Episode #191

You can learn to create customers that create customers.  It starts by recognizing your ideal customer.

The way to determine your ideal customer is to think of your ultimate customer, right now!  Who is this person… now this is a very important exercise to complete.  It is particularly important on the days when you are bummed out because you have a difficult customer and working together is a chore.

Avoid the chore.

Focus now, on who the ideal customer is for your working style.  Imagine if that one customer you absolutely love to work with suddenly multiplied into 6 people, how awesome would your day be?   This is what I’m referring to, take the time to put down onto paper what makes the idea person ideal…

Do they pay on time, love your style, give you creative freedom, tell their friends… once you can figure out why you enjoy their business you can go after who they are.

Remember one of the coolest things on Facebook is that you can advertise and get very specific on your targeting.  If you choose to create an ad meant to bring customers to your business and these customers are men age 27 to 25 that live 10 miles from your business that have bought a new house in the last 6 months, you can find them.  Personally, that’s a little overwhelming to me, but you really can do this.   This “who” profile is important, but the “why” is even more important.

You need to get into the head of your ideal customer.  Really figure out why they need your product or service.   You don’t sell financial planning.  You sell the “why” they need financial planning, for example the photo of their entire family on the beach in the Caribbean or a the dream of graduating from college.  These are the reasons they’re using your services.

Developing your imagery around the “why” and using the targeted demographic information of your ideal customer will magically make them appear.  Really, it will!

Give it a shot.  You need to enjoy working with the people that select your services, otherwise it’s silly to take all of the risks of a business owner, if you can’t stand the people showing up at your door!

SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine

PS: Make sure to “like” this post… and follow me!  (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here)


Action Steps
1- Create an ideal customer using a current customer as a guide, determine their demographics.
2- Get into their head and figure out “why” they need your product and create your words and imagery to sell your product to them!
3- Install my free app! (SmallBusinessClubApp.com)

Listen to Episode #191 of the Two Minute Commute audio blog Podcast


Episode #80 – Elevate Your Game By Hanging Out With the People You Want To Become

I used a photo of sky divers to enhance the business inspiration for today.  How do you get from standing on the ground to jumping out of a plane?  You start to hang out with people who are “already the way you want to be”.  Skydiving is a skill that is taught by people who have already done what you want to do.  You cannot read a Dummies book to jumping out of planes and hope for the best.  You need to position yourself with experienced skydivers.

This means, you need mentors and this goes for all aspects of your life and business.  The best way to learn a new skill or to “level up” is to find a mentor and start learning from him or her.  The funny thing is, your mentor can be a public figure.  What?  Sure… it can be a public leader in business or society!  You may never meet the person, but if you start reading everything about your chosen role model and start using their experience to your benefit, they will become your mentor.

Another fun thing to do is create your own customers.  I don’t mean put a sign on the window and create people coming in the door.  Instead, actually develop an ideal customer.  Strategically think about this person’s characteristics and target them.  It’s a useful exercise when you suddenly realize that the customers surrounding you by happenstance actually drain your emotions and it makes you hate your day.  Take charge, create your customers, and surround yourself with people who are the way you want to be.

Finally, those that complain about not having enough money… Peter Voogd relays the concept the best when he says your wealth is the combine average of the five people you spend the most time with.  It’s kind of a short, sweet, and brilliant nugget of information.  If you are tired of not having enough money, you need to elevate your game.  But remember, you need to become the person you are trying to attract… and for most people it’s out of their comfort zone or it’s just “too hard”.

End result: Work on yourself first.

PS: if you love my post… give it a “like”!

Action Step
1- Determine “where you want to be” – whether this is a new experience, hobby, financial level…
2- What people do you need to surround yourself with to get there?  Do you do this in person with a class, do you get a business coach, do you find a mentor?
3- Start!
4– Install our app! (SmallBusinessClubApp.com)


Two ways to get more Small Business Tips …
A- Install our Free App (SmallBusinessClubApp.com –Apple or Android )
B- Subscribe to my blog at BigFishIdeas.com

Listen to Episode #80 of the Two Minute Commute audio blog Podcast