– Day 41 – The Right Way to Be Crazy Online

“Without commitment You will never start, more importantly, without consistency, You will never Finish.” – Denzel Washington

This quote is amazing!  I can tell you the story of consistency (which I will) – but the story of consistency is of someone that is already creating something… what this quote highlights is the need to start!

That means you can think all you want about the Infinity Marketing Machine – you can plan, you can imagine, and you can visualize – but this is not the same as sitting down at a blank screen and writing or recording a podcast.

I write every day for two reasons – the first is I have something to say (well… usually… sometimes my posts can be kinda lame) – but I also write everyday because I need that consistency.  If I left it up to once a week, I’m not sure I could commit to the topic.  But everyday is a pattern that I need!  Now… that’s me.  What’s best for you is going to be whatever works for you.  There is no set rule for what consistency means… except that it needs to be consistent!  And that’s our topic for today – The third C of the Infinity Marketing Machine, Consistency.

If you commit to creating content once week – you must follow through.  It’s like a promise you keep.  If you fail to keep the promise you disappoint.  You might not think it’s a big deal, but remember the fundamental goal of the Infinity Marketing Machine is trust.

The way you build trust is to provide content consistently.  If you post 7 times in two days, then disappear for a week, followed by 8 posts in an hour, then wait two days, and post the next three days in a row… you give off a “crazy” vibe!

Your goal is to provide a nice, calm, reliable, consistent vibe!  At the core, “consistency” is boring….but it’s vital!  When you make the decision to start your Infinity Marketing Machine – you must have the follow through to create your content at the interval you select.

Remember. It’s OK if your content is goofy, silly, and crazy – as long as it’s NOT because it’s inconsistent.  Leave the “crazy” for words… not delivery,  and you’ll create a stable vibe that builds trust!

Tomorrow we’ll tackle the 4th C – Customers!  Make sure to come back.

I’m so excited you’re here… I wish you’d join my tribe –  start here

Advertisements – Day 38 – 5 C’s of the Infinity Marketing Machine

“Get the fundamentals down and the level of everything you do will rise.” Michael Jackson

Great inspiration for our topic of fundamentals!  Yesterday we chatted about how we need both customers and messages and ultimately how they can come before or after each other – it’s kind of a chicken/egg scenario.

However, today I want to chat a little about the 5 C’s to your Infinity Marketing Machine.  It’s the basic building blocks of how this whole thing works.

So let’s give a moment to read the full inspiration…

Michael Jordan- “You can practice shooting 8 hours a day, but if your Technique is wrong, then all you become is very good at shooting the wrong way. Get the fundamentals down and the level of everything you do will rise.”

This is important – if you practice something over and over but you’re doing it wrong… you only get really good at doing something wrong!

I’ve found this situation to be common with social media marketing – often, people will post something “just because” they feel better or think posting anything is better than nothing.

Let’s start here.   I want us to get a more clear and focused manner to attacking our social marketing plan.  To make it easier I created 5 C’s to help.  They are:

  1. Character
  2. Content
  3. Consistency
  4. Customers
  5. Cash

To build your tribe you need trust.  To gain trust you must fuel your Infinity Marketing Machine.  The fuel keeps your tribe around and that creates money.  That’s it!

Trust is best built through your character. You must be a trustworthy person in the eyes of your customers.  Your fuel is your content that you share. This is information your customers want to receive on a regular basis.  Your customers’ trust continues to get stronger and that makes a tribe who you will be able to help by sharing your current and future products/services!

Come back tomorrow and I’ll go a little further in depth on the 5 C’s to your Infinity Marketing Machine.

Like what you’re reading?  Join my group!  start here

Episode #190 – Change Can Just Happen Instantly OR You Can Create A Habit. Both Work.

Motivation Wednesday!

You’re here. You’re reading. That shows me your priorities involve making a difference in your business. To me that means you’re done with “doing things” on your social media adventure and you’d like to have a plan and make it successful.

This is awesome!

The best way to have a change take hold is to make the decision.  Sometimes we’re lucky and that change just takes place.

For example, and it’s a nasty one, but I quit chewing gum.  I loved gum. Especially that Easter gum… looks like eggs… comes in a carton.  Someone please know what I’m talking about otherwise I sound pretty goofy.  But it’s three flavors… a grape, pink, and the yellow with red spots.  That was my favorite, outside of raspberry bubblelicous.  Anyway, what I’m saying is I really liked gum.  Until the day my molar, well, split apart in the gum.  OK, I warned you.  It was nasty.  I’m sparing you a lot of details.  But I have not had gum since that day.  It was instant.  I don’t even have a desire to have another piece.  The change was immediate.

Outside of having an immediate change moment, you’ve got to create your own change.  It’s starts by making the decision.  When you decide to head down the path of change, you can make it happen.  I believe in the “fake it till you make it” plan.  You just start and make the change a pattern.

This is exactly what you need to do to achieve consistency.

You need to pick a realistic schedule to post your content.  Then you need to stick with it.  I’m still in the pattern developing habit for my own content.  It’s not easy. I’m glad you’re here reading… because, I needed to change my pattern about a week ago, and I’m still getting back into the swing of it.  But, once you make the commitment to be consistent with your content, the “what” of the content will fall into place!

Make the change and start the habit.


SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine

PS: Make sure to “like” this post… and follow me!  (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here)


Action Steps
1- Decide to be consistent.
2- Create your realistic plan that you can absolutely stick to for how many times a week you will post to your blog.
3- Start and keep going!
4- Install my free app! (

Listen to Episode #190 of the Two Minute Commute audio blog Podcast

Motivation, Habits & Goals…

Day 5 and Day 6

“Motivation gets you going. Habit gets you there.” Zig Zigler

My goal is to get into a habit.  And by habit I mean a good one.  It’s funny but what do you think of when someone says they have a habit… since it’s commonly associated with a “bad” habit it’s hard to realize that habits are also  good.  My main habit right now is to get my audio podcast consistent along with my blog posting.  My daily record keeping is not “quite there” but I’m working on improving!  That’s why Day 5 and Day 6 are together!  See…the audio blog is much simpler for me.  And that’s where we’ll begin.

What is the best format for content development for you?  You need to focus on one major platform.  This is your starting point. It needs to be easy and it needs to be effective.  I like the audio blog or podcast because I don’t have to worry about what I look like!  No seriously, I can record it and you can’t see me.  Yeah, some people will say, “it doesn’t matter… just hit record” and I believe that, but I still feel more comfortable with the audio blog format.   I’d love to go “live” and I will eventually, but the stress of having to maintain a consistent schedule of posting would drive me crazy (if I have to look amazing)!  I can do a consistent, one minute inspiration, every day.  So that’s where I’ll begin.  What is your consistency?  What type of content platform is best for you?

On Day 5 (evening) here’s what I did… I actually wrote down, on paper, some goals.  I know this seems like a no-brainer. You can search on line and it says… write down your goals.  Well, by Day 5 evening, I felt a strong need to write the goals.  It was imperative to my organization.  Seriously, I found my “why” about the process of writing down goals.  Normally I’ve been able to keep a good process in my head as to where I want to go and how to get there, but as you are noticing in my day by day journal to creating my online presence that it’s a lot of “chicken and the egg” and really, writing the goals down gives me a central location to track my progress.  I’m going to challenge you to do the same.  Make a goal sheet.  How will you be measured, is it by number of posts, number of followers, number of dollars generated?  Your choice, just make a goal sheet.

Here’s where Day 5 and Day 6 get a little blurred.  I bought a super cool program to help generate a freemium.  The freemium is something you offer on your site in exchange for your visitors email address. Once you have an email address you have begun your list.  As you know, maintaining “followers” on a social media platform is nice, but you have absolutely no control over your destiny.  If someone like Facebook changes it’s rules, you can be shut down.  However, if you capture and create your own list of contact information you have control.  So I found this great program to make an ebook look amazing. I started using it on Day 6 and got frustrated.  That’s when I decided I needed to stop.  Instead of quitting I started working on the slide I would need.  You know, I really like Slide Share – it’s fun!  I’ll go back to the cool ebook program tomorrow!

Acton Steps:

  • Where do you think you can create content on a regular basis?  Writing, Video or Audio?  Remember you need to start creating your own content, so this is an important decision!  The follow up question is when will you start?
  • Develop your goals for the week or month… and write them down!!!

PS:  Flip to my audio blog page and listen to my 1 minute inspirations… and if you enjoy my blog, please click follow!