ProfitCenterCoach.com – Week in Review – Episodes #447 to #452

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #447 – Is Snapchat a Fruit or Vegetable?

Tuesday – Content & Consistency – Episode #448 – Show Your Inner Rockstar

Wednesday – Midweek Motivation – Episode #449 – Debbie vs. Stewart

Thursday – Infinity Customer – Episode #450 – Quit Thinking Small

Friday – Big Money – Episode #451 – Hashtag… Important – #DoingInfinity

Saturday – Try This! – Episode #452 – A Shopping Destination

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here

 

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Quit Thinking Small – Episode #450

“Quit Thinking Small” Roxanne Rockvam

Thursday: Infinity Customers

The goal with the Infinity Marketing Machine is to create your own tribe.  This is the group of customers that know, like, and trust you!  When you’ve gained “the big three” you are able to suggest different products… and make more money.

The road to “the big three” takes time and consistent effort… and that’s when small business owners hit a wall.

I remember reading a social media “how to” book that said, “prepare to spend 15 hours a week on blah blah blah”.  I burst out laughing… who has time!  This quickly became a “how not to” book for social media marketing!

That’s when I decided there’s got to be a better way — thus, I developed the Infinity Marketing Machine.

But recently it’s felt like something has been missing.  Yes, you build this machine and you create customers that become loyal tribe members… however, I’m convinced we need a mind shift.  We need to “Quit Thinking Small”.

I’ve always had this feeling deep in my gut that “small business” has a negative vibe.  Sure the physical size of businesses are not “large” and most focus around one or two  entrepreneurs, physically it’s small.  BUT, just for fun,  I looked up synonyms for “small” and the list included, puny, pitiful, petty, little, diminutive, meager, slight… it kept going.  Do you have a puny business?  How about a diminutive business?  Worst yet… is it a “cute” business… I hate that one!

Now… here are a few of the antonyms of small:  great, important, substantial, unrestricted… doesn’t a “great business”, or “important business” sound better?

Here’s where I’m going…

Quit Thinking Small and Start Doing Infinity

OLD MINDSET:  Products + Customers = Small Businesses

NEW MINDSET: Infinity Products + Infinity Customers = Infinity Businesses

When you produce a product that is ongoing without an upper limit and when you convert your customers from “one and done” to Infinity through my process of tribeology.  You have transitioned from entrepreneur to Infinitypreneur!

Quit Thinking Small.

Tomorrow… come back for this week’s episode on “Big Money”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Make Memories Now! – ProfitCenterCoach.com – Episode #426

“Collect Moments, Not Things”

Thursday: Infinity Customer

What did you do on August 8, 1981?  How about January 17, 1994?  And finally, what did you do last Tuesday at 3:42pm?

These are impossible questions to answer… impossible unless there was a significant moment like your birthday, a day you broke your arm, or maybe lost a loved one.  Days run together but there are moments that might make them stick out.

Do you remember the first car you had? Mine was a 1983 Dodge Omni.  It was the coolest car ever.  Black with a red interior, and a super cool after market stereo that I had to work a month to pay for.  It was EVERYTHING to a 17 year old in 1987!  But you know what… I have no desire to own that car right now, no way!  But the memory of it is precious.  I love thinking of the days of driving around with my friends to cheerleading practice or the movies…

Memories are the thing we strive for!  Memories are the things your tribe strives for, too!  Every interaction you have with your tribe needs the goal of a memory maker! Don’t get stressed out, just like May 13, 1972 happened, so will Post #426, but your GOAL is to be memorable!

Be memorable online and in real life.  Your tribe craves belonging and commonality. Both are created by sharing a bond and that bond is created with memories.  You are traveling a journey together.  For us here at ProfitCenterCoach, we all want to improve our business and make money, but we want to do this by building a loyal tribe via consistent communication.  In other words, we want to create an Infinity Marketing Machine.  Our commonality is our success stories!  Sharing how our personal Infinity Marketing Machine… worked!

So today, create memories and turn your “one and done” customer into an Infinity Customers.

Thanks for hanging out with me… If you like my vibe, subscribe to my tribe!  start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

ProfitCenterCoach.com – Day 29 – You Need a List

“You can’t go back and make a new start, but you can start now and make a brand new ending.” James R. Sherman

You want to start your social media marketing plan… but you just can’t quite get going.  I’m here to say, you can start right now and never feel behind again!

Here’s the best way to think about it… Right now send an email about the “widget” you have for sale.

Can you do this?

If not… why?  Is it because you don’t have a list???  I understand, but this week I’m going to spend a little time on this topic.  Creating an Infinity Marketing Machine will be an amazing addition to your business…

SO…

You need a list and I don’t mean your list of followers on Facebook or Twitter.  Although nice, the Facebook/Twitter/etc list doesn’t give you any control or security because they can disappear in a moment.  Seriously, changes in their rules could wipe out years of your efforts overnight.

You need a list of people you work with right now!  Start collecting this.  Look forward one month, and imagine if I walked up to you and said, send an announcement email about “widget A” — AND YOU CAN!

How good would that feel? Pretty amazing.

Now… tomorrow I’m going share some fun ways to build your list… so come back!

BTW:  Ready to join me… ?  start here

ProfitCenterCoach.com – Day 16 – Focus!

“I fear not the man who practiced 10,000 kicks, but I do fear the man who has practiced one kick 10,000 times.” Bruce Lee

Focus.

Just focus.

I’ve used this answer more than once when it comes to a discussion of social media.

Last week I was interviewed for a magazine article about marketing.  And often people will ask, “how did you make over $100,000 in just 15 weeks?” – My answer is, I focused.  It’s how I created the Infinity Marketing Machine.

You need to take your efforts and really streamline what you are doing.

Last summer I set out to try what I thought would be a great path by using email and remaining in constant contact with our customers… and it worked better than I thought.

This really happened because I concentrated my effort on email.  I still use Facebook, but I stopped the 99 other things I was doing, from Twitter to Pinterest.  The real results come with you can build a tribe of loyal customers.

In fact… when you do this you will become unstoppable.

Just remember… email and Facebook worked for my niche – for you it might be YouTube and Pinterest.

Find the platform and focus.

Master your one kick!
AND KICK!

BTW:  Join my tribe…   start here

Episode #408 – Trade a List to Build Your List

“The most crucial contact of all is the first one that the customer makes with your business, because if you lose him here, he’s likely lost forever.”

When I read this inspiration, the first thing that came to mind is my front line employees.  At our marina, often the first point of contact is our entry level customer service crew.  For most, it’s their first job!

Now… I think this is the case for most businesses.  When you stop at McDonalds (inside) the first person you see is often the cashier because they take your order.  When you go to a retail clothing store, it’s the host at the front… and at a restaurant, again it’s the host stand.

My next thought with this statement was signage!  When you pull into the driveway you see a sign or a series of signs, and again our marina is no different.

My third thought was about my website… did you even think about that?  To keep and retain customers, what does your website look like?

I am very aware of my web presence and it was the third thing I thought of when I read this inspiration… so I have to rationally come to the conclusion that others may never think of their website when it comes to realizing you may lose your customer forever when they visit your site!

How often do you visit a website, never to return?  Why?  Is it because the site was ugly or didn’t have the information you needed… there are many reasons, but the one thing that will help your retention is a freemium!  A “freemium” is a type of gift that is traded for an email.  It does not have to be a physical gift, the most effective can be an electronic download of information by words or video!  It’s a special creative piece of information that a customer wants to help enhance their visit.

Many websites have a download PDF of a top 10 list or book…even a video “how to” series.  Get it — You can trade a Top 10 List to build your names on your list!  (see… the title makes sense)  Anyway… Many pieces of information are helpful to your customer and retaining their email helps you to make their visit to your website a welcoming experience.

This email then feeds into your Infinity Marketing Machine which allows you to continue to nurture your relationship for… well… infinity!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps

1- Go for a walk, right now.  Clear your head… come back and be ready to start!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #408 of the Two Minute Commute audio blog Podcast

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Week in Review – #375 to #380 – Tips and Ideas to Improve Sales for Small Business Owners

In case you missed an Episode… here’s a link to Episodes 375 – 380 of The Two Minute Commute on BigFishIdeas.com.

 

Episode #375 – Monday – Quick Tip to Make It Daily Learning a Habit

Episode #376 – Tuesday – Blog Posting is Like Veggies

Episode #377 – Wednesday – When Bad Habits Become Good

Episode #378 – Thursday – Transform Your Customers Into This…

Episode #379 – Friday – I Never Accept Nothing

Episode #380 – Saturday – Why You Need to Tell Them How

 

You can also access it on my Free App: SmallBusinessClubApp.com

Thanks for being here!!!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…