Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Saturday: Try This
On a recent trip to Disney I came across this board full of pins… It’s a Ship’s Wheel designed board to match the theme of the hotel…
The clever part is, it’s to promote the pin trading program of the Disney Parks.
The ironic thing is… there is no sign describing what to do, what the board is for, it just happens to be there.
The only suggestion is that you restrict to two pins per guest per day… I find it clever because you are not required to put a pin on the board to take one, however, that would be the idea of the program.
It doesn’t cost money to take a pin.
Although it is at the entrance to the gift store where you can buy more pins, it’s not in the general area of the pins.
The board is just “there” – it exists. And people use it.
I love the idea because Disney actually made a product that consumers buy that is fun, engaging, and only used on vacation… I mean you don’t pin trade at your house… just at Disney… and it builds a solid tribe of people who are recognizable throughout your vacation.
But this concept of the free board of pins. How can you use that? They do it at the grocery store with free samples…
How can you utilize a free sample at your business… a free guide, a free top 10 list, a free _____ – figure out the way to get people “hooked”!
Tomorrow… come back for my episode on “Try This”!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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