Episode #325 – It Was National Day Of Coolers With Blenders! Really… It Was!

It’s not National Margarita Day anymore… but none the less, we’re going to talk about this super great post.  I received this in an email, I loved it… immediately!

Alright, this product is cool – I mean who doesn’t want a cooler that has a blender right on the top of it?  Awesome.

But even neater is the use of a “National Day Of” topic to promote their product!

A couple days ago it was National Margarita Day… you may expect a restaurant or bar to celebrate… but these guys did a brilliant job of promoting a cooler… A COOLER!  They also extended their discount until the end of the month.  If you’re reading this in 2018… go for it!  Discount still valid.

But seriously, the “National Day Of” is a great way to get ideas for posts and newsletters, you can get very creative!  Look beyond the obvious.

This reminds me… what are you going to promote with your business?

Today is: National Tortilla Chip Day
Tomorrow is: National Chocolate Covered Nut Day
Monday is: National Tell a Fairy Tale Day

Personally, I’d love to hear how you make Monday work for your business!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here


Action Steps
1- SOOOOO go through the “National Day of” calendar for the next two weeks and pick out one celebration you can use as a post topic that represents an aspect of your business.  Use your creativity and create this post for a social media post or in your weekly email… this is fun!
2- Install my free app! (SmallBusinessClubApp.com)


Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #211 – Who Else Wants a Clever Marketing Idea?

Even though I often mention my need to be the “cool aunt”… I can’t take credit for this idea, my niece is the smart one.

She gave her mom a gift… her mom loved it!  OK, I thought it was pretty cool… so I decided to share it with you.

Look close… you might miss how clever it is and how you can apply this idea to your business.

My sister’s gift was a package of sample perfumes.  But it’s not what you’re thinking.  Sample perfumes makes you think they’re the tiny tubes in cardboard holders.  Nope!  She received a beautiful package of five bottles in a pretty sliding box.

Here’s the amazing thing. This gift includes a gift card for a “full size” bottle.

This is a great way to get customers to buy sample products as a gift.  The recipient gets to pick their their favorite fragrance or taste and come pack for “the big one”.

There’s your idea.  Create a “sample size” that fits in a “sample kit” and package with the gift card for “the big one”

Sample size gift packs are really just borrowed from “beer flights”.

Now, figure out how you can use this tool at your business!



SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine

PS: If you love this idea, make sure to “like” my post… and follow me!  (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here)


Action Steps
1- What can you create as a “sample pack” — or what current big service can you make into a trial pack or a “sneak pack”
2- Install my free app! (SmallBusinessClubApp.com)