Episode #282 – Is Your Sales Prevention Department Winning?

“Ugh”

Super simple inspiration for today!  It’s just “ugh”.  That’s what I said as I left the craft store this evening…. a simple “ugh”.

Each business has it’s own policies and procedures.  They do what’s best for them and honestly, there’s probably a back story to their “why”.  But here’s what happens when you make it difficult for your customers to buy things.

They don’t.

In the waiting line to check out you snake around double sided aisle full of treasures!  There are clearance items, small frames, gum, lightening cables, gadgets, gizmos, and of course gift cards.  I think gift cards are the easiest profit center a business can operate.  You hang small pre-carded gift cards and people buy them.  You didn’t make anything, dust anything, assemble anything… hang, sell, repeat.

I need to buy a friend a gift.  I thought to myself, “hey, this is a great idea, I’ll give a visa gift card!” so I picked up a $25 and $50 card.  I headed to the cash register. That’s when I was told I needed cash, not a credit card to pay.  I was irritated, but I did have enough cash on me, lots of ones, but I had $75.   That’s when I was informed that there would be a small service fee.

I thought about rolling my eyes…. pretty sure I didn’t… but I might have.  I just counted and I had $83.00, I figured it would be enough.  Frick.  The cashier said, it’s $83.90.  I said, $83 is all I have.  Ironically, I had cleaned all the change out of my purse earlier today… so that was it.  No more cash.  I left.

On my way home I stopped at a different store, purchased the $75.00 card and the $4.95 fee AND I used a credit card.

So, it’s not that I didn’t want to buy the card. It’s not that I wouldn’t pay the service fee that was higher.  It’s that the policy wouldn’t let me.  The “Sales Prevention Department” was open and conducting business.

Again… I run a business and we have some crazy policies, so I’m not going to criticize the policy of another place, but I will say, regularly evaluate what and why you are doing something to ensure that your Sales Prevention Department is still working to your benefit.   There are times you need a strict policy, just make sure it doesn’t cost you a good sale.

 

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Evaluate your policies that are “hard” – Make sure there isn’t a better or more secure option that makes working with customers smooth – it’s OK to have a Sales Prevention Department – but you need to make sure it works for you.
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #282 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Hashtag a Really Big Chair!

Last week, while attending Social Media Marketing World (#SMMW17),  I stayed at the Marriott Marquis in San Diego.  In addition to a nice marina, they gave a giant Adirondack chair.  It’s bright orange and in the middle of the courtyard landscaping near the pool bar.  It’s a fun area and even though it’s bright orange, it fits in well with the marina and pool atmosphere.

The giant chair is designed for group photos, I’m sure many a family photo has been taken here… only to end up on the following season’s Christmas card.  After all, the chair is painted with the words “Wish you were here” and you know that’s not true… it’s just more polite than saying “nanner nanner we’re in San Diego and you’re not” – But I’ll get back to my point.

The neat part about the location is that you have a walkway overhead so if you want to get photo from above you can do that!  Now the cool part about that is the hotel anticipates you’ll do that by placing their hashtag right on the top of the arm of the chair!  #MarriottMarquisSD It’s also a great reminder for the people sitting in the chair.  Obviously they want you to take photos in their giant chair, the hotel would love for you to post your photos online, but one step further… they want you to use their hashtag!

I thought I’d bring this up as a reminder.  Many times we forget that a hashtag is now a brand icon.  Start to develop one for your business.  Think about a hashtag, then search it… the reason you search for it is that you want a unique hashtag OR at least one that isn’t used for a negative reason.  Next, start using your hashtag!   Do you have a central photo area?  Do people visiting your business and use your product at a photo stop elsewhere?  For example, rental bikes or boats.  Another way to  use the hashtag is how colleges use it.  They send the hashtag as a sign in their welcome pack… they know their new admits will take a photo with the sign and post it online.  Finally, if you’re hosting an event, make sure to have a hashtag!  One common unifying hashtag is a valuable way to elevate your brand!

Action Step:  Come up with a hashtag and start using it!

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