TribeologyBlog.com – Episode #583 – Marketing with a Twist

Quote: “Take a second look, it costs you nothing.” — Chinese Proverb

Friday: Big Money Small Change

 

I received TWO emails today letting me know it’s pet dental month.  Ironically, I read these after I gave my dog a dental treat.

The funny thing is that it spurred me to action for my “Big Money Small Change” topic.

My topic has a twist.  The obvious topic is to utilize the “Of the Month” topics for your promotion, special, or post.  It’s a great way to generate ideas and turn your marketing into a party.

But I said my topic for today will have a twist… here it is.

This is a screen shot of what popped up in my email box.  It looks like a great “blurb” “sneak preview” or “short cut” to see what the message actually is all about

But read it.  It’s like a four line classified ad (that shows how old I am) – but look at line four… Flea and tick sale/rebates?  That’s a little confusing.  I thought it was pet dental month.

So here’s your twist.  Double check your email before it’s sent.  You need to send yourself a sample so you can check all aspects.  NOW guess what… I’m guilty of this, and that might be why I’m sensitive to this error.

We used to use email “magic” and type our 4 line classified info into the very top of the email and hide it in the text color of the background, typically white.  Now, you can select these preview sentences.

So that’s twist one, double check.

Twist two… don’t mix messages.  Again… something I’m terribly guilty of.  I am old school with bad habits.  One habit is to put more than one topic in a message… DON’T!  It’s lazy… either lazy that you didn’t sort your people OR lazy in not creating a unique message for different segments of your email.

Back to the normal “of the month”

The cool thing with this email is that they used an infographic – I guess that may be a “twist” but I included the screen shot because, well, if you have a dog, the message is important and interesting!

So your turn to 1) double check before you send… 2) craft only one topic per message and 3) use your “of the month” resources!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Success Tip – Digital Photo Frames!

I grew up with dogs.  They always just kind of hung out in the house.  We’d let them outside, play with them, and that was about it.  Prior to adopting Mr. Pancake, a Teddybear Goldendoodle from Mobile, Alabama, I’d drive by doggy day care facilities and really wonder what their business model was all about. After all, my childhood just had the dog hanging out in the house all day.  That’s where Mr. Pancake started until he started eating everything.  From shoes to carpeting he devoured everything.  Something had to change, and that’s when doggy day care entered my life.

Now I think it’s one of the most incredible concepts on the planet.  I bring Mr. Pancake to see his buddies (dogs) and friends (employees) and he plays and plays.  He gets really worn out, then I pick him up.  He now eats dog food instead of the curtains!  (haha)

Today when I stopped in to pick up Mr. Pancake I was surprised by his photo!  He was on the digital photo frame at the entrance.  What a cool way to build community among your customers.  People love to see photos of their _______ (fill in the blank).  BTW:  “The Caker” is the handsome white doodle in the photo above.    What was neat about the photo was seeing Mr. Pancake getting along with other dogs.  I always imagine him having a good time… but seeing a photo of him enjoying his visit is pretty cool AND it makes me want to bring him back again and again…

Try this marketing process at your business!  Get a frame and snap some photos.  It’s a pretty inexpensive way to build loyalty and trust among your customers.  It doesn’t take up much room.  And it’s a nice way to highlight your services.  There are even “fancy” frames that work over your wireless network – this way your customers can email the frame and the photos display automatically!  Really, these frames are cool.    Imagine if you rented RV’s and people emailed photos of their adventures from the road!

Action Step

  • Take photos for future use
  • Find a place in your check out area to add a digital frame
  • Buy the digital frame and implement #1 and #2!

If you’ve got a success tip to share – email me!  If you love these small business success tips “Like and Follow” ProfitCenterCoach.com!