TribeologyBlog.com – Episode 880 – The Reason You Want To Attract a Tribe.

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

Thursday: Infinity Customer

Quote: “You can’t rush something you want to last forever”

 

If you were at a party and someone came up to you, stepped into your space bubble, and started drilling you with questions, what would you think?

Oh My Gosh… creep alert!

How about if you visit a website, then the next thing you know every time you open Facebook there is an ad from that site… or you open a news site and the same thing happens, you’re being followed all around the web with this site!

Creepy.

And finally… what happens if you love a store, you sing up for their email, and then it’s like you’re FLOODED with email after email after email… it just doesn’t stop – or it does when you unsubscribe.  haha

What’s my point?

It’s this… you can’t rush your relationship… whether it’s in human life or infinity customer world.  Seriously… if you start to send emails quick and overwhelming – you will scare someone away much in the same way when you’re cornered at a party by a creeper!

Build the relationship by being the leader a tribe is looking for, but don’t be creepy!  You want to provide useful information…

But… on that note… you also want them to be an Infinity CUSTOMER not an Infinity Friend… avoid the friend’s zone!  While you provide information you also want to sell.  Establish that while you’re developing the tribe – the underlying purpose is because you’re in business.

This is important… it’s easy to attract a tribe but you want to attract a tribe that you can offer products they desire and ultimately purchase.  If you get stuck in the friends zone this won’t happen… if you get stuck in the creeper zone this won’t happen.

You are building Infinity Customers… create the tribe, provide information, but always remember to offer items for sale.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

t-shirt-mockup-of-a-woman-holding-a-travel-mug-outside-a-restaurant-29314

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 710 – Sell Something to Build Your List

Quote: “Never let a stumble in the road be the end of the journey.”

Thursday: Infinity Customer

 

Happy 4th of July!

Have you ever tripped?  You’re walking along and… you don’t fall down… but you stumble, look around, laugh a little… and stop walking, never to walk again.

Of course not.

You keep walking.

It’s the same thing you do with your social marketing efforts.  When you create an email and you get really lame results, you never send another email.

Ugh. NO!

Send another email.  Just keep trying – this is normal… you tweak you try again.

Now that you’re in the try again mode, try this… recruit people for your email list by selling them things.

What?

Well, for example I sell personalized dog collars. Instead of running an ad for dog collars and hoping for the best…  what happens if you sell a “I love My Golden Retriever” T Shirt?  You make sure that you have a check box for your email AND you make sure you put your flier in the envelope.  You nurture this person because they like dogs!  Instead of a random ad to lots of people, you target the same people with a product and they pay to be a part of your email program.

This might sound “out there” or you might try it and trip… but it’s a core function of developing an infinity customer.  You attract people and offer products they want to buy!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #558 – Nerd Party!

Quote: “Possibilities do not add up. They multiply!”

Thursday: Infinity Customer

The fourth “C” of the Infinity Marketing Machine is Customer, more specifically Infinity Customer. This is a person that joins your tribe and stays.  They are very loyal and purchase items “over and over and over”.  We like Infinity Customers.

Now… the thing to keep in mind is this… Your Infinity Customer can leave at any time, so don’t neglect your relationship.

It’s important that the information you provide is useful… but the other thing that is important is that you provide items they want to buy!

I was looking on Pinterest a couple days ago and came across this!

Can you see why this is important for us to study?

This is an Infinity Product!  Remember, the infinity product is one that can be replicated over and over.  But I really like this because it’s niche based.  If you had a business of nerds as your base.  This is your product!

T Shirts for science loving introverts that apparently don’t like pants.  haha

But look at the significance.  It’s a gray shirt with different words under a common theme that is niche based.

YES.

Learn from this product – because as you want to make money and seek that $1/per month per person on your email list, the infinity product is critical to your success.

Next Step… sit down and brainstorm your niche and the type of product that is desired from your group, then provide it!  If needed, throw them a nerd party!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Enjoy Going the Dentist! ProfitCenterCoach.com – Episode 427

“Laughter is an instant vacation.” – Milton Berle

Friday: Big Money Small Change

I love when fun things pop up on my Facebook feed.   This one just arrived and I just needed to share it with you.

It’s the perfect example of what you can and should do with your social media.

Do you like going to the dentist?  Well… read this post!  It’s not about tooth cleaning, or root canals, or even cosmetic care.

It’s about the personal relationship a dentist and a long term client have.

img_4301

Wouldn’t you want to be so excited to visit your dentist that you planned your visit by picking the ugliest tie you owned… AND have your dentist play along by also wearing an ugly tie?

What a fun business!

Learn from this post – it’s a brilliant way to feed the top of your Infinity Marketing Machine. You create posts like this that showcase your infinity customer without saying — this is John, he has been coming to our office for X number of years, look at his smile.  NO!  They tell an interesting story about how much a customer enjoys coming to their office.

You can do this, too!   It’s a small change in the way you frame a message that will bring bring long term relationships…and that means big money!

Thanks for reading… If you like my vibe, subscribe to my tribe!  start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

ProfitCenterCoach.com – Episode 420 – Strive to Matter.

“When my absence has no effect on your life, then my presence has no meaning in it.”

Thursday: Infinity Customer

Your customers need you!  Well… don’t they?

If you can’t answer this with solid “yes” you better find a way to make your presence a little stronger.

Notice how I said make your “presence” known and not make your “product” known?!

If you are relying on the strength of your product you will always be a “one and done” when you adopt the Infinity Marketing Machine you will move toward “infinity”.

This infinity mindset is created through consistent content that your customers desire…THIS makes them a tribe. It turns them from a group of customers into loyal raving fans.

And it is at this time that they desire what you have to say.  Usually it’s interesting information that is relevant to them.  It might be a product that is super helpful to them… but ultimately it’s about them!

And you know what?

If you forget to send something (or it ends up in their junk box) they miss you!  They look for your email you matter in their life!

You want to matter!  When you matter your emails are opened.  Sure, you and boast that you have an email list of 3 billigion people, but if only2 open your message, what’s the point.  Now… if you have an email list of 25 and 22 open your message, that’s a big deal.

You’ll have better success, on your journey to infinity, if you focus on your presence.  Strive to matter!   This journey to infinity is your way to control your destiny.  What an awesome deal – you get control over your future by impacting and making a difference in your followers lives!

ProfitCenterCoach.com – Episode 414 – Freaks and Scoundrels

“Freaks are the much needed escape from the humdrum. They are poetry.” Albert Perry

Thursday: Infinity Customer

If you work face-to-face with customers… today’s inspiration is for you!

Today I achieved an all time new low in customer behavior.  Are you ready…

As a reminder we’re a marina.  One of the services we provide are pontoon boat rentals.

So here goes…

A woman rented a pontoon boat. She did not order a ladder. She did not pay for a ladder. She did not ask for a ladder. She signed paper work that declined a ladder.  She left the dock.  It was 64 degrees, windy, cloudy, and we had three downpours, 5 of 9 boats opted for rain checks… so it was terrible “swimming” weather.

About an hour later she came back to the dock, she walked into the store, and said “I want a ladder but I’m not paying for it”  When asked, “why?” -her answer, well, in the “real world” you don’t have to pay, we left the dock there wasn’t a ladder and we were inconvenienced to have to come back to get one, therefore we don’t have to pay.

So now in the “real world” if you simply play ignorant and scam systems, and you get things for free.  If that’s the “real world”, I want nothing to do with it.  She was very upset that she didn’t get her way.  She paid.  (so did we… with her swearing… lots of swearing… etc).

How does this affect you?

Well, we need to reevaluate our avatar – you know… our ideal customer profile.

See… me personally… I want customers that pay. I’m not into this “real world” crap.   I guarantee somewhere in her closet she owns an “adulting is hard” shirt. haha.  But honestly, I do not want people like her anywhere near me or my staff.  At 12:30pm today, my biggest wish was that it magically would be 8pm and we could lock the door.

So instead of locking your door – Quit attracting nonsense!

You need to strategically find customers that align with your business policies and practices.  And you know what that means…?  You must understand what you will and won’t tolerate.

I do not tolerate “free”.   Just like you do not get to eat the entire meal then complain it sucked.  In my store, you don’t get to “complain” that you wanted a ladder when your signature is one inch away from your declining a ladder on a contract!

Business are designed to serve customers.  But that does not mean you have to spend your time “serving” scoundrels and scammers.  When you take control and create an avatar of your ideal customer, your life will improve greatly…

We have an avatar… but I guess I’ll have to reevaluate our policies (and pricing) because it appears that a few freaks decide to join us! (roll eyes)

Thursday is our day to focus on Infinity Customers – these are the people we want around for a long long time.  That means creating your ideal customer avatar is super duper important…  my first recommendation for your “must have” list is… customers that pay!!!!

If my blog is helping you… Join my group!  start here

 

ProfitCenterCoach.com – Day 43 – Here’s Why You Have to Plant Crops.

“You can’t profit from the harvest, if you don’t plant the crops”

Here we go!  We’ve made it to the 5th C – Cash!

You’ve got a business… you want cash.  So let’s get to it.

Yesterday I used a beach ball example.  You sell beach balls and that’s it.  One and done… but then you collect emails and in your weekly newsletter you’re able to market other products like pails/shovels, beach towels, and suntan lotion.  This keeps customers coming back over and over, thus infinity.

Now… when you’re really ready to explore some fun… what happens if you keep going and build a database of your customers.  You start to categorize those that buy  pails/shovels.  It’s a pretty good assumption that this group has children.  Now what happens if you sell bikinis or swim trunks.  You also have an idea of mens and womens clothing preferences.  These are two very simple examples.

But how can this help?

Why do you have to limit yourself at selling beach items? You don’t.  And this is the infinity part of the Infinity Marketing Machine.  When you develop affiliate relationships you have the opportunity to sell products that you don’t carry.

Your first responsibility is to build the relationship and trust with your tribe.  But as you write your newsletter you can include affiliate products that are geared to a targeted portion of your audience.

When you categorize bikinis from swim trunks from pails/shovels you can suggest products for kids, men, and women to the correct target audience!  It doesn’t cost anything extra because you’re already sending the email newsletter AND you don’t have to carry inventory!

So that’s your biggest tip of the day – categorize your database based on the things they buy!  That way you can always sell more!

However, just like planting a crop, you can only sell more when you do the work to create your Infinity Marketing Machine.

So are you ready to start gathering your tribe?  Stop by tomorrow and we’ll get some hints on tribeology!

If you love what you’re learning… follow me! start here