TribeologyBlog.com – Episode 880 – The Reason You Want To Attract a Tribe.

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Thursday: Infinity Customer

Quote: “You can’t rush something you want to last forever”

 

If you were at a party and someone came up to you, stepped into your space bubble, and started drilling you with questions, what would you think?

Oh My Gosh… creep alert!

How about if you visit a website, then the next thing you know every time you open Facebook there is an ad from that site… or you open a news site and the same thing happens, you’re being followed all around the web with this site!

Creepy.

And finally… what happens if you love a store, you sing up for their email, and then it’s like you’re FLOODED with email after email after email… it just doesn’t stop – or it does when you unsubscribe.  haha

What’s my point?

It’s this… you can’t rush your relationship… whether it’s in human life or infinity customer world.  Seriously… if you start to send emails quick and overwhelming – you will scare someone away much in the same way when you’re cornered at a party by a creeper!

Build the relationship by being the leader a tribe is looking for, but don’t be creepy!  You want to provide useful information…

But… on that note… you also want them to be an Infinity CUSTOMER not an Infinity Friend… avoid the friend’s zone!  While you provide information you also want to sell.  Establish that while you’re developing the tribe – the underlying purpose is because you’re in business.

This is important… it’s easy to attract a tribe but you want to attract a tribe that you can offer products they desire and ultimately purchase.  If you get stuck in the friends zone this won’t happen… if you get stuck in the creeper zone this won’t happen.

You are building Infinity Customers… create the tribe, provide information, but always remember to offer items for sale.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

t-shirt-mockup-of-a-woman-holding-a-travel-mug-outside-a-restaurant-29314

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 807 – How To Make Your Posts Rememberable

Quote: “It is not your customer’s job to remember you. It is your obligation & responsibility to make sure they don’t have the chance to forget you.” – Patricia Fripp

Thursday: Infinity Customer

 

Sometime a 1/2 quote is best… but then again the full quote makes it amazing!  The graphic if the 1/2 quote – but read the rest…

When we accept that it is our job to have the customer remember us, what we’re really doing is taking responsibility that they won’t forget us!

If you’re like me a couple crazy ideas run though your head of how to make people not forget you… think any viral video.  People simply remember you – but for the wrong reasons, like sliding down a slide but getting your swim suit stuck at the top — I saw that video yesterday… ouch.

So our job becomes how to make customers remember you for the right reasons…

This is where content and consistency show they are the important cornerstones to your marketing plan.  If you build trust with the content you create, your tribe will remember you.

If you build offers for great value items and you send it to your customers via email you will be remembered.

When you take the time to share valuable information, omg… you will be remembered.

There are plenty of ways to be remembered for the right reasons and your reward is you gain a customer that you can market to over and over.  But only if you recognize your job… and that job is to make yourself rememberable.

I love when I get to write a post with a word I made up.

I’m not sure if that makes me memorable for the right reason… but it sure does follow with yesterday’s inspiration which was…

“Hang on to those friends who say YES to your Crazy.” ~Zen to Zany

If you say “yes” to my crazy words I make up… haha –  make sure to keep hanging out with me and join my tribe.

See how that works?

I’m sharing information with you on how to build a tribe and at the same time I’m doing a real world ask for you to join my tribe by demonstrating how you’d fit in!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

t-shirt-mockup-on-a-hanger-against-a-white-wall-a16952

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 629 – Why You Must Keep Your Foot on the Gas

Quote: “Consistency. It either keeps you where you are or gets you where you want to go!”

Tuesday: Content and Consistency

 

Today’s quote is amazing.  By doing the same thing you can either stay where you are or get you somewhere you want to go!

Is that possible?

Well, if you ride in a car and keep the speed at 55MPH you will get where you want to go!  You keep the speed consistent AND you travel forward.

Let’s think about consistency in the context of content.

IF you want to attract and shape your tribe you must communicate on a regular basis.

Therefore, just like the speed of your car sticking to 55 MPH if you consistently stick to a regular posting schedule, say 3 times a week, you will get to your goal of a tribe that is loyal and follows you.

This is important!

If you take your foot off the gas, let’s say, you stop posting, your may coast for a little while, but ultimately you will stop and your goal of “getting somewhere” like bonding your tribe, goes away, too!

Consistency is the number one, most important thing, you can do AND control to transform customers into a tribe.

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 598 – How Can You Win if You Don’t Focus on Winning?

Quote: “Focus on the process and the outcome takes care of itself”

Tuesday: Content and Consistency

 

Focus on winning.  The basketball team is on the floor playing ball and they are focused on winning… do they win?

Probably not.

WHAT!?!!?!??

If you focus on winning you rarely win. I mean, what does winning mean?  The basketball team focuses on seeing the clock winding down, 3…2…1 we won!

NO!

The basketball focuses on team work.  They focus on the plays they practiced. They focus on preparation, like if their shoes are tied. They focus on the process.

If you want to win at tribe building, you must focus on my process.

Here’s my process.

Turn customers from “one and done” into “Infinity Customers” these are people that Know, Like, and Trust you.  You have earned this trust via the 5 C’s of Tribeology: Credibility, Content, Consistency, Customers, Cash.    When you have transformed the customers into this wonderful, magnificent tribe you will then be able to focus on offering products to them instead of searching for people to buy your products!

That’s it.

That’s the process.

Each day on this blog I focus on a different “C”.  Today is “Content and Consistency” – therefore, today I’m sharing a tip.  The tip is you yourself need to focus on “the process” to build your tribe.

If your focus is on “making money” it is the same as the basketball team “winning”.  Instead, focus on the process.

When you focus on the process, the money will follow.

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #564 – Want to Learn the Hidden “C”?

Quote: “What you repeat, You Strengthen”

Thursday: Infinity Customer

 

We’ve made it to Thursday – the day we talk about our Infinity Customers!  The thing I wanted to chat about is there are two sides to our Infinity Customers… side one is the buying side and side two is the nurturing side.

These are very different sides.

Let’s look at the benefits of the two sides.

If we operated under the “One and Done” style of business that we have traditionally grown up with we would create an ad.  It’s focus would be on that product or service we sell.  People would buy and we would look for more customers.

Clearly, we still need to do advertising, but… there is a new way.

The new way is when we create our Infinity Marketing Machine and get ready for new customers to join us on a journey.  We find them (or they find us) and they enter our machine.  This machine is geared to make them want to stay.  Sure they found us with an intent to buy something… but after they buy, they don’t leave.

They stay!

This is totally different.

Sure, we used to keep a “mailing list” and when we wanted to sell something we would create a letter or postcard and send to the customers… but now we entertain them.

At the heart of it, we are creating a tribe.  The tribe stays.

I look at how we did business 20 years ago, we kept (and still keep) a mailing list.  Our customers rent boats, and at the beginning of the next season we would send a invite to come out and enjoy the lake… by renting a boat.  This model will still work.

BUT now…

All winter long, once a week, our customers receive an email from us.  Each week we talk about what is going on around the marina and in the area.  We share our vibe.  By the time the spring comes, they’ve already seen us working on the motors, cleaning the interiors, launching in the lake, watching the ice melt, and hiring new crew.  We really have no reason to send a postcard to welcome to the lake, they’ve lived the experience, in real time, as it has happened.

This is the nurturing side.

As for the buying side… well, that happens when they rent a boat.  We do still have traditional advertising which generates business, BUT… again, we switched our focus to capture leads instead of the “one and done” cash register ring.

It’s VERY scary to make the jump.  We are getting ever so close to our 60th year of business, and to leave everything you’ve known about “one and done” in exchange for “infinity” is scary.

Here’s the funny thing, I didn’t send out that “welcome” letter in the summer of 2018.  It didn’t even occur to me, I noticed I didn’t send it about a week ago… and you know what, we INCREASED sales in our rentals last summer.

Infinity works.  It IS well worth it, IF you are willing to commit to the 5 C’s… Character, Content, Consistency, Customers, Cash.   When you fully Commit, it works.

hahaha – That’s the hidden C… Commit.

Therefore, if you commit to the continuous nurturing of your tribe building the buying side will take care of itself!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 486 – Will Knows Best!

“Don’t chase people. Instead, be yourself. Do your own thing and work hard. The right people – those that really belong in your life – will come to you and stay.” Will Smith

Thursday: Infinity Customer

Question:  What’s the best way to create a tribe of Infinity Customers?

Answer: Today’s Inspiration.

1) Don’t chase people.
2) Be Yourself.
3) Do your own thing.
4) Work Hard.
RESULT: The “right” people will those that REALLY belong in your life (tribe) will come to you and stay!

Thank you Will Smith!

People are attracted TO you.  Otherwise you become the “close talker” at the party that stuffs your business card in their pocket… you end up chasing them.  (and they run faster away from you… haha)

You want to attract people.  You want to attract customers.  You do this by being yourself and doing your own thing.  I love that you are here to read my post.  But if it annoys you that I write short paragraphs… use dot dot dot’s… and write conversation style.  Eventually, I’ll annoy you.

However… If you like my style, you’ll hang out, come back, and stay for a long time.

To transform a customer into an Infinity Customer. You need to make them want to stay.  This is accomplished by respecting them with information they desire that provides them insight in to YOU and makes them know, like, and trust you.

When this happens – they’ll stick around!  That’s the goal, create a tribe that wants to do business with you.

Let’s learn from Will!

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Day 32 – Treat As Individuals and as a Group

“I may not be different, but I’m definitely not the same.” William J Dybus

Write this inspiration on your wall as you develop your followers.  Here’s the reason why.   You can treat your group as a cohesive tribe but you cannot think of each individual as the same!

So what the heck does that mean?

Message creation!  You want to provide information that your group craves.  Once you figure out what this is you’ll transform your group into a tribe.

A tribe is a loyal group that will follow you anywhere!

The tribe becomes one at this very moment. They find a collective mission and want to support your in your journey.

However, just like our inspiration says, that makes them “not different” but it also makes them “not the same” meaning they maintain an individual identity at the same time they are united in their mission to follow you!

This is a critical point to understand in the Infinity Marketing Machine.  Your ultimate goal is to build a tribe.  You start with customers or followers… but the goal is a tribe.

The tribe is loyal.

Think of your tribe like snowflakes.  You have a big pile of snow… but when you look close each flake is unique.

Therefore, keep individual records of people as you collect their email addresses.

Learn to categorize them.  For our marina we send different information to our boat rental customers than we do to our boat owners.  For example, a rental customer does not need to know about our special on oil/filter changes.  However, both customers want to know what activities are going on around the lake over the weekend!

See… they are one group but they are not the same!

That’s today hint – build your group as individuals so you can market different products and services targeting the correct end user!

Come back tomorrow… we’ll tackle consistency!