– Day 43 – Here’s Why You Have to Plant Crops.

“You can’t profit from the harvest, if you don’t plant the crops”

Here we go!  We’ve made it to the 5th C – Cash!

You’ve got a business… you want cash.  So let’s get to it.

Yesterday I used a beach ball example.  You sell beach balls and that’s it.  One and done… but then you collect emails and in your weekly newsletter you’re able to market other products like pails/shovels, beach towels, and suntan lotion.  This keeps customers coming back over and over, thus infinity.

Now… when you’re really ready to explore some fun… what happens if you keep going and build a database of your customers.  You start to categorize those that buy  pails/shovels.  It’s a pretty good assumption that this group has children.  Now what happens if you sell bikinis or swim trunks.  You also have an idea of mens and womens clothing preferences.  These are two very simple examples.

But how can this help?

Why do you have to limit yourself at selling beach items? You don’t.  And this is the infinity part of the Infinity Marketing Machine.  When you develop affiliate relationships you have the opportunity to sell products that you don’t carry.

Your first responsibility is to build the relationship and trust with your tribe.  But as you write your newsletter you can include affiliate products that are geared to a targeted portion of your audience.

When you categorize bikinis from swim trunks from pails/shovels you can suggest products for kids, men, and women to the correct target audience!  It doesn’t cost anything extra because you’re already sending the email newsletter AND you don’t have to carry inventory!

So that’s your biggest tip of the day – categorize your database based on the things they buy!  That way you can always sell more!

However, just like planting a crop, you can only sell more when you do the work to create your Infinity Marketing Machine.

So are you ready to start gathering your tribe?  Stop by tomorrow and we’ll get some hints on tribeology!

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Advertisements – Day 38 – 5 C’s of the Infinity Marketing Machine

“Get the fundamentals down and the level of everything you do will rise.” Michael Jackson

Great inspiration for our topic of fundamentals!  Yesterday we chatted about how we need both customers and messages and ultimately how they can come before or after each other – it’s kind of a chicken/egg scenario.

However, today I want to chat a little about the 5 C’s to your Infinity Marketing Machine.  It’s the basic building blocks of how this whole thing works.

So let’s give a moment to read the full inspiration…

Michael Jordan- “You can practice shooting 8 hours a day, but if your Technique is wrong, then all you become is very good at shooting the wrong way. Get the fundamentals down and the level of everything you do will rise.”

This is important – if you practice something over and over but you’re doing it wrong… you only get really good at doing something wrong!

I’ve found this situation to be common with social media marketing – often, people will post something “just because” they feel better or think posting anything is better than nothing.

Let’s start here.   I want us to get a more clear and focused manner to attacking our social marketing plan.  To make it easier I created 5 C’s to help.  They are:

  1. Character
  2. Content
  3. Consistency
  4. Customers
  5. Cash

To build your tribe you need trust.  To gain trust you must fuel your Infinity Marketing Machine.  The fuel keeps your tribe around and that creates money.  That’s it!

Trust is best built through your character. You must be a trustworthy person in the eyes of your customers.  Your fuel is your content that you share. This is information your customers want to receive on a regular basis.  Your customers’ trust continues to get stronger and that makes a tribe who you will be able to help by sharing your current and future products/services!

Come back tomorrow and I’ll go a little further in depth on the 5 C’s to your Infinity Marketing Machine.

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