only goes on bread.  (told you I’m picky) — but I really can’t stand peanut butter cookies.

So imagine my stress if you can see the two trays of cookies from across the room and you LOVE one choice and you HATE the other.   When you watch the Love Love Love cookies leaving… UGHHH it’s maddening.

When the airline offer the opportunity to select the meal ahead of time – it builds the brand, differentiates them, becomes another service offering and strengthens the tribe.

It’s super simple.  Just ask your customers what they want!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #541 – People Really Are This Dumb…

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“Sometimes it feels like the smarter the technology gets, the dumber we become…”

Friday: Big Money Small Change

 

Have you ever noticed how dumb people are?  They seem like they continue to get dumber with each day.

Then I noticed this online review.

Did you figure it out?

Margaritaville Resort in Orlando has 88 reviews and a 4.1 rating.  Not bad, right?  Look at these two zombies.  One goes so far as to say “no fun”.

You might be thinking to yourself… well, if they didn’t have fun… will I?  And you make a decision.

Guess what people… the resort is brand new and will not open for business for a MONTH!!!

People are so stupid or so malicious that they fill out bad reviews on a place that hasn’t even opened.  As for the other 86 reviews, I guess you can read their reviews and see what’s going on there.

What I’m trying to say is… anyone that receives a bad online review needs to remember this page on Google (who does not verify actual consumers of products) and decide what you want to believe or chalk up to fake.

When we deal with “Big Money Small Change” look at your responses to bad reviews.  Maybe Margaritaville should dumb it down a little more, instead of “ground breaking” it should say in it’s very first 5 words “We are not open yet”

Our short attention span society needs this straight forward, only reading the headline, shortcut to common sense.   Dumb it down. Don’t take for granted that people will understand you.  Make it simple.

Seriously…

People are dumb, help them out.

 

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #487 – Get Your Halloween On

“Start where you are. Use what you have. Do what you can.” Arthur Ashe

Friday: Big Money Small Change

We’re at Friday!  This is the day we take a look at what our neighbors are doing… well, at least some examples of ways to improve your marketing and sales that don’t cost a lot.

I was kinda stressing because I didn’t have an idea of what to write… then just like magic, inspiration struck!  This really cool ad popped up on my Facebook feed.

This is what I call an “every day product” it’s not something you buy for a specific holiday, or a one time special event type use.  You buy it and use it “every day”.

What it does is takes your Apple plug in cord and converts it into a retractable cord that stays neat and tidy in your bag!

There is nothing that says “Halloween” about the product… it’s not orange, there are no pumpkins, and it’s void of candy… but look at what this company did to get their Halloween on!

They placed their product on a piece of decorated paper and created a Facebook ad.

img_5554.png

How brilliant.

It catches your eye, it’s simple, and it helps you vary your ads so your customers notice.

Learn from the ad it’s a brilliant representation of today’s inspiration.

1- Start where you are.
2- Use what you have.
3- Do what you can.

Your efforts do not have to be expensive to be impactful.

Your turn.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 433 – Whoof! A Free Bag of Food!

“Nothing is more attractive than loyalty.”

Friday: Big Money Small Change

I had a busy trip to the dog food store.  OK, the fact that we now have entire stores devoted to dog food really puts into perspective how many people have dogs!

When I was a kid we used to just get the 25 pound bag of food at the grocery store.  My dad tells me stories of how when he was a kid their dog just ate whatever table scraps were left from dinner for the family.

Now a days… we have entire stores full of food for dogs.  Process that for a minute.  Wow.

Well, I went to the store and got his hoof, pig ear, treats, chew stick, can food, toppers and bags of food.

Did you catch that… bagSSSSSS of food.  When I was a kid… our dog ate kibble. That was it. One bag, one flavor.

Well, Mr. Pancake is a bit of a pampered “diva”.  This means he gets a bag of lamb or rabbit, or even kangaroo…. the thing that makes me laugh is that one flavor is called “beef” and not cow.  But back to my topic.

I enjoy going back to the dog food store, time and time again.

Why?

I’m in a magical frequent buyer club!

I do nothing to be in it except tell them my name AND EMAIL.

Occasionally I’ll receive a notice… but the big thing is… they log my purchases (I’m assuming that helps them send me Cow kibble fliers)  But seriously, I don’t have to carry a card to get logged as buying a bag of kangaroo kibble.

Now here’s the super crazy part…. I keep going back without receiving ANY discount.

I show up, buy $200 in items, and receive zero discount!

However, in the event, I continue to buy 10 bags of the same size product, eventually I’ll receive a free bag.  This happened today!  WOO HOOO free bag of food!!!

This is the big money small change trick… had they given me 10% off every time it would not be exciting, or drama building!  BUT, getting an entire bag of food, all at one time, for free… is like a BIG DEAL.

It’s a gift, it’s a present, it’s a FREE BAG OF FOOD!

It’s the same discount, 10% off on a single bag is actually saving all the 10% discounts to make one free bag, all at once!

BUT, if I stop buying, I get zero discount!

Loyalty programs are a pretty cool gig… but think about this whole “free bag” concept.

OH and you know what… each time I stop in I’m told how many more bags I need to purchase until “then next one” is free… so they help me”countdown” along the way.

PS: Mr. Pancake is getting rabbit tomorrow… he love rabbit… gonna be a happy boy!

Tomorrow come back for Try This Day!  PS:  Like my vibe? Join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!