TribeologyBlog.com – Episode 768 – The Simple Success of Talking to THEM

Quote: “Complexity is your enemy”

Monday: Credibility (Subject Matter Expert)

 

Last Saturday I shared a simple “Try This”.  It was a soda machine that had a sign on it that said “new flavors” that the vendor just wrote in a marker the new options.

Simple, right?

Well… it’s so obvious that it’s often overlooked.

It’s important to keep the simplicity of this story in mind as you set out on building your subject matter expert status!

How is that possible?

The simplest things are often the best understood.  And as a subject matter expert you want to lead your tribe.  They need you!

BUT

They’ll never follow you if they have no idea what the heck you’re talking about.  Remember this.

It’s super easy to get too complicated.  Especially when it comes to your messaging.  Remember to focus on speaking the words your customers understand.  If it helps, talk about the emotion of your product, not the tech specs!

I often catch myself doing this when I talk about our Dry Stack Service.  See… I just did it!  What the heck is Dry Stack?

We’re a marina and instead of keeping your boat in the water at a dock, we store it in a warehouse, on a custom built rack.  We can stack them three high using a really big forklift.  It’s very cool.  But that’s where “Dry Stack” comes from…

Well, knowing the product as well as I do, I realized I was talking about launch times, hours, cleanliness of boat — and no one cared!  Sure, visitors were polite… but what really resonated was what THEY understood.

Family time, memories, and easy.  They call.  They pack their cooler. They get in the boat.  That’s it.

We do the heavy lifting (all puns intended)

When I started talking about all the summer photos that could be hanging on THEIR living room wall.  That’s when I got my message simple, understandable, and relatable.  That’s when THEY started to listen to all of my “complicated” jargon about how the dry stack service works.  That’s when it was important to be a subject matter expert.

But first I had to learn to get simple.

 

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #611 – Teaching the Teacher

Quote: “If you can’t explain it to a 6 year old, you don’t understand it yourself.” AEinstein

Tuesday: Content and Consistency

 

Time for our Einstein moment!  🙂

So if you can’t dumb it down you’ve got a problem.  That means no matter what you are selling you’ve got to be able to explain the core essence of it in less than 20 seconds.  If you can’t do that, work on it.

Simplicity is key!

My favorite teacher from high school regularly stops by and makes sure things are going well at the boat yard.  He also works for us during the busy season.  The funny things is, had you told me that in high school, my reality would involve his friendship, I wouldn’t have believed it.  It’s funny how life works.

Well… he’s a marketing guru that does not have cable TV.

He refused to pay for cable insisting it was a fad (that’s a big of a joke, but he never could figure out why someone would pay for TV when you can get it free) – anyway… back to marketing.

As you know I’ve been taking about 4 online seminars to better my skills at this new way of marketing.  Today I showed my teacher a video. Since he doesn’t own cable TV you can imagine what his skills are at the Internet.  He doesn’t use it.

However, he understands marketing, money, and still coaches students.  So he’s willing to learn.  And that’s the important thing… it’s the reason for my topic.

You must be willing to continually learn and teach and do it with such simplicity that a 6 year old can understand.

Here’s why… the highly complex nature of how some squeeze pages, upsells, CPC, posts, and influencer marketing really boil down to product placements, ad placement, sales letters and contact cards.  It’s ALL the same just mixed with technology.

I had a fun conversation teaching my teacher.  I think I made his head spin… haha   And yes, I gave him homework!

 

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review