– Episode 663 – Set the Stage

Quote: “To make something special you just have to believe it’s special”

Saturday: Try This!


Look at this idea, it’s totally something you can do.

Set the stage!

When I walked into the hotel room, instead of just having the room service menu on the desk, they thoughtfully positioned it on a clean white tray on the bed.

This little bit of staging helps to make you think “breakfast in bed” which is a perfect product of room service.

This is easy and reusable.  Once you buy the tray, you use it over and over…

Look for ways to make vignettes out of your product.  Whether it’s a display of products or the tray in the hotel… tell a story and evoke an emotion.

Try This!


Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.


Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Your Customer’s View

As you assess your customer experience consider all the areas they encounter. It’s often good to take a walk, possibly a drive, and explore how they see it.
I did this an noticed that the prettier “first experience” with our business was route A vs. route B. The fist thing about route A is the ease of the drive. However, even more interesting is the view of the business. One approaches from the bottom of the hill, the other from the top. When you arrive from the top it’s simply prettier. It seems like an odd consideration, but much of your customer’s opinion can take place prior to arriving in your busines.
Another area not to neglect is the bathroom. It’s astounding the impact cleanliness has on overall experience. I love the idea in the photo. The lightswitch approach to letting the staff know when a bathroom needs attention has been around a while. 
I like the light switch approach because it’s non confrontenational. Ultimately you just want to know the bathroom needs help and if someone is willing to “flip a switch” you get y our goal accomplished. But the other reason the lightswitch approach is cool is your employees know that it’s there. Do they really want to get an alarm or light announcing the bathroom is in sad shape. Most likely they will avoid that and check the bathrooms regularly.
Now go around your business and see if there are oddities around that your customers immediately see that you’ve been overlooking.