TribeologyBlog.com – Episode 679 – How Do You Create Infinity Customers?

Quote: “Success is finding satisfaction in giving a little more than you take.” – Christopher Reeve

Thursday: Infinity Customer

 

Customers do not give you money.  You may wonder… “what the heck?” — of course they give you money.

Not so fast.

You exchange money for goods and services.  To “give” you money implies that you are standing with your hand out and magically you have a line of customers with open wallets throwing money at you!

Knowing that this scenario simply doesn’t happen, how do you get customers to exchange money with you?

It’s about value!

When you provide value higher than your competitors your customers find you and they stay.

So how do you provide value?  By discovering what they want and giving it to them.  This is the best part of the Infinity Marketing Machine.

You provide the value to attract your tribe.  The content you create is your vibe and when it reflects your business personality your customer stick around… for a long time.

They buy from you because you provide a value.  It’s not the value of free shipping, double quantities, or low price.  It’s the value of your personality.

Get to the heart of your personality through content and you will create Infinity Customers.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

ProfitCenterCoach.com – Episode 432 – The Reason You Must Get Out of Your Comfort Zone.

Every individual matters. Every individual has a role to play. Every individual makes difference.”

Thursday: Infinity Customer

Get outside of your comfort zone.  Remember this!  You need to get out of your comfort zone, well… every once in a while.

I’ll explain it like this.

While you goal is to create one tribe.  One group of people united by a common purpose or bond.  Your goal can get in your way.

Here’s how.

You need to provide information that your tribe desires and although it’s one tribe it’s a mass of individuals!  The individuals all have their own little mini-tribes of interest in you.

I’ll use my Facebook page for the boat yard as an example.  I enjoy posting photos of sunsets.  Why? They’re pretty!  They also have great interaction.

However, when I post a photo of a storm blowing across the lake, I also get interaction, it’s often a different segment that “likes” it.

What’s even more fun is when I post a story about our forklift… that brings an even different segment of interactions.

I don’t think the forklift lovers dislike the sunsets or vice versa, I just think it evokes a different sense of belonging.  But you know what… belonging is what we are striving for in creating the Infinity Marketing Machine.

Creating forklift posts is a little out of my comfort zone… or at least it’s not as easy as a sunset photo.  But you, just like me, needs a mix of topics to talk about!

Strive to create belonging by posting different “types” of stories for your tribe.  Soon you’ll notice different follower mini-tribes!  It’s a great strategy to build loyalty and turn the “one and done” customer into an “Infinity Customer”.

Tomorrow come back for Big Money Small Change Day!  PS:  Like my vibe? Join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #378 – Transform Your Customers Into This…

“Every customer you keep is one less you have to find.”

I couldn’t have said this better myself!  The ultimate purpose of the Infinity Marketing Machine is to create Infinity Customers.  An Infinity Customer is one that sticks around… in essence, a customer that you keep!

So now that you know what it is and this is what you are working toward… how do you do it?

The best way to keep your customers is to convert them into a tribe.  The use of the word tribe is to signify customers with significant loyalty.  They are your raving fans connected by a vibe that represents your culture.

How do you develop your culture?  By regularly communicating with your customers!  You continue to post and send emails that helps to let your customers know that you care about them…

Now I just used the word, “customers”.  So which is it… a group of customers or a tribe?

BOTH

Your business can have customers and a tribe. The reason this is true is because customers take time to develop, a tribe takes love and attention!  You need customers first.  Then… you continue to nurture them by showing attention through regular communication and leadership, and at a point your customers become a tribe.

This is when you have magic.  It’s a group of people that support your business and are always ready for your, “next great thing”!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Make a list of words that describe the culture of your business… You need to identify these to help you understand what customers will be attracted to the tribe aspect of your business!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #378 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #251 – Put Yourself on the Other Side of the Counter… You’ll Be Surprised At Which Side!

“The complaining customer represents a huge opportunity for more business” – Zig Ziglar

Today’s inspiration is awesome… until you have a crazy customer in front of you!  HAHA

Well, it’s still an awesome inspiration, but we have to keep it in perspective.  Here’s the perspective.  The customer is your guest.  However, what happens if you throw a party and you have a guest show up that’s decides they want to fight one of your other guests.  They start to yell, swear, and actually take a swing.

You wouldn’t tolerate it.

The same is true of a customer.  Yes, they are your guest, but when they quit behaving like a guest and become a nuisance, you have permission to get rid of them.

Normally I’m all about the Infinity Customer concept which is to prevent “one and done” and cultivate to keep a customer forever.  When you adopt an infinity mindset you are able to develop products for your customers instead of finding customers for your products.  This is a tremendous mind-shift.

However…

You are in control of who your customer base is!  If you choose to use psycho graphics and target on customer on behavior you will soon find a group of people you enjoy working with… this goes one step beyond demographics to actual likes/dislikes of a person.

Enough about that… let’s get back to angry people.

What I’m saying is this… equate your business to a party.  You are throwing a party and you get to invite the guests.  When you have a rude party crasher you need to get rid of the crasher so they don’t wreck the party for others…   The other people at your party include your employees.  No one yells at your employees, ever.

Today, I called into customer support and the girl that answered was so sweet.  She helped but here was the scenario.  Their entire system crashed. Their website was down for 2 hours… their internal system was also down.  Add to the pressure that it was a deadline type business AND that deadline involved money.  BOOM.  Recipe for angry people that wanted to get the biggest bang for their buck.

I have learned that when a computer system is down. That’s it. It’s down.  It’s awful, but for some reason you are not going to be able to do what you want, right now.  Get used to it and accept it.  So I was talking with this nice customer service rep and she was apologizing for not being able to help… I just said, “it’s not your fault” – you could hear the relief in her voice.  She actually said, “you’re so nice, the last 5 people have yelled at me.”

WHY OR WHY DOES ANYONE YELL AT CUSTOMER SERVICE PEOPLE?  Sheeh… you’re yelling at the one person that is designed to help you.  Why yell at this “lifeline” to help?  It has never made sense to me.

I get that something is wrong and you’re not getting your way right now… but chill.  I think EVERYONE has worked on the other side of the counter.  Remember this when you are the customer.  Remember to be patient.  Remember to be a GOOD GUEST.

My heart went out to this girl.  She woke up, got dressed, went to work, the business had a major issue, customers got hostile, and she was powerless.  All she did was get up and go to work.  Could we please keep this in perspective and start treating the person on the other side of the counter or phone as a human being.  After all, we are their guest!

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Update your customer service procedures… and more important, what to do if you or your employee have a hostile customer on the phone or in person, including what to do if the situation escalates to violence.   BTW:  don’t ever be afraid to call 911 if you have an “in person” customer that gets hostile. Let the professionals handle it.  But put it on your procedure list so you have a plan!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #251 of the Two Minute Commute audio blog Podcast

 

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