– Episode 734 – Sometimes the High Road Sucks

Quote: Want to avoid the crowd? Always take the high road.

Wednesday: Midweek Motivation

It’s easy to yell back.  It’s easy to put someone down.  But it takes some serious skill to rise above the ugly.

Some days are harder at your business than others…  Let’s use the example of online reviews to illustrate how the concept of the “high road” is important.

In the WAR of online reviews… the least crazy person sounds most credible.  For example… I have a bad review from a guy… it was 3 years after the incident that he posted… Well… since he’ll never see this blog.  I would love to write, “Yeah, how’s the DWI… since you were so drunk I called the cops as you drove away” — but is that necessary?  It would feel good to make that my reply (oh whi am I kidding, that felt good to type) but again, he’ll never read it here and I feel comfortable using it as an example for you.

It makes more sense to let him rant and just not comment.  I know, some would disagree and say you need to comment… there are times that silence IS a response.

Another example, the last couple weeks have been SUPER difficult for me. Lots and lots of math and cross checking.  You own a business, you know that means something ain’t adding up… which is typically an inventory shrinkage problem.  It sucks, you have things like this that happen, but guess what, the high road is difficult because the argument, put downs, and mud slinging is easier.


Sometimes you need to grin and suck it up.  In other words, take the high road.


Tomorrow… come back for my episode on “Infinity Customer”!

PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called go sign up for the newsletter for FREE.


Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Episode #43 – Ordinary People do Extraordinary Things

Start Seeing, Start Looking, Start Transforming with Fresh Inspiration.
Get inspiration from outside sources. Read magazine articles, go for a walk, ask your customers. Sometimes you get stuck looking at a situation the same way and a fresh perspective triggers a new solution.

Have you ever wondered where “that” idea came from or how that person thought of “that? Especially when you have been trying to find a solution but have been “stuck”.  Maybe it’s because you’ve been looking at it from the same restrictive frame… You could be stuck in a legal/restrictive box and the employee or customer is thinking of the solution from a logistic/need base solution.  At our marina we’d like to change our dock configuration and have thought about it for years, but always have been “stuck” because of the heavy governmental regulations.  Well, I asked one of our employees if he had any ideas on improving the logistics of the business.  And he said something… why don’t you turn the dock like this.  Talk about an “ah ha” moment.  It was such an easy solution, completely missed for years, and will most likely be the solution we choose.

Action Steps
1-Read or listen to something from a completely different source, even if it’s just for fun.  If you haven’t listened to a favorite song or genre in a while, do it today.  Just give your mind a “reset”

2-If you have a “problem” that you’ve been “stuck” on… try asking an outside source like a customer or employee, see if it gives you an “ah ha” moment
Click Here to listen to Episode #43 of the Two Minute Commute

Episode #42 – Adjust Sails (complaining and being optimistic are ok, too)

Adjust your sails! Its ok to complain a little as long as you are optimistic. Small business have an advantage in being able to see a problem and adjust quickly, just like a sail boat. Plan ahead and be ready.  Great ideas for planning ahead include building relationships with your customers via your list marketing.  If your trouble is no sales or that you need more sales, if you have taken time to develop relationships with your customers instead of just putting them on a list, it will be more successful each time you market to them.

1-assess your situation to see if you need to “adjust your sails”
2-Plan ahead by compiling your customer database
3-If you have a database and you don’t need to adjust, it’s time to send a friendly “here’s what the business is up to” message via email or if you’re still building that list, send it via your social network posts.

Click here to listen to Episode #42 of the Two Minute Commute

Episode #40 – Winning is a Habit

Get in a winners mindset! Habits are a funny thing, you can have good habits and bad habits. While habits bring a downward spiral… good habits spiral up!  Today you need to get in the habit of winning. I want you to start by setting a goal and accomplishing it.  Just one goal, just one task to accomplish, everything else is a bonus.  You see… winning takes time, commitment, planning, and follow through.  It’s the same energy you put into your business everyday!  You just might not think of it as winning when you are unloading inventory, writing payroll checks, or vacuuming the display floor.  All of those tasks create your winning atmosphere for your business.

Action Step
– Today focus on one goal, just one thing you want to get done. Start your habit of goal accomplishment!
Visit Episode #40 of the Two Minute Commute

Episode #38 – Don’t Look Back

Focus on your goal. Keep moving toward your goal. That means don’t get stuck looking backward at an old situation or a “it used to be done like that”.  I hear lots of people say, “I used to just put an ad in the newspaper and that’s all I had to do to get customers” — that is true, but does that help you today?  To get the results you used to get with newspaper ads you have to become the newspaper (and create content) – it’s different.  but don’t look back, keep moving forward and keep your eyes on the prize!

Click here to listen to episode 38 of my Podcast.