Episode #93 – Quit Hitting the Internet Snooze Button!

The dreaded alarm… it buzzes and your hand immediately flies out from the covers and smash, the sound goes away for 9 minutes.

My college roommate hated me.  About two weeks into my sophomore year, she said (disgusted), would you just set the alarm for the time you actually get out of bed.  I laugh.  Because it’s simple!  Don’t start your day with a lie!  Set the alarm for the time you will get up, not the time you hope to get up. Haha.

Today’s inspiration is not about hitting the snooze button, it’s about follow through.  Especially when it comes to you!  You are running a business and meet all deadlines.  You fill orders successfully and you pay bills on time.  On the surface it looks like you are amazing.

Now we’ll take a closer look.  What do you tell yourself that you don’t follow through on?  Do you say I’m going to create a blog or Podcast and never do?  Or that you’ll add certain items to an online store but you do not?  Maybe you have the intention to post every day but your last post is from 3 months ago.

Here’s the funny thing about the snooze button, we all have one, especially when it comes to Social Media and the internet.  We always tell ourselves that “we’ll post later” or “we’ll update later” or “we’ll add that later”

Later is today!

I gave a presentation two years ago and someone stopped me afterward and said, yeah, but we’re a summer business why would we post in the winter.  My reply, what do you think of businesses who’s last post is from Christmas and it’s April?  I just gave a seminar a month ago… again, someone asked me, yeah, but how can this information about posting regularly help our club?  I said, “have you ever looked or researched something before you joined… and their last post was 18 months ago?”

The internet and social media are often the last place the business owner updates, but are often the first place customers go.  This is why you post regularly.

Quit hitting the internet snooze button.

PS: if you love my post … give it a “like”!

Action Step
1- Quit hitting the Internet Snooze Button
2- Look at your social media accounts and websites, what needs to be updated?   Update these today.  Just get your time stamp for today.   Then post regularly.  If it’s once a week or every day – whatever you select, stick to it and be consistent.
3- Install my free app! (SmallBusinessClubApp.com)

Two ways to get more Small Business Tips …
A- Install our Free App (SmallBusinessClubApp.com –Apple or Android )
B- Subscribe to my blog at BigFishIdeas.com

Listen to Episode #93 of the Two Minute Commute audio blog Podcast


Episode #69 – Harness the Power of Good Habits to Create Content Your Blog or Podcast

Use the power of habits in your business, a good habit can help you create content that will increase your visibility online… but you have to start! (And that’s where the habit becomes a powerful tool)

A habit is first a wanderer,
then a guest,
and finally the boss
– Hungarian Proverb

Listen to Episode #69 of the Two Minute Commute audio Podcast

When you hear “habit” what is the first thing that comes to mind?  In most cases the answer is bad.   We have conditioned ourselves to the belief that habit equals bad.  But, then there are good habits.  It’s just that we think of them as secondary.

We know good habits are essential to our success, yet good habits aren’t even on our radar.  It’s no different from the half empty glass.

Today, I’m going to challenge to you think about habits as good.  And try to start one.

Think about the following two habits, Smoking and Exercise.

First the habit is a wanderer.   You try smoking or maybe you go for a walk around the block.  Neither has developed a craving or yearning for more.  It was a one time event.

Then the habit is a guest.  Maybe you smoke “just at parties” or your walk has turned in to a 30 minute lunch stroll.

Finally, the habit is boss. You smoke a pack a day or you enter 5K’s.

How can you use this progression to your advantage?  First develop a morning routine.  What you do in the first hour after you wake up sets your success for the rest of the day.  This does not have to do with getting the kids up and fed… this is what you do for YOU.  Developing a series of habits will motivate you, whether that’s meditation, exercise, or type of food you consume.  Research and find your best options for you.

As for your business, I’ll keep coming back to your blog, vlog, or podcast.  In today’s online climate it’s the one solid thing you can do to control your message.  When you create a weekly message it positions yourself/business as a knowledge “go to”.  This is critical to building online creditability.  You might be “stuck” as to your writing topics.  Here’s how to push through that…

  • Brainstorm a FAQ list that customers ask you about your products and services
  • Brainstorm your history and experiences that pushed you to start and keep your business open
  • Brainstorm trends (both past and future) of where your product is going
  • Brainstorm the top 5 benefits to the customer of our products/services

Just put as many topics on a piece of paper, you should be able to come up with at least 30 bullet points from these 4 brainstorm topics.  This is your starting point.  Next. Write or press record.  Just open Word on yomputer, your video camera or the recorder on your phone, and just start.  Set aside 20 minutes a day before you actually “start” your business for the day… and in a month (notice I said you’d have 30 bullet points… one a day), in a month… see your progress.  Has the “wanderer” turned into a “boss”?

PS: if you love my post… give it a “like”!

Join us and Install our free App!

Action Step
1- Make a brainstorm list of topics for your blog/vlog/podcast
2- Start writing or press record
3- Install our free app at SmallBusinessClubApp.com

Subscribe to my blog at BigFishIdeas.com

Listen to Episode #69 of the Two Minute Commute audio Podcast

Episode #68 – Work Hard AND Rejuvenate to Motivate Yourself

“I never dreamed about success, I worked for it.”  Estee Lauder

Gosh… that’s easy to say, however, you may not feel motivated – every day can feel like the same grind. Especially when you are trying to increase sales or increase traffic to your website. It feels like no one is out there! Probably because you’re doing this on your own, that’ s the lonely part of being a small business owner.  So the best thing to do is break your pattern!

Go for a walk. Listen to music. Find a TED Talk. Read a magazine.  Do something not related to your business at all.  Play with your dog.  Give your mind a break.  There are more ideas in my article “Ways to Stay Motivated as a Small Business Owner” on BigFishIdeas.com

You have to “Rejuvenate to Motivate” yourself!

Work hard! That’s where success comes from… but at the same time remember take a break.  It is hard to accept this because then you feel like you’ll get behind even more, however, if you can take a 15 minute or 30 minute break, it will help you stay fresh!

If you do feel “alone” I’m glad you found this post, now make sure to “Join us” and Install our free App!  We’re building a community so it’s going to be a great way to help keep you and other small business owners motivated.  I just launched it yesterday… woo hoo!

PS: if you love my post… tell me by giving it a “like”!

Action Step
1- take a break.  Set the timer on your phone for 15 minutes and do something fun.  Walk, play with your dog, read a magazine. Get a way from your desk and break your pattern!
2- Join us by installing our app (and telling your other small business friends to install it) SmallBusinessClubApp.com

Subscribe to my blog at BigFishIdeas.com

Listen to Episode #68 of the “Two Minute Commute” audio Podcast in iTunes!

Episode #66 – Worry About Missed Opportunities Instead of Failure

What motivates you? If you’re not afraid of failure, are you afraid of missed opportunities?  When you don’t start or don’t try, you miss a whole series of opportunities because you don’t put yourself in the “right place at the right time.”

Today… try.

I mentioned a couple days ago that if you started blogging today and did it twice a week, in a month you’d have 8 posts.  That’s true.  But how about this, if you don’t blog, you’ll miss out on someone reading the information you share and being changed by it.

It’s time to create your corner of the web.  Pick the thing you are most drawn to… blogging (like this) which is a simple typing of your story.  Vlogging which is video storytelling.  Or Podcasting which is the equivalent of a radio program.   It’s your choice, which ever medium is most comfortable, choose and start.

A couple things to remember as you are starting…  It won’t be perfect.  Really, it shouldn’t be… the important thing is “doing”.  If you ask anyone if they like their first 20 posts, find comfort that they do not!  The other thing about starting, you can do this just for yourself.  Practice!  Write in Word on your computer (or hand write it and have someone else type it).  Press record on your phone and save it.  You can upload later.

Don’t get hung up on the technology…

As a small business it’s important to build your credibility online. This is one of the most effective ways to become a subject matter expert.  It’s the ongoing, fresh content, way… check out my article to learn more about becoming a subject matter expert.

PS: if you love my post… give it a “like”!

Action Step
1- Start
2- Pick one of the three, Blog, Vlog, or Podcast. Pick the one that is most comfortable.
3- TODAY… create one post.  Just start.

Subscribe to my blog at BigFishIdeas.com

Listen to Episode #66 of the Two Minute Commute

Episode #45 – Plant a Tree Today, Start Your Blog

When will you start your blog?  If you had started a year ago, blogging once a week, you’d have 52 posts today!  Just like planting a tree, the best time to have done it was in the past, but the second best time is today.   Take action, start your blog today… a month from now you’ll be glad you did!

If you’re worried about HOW to start a blog, don’t let that stop you, just start writing. Even if it’s just in a notebook or in your Word program.  If you have the content, someone else can set up the technology for you.  You just need to start, today.  It’s becoming more and more important to the changing world of Social Media Marketing.  If you read the article I wrote on Subject Matter Expert, blogging takes on a whole new importance.

Action Steps
1- Read my article, Subject Matter Expert at BigFishIdeas.com
2-Start a Blog (or at least start writing)

Listen to Episode #45 of the “Two Minute Commute”

Episode #38 – Don’t Look Back

Focus on your goal. Keep moving toward your goal. That means don’t get stuck looking backward at an old situation or a “it used to be done like that”.  I hear lots of people say, “I used to just put an ad in the newspaper and that’s all I had to do to get customers” — that is true, but does that help you today?  To get the results you used to get with newspaper ads you have to become the newspaper (and create content) – it’s different.  but don’t look back, keep moving forward and keep your eyes on the prize!

Click here to listen to episode 38 of my Podcast.

Days 10-16… Progress… yea

My journey is going awesome – today was day 16 since my return from Social Media Marketing World.  And now… I have a podcast!  Woo Hoo!  It’s ready for you to subscribe too!  Right now I’m creating one minute inspirations in the morning to help motivate your day.  The only thing I’m missing is a name… I need a title to the show.  I’m sure it will come to me.

Here’s the fun part that you can try for your business.  The technology makes it easy to record on your phone and upload to a podcast host.  I use Libsyn.  Once you create the audio track then you are able to repurpose the content in your social media channels.  For example, I repurpose my audio blog by creating a written blog post and linking back to the correct track.  It’s a neat way to help generate traffic… think about it for your business.

Finalizing the podcast was the biggest consumer of my time over the past six days. This includes the logistics of getting the podcast working, including graphics, descriptions and transferring feeds.  It also including the “doing” function of creating content.  I’m happy it’s working.  Next is to get my app done and BigFishIdeas.com ready to go…

This leads me to the mid-week check-in I completed.  Since most of ProfitCenterCoach.com was ready in skeleton form, it was time to look at BigFishIdeas.com.  Once again I needed to evaluate my content mission statement and determine what the main purpose is of the site.  My main purpose for BigFishIdeas.com is sharing tips that other small business have found successful… this means that I soon will be ready to recruit stories!  If you have one to share email me!

As for my App… oh, don’t ask.   Since Apple updated it’s terms of service, my App is caught is some strange vortex of waiting for approval.  Tick Tock – it will be worth the wait!

The photo of the envelopes is a small TBD success story.  I was sitting at work.  Remember, I work at our family marina.  I’m trying to increase members in our boat club.  I was trying to figure out how to reach this audience… then I had an “ah ha” moment.  I thought… hummm… what would I tell someone else.  Sure enough, I went to my list and segmented it down to a point where I have a giant pile of yellow envelopes going out in the mail tomorrow.  I’ll keep you posted on the success!

Action Steps:
1- Determine two topics you could talk about on a Podcast… AND start an audio blog.  Don’t worry about bringing it to a Podcast until you have 20 recordings.  Just start talking into your phone.  AudioCopy is a free app that you can install to start your 20 recordings!
2- How’s your list doing?  I created a mailing and I’m glad I had the information available to go to this resource.  Start with current customers then past customers.  Get their address and email information into one area, even it’s on paper in a shoebox (someone else can type it) – just start.