TribeologyBlog.com – Episode 838 – You Must Learn Marketing From Tiny Elves.

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Thursday: Infinity Customer

Quote:“The best marketing doesn’t feel like marketing.”

 

Happy Thanksgiving!  I’m thankful you’re here.

Earlier this week the American Girl Doll magazine/catalog arrived.  I’m not a tribe member, but I did gain an appreciation of the doll’s following as my niece grew up.

She loved everything about the doll and as she got older she became an expert of the history and qwirks of each doll…

As I thumbed through the catalog I found just as much “joy” as I did 5 years ago when she was a buyer… well her mom was a buyer.

However… one thing caught my eye.

It’s this.

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Elf on the Shelf… do you get the impact of this?  It’s a specifically designed American Girl Doll Sized Elf on the Shelf.

The brand and tribe following for this ONE product are INCREDIBLE.

A “toy” or “tradition” called Elf on the Shelf is SOOOOOOOO well branded, that you not only buy one for your home and family… but your freekin doll needs one, too.

What the heck?!?!

I’m not sure if I should run in fear OR amazement.

OK

I’m choosing amazement!  This is the most brilliant product line variation I’ve ever seen.  It’s not that Elf on the Shelf went into “Bunny on the Bar” or some other holiday requiring a plastic entity to lurk around and watch you…

NO!

They kept the brand and just made it smaller so your DOLL can (must) have it’s own Elf on the Shelf.

This is the ultimate example of marketing that doesn’t feel like marketing.

It’s tribe building that is worth elevating to it’s own shelf! (haha)

Well done.

OH!  BONUS!  Did you notice that only American Girl Rewards Members can buy the Tiny Elf?  I have no idea what’s involved in being a member… but dang it.  This small marketing gold mine just gets better.  You must have the privilege of being a member to even have the opportunity to buy super tiny elf…

REALLY WELL DONE.

I think I’ll invent “rocks in a box” and you can put it on your desk… then, when you get distracted, thumbing through your social media feeds…  you have to, I don’t know, tag me in a post with a photo of the rocks dumped on your desk…. or dumped in a glass… or dumped on a shelf next to your elf.

In other words, your task for today is to eat Turkey and celebrate how amazing the tiny elf concept is, cause I’m kinda jealous!

Happy Thanksgiving.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 830 – Why You Need to Make a Commitment

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Tuesday: Content and Consistency

 

Quote: “Content Marketing is a Commitment not a Campaign” – Jon Buscall

 

How’s your social campaign doing?  Do you have it scheduled… I mean it’s like an advertising campaign, right…

Wrong.

The fun part about building a tribe is to nurture it.  This is so much different from an advertising campaign.

Advertising campaigns you place ads and look for results.  The best result being an increase in sales.

With a tribe building process you want results.  And you’ll see financial results.  But it’s going to look different from advertising.  You’ll be focused on sending out information that your customers want, and sometimes need without even knowing it.

You are building loyalty that an advertising campaign will never achieve.

The opportunity to turn a customer from “one and done” into an Infinity Customer is a privilege.  You GET the opportunity to talk to them over and over — on a regular basis.

This is when we need to be consistent.

We need to make the commitment to our customer to provide regular content that they want!  This is how we get them to know, like, and trust us!

It’s so much different from advertising…

Just like the quote says, your tribe building efforts are a commitment not a campaign.

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Visit the “I Set Goals and Crush ’em” Collection

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Week in Review – Episodes #804 to #810

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #804 – The Most Important Person In the Room Is?

Tuesday – Content & Consistency – Episode #805 – Here’s How You Have Hard Work AND Cheating

Wednesday – Midweek Motivation – Episode #806 – How to Attract a Tribe

Thursday – Infinity Customer – Episode #807 – How to Make Your Posts Rememberable

Friday – Big Money – Episode #808 – How Is Sunshine Important on Instagram?

Saturday – Try This! – Episode #810 – Only 7 Oranges for Sale

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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The Entrepreneur In Me Says: I Set Goals and Crush ’em – Collection

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.