TribeologyBlog.com – Episode #544 – The Content Multiplier, My Merry Christmas Gift To You!

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“To become distinguished in your industry, you have to constantly manage, master, & maximize your time.” OAnyado

Tuesday: Content & Consistency

MERRY CHRISTMAS!  Do you like the “red and green” header graphic for today?  I am a little in the Christmas Spirit.

Today we’re creating content and I wanted to show you want I did with one simple tree… yes a tree.

I’ve been able to create about 20 different pieces of content from one Christmas Tree and it is something everyone can do… if you plan.  Now, by plan I don’t mean several hours. Infact it took about one hour to assemble the tree and take photos.  The videos took a little longer…

However, the ability to turn the cute little tree into a special event is something I wanted to share with you!

Above you’ll see my “Pontoon Girl Mini-Tree”! Pontoon Girl is my brand devoted to the “Pontoon Girl Lifestyle”.  So what I did for fun was created a special “Pontoon Girl Tree”!

A couple weeks ago I wrote an article in my weekly newsletter that talked about creating a mini-tree to bring the nautical lifestyle inside your home if you’re not lucky enough to boat year round.  That’s why I created this cute little tree.

Why am I mentioning it here?

Well… this has turned into a “special event” – it’s a special event that have utilized to create many magic moments of content.

Here are some of the in-progress photos….

Next I took a bunch of the photos and created a slide/movie presentation… I’ve posted on YouTube.  And this allows me to use in emails AND on Facebook.

Then for fun I created other boomerang videos, too!

 

Finally… I have bundled this cute little tree with my PontoonGirlContest.com which is a drawing for a free Pontoon Girl Blanket.   THIS is my ultimate goal.  I had fun creating the tree.  It was based on a topic that is already familiar with my tribe… but really, getting new people in to my tribe involves the contest.

Look I used the tree as the backdrop for the blanket!

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You can do this “reuse content” strategy, too!

Sometime stop and think… when you take one photo…. can you multiply it into a special event type of content generating machine?

It’s been very fun… a little hectic seeing as how it’s Christmas… but well worth it!

BTW:  One final tip… I have purchased a new domain PontoonGirlContest.com for a specific reason.  Longevity.  Whether you read this in 2018 or several months, or years from now the domain can be valid.  I’m creating the site with a contest page that can update with a new contest versus creating a page and using bit.ly it’s a personal preference. However, if you look “long game” this is a great strategy.

Alright back to cookies and family.

Merry Christmas!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 466 – Barkworthy Content

“One dog barks at something, and a hundred bark at the bark.” Chinese Proverb

Tuesday: Content and Consistency

Mr. Pancake is helping me out with today’s post.  That’s the dog in the photo… he is the perfect inspiration for today’s theme.  After all, I took this photo and three seconds later he was on full alert because a dog outside barked.

This allows me to ask the question, do you bark at something or just bark because someone else did?

Meaning… do you provide content that people want to read, or do you just pass along “stuff”.

Not every piece of content you write or record will bring you tons of likes or comments, but you need to make sure that you’ve got something to say!

Create a content calendar for yourself!

This doesn’t have to be super intense, but it will help to put important dates for your business in one central location.  I recommend doing this once a month… let’s say the 25th…  that way you don’t miss the 1st!

Include all of your important deadlines, National “day of” events, town festivals, and tribe building things like birthdays!

I created a “Best and Simple” version that I sell on Etsy — you can check it out.  Honestly, you can do this on your own with a few moments of quiet and a blank calendar, but check it out and see if it would be helpful to you!

Remember, it’s OK to bark with the crowd… but sometimes you need to bark first!

#doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Day 39 – Become the Expert You Are.

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Dr. Seuss

Thank you for being here!  I’m making an assumption that you were searching for a better way to create more social media traction for your business… well, yesterday I told you about the 5 C’s to the Infinity Marketing Machine.  I’m glad you came back to learn more.

The coolest part of the Infinity Marketing Machine is the ability to tailor it to your personal needs.   But it all revolves around the ability to share information that builds trust with your followers.

The first C is “Credibility”.  Have you ever had a gut feeling that someone is not trust worthy?  You don’t know exactly why… you just get a bad feeling.  Well, this is exactly why you work to elevate your credibility online.

The best way to elevate this credibility is to become a Subject Matter Expert by sharing your knowledge to position yourself as an industry leader.  For example, sharing knowledge in a blog, vlog, or podcast is an excellent way to accomplish this goal!

Now… the hard part of creating a blog, vlog, or podcast, outside of starting, is feeling that you are “worthy” enough to create such an outlet.  But here’s the deal, have you ever searched for information online and been thrilled to find the answer to your question?!!  When you start to create the information, it gives you the opportunity to share and give back to others!

You might not feel like you’re ready to be considered an “expert” but guess what… there’s always someone “newer” than you.  Your knowledge will be appreciated.  Again, the reason you are creating this type of information is to position yourself as the expert in your industry.  But sharing your knowledge you become the “go to” for knowledge and this builds trust.

Trust is extremely important to your Infinity Marketing Machine.  And with that, it’s time to create your blog, enhance your Linked In profile, and clean up your Facebook feed.

Come back tomorrow and we’ll talk about the second C of the Infinity Marketing Machine, “Content” — This is a great way to build trust with your customers!

Like what you’re reading?  Join my group!  start here

Episode #333 – I Want to Rent a Boat In A Blizzard.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew David

Want to make some money?  Pick up a pen.

Alrightie, it’s not that simple… but there are results. When you choose to accept the relationship between content and money you will reap results!  Here’s why.

Trust brings money.

Back up one step and you find out that relationships build trust.

Back up one step further and you’ll find out that content builds relationships.

It’s all connected and if you are a bottom line small business owner that is “too busy” to create a blog or even one post… stop for a moment and look at the chain again…

content to relationships to trust = money!

I bring this up because it’s snowing!  Yes… Snowing = “content to relationships to trust = money” because you’ll never believe this… but I had a customer email today asking about making boat reservations.  He really did!  We have 36″ of ice on our lake, we’re in the middle of a blizzard, and the boating season is a good 2 months away!  But, none the less, I have someone writing about making a boat reservation…

This means… it’s time to send out the boating videos!  🙂  I have a ready made 8 week beginner boating tips series.  We created them with our crew.  Each is less than one minute, but it’s a great way to get ready for the season.  It’s also a great content piece.  It’s an 8 part series, so each week our customers will receive a new video, it was also really easy to create… use this tip at your business.  When do you have an “anticipation” time? What can you do to fill that time by providing content?  Two important questions to ponder!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Create a Series!  Look at an aspect of your business where there is delay between purchase and delivery.  Fill it with information that builds the anticipation!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #333 of the Two Minute Commute audio blog Podcast

Episode #285 – Four Guidelines to Content Creation Success!

Make it simple.

Make it memorable.

Make it inviting to look at.

Make it fun to read.

Leo Burnett

Today’s inspiration is a great list of guidelines for content creation.  I wouldn’t say rules because rules just takes all the fun out of it but let’s explore the list…

Make it simple.  The goal of your content creation is to communicate. You need to be as clear as possible and that means simple. Remember, confusion… and worse misunderstanding happens if you are complicated.

Make it Memorable.  Do you remember three things you read yesterday.  Nope.  It’s rare to remember anything, that’s why it needs to stick out.  Another good idea is to make it timely.  That means if you have a 4th of July fireworks photo to display, don’t feature it on your Facebook post on August 13th.  That’s just lame.

Make it inviting to look at.  In recognition of this guideline, I switched up my artwork to be a little different, I like the way it looks!

Make it fun to read.  Use real world examples to help identify with your audience.  It’s always more fun to read stories than to read facts.  Well unless the facts come from the Guinness Book of World Records. What’s your favorite record?

Now, for your next post whether it’s a blog or Facebook post, keep these four guidelines in mind and enjoy the creative process!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Create a post!  Use your four guidelines to bring it to the next level!  Go… do it now!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #285 of the Two Minute Commute audio blog Podcast

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Motivation, Habits & Goals…

Day 5 and Day 6

“Motivation gets you going. Habit gets you there.” Zig Zigler

My goal is to get into a habit.  And by habit I mean a good one.  It’s funny but what do you think of when someone says they have a habit… since it’s commonly associated with a “bad” habit it’s hard to realize that habits are also  good.  My main habit right now is to get my audio podcast consistent along with my blog posting.  My daily record keeping is not “quite there” but I’m working on improving!  That’s why Day 5 and Day 6 are together!  See…the audio blog is much simpler for me.  And that’s where we’ll begin.

What is the best format for content development for you?  You need to focus on one major platform.  This is your starting point. It needs to be easy and it needs to be effective.  I like the audio blog or podcast because I don’t have to worry about what I look like!  No seriously, I can record it and you can’t see me.  Yeah, some people will say, “it doesn’t matter… just hit record” and I believe that, but I still feel more comfortable with the audio blog format.   I’d love to go “live” and I will eventually, but the stress of having to maintain a consistent schedule of posting would drive me crazy (if I have to look amazing)!  I can do a consistent, one minute inspiration, every day.  So that’s where I’ll begin.  What is your consistency?  What type of content platform is best for you?

On Day 5 (evening) here’s what I did… I actually wrote down, on paper, some goals.  I know this seems like a no-brainer. You can search on line and it says… write down your goals.  Well, by Day 5 evening, I felt a strong need to write the goals.  It was imperative to my organization.  Seriously, I found my “why” about the process of writing down goals.  Normally I’ve been able to keep a good process in my head as to where I want to go and how to get there, but as you are noticing in my day by day journal to creating my online presence that it’s a lot of “chicken and the egg” and really, writing the goals down gives me a central location to track my progress.  I’m going to challenge you to do the same.  Make a goal sheet.  How will you be measured, is it by number of posts, number of followers, number of dollars generated?  Your choice, just make a goal sheet.

Here’s where Day 5 and Day 6 get a little blurred.  I bought a super cool program to help generate a freemium.  The freemium is something you offer on your site in exchange for your visitors email address. Once you have an email address you have begun your list.  As you know, maintaining “followers” on a social media platform is nice, but you have absolutely no control over your destiny.  If someone like Facebook changes it’s rules, you can be shut down.  However, if you capture and create your own list of contact information you have control.  So I found this great program to make an ebook look amazing. I started using it on Day 6 and got frustrated.  That’s when I decided I needed to stop.  Instead of quitting I started working on the slide I would need.  You know, I really like Slide Share – it’s fun!  I’ll go back to the cool ebook program tomorrow!

Acton Steps:

  • Where do you think you can create content on a regular basis?  Writing, Video or Audio?  Remember you need to start creating your own content, so this is an important decision!  The follow up question is when will you start?
  • Develop your goals for the week or month… and write them down!!!

PS:  Flip to my audio blog page and listen to my 1 minute inspirations… and if you enjoy my blog, please click follow!

5 Things… Wow, Inspiration on a Plane

I took a great flight to Florida today.  It was a smooth flight, we arrived on time, and I got lots of work done on the plane.  I don’t fly that often, but when I do it’s like a full hour (or more) of quiet time.  I can read, and most important, think!  I did skim a couple books (reading the things that interested me) and then just as we were about to land, I pulled out the in-flight magazine…

What a fantastic idea I found on the first page!

It’s the “Five things to know about Delta this month” feature.  When you are stuck for content, what a fantastic topic!  Make this a regular feature and it does two things, you need to PLAN what your exciting events are for the month, and you give your customers an “inside scoop” for reading.  This also leaves you to have five things to talk about later in the month with an in-depth focus.  It’s great.

I recommend adding this to your social calendar.  Think about it, if you start your month with the “Five things you need to know about <insert business name here> this month” — and then over the course of the month you write about each “need to know” topic, wow!  That’s 6 blog topics.

After reading the short story, I’m changing my calendar… let’s see you try it, too!

More hints on our website, BigFishIdeas.com

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