– Episode 930 – Do What Ross Says…

Monday Topic: Credibility —

Quote: “Discover your micro-demographic”


Do you remember the episode of Friends where Ross bought a new sofa and he enlists Rachel and Chandler to help move the sofa.  The three are trying to get the enormous up the stairs.  They are trying to make a corner and Ross is yelling, “pivot.  Pivot. PIVOT!”

Well, now is a good time to look at your products and services to see how you can pivot.

I was chatting with an owner of a franchise restaurant on Sunday.  He was talking about how business has fallen off due to the virus and he was worried because a big source of his crowd was sports teams and they have suspended games.


Time to listen to Ross.


People still eat, people still want to have someone cook for them, people still want to be treated special.

People just might not want to leave their home…

SO put your effort into the delivery aspect of your business.

OK, now you.  It might be time to pivot.

Find your micro niche in your business, the one that will work best in this time of adjustment.  Think about how you have served your tribe and then micro niche this… what new service can you focus on OR what existing service can you enhance.

Remember, you are the expert of your business and customers look to you as a leader.  They want to continue that relationship, help them make it happen.

What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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Episode #79 – Pivot and Transform Your Small Business

I hate the buzz term Pivot… and lately that’s all you hear… pivot this, or pivot that… yuck.  However, it’s vital to your small business success.  I prefer transform or “roll with it”.  If you don’t watch trends or provide new products and services you will not grow.

Here’s a fun story I learned about yesterday from my dad.  There is a restaurant in our area and it’s named after two people.  I asked if the people were real.  After a long pause, and the equivalent of “duh” the answer was “yes”.  I said, “duh” I’ve only known the current owners.  So he explained the restaurant started as a grocery store, then they started selling prepared food, then went to steak, then they became a steak house, then a supper club, and now have the restaurant and at least 13 charter boats that provide dinner cruises.

Had they not “pivoted” before it was a trendy buzz word, they would still be a grocery store.  How does this apply to your small business?  Be ready.  You can create a 10 year plan, but make sure you’re willing to “roll with it” – watch for trends and be on the look out for alternative ways to service your customers.

Now here’s a funny thing… as you look into the future you need to know what your customers have consistently wanted from you and continue to provide that… for example if you provide fast shipping, free returns, great customer service, etc.  These things will always remain constant.  Figure these things out so don’t “break your model” as you transform.

PS: if you love my post… please give it a “like” (it motivates me!)!

Action Step
1- Create a map of your business services.  What was your start?  What services/products did you sell?  Where are you at now…  Most important, what has remained consistent?
2- Discover your path based on your previous course… where are you heading?  Do you need to adjust?
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Listen to Episode #79 of the Two Minute Commute audio blog Podcast