ProfitCenterCoach.com – E481 – Why You Need an Infinity Product.

“Everything comes to him who hustles while he waits.”

Friday: Big Money Small Change

Do you want to make money while you sleep?  This is the best thing ever.  When you wake up, check your email, and find that you have an order!

This is not new.

Prior to email… we used to walk to our mail box and see envelopes with checks.  Remember the informercial (before they were called informercials) you can make money while you sleep with one small ad!  I know you remember.  Then all you had to do was send in a couple dollars to find out the secret which was placing small classified ads in newspapers around the country.

Now with the internet, this doesn’t seem like a big deal.  But it was a HUGE deal back in the day, this kit included addresses of all newspapers across the country!  (not that I ever bought one of these packets)

OK, I’ll admit it.  I have a rule.  I can write down the 800 number (or nowadays, the website) but I cannot buy anything until morning.  OH my… someone is going to have to ban me from buying things on Instagram. Same thing, the ads are sooooooo enticing!

But back to the make money while you sleep.

Here’s the spin.  How about making “big money” over and over and over.

This is the new goal for a small business.  You need to learn to create an Infinity Product.  This is a product that has no upper limit. It rejuvenates itself.  For example, a downloadable book!  You create it once, and sell it again and again.

The reason I mention it is because it’s fun with something like this sells… you can check out my Best and Simple Social Media Planner that I sell on Etsy.  I love when it sells.  It inspires me to pass this message on to you all!  Work on your Infinity Products… yes, make more than one!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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ProfitCenterCoach.com – Episode 478 – Keep Writing. Just Keep Writing.

“Just because you can’t measure it doesn’t mean it’s not real”

Tuesday: Content & Consistency

If you can’t measure it if you can’t manage it.  Yeah… that’s true and yet it’s not. There are times I create content and I wonder if anyone is reading it.

Most recently was our newsletter, TonkaThursday.

We have been creating this for a little over a year.  And you can monitor open rates and you can monitor how many are on your subscription list… but it’s hard to monitor it’s impact.

This newsletter is not about our marina, it’s about activities in our surrounding area.  The festivals and gatherings are emphasized. We rarely put information about our marina in the newsletter, other than on the masthead.

SO… is it effective?

Well, yesterday a customer stopped in our store and signed up for Winter Storage.  He was getting ready to leave the state for the winter.  He said, “will I still get TonkaThursday”?  He went on to say that many times he and his wife would look at it to find out what to do over the weekend.

It’s hard to monitor effectiveness of the publication, but one customer, leaving the state, is looking to stay connected with the area… so much so that he stopped in to make sure of it!

This is the best feeling of all!  It’s the reason we work so hard on creating content for our Infinity Marketing Machines.

#doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Week in Review – Episodes #465 to #470

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #465 – Important to Remember

Tuesday – Content & Consistency – Episode #466 – Barkworthy Content

Wednesday – Midweek Motivation – Episode #467 – Make a Change!

Thursday – Infinity Customer – Episode #468 – Calling All Chocolate Chip Cookie Lovers

Friday – Big Money – Episode #469 – The Grim Reapers Visit Sears

Saturday – Try This! – Episode #470 – Don’t Unplug… Plug In

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here!

ProfitCenterCoach.com – Episode 467 – Make a Change!

Reset. Readjust. Restart. Refocus. As many times as you need to…

Wednesday: Midweek Motivation

The all important question… when to cut bait.  Well, some might say when to cut your losses, but I’m from the marina industry – we relate everything to the waters!

I’m not sure when is as important as actually doing it.

Think about playing a slot machine.  You’ve put quarter after quarter in the machine… and nothing.  But that next time, that next time… that’s the one… that could hit big.

It doesn’t.

When do you get up from your chair?

This is why I say, “when” isn’t as important as actually taking action.

Just like today’s inspiration says, “Reset. Readjust. Restart. Refocus. As many times as you need to…”

AS MANY TIMES AS YOU NEED TO!

Don’t be afraid of changing your course too soon… or that someone will think “bad” of you… just do it.  If something is not working, make a change.

BTW:  You might notice some things are changing on this blog and on my website.  They are getting a little makeover this week. (I got bored… and now I’ve gotten creative)

Check out Infinitypreneur.com

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode#458 – Sell Air.

Saturday: Try This!

Can you charge extra for air?

Yesterday I received a box from Amazon.  Inside was the ink cartridge I ordered… and air pillows.

OK, I have no idea what they’re called.  Not bubble wrap… but those large pillows of air trapped in plastic that are no fun to pop.

Well, I was in the middle of stabbing them and realized my dad needed packing material for a box he was shipping… oops.

Well… I said, I can get some duct tape and blow them up.  Air is free!  He was not happy with me.  (one of the joys of working with family).  But…. it got me to thinking of a visit to a grocery store in Florida.

There was a great display area right by the entrance.  It was full of rafts and inner tubes… inflated!

What’s better than buying a tube?  Buying an inflated tube!  If you are fortunate enough to have a few moments to jump in the pool, do you want to spend any time inflating the raft?

Heck no!

But… it’s beyond exciting to grab your raft, cram it in your car, go home and float!

You know what I thought was exciting…???  They charged $2.00 more for the inflated version.  So amazingly cool.

Alrightie

How can you use this idea, especially if you don’t sell inner tubes?  Think about the stuff you sell.  What do you sell that requires assembly… assemble it!

PS:  Don’t forget to charge for the air… or assembly!

Try This!  #doinginfinity

Tomorrow… come back for my “Week in Review” Episode!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 457 – Ask for the Sale.

“Chase the vision, not the money. The money will end up following you.” Tony Hsieh

Friday: Big Money Small Change

Sometimes the best advice is the most obvious.

When you are trying to make more money… ask for the sale!  Today I was on the phone trying to sign up someone for our winter boat storage.  I finished my pitch… there was a pause… I said, “would you like to sign up?” and the answer was, yes!

Normally our customers “think about it” and call back… but it’s a good reminder to just ask.

Now here’s a fun little tid bit, the equivalent online is your call to action.

Just like your phone conversation or letter in the mail… ever leave your post or email without a call to action. Consider it your opportunity to “ask for the sale.”

Your call to action might be your “buy here” button – but again… don’t simply leave it up to the text on the button.

Set the stage.  Even something like, “Imagine your life in 5 years if you buy ____” gear it toward your situation, but do something that helps your customer “hear” your suggestion.

It seems silly to mention “The Next Step” but it’s often overlooked!

Here’s my next step for you… today – create a post where you have a “next step” don’t want to make a post — then do it in your phone call.  See what happens!

Worked for me… 🙂

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

ProfitCenterCoach.com – Episode #454 – Are You an Impatient Butterfly?

“Stop rushing the process. Instead, perfect the art.”

Tuesday: Content and Consistency

 

Question: How do you write what your tribe wants to read?

My Answer: I don’t think you do… I think you write what YOU want to write.  But I do have a mini-formula that will soon reveal itself.

OK, here’s what I mean by writing what YOU want… I think you write from your heart. You write what inspires you and you simply let it flow.  Get the ideas in your head to flow right on the paper (or keyboard) – adopt a mindset that “it’s important to share”.

Now, here’s the deal.  Focus less on the sentence structure and focus more on message.  When that happens you can focus on a title to grab attention. When that happens, you can include a call to action.

You want your readers to do something… but you have to attract them… and in the middle of all that is… your message.  If you skip a step your message gets lost!

Check this out:

  1.  I create a great message and call to action… but the title is bland.  No one reads it.
  2. I create a great title and message… but no call to action.  It’s read and forgotten.
  3. I create a great title and great call to action… but fluffy message. You lose credibility.

When you change your mindset to creating posts that are helpful and appreciated by your tribe all you have to do is: create a title to attract, create a message that’s useful, and create a call to action to help them.

That’s it.
Easy.

Your map to creating a “perfect” post is simple.  But this does not mean you can rush the process, after all, it is an art.  If we’re impatient, we only have caterpillars.  The world needs beautiful butterflies, not impatient ones.

Take a moment, use this mini-formula, and write one great post… TODAY! Use my Title, Message, Call to Action formula — and don’t forget the hashtag #doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Hashtag… Important! – Episode 451 – #doinginfinity

“The dream is free. The hustle is sold separately.”

Friday: “Big Money Small Change”

On Friday and Saturday I love highlighting new or cool marketing things I’ve discovered from brands I use or that followers send to me…

Yesterday I opened my mail.  My dog collar arrived in a branded mail bag.  Inside the bag was the collar and a nice thank you post card.

One of my side hustles is that I embroider dog collars!  It’s fun to create a personalized collar for my customers.  I enclose a custom note and wrap the collar so it’s like receiving a gift in the mail.

Well… yesterday I received the gift!

This note was really cute.  But the detail I want you to notice is the lower left corner of the note…

Can you see it?

“We’d love to see your pet! #lupinepet”

Right on the thank you note it has the company hashtag!  Fantastic idea.  Super easy, and quite frankly, it’s free!  I think this is something we all should start doing!

Create a custom hashtag for your business (and for your events)

PS:  Please share your real world business success stories with us: #doinginfinity

Tomorrow… come back for this week’s episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here