ProfitCenterCoach.com – Episode#458 – Sell Air.

Saturday: Try This!

Can you charge extra for air?

Yesterday I received a box from Amazon.  Inside was the ink cartridge I ordered… and air pillows.

OK, I have no idea what they’re called.  Not bubble wrap… but those large pillows of air trapped in plastic that are no fun to pop.

Well, I was in the middle of stabbing them and realized my dad needed packing material for a box he was shipping… oops.

Well… I said, I can get some duct tape and blow them up.  Air is free!  He was not happy with me.  (one of the joys of working with family).  But…. it got me to thinking of a visit to a grocery store in Florida.

There was a great display area right by the entrance.  It was full of rafts and inner tubes… inflated!

What’s better than buying a tube?  Buying an inflated tube!  If you are fortunate enough to have a few moments to jump in the pool, do you want to spend any time inflating the raft?

Heck no!

But… it’s beyond exciting to grab your raft, cram it in your car, go home and float!

You know what I thought was exciting…???  They charged $2.00 more for the inflated version.  So amazingly cool.

Alrightie

How can you use this idea, especially if you don’t sell inner tubes?  Think about the stuff you sell.  What do you sell that requires assembly… assemble it!

PS:  Don’t forget to charge for the air… or assembly!

Try This!  #doinginfinity

Tomorrow… come back for my “Week in Review” Episode!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Advertisements

ProfitCenterCoach.com – Episode 457 – Ask for the Sale.

“Chase the vision, not the money. The money will end up following you.” Tony Hsieh

Friday: Big Money Small Change

Sometimes the best advice is the most obvious.

When you are trying to make more money… ask for the sale!  Today I was on the phone trying to sign up someone for our winter boat storage.  I finished my pitch… there was a pause… I said, “would you like to sign up?” and the answer was, yes!

Normally our customers “think about it” and call back… but it’s a good reminder to just ask.

Now here’s a fun little tid bit, the equivalent online is your call to action.

Just like your phone conversation or letter in the mail… ever leave your post or email without a call to action. Consider it your opportunity to “ask for the sale.”

Your call to action might be your “buy here” button – but again… don’t simply leave it up to the text on the button.

Set the stage.  Even something like, “Imagine your life in 5 years if you buy ____” gear it toward your situation, but do something that helps your customer “hear” your suggestion.

It seems silly to mention “The Next Step” but it’s often overlooked!

Here’s my next step for you… today – create a post where you have a “next step” don’t want to make a post — then do it in your phone call.  See what happens!

Worked for me… 🙂

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

ProfitCenterCoach.com – Episode #454 – Are You an Impatient Butterfly?

“Stop rushing the process. Instead, perfect the art.”

Tuesday: Content and Consistency

 

Question: How do you write what your tribe wants to read?

My Answer: I don’t think you do… I think you write what YOU want to write.  But I do have a mini-formula that will soon reveal itself.

OK, here’s what I mean by writing what YOU want… I think you write from your heart. You write what inspires you and you simply let it flow.  Get the ideas in your head to flow right on the paper (or keyboard) – adopt a mindset that “it’s important to share”.

Now, here’s the deal.  Focus less on the sentence structure and focus more on message.  When that happens you can focus on a title to grab attention. When that happens, you can include a call to action.

You want your readers to do something… but you have to attract them… and in the middle of all that is… your message.  If you skip a step your message gets lost!

Check this out:

  1.  I create a great message and call to action… but the title is bland.  No one reads it.
  2. I create a great title and message… but no call to action.  It’s read and forgotten.
  3. I create a great title and great call to action… but fluffy message. You lose credibility.

When you change your mindset to creating posts that are helpful and appreciated by your tribe all you have to do is: create a title to attract, create a message that’s useful, and create a call to action to help them.

That’s it.
Easy.

Your map to creating a “perfect” post is simple.  But this does not mean you can rush the process, after all, it is an art.  If we’re impatient, we only have caterpillars.  The world needs beautiful butterflies, not impatient ones.

Take a moment, use this mini-formula, and write one great post… TODAY! Use my Title, Message, Call to Action formula — and don’t forget the hashtag #doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Hashtag… Important! – Episode 451 – #doinginfinity

“The dream is free. The hustle is sold separately.”

Friday: “Big Money Small Change”

On Friday and Saturday I love highlighting new or cool marketing things I’ve discovered from brands I use or that followers send to me…

Yesterday I opened my mail.  My dog collar arrived in a branded mail bag.  Inside the bag was the collar and a nice thank you post card.

One of my side hustles is that I embroider dog collars!  It’s fun to create a personalized collar for my customers.  I enclose a custom note and wrap the collar so it’s like receiving a gift in the mail.

Well… yesterday I received the gift!

This note was really cute.  But the detail I want you to notice is the lower left corner of the note…

Can you see it?

“We’d love to see your pet! #lupinepet”

Right on the thank you note it has the company hashtag!  Fantastic idea.  Super easy, and quite frankly, it’s free!  I think this is something we all should start doing!

Create a custom hashtag for your business (and for your events)

PS:  Please share your real world business success stories with us: #doinginfinity

Tomorrow… come back for this week’s episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here