TribeologyBlog.com – Episode 546 – Do You Want Them To Stay? If Yes… The Secret of How to Make Them Stay!

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Millions saw the apple fall, but Newton asked why.” Bernard Baruch

Thursday: Infinity Customer

 

Today we’re looking at the 4th “C” of the Infinity Marketing Machine, Customers.  The concept of customers is easy.  You have people that buy stuff from you.

But… the Infinity Marketing Machine as a part of Tribeology switches your thinking from “one and done” to “infinity”.  This means you want to keep your customers around for a while.

AND this brings me to Newton.  He asked Why.  With a bunch of apples on the ground, he wanted to know why.

Don’t you?  (I’m not a real science type gal so in terms of apple… yeah, I’m part of the millions)

BUT

When it comes to customers… heck yeah!  I want to know WHY.

Why do they stick around and why is it important… I can share with you the magic of creating a tribe… but if you don’t believe in WHY it doesn’t matter.

Let’s explore why on customers.

Most likely you’re tired of spending $$$$$$ on Facebook.  You’ve optimized, tweaked, and studied your numbers, photos, and words for your ads, but your stuck.

Here’s why… they don’t think you give a poo what happens to them once they click “yes” to your ad!  Cold truth… but WHY should they stick around?

Now, compare that to all of the work and effort you must do to build a tribe.  You think about what they find useful, you provide it for them consistently, and you position yourself as an industry leader… then they stay.

SO we have two why’s.  The first Why is why do customers stay… and the second why is why you want them to stay.

They stay because you want them to stay.

As soon as you embrace this… then you can become the vibe behind the tribe.  Believe it or not… you are giving off a vibe.  If your vibe is “I don’t care if they stay” they won’t.  If you give off a vibe that “This is the coolest place to spend time and money” they’ll stay.

The choice is yours.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Week in Review – Episodes #489 to #494

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #489 – Third Party Proof is the Online Substitution for First Hand Interaction

Tuesday – Content & Consistency – Episode #490 – Four for One Please

Wednesday – Midweek Motivation – Episode #491 – Another 10 Minutes?

Thursday – Infinity Customer – Episode #492 – Would You SnapChat with a 90 Year Old?

Friday – Big Money – Episode #493 – Ho HO Whole Lot of Money

Saturday – Try This! – Episode #494 – Bond With Your Area

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here!

Infinitypreneur.com

ProfitCenterCoach.com – Episode 489 – Third Party Proof is the Online Substitute for First Hand Interaction

“Excellence is not Being The Best; It is Doing The Best.”

Monday Topic: Character (Subject Matter Expert)

Welcome to Monday!  We’re starting the week with us.

I know… you’re thinking, “she’s way too happy for a Monday morning” — well you’re right!  Time to get up and think positive thoughts about ourselves.

It’s time to promote yourself.

This is a very important skill to learn and practice because you need to get the word out about YOU.  The reason behind this is to build credibility online.

If you had a customer in front of you they would be able to ask questions and gauge your honesty by your answers, not just what you say… but how you say it.

Online, you need to build your Subject Matter Expertise.  This is the magic that is you… meaning 3rd party things that help tell your story.  For example, your educational training, this could be a degree or certificate.  Both are earned from a 3rd party institution.

You could include newspaper or magazine articles that show your credibility.  Again, written by a source, other than you, helps to tell your story.  Here’s a story about how I’ve implemented the Infinity Marketing Machine at our family marina… cool, eh?  I like to think that when you read it, it adds to my social proof!

Awards are a great source of 3rd party proof, too.  Show the photo of you on stage or the trophy you won.  These are all helpful things to show a total story about you and your excellence.

Remember, just like today’s inspiration state, excellence is not being best, it’s doing the best.  HOWEVER, to do your best… sometimes you need to prove how you are the best and that comes from boasting your Subject Matter Expertise.

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 483 – Why Original Content Helps You

“People buy into the leader before they buy into the vision.”- John C Maxwell

Monday Topic: Character (Subject Matter Expert)

As we welcome our Monday let’s review the 5 C’s of the Infinity Marketing Machine.  These 5 C’s are the foundation that convert your customers into a tribe that knows, likes, and trusts you.  They are:  Character, Content, Consistency, Customers and Cash.

Today I’m looking at our first “C” of Character a little different.  I want to look at it from a leadership angle.

Regularly I write about the importance of “proving” your credibility with honors/awards, education/certifications, and even blogging your expertise.  This is important.  However, like today’s inspirations states, “People buy into the leader before they buy into the vision.”- John C Maxwell.

This tells me you need to be a leader.  And as we convert our customers into a loyal tribe, they need you to lead.

How do you do this?

Let’s go back to that blog thing… whether you like writing or speaking, you need to provide original content about your store, business, and industry.  It’s important!

You’re already talking with customers and reading industry magazines or attending conferences.  Learn to share this information on your website whether it’s written or transmitted via video.  This first hand presentation of information is valuable to positioning yourself as a Subject Matter Expert!

Think about what draws you to a business… it’s information. You visit a site and can see the product or service… but what about the information.  Do they share their story, history, or expertise? When they do feature this first hand information… you trust them.

This is the importance of our first “C” and as you see it’s fundamental to building trust with a tribe.

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #474 – Create Your Own Closed Market of Customers

“Chase your Customer, not your Competition.”

Thursday: Infinity Customer

How do you chase something you can’t find?  We’re quickly approaching hunting season.  In Minnesota this is a big deal. We have duck season, deer, and a bunch others… I’m not a hunter but it’s big.

If you’re hunting… you clearly go where your animal is… whether it’s an open field, in a marsh, or in the woods, your animal has a habitat.  It makes sense to go hang out where they are.

Well… we in advertising we use to have a pretty easy time finding our field, marsh, or woods.  It was easy to place an ad in the Sunday paper, the phone book, or on the radio.

But then the internet happened.

Now we could place an ad on many websites, our own website, or even in the newspaper.  It’s very noisy and there are tons of places to put an ad.  When we actually pay money for an ad it’s likely that our competitors are doing the same thing.

Wouldn’t it be better to have a closed market where we’re the only ad?

YES!

The Infinity Marketing Machine allows us to create our own closed market!  We have a great group of customers in a location we can find them!  We communicate with them, build trust, and increase sales.

It puts us into a position of strength.  We no longer are reactive to what our competition is doing and instead gives us the opportunity to bond with our customers.

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 462 – Creepy Phone

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” – Seth Godin

Thursday: Infinity Customer

Yesterday I was talking to one of my crew members.  We were done for the day and he was on his way to ask his girlfriend to the homecoming dance.

BTW, this has turned into a big event. Not the dance, the actual asking a date to the dance… but that’s a topic for a different day.

He was telling me about the plan and he said, “It’s going to be a fun HOCO invite… blah blah blah” – I missed most of the conversation because I was processing HOCO.  Then I figured it was short for homecoming.  I’m not cool, but I’m not stupid!

He left.

I woke up my phone, checked Facebook for the 300th time that day… and boom. There it was, an ad for Homecoming dresses to celebrate HOCO.

I was (and still am) completely creeped out and angry that my phone was not just listening/monitoring me… but actually picked up the voice of a stranger… and then sent me an ad for teen dresses.

Facebook can be a good place to target market your product. But remember this… these people are NOT looking for you!

Again, super creepy monitoring 24/7 Facebook is gross, and it sends you ads.  These ads “can” be helpful, for example if I were looking for a “HOCO Dress” per the conversation it eavesdropped on…. but I’m not, they interrupted me… and worse yet… caused me to write a post so you could read it.

I still think it’s useful to use the targeting tools that Facebook has for advertising, but remember this:  Facebook contains people you interrupt. Google contains people looking for the thing you are advertising!

This is a VERY big difference.

If you are trying to build a pipeline to your Infinity Marketing Machine… you don’t want to interrupt, you want to attract!

Lots and Lots of money can be wasted on paid ads – that’s why we create an Infinity Marketing Machine to capture the customers, and continually entertain them so they want to buy from us and so we’re not interrupting them!

OH, and be careful what you say around your phone.  so so creepy.

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Week in Review – Episodes #447 to #452

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #447 – Is Snapchat a Fruit or Vegetable?

Tuesday – Content & Consistency – Episode #448 – Show Your Inner Rockstar

Wednesday – Midweek Motivation – Episode #449 – Debbie vs. Stewart

Thursday – Infinity Customer – Episode #450 – Quit Thinking Small

Friday – Big Money – Episode #451 – Hashtag… Important – #DoingInfinity

Saturday – Try This! – Episode #452 – A Shopping Destination

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here