– Episode 482 – Doggy In the Window… or Picture Frame.

Saturday: Try This

I had a good time at the dog food store yesterday.  It’s always fun to see what stuff they sell for dogs.

I’ve talked about it before, but I’ll repeat it… there’s an entire store devoted to dog food.  When you really want to see amazing marketing, just walk into one of these stores.

When it comes right down to the basics, you could buy food for your dog at the grocery store, and I don’t mean bagged kibble.  It’s just like human food.  But, there’s now a huge industry for the whoof whoof and thus, an entire store full of dog food!

So back to the “Try This” portion of the blog.

When I checked out I noticed on the counter a simple piece of paper.  Email your dog’s photo to the store manager and they’ll put on the in store photo frame!


It’s major marketing at the local level.

It’s also tribe building.  People love to see photos of their dog.  This makes their dog ultra cool!

Try This!


Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here


Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Make It Your Own

It’s a bar. It’s a work of art!

Recently I was on vacation and I was super hungry for lunch.  After walking along the beach, a cute little restaurant/bar appeared.  When you walk in this restaurant it has an amazing first impression.  It’s probably the only bar decorated with bottle caps and colored lights.  What was once ordinary is now a focal point and cool piece of art.  It makes me wonder what the story is… did someone nail one bottle cap and it got out of control?  I don’t know, but it would be a cool story to put on their menu…

This business took a risk.  They did something unique and it worked.  What I like seeing is when a small business makes something all their own. I don’t mean make a piece of furniture, I mean they took ownership of what their company vibe is and expressed it in a unique way.  This can be accomplished with paint, words on a wall, or the front desk in an office.

Your mission statement on paper is critical to your day to day operations.  It helps to focus your process to ensure a great outcome. The problem with a mission statement is that it’s flat.  I’d love it if you took the opportunity to add a vibe and feeling to your mission statement.  Sure, your branding takes care of font and colors, but this task is a little different.  Ask yourself what feeling or emotion do you evoke when someone walks in your door?

Here are two ways to think about vibe/feeling.  Buy a hamburger.  It’s a grilled ground beef patty on a bun.  Now go and buy the hamburger at a fast food counter, the local greasy spoon, a sports bar, and a fine dining experience.  It’s still a hamburger but the vibe of each location is very different.  Next, go looking for a hotel room… you visit a roadside motel, an business traveler hotel, and a luxury resort.  Again, it’s a room you sleep in, but the vibe is completely different.

What vibe does your business give off?  Is this correct?  Do you want to change it…   Start to pay attention to the feeling your business creates.  Here’s how we’ve used this at our marina.  In the winter it’s difficult to sell boating in Minnesota.  Outside there’s a foot of snow, the wind is howling and the lake is frozen.  What I’ve done in the past is create a summer vibe.  When someone visits our store they’ll see fresh flowers, feel a warmer room because I slightly turn up the heat, it smells good because I plug in air freshners that smell like coconut (sun tan lotion), and they hear some great Jimmy Buffet summer music, and finally, as a distraction to the outdoor windows I rotate beautiful photos on our monitors.  It’s not cheesy or overbearing, but it has a summer vibe.

Action Step
1-Evaluate the Vibe/Feeling/Emotion of your business.  Write down three words to describe it from the customer experience.

2- Is this the vibe you want?

3- What can you do to enhance the current vibe or what can you do to change it… for example, add a water feature or plants,  music…   When will you implement this???