TribeologyBlog.com – Episode 745 – Who Are You Creating Content For?

Quote: “You are not trying to be everything to everyone. You have your niche, your clear and ideal customer. You’re crafting content for them.”

Tuesday: Content and Consistency

If you’re “stuck” and having trouble with your content direction… ask yourself, “Who am I creating content for?”

If you say my tribe… or my customers… or people.

You need to reevaluate your targets and goals!

Content is best created for  your ideal customer.  Think of that one person you want to attract, or maybe that one customer you want to repel.

Sheeh — yes, this works in the reverse too.  The person you can’t stand is obviously picking you for a reason – figure out what it is that is attracting them and RUN!  Do something that stops that invitation.

Alright back to the ideal customer.

Think of that perfect customer.  The one that pays you on time. The one that orders products and services from you. The one that makes your live enjoyable and profitable.

Now imagine you had 20 of those people to work with!  What a joy.

Write down the characteristics of this person… is it a man/woman, age, schooling, hobbies, likes, dislikes, height/weight, etc… just keep going and get specific.

NOW.  Think of this person and answer the question “What content am I going to create?”

If you have your ideal customer in mind… the answer to this question becomes easy!

Now go, do this exercise.

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #610 – Why I’m Going To Discuss How to Make a Hair Appointment Online.

Quote: “Always have a plan and stick to it.”

Tuesday: Content and Consistency

The reason you have a plan is not to keep you on track when things go well, it’s for when things go rough.  I mean… if you’re going along “according to plan” you really don’t need the plan… or do you?

Well… pretend that today I chose the topic, “how to schedule a hair appointment using an online program”…

And then I went bullet point by bullet point on how to use a new online system.

This would make absolutely zero sense in context of our Tuesday Topic, “Content and Consistency”.  Although, I made an online hair appointment today, and it was very easy.  But in terms of my crafting an entire post about it is, well, odd.

This is why you need a plan.  You may think, “well teaching, bullet point by bullet point is content, and today’s topic is content, therefore I’ll write about how to create an appointment”

However, if you look at my Content Mission Statement you’ll quickly realize this would be a bad topic choice, for my audience.

WOAH

What is a Content Mission Statement?  It’s a statement that defines the content you will provide to your audience.  Basically, it is information they strongly desire and you are qualified to share with them.

There are three basic elements…

  1. Identify your core audience
  2. Determine what will be delivered
  3. Discuss how will they benefit

For example:  Empowering women with tips and tricks to stream line their time management skills.

Now… if that was my Content Mission Statement, WOW, my blog post which “bullet point by bullet point” discussed how to make an online hair appointment would make for an amazing content fit!

Get it?

This is what I want you to do today… define your Content Mission Statement to focus every single blog, podcast, post, or tweet you create.  What ever message you craft must receive a great big, “YES” when you ask, “Does this fulfill my Content Mission Statement?”

For the record, a blog post that discusses “how” a post about “how to schedule a hair appointment” does fulfill my Content Mission Statement… Seeeee my title doen’t seem so strange anymore, eh?!?!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review